<s>
The	B-Application
Lost	I-Application
Ring	I-Application
was	O
an	O
alternate	O
reality	O
game	O
(	O
ARG	O
)	O
initiated	O
by	O
McDonald	O
's	O
,	O
as	O
part	O
of	O
their	O
marketing	O
for	O
the	O
2008	O
Olympic	O
Games	O
in	O
Beijing	O
,	O
China	O
.	O
</s>
<s>
Just	O
as	O
the	O
scope	O
of	O
the	O
online	O
content	O
was	O
global	O
and	O
multilingual	O
,	O
so	O
was	O
the	O
breadth	O
of	O
The	B-Application
Lost	I-Application
Ring	I-Application
's	O
offline	O
tasks	O
.	O
</s>
<s>
For	O
starters	O
,	O
27	O
chapters	O
of	O
the	O
"	O
Codex	O
of	O
the	B-Application
Lost	I-Application
Ring	I-Application
"	O
had	O
to	O
be	O
recovered	O
from	O
27	O
cities	O
across	O
the	O
globe	O
.	O
</s>
<s>
The	B-Application
Lost	I-Application
Ring	I-Application
focuses	O
on	O
six	O
amnesiacs	O
who	O
woke	O
up	O
,	O
blindfolded	O
,	O
in	O
labyrinths	O
around	O
the	O
world	O
.	O
</s>
<s>
They	O
found	O
each	O
other	O
through	O
blogs	O
and	O
Flickr	O
,	O
and	O
worked	O
with	O
players	O
to	O
discover	O
the	O
reasons	O
for	O
their	O
memory	O
loss	O
and	O
the	O
meaning	O
of	O
the	O
mysterious	O
tattoo	O
each	O
bore	O
on	O
their	O
left	O
forearms	O
,	O
reading	O
"	O
Trovu	O
la	O
ringon	O
perditan	O
"	O
–	O
"	O
Find	B-Application
the	I-Application
Lost	I-Application
Ring	I-Application
"	O
in	O
Esperanto	O
.	O
</s>
