<s>
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
is	O
a	O
branded	O
,	O
graphic	O
adventure	O
video	O
game	O
and	O
marketing	O
initiative	O
conceived	O
and	O
directed	O
by	O
Dale	O
Leary	O
and	O
developed	O
with	O
partner	O
Michael	O
Hall	O
of	O
Raintree	O
Media	O
for	O
Coca-Cola	O
Cherry	O
.	O
</s>
<s>
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
represents	O
an	O
early	O
example	O
of	O
integrated	O
,	O
digital	O
,	O
viral	O
and	O
social	O
marketing	O
using	O
the	O
internet	O
.	O
</s>
<s>
Apart	O
from	O
the	O
Cherry	O
Coke	O
brand	O
being	O
minimized	O
within	O
the	O
game	O
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
gameplay	O
was	O
unusual	O
within	O
the	O
promotional	O
brand-game	O
genre	O
.	O
</s>
<s>
The	O
cd-rom	O
gameplay	O
of	O
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
consisted	O
of	O
a	O
first-person	O
journey	O
through	O
a	O
very	O
small	O
interactive	O
puzzle-solving	O
island	O
.	O
</s>
<s>
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
's	O
secret	O
plot	O
was	O
revealed	O
in	O
the	O
endgame	O
.	O
</s>
<s>
Upon	O
release	O
,	O
the	O
game	O
The	B-Application
Lost	I-Application
Island	I-Application
of	I-Application
Alanna	I-Application
was	O
well	O
received	O
with	O
its	O
first	O
750,000	O
copies	O
being	O
consumed	O
through	O
request	O
in	O
2	O
months	O
.	O
</s>
