<s>
The	B-Application
Sims	I-Application
Social	I-Application
was	O
a	O
Facebook	B-Application
addition	O
to	O
the	O
Sims	O
series	O
of	O
video	O
games	O
.	O
</s>
<s>
As	O
with	O
the	O
original	O
Sims	O
games	O
,	O
The	B-Application
Sims	I-Application
Social	I-Application
lets	O
the	O
user	O
create	O
their	O
own	O
customizable	O
character	O
.	O
</s>
<s>
In	O
this	O
version	O
,	O
however	O
,	O
the	O
player	O
uses	O
their	O
character	O
to	O
interact	O
with	O
those	O
of	O
their	O
Facebook	B-Application
friends	O
.	O
</s>
<s>
The	O
characters	O
can	O
develop	O
likes	O
or	O
dislikes	O
for	O
other	O
Sims	O
,	O
creating	O
relationships	O
that	O
can	O
be	O
publicized	O
on	O
the	O
user	O
's	O
Facebook	B-Application
page	O
.	O
</s>
<s>
The	B-Application
Sims	I-Application
Social	I-Application
was	O
a	O
Facebook	B-Application
videogame	O
developed	O
by	O
Playfish	O
and	O
EA	O
,	O
taking	O
place	O
in	O
a	O
fictional	O
town	O
called	O
Littlehaven	O
.	O
</s>
<s>
A	O
mobile	O
application	O
for	O
smartphones	O
was	O
in	O
development	O
as	O
a	O
companion	O
app	O
to	O
the	B-Application
Facebook	I-Application
version	O
.	O
</s>
<s>
Like	O
other	O
games	O
in	O
The	B-Application
Sims	I-Application
series	O
,	O
Sims	O
could	O
develop	O
skills	O
.	O
</s>
<s>
However	O
,	O
careers	O
in	O
The	B-Application
Sims	I-Application
Social	I-Application
were	O
much	O
different	O
than	O
those	O
of	O
previous	O
Sim	O
games	O
.	O
</s>
<s>
There	O
were	O
12	O
traits	O
for	O
Sims	O
in	O
The	B-Application
Sims	I-Application
Social	I-Application
and	O
could	O
only	O
be	O
purchased	O
with	O
Lifetime	O
Points	O
.	O
</s>
<s>
In	O
The	B-Application
Sims	I-Application
Social	I-Application
,	O
Sims	O
had	O
needs	O
,	O
just	O
as	O
with	O
other	O
games	O
in	O
The	B-Application
Sims	I-Application
series	O
.	O
</s>
<s>
The	B-Application
Sims	I-Application
Social	I-Application
had	O
four	O
currencies	O
:	O
Simoleons	O
,	O
SimCash	O
,	O
Social	O
Points	O
,	O
and	O
Lifetime	O
Points	O
.	O
</s>
<s>
Similar	O
to	O
Lifetime	O
Happiness	O
Points	O
in	O
The	B-Application
Sims	I-Application
3	I-Application
and	O
The	B-Application
Sims	I-Application
2	I-Application
,	O
Lifetime	O
Points	O
were	O
a	O
currency	O
only	O
used	O
for	O
buying	O
specific	O
traits	O
.	O
</s>
<s>
Unlike	O
its	O
predecessors	O
,	O
The	B-Application
Sims	I-Application
Social	I-Application
used	O
the	O
socializing	O
features	O
of	O
Facebook	B-Application
to	O
allow	O
players	O
to	O
send	O
and	O
receive	O
gifts	O
in	O
order	O
to	O
finish	O
certain	O
quests	O
or	O
objects	O
.	O
</s>
<s>
It	O
was	O
one	O
of	O
the	O
fastest	O
growing	O
Facebook	B-Application
games	O
of	O
all	O
time	O
and	O
was	O
the	O
fifth	O
most-used	O
Facebook	B-Application
application	O
in	O
less	O
than	O
a	O
month	O
of	O
release	O
.	O
</s>
<s>
Starting	O
on	O
September	O
9	O
,	O
2011	O
,	O
The	B-Application
Sims	I-Application
Social	I-Application
temporarily	O
became	O
the	O
second-most	O
popular	O
Facebook	B-Application
game	O
.	O
</s>
<s>
After	O
two	O
months	O
at	O
#2	O
,	O
its	O
decline	O
dropped	O
its	O
ranking	O
,	O
with	O
unfixed	O
glitches	O
and	O
errors	O
and	O
lack	O
of	O
content	O
updates	O
that	O
other	O
top	O
games	O
(	O
like	O
FarmVille	B-Application
)	O
maintain	O
largely	O
to	O
blame	O
.	O
</s>
<s>
After	O
The	B-Application
Sims	I-Application
Social	I-Application
has	O
been	O
launched	O
,	O
Playfish	O
had	O
given	O
The	B-Application
Sims	I-Application
Social	I-Application
Stadium	O
for	O
EA	B-Protocol
Sports	I-Protocol
FIFA	I-Protocol
Superstars	I-Protocol
.	O
</s>
<s>
The	O
promotion	O
had	O
started	O
at	O
mid-September	O
2011	O
that	O
player	O
need	O
to	O
reach	O
level	O
10	O
in	O
The	B-Application
Sims	I-Application
Social	I-Application
to	O
claim	O
them	O
,	O
before	O
it	O
is	O
removed	O
.	O
</s>
<s>
As	O
of	O
the	O
November	O
2012	O
AppData	O
charts	O
(	O
which	O
charts	O
the	O
popularity	O
of	O
Facebook	B-Application
games	O
)	O
the	O
DAU	O
(	O
Daily	O
Average	O
Users	O
)	O
of	O
The	B-Application
Sims	I-Application
Social	I-Application
dropped	O
out	O
of	O
the	O
top	O
25	O
for	O
the	O
first	O
time	O
,	O
with	O
many	O
users	O
commenting	O
on	O
Facebook	B-Application
that	O
difficulty	O
achieving	O
goals	O
and	O
repetitive	O
tasks	O
make	O
the	O
game	O
unattractive	O
compared	O
to	O
rivals	O
.	O
</s>
<s>
On	O
February	O
9	O
,	O
2012	O
,	O
The	B-Application
Sims	I-Application
Social	I-Application
won	O
the	O
Social	O
Networking	O
Game	O
of	O
the	O
Year	O
award	O
at	O
the	O
15th	O
Annual	O
Interactive	O
Achievement	O
Awards	O
and	O
on	O
February	O
15	O
,	O
2012	O
,	O
The	B-Application
Sims	I-Application
Social	I-Application
was	O
nominated	O
for	O
best	O
online	O
browser	O
game	O
by	O
the	O
British	O
Academy	O
Video	O
Game	O
Awards	O
-	O
a	O
subsidiary	O
of	O
the	O
British	O
Academy	O
of	O
Film	O
and	O
Television	O
Arts	O
.	O
</s>
<s>
On	O
April	O
15	O
,	O
2013	O
,	O
Electronic	O
Arts	O
announced	O
that	O
The	B-Application
Sims	I-Application
Social	I-Application
,	O
along	O
with	O
SimCity	O
Social	O
and	O
Pet	O
Society	O
,	O
would	O
be	O
closed	O
down	O
on	O
June	O
14	O
,	O
2013	O
.	O
</s>
