<s>
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
is	O
a	O
2009	O
music	B-Application
video	I-Application
game	I-Application
developed	O
by	O
Harmonix	O
,	O
published	O
by	O
MTV	O
Games	O
,	O
and	O
distributed	O
by	O
Electronic	O
Arts	O
.	O
</s>
<s>
It	O
is	O
the	O
third	O
major	O
console	B-Device
release	O
in	O
the	O
Rock	B-Application
Band	I-Application
music	B-Application
video	I-Application
game	I-Application
series	O
,	O
in	O
which	O
players	O
can	O
simulate	O
the	O
playing	O
of	O
rock	O
music	O
by	O
using	O
controllers	B-Device
shaped	O
like	O
musical	O
instruments	O
.	O
</s>
<s>
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
is	O
the	O
first	O
band-centric	O
game	O
in	O
the	O
series	O
,	O
and	O
it	O
is	O
centered	O
on	O
the	O
popular	O
English	O
rock	O
group	O
the	B-Application
Beatles	I-Application
.	O
</s>
<s>
The	O
game	O
's	O
soundtrack	O
consists	O
of	O
45	O
Beatles	O
songs	O
;	O
additional	O
songs	O
and	O
albums	O
by	O
the	B-Application
Beatles	I-Application
were	O
made	O
available	O
for	O
the	O
game	O
as	O
downloadable	B-Protocol
content	I-Protocol
.	O
</s>
<s>
The	O
game	O
was	O
released	O
internationally	O
on	O
September	O
9	O
,	O
2009	O
,	O
coinciding	O
with	O
the	O
release	O
of	O
new	O
,	O
remastered	O
compact	O
disc	O
versions	O
of	O
the	B-Application
Beatles	I-Application
 '	O
albums	O
.	O
</s>
<s>
It	O
incorporates	O
many	O
of	O
the	O
gameplay	O
features	O
of	O
the	O
Rock	B-Application
Band	I-Application
series	O
;	O
however	O
,	O
it	O
is	O
not	O
an	O
expansion	O
pack	O
for	O
the	O
Rock	B-Application
Band	I-Application
series	O
and	O
content	O
for	O
it	O
and	O
other	O
Rock	B-Application
Band	I-Application
titles	O
is	O
not	O
cross-compatible	O
.	O
</s>
<s>
Gameplay	O
mechanics	O
differ	O
slightly	O
from	O
previous	O
Rock	B-Application
Band	I-Application
games	O
,	O
including	O
the	O
addition	O
of	O
a	O
three-part	O
vocal	O
harmony	B-Library
system	O
.	O
</s>
<s>
Subsequent	O
games	O
in	O
the	O
Rock	B-Application
Band	I-Application
series	O
would	O
reuse	O
these	O
new	O
elements	O
,	O
including	O
vocal	O
harmonies	B-Library
.	O
</s>
<s>
George	O
Harrison	O
's	O
son	O
Dhani	O
helped	O
to	O
bridge	O
discussion	O
between	O
Harmonix	O
and	O
Apple	O
Corps	O
,	O
while	O
Giles	O
Martin	O
,	O
son	O
of	O
the	B-Application
Beatles	I-Application
 '	O
music	O
producer	O
George	O
Martin	O
,	O
ensured	O
high-fidelity	O
versions	O
of	O
the	B-Application
Beatles	I-Application
 '	O
songs	O
would	O
be	O
available	O
.	O
</s>
<s>
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
was	O
critically	O
acclaimed	O
,	O
being	O
praised	O
as	O
both	O
as	O
a	O
genuine	O
means	O
of	O
experiencing	O
the	O
music	O
and	O
history	O
of	O
the	B-Application
Beatles	I-Application
and	O
as	O
a	O
standalone	O
music	B-Application
video	I-Application
game	I-Application
.	O
</s>
<s>
For	O
songs	O
with	O
multiple	O
vocals	O
,	O
such	O
as	O
"	O
I	O
Feel	O
Fine	O
"	O
here	O
,	O
harmonious	O
pitch	O
lines	O
are	O
shown	O
on	O
the	O
vocal	O
track	O
(	O
top	O
)	O
for	O
players	O
to	O
match	O
,	O
although	O
they	O
will	O
still	O
score	O
points	O
if	O
they	O
simply	O
follow	O
the	O
lead	O
's	O
pitch|alt	O
=	O
A	O
video	O
game	O
screen	O
shot	O
that	O
shows	O
three	O
"	O
note	O
tracks	O
"	O
along	O
the	O
bottom	O
half	O
and	O
a	O
horizontal	O
bar	O
like	O
a	O
musical	O
staff	O
for	O
the	O
vocalist	O
,	O
overlaid	O
against	O
other	O
interface	O
elements	O
such	O
as	O
a	O
scoring	O
meter	O
,	O
star	O
tracking	O
,	O
and	O
performance	O
meter	O
,	O
and	O
images	O
of	O
the	O
virtual	O
Beatles	O
avatars	O
playing	O
at	O
the	O
specific	O
venue ] ]The	O
Beatles	O
:	O
Rock	O
Band	O
allows	O
players	O
to	O
perform	O
simulated	O
rock	O
music	O
by	O
providing	O
up	O
to	O
six	O
players	O
with	O
the	O
ability	O
to	O
play	O
three	O
different	O
controllers	B-Device
modeled	O
after	O
music	O
instruments	O
(	O
a	O
guitar	O
controller	O
for	O
lead	O
guitar	O
and	O
bass	O
guitar	O
gameplay	O
,	O
a	O
drum	O
controller	O
and	O
up	O
to	O
three	O
microphones	B-Application
for	O
vocals	O
)	O
.	O
</s>
<s>
Players	O
simulate	O
the	O
performance	O
of	O
rock	O
music	O
by	O
using	O
their	O
controllers	B-Device
to	O
play	O
scrolling	O
on-screen	O
notes	O
.	O
</s>
<s>
For	O
songs	O
with	O
multi-part	O
vocals	O
,	O
players	O
need	O
only	O
to	O
stay	O
in	O
tone	O
with	O
the	O
lead	O
singer	O
to	O
score	O
points	O
and	O
keep	O
their	O
performance	O
meter	O
up	O
,	O
but	O
players	O
earn	O
additional	O
scoring	O
bonuses	O
when	O
they	O
successfully	O
complete	O
phrases	O
in	O
harmony	B-Library
.	O
</s>
<s>
As	O
in	O
previous	O
Rock	B-Application
Band	I-Application
games	O
,	O
successfully	O
hitting	O
the	O
proper	O
notes	O
in	O
sequence	O
earns	O
points	O
for	O
each	O
player	O
and	O
boosts	O
their	O
"	O
performance	O
meter	O
"	O
.	O
</s>
<s>
Any	O
player	O
to	O
drop	O
out	O
can	O
be	O
"	O
saved	O
"	O
if	O
another	O
player	O
activates	O
"	O
Beatlemania	O
"	O
(	O
referred	O
to	O
as	O
"	O
Overdrive	O
"	O
in	O
other	O
Rock	B-Application
Band	I-Application
titles	O
)	O
,	O
which	O
is	O
collected	O
by	O
successfully	O
completing	O
specially	O
marked	O
phrases	O
.	O
</s>
<s>
For	O
guitar	O
,	O
the	O
controller	O
must	O
be	O
temporarily	O
shifted	O
to	O
an	O
upright	O
position	O
;	O
for	O
drums	O
,	O
a	O
special	O
"	O
cymbal	O
"	O
(	O
Green	O
,	O
or	O
red	O
for	O
"	O
Lefty	O
"	O
mode	O
)	O
is	O
hit	O
;	O
and	O
for	O
vocals	O
,	O
a	O
noise	O
must	O
be	O
registered	O
by	O
the	O
microphone	B-Application
when	O
prompted	O
.	O
</s>
<s>
Some	O
alterations	O
to	O
the	O
Rock	B-Application
Band	I-Application
formula	O
were	O
made	O
to	O
preserve	O
the	O
sound	O
of	O
the	B-Application
Beatles	I-Application
 '	O
music	O
.	O
</s>
<s>
All	O
Rock	B-Application
Band	I-Application
peripherals	O
that	O
were	O
available	O
at	O
the	O
time	O
of	O
the	O
game	O
's	O
release	O
are	O
compatible	O
with	O
their	O
respective	O
console	B-Device
version	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
.	O
</s>
<s>
Similarly	O
,	O
peripherals	O
designed	O
for	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
are	O
backward	O
compatible	O
with	O
other	O
Rock	B-Application
Band	I-Application
titles	O
.	O
</s>
<s>
Some	O
controllers	B-Device
designed	O
for	O
Guitar	B-Application
Hero	I-Application
games	O
will	O
also	O
work	O
with	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
.	O
</s>
<s>
Four	O
new	O
instrument	O
peripherals	O
modeled	O
after	O
those	O
used	O
by	O
the	B-Application
Beatles	I-Application
members	O
were	O
introduced	O
alongside	O
the	O
game	O
:	O
a	O
Rickenbacker	O
325	O
guitar	O
,	O
a	O
Gretsch	O
Duo	O
Jet	O
guitar	O
,	O
a	O
Höfner	O
bass	O
and	O
a	O
Ludwig	O
drum	O
set	O
.	O
</s>
<s>
These	O
instrument	O
controllers	B-Device
function	O
similarly	O
to	O
the	O
controllers	B-Device
designed	O
for	O
Rock	B-Application
Band	I-Application
2	O
,	O
with	O
most	O
alterations	O
being	O
purely	O
aesthetic	O
.	O
</s>
<s>
A	O
"	O
Limited	O
Edition	O
"	O
bundle	O
of	O
the	O
game	O
includes	O
one	O
Höfner	O
bass	O
guitar	O
controller	O
,	O
one	O
Ludwig-branded	O
drum	O
controller	O
,	O
a	O
microphone	B-Application
,	O
a	O
microphone	B-Application
stand	O
and	O
Beatles-themed	O
postcards	O
.	O
</s>
<s>
A	O
second	O
,	O
less	O
expensive	O
bundle	O
configuration	O
contains	O
peripherals	O
first	O
introduced	O
with	O
the	O
original	O
Rock	B-Application
Band	I-Application
game	O
;	O
this	O
bundle	O
does	O
not	O
contain	O
a	O
mic	O
stand	O
or	O
postcards	O
.	O
</s>
<s>
The	O
game	O
was	O
also	O
released	O
as	O
a	O
SingStar	O
bundle	O
with	O
two	O
microphones	B-Application
,	O
and	O
finally	O
as	O
a	O
standalone	O
release	O
.	O
</s>
<s>
ModesThe	O
Beatles	B-Application
:	I-Application
Rock	I-Application
Band	I-Application
features	O
gameplay	O
modes	O
similar	O
to	O
other	O
Rock	B-Application
Band	I-Application
games	O
,	O
playable	O
both	O
locally	O
and	O
online	O
.	O
</s>
<s>
"	O
Story	O
"	O
mode	O
is	O
similar	O
to	O
the	O
"	O
Career	O
"	O
mode	O
of	O
the	O
first	O
Rock	B-Application
Band	I-Application
game	O
and	O
follows	O
a	O
linear	O
progression	O
through	O
the	B-Application
Beatles	I-Application
history	O
.	O
</s>
<s>
By	O
earning	O
high	O
score	O
ratings	O
for	O
songs	O
or	O
challenges	O
,	O
players	O
will	O
unlock	O
photographs	O
and	O
video	O
clips	O
of	O
the	B-Application
Beatles	I-Application
taken	O
from	O
the	O
Apple	O
Corps	O
 '	O
archive	O
to	O
provide	O
"	O
splashes	O
of	O
history	O
"	O
.	O
</s>
<s>
Two	O
players	O
can	O
also	O
play	O
against	O
one	O
another	O
in	O
Rock	B-Application
Band	I-Application
's	O
two	O
competitive	O
modes	O
:	O
"	O
Tug	O
of	O
War	O
"	O
,	O
where	O
two	O
players	O
perform	O
alternating	O
sections	O
of	O
songs	O
to	O
outdo	O
the	O
other	O
's	O
performance	O
,	O
and	O
"	O
Score	O
Duel	O
"	O
,	O
where	O
each	O
player	O
simultaneously	O
plays	O
the	O
entirety	O
of	O
a	O
song	O
while	O
trying	O
to	O
accumulate	O
the	O
highest	O
score	O
.	O
</s>
<s>
Several	O
"	O
Training	O
"	O
modes	O
are	O
available	O
for	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
,	O
including	O
tutorials	O
for	O
both	O
guitar/bass	O
and	O
drums	O
.	O
</s>
<s>
Guitar	O
,	O
bass	O
,	O
and	O
drum	O
practice	O
modes	O
allow	O
players	O
to	O
slow	O
the	O
tempos	O
of	O
songs	O
;	O
vocal	O
practice	O
mode	O
helps	O
to	O
emphasize	O
the	O
selected	O
harmony	B-Library
portion	O
of	O
the	O
vocals	O
by	O
adding	O
a	O
generated	O
waveform	O
sound	O
to	O
the	O
selected	O
harmony	B-Library
line	O
in	O
tune	O
with	O
the	O
lyrics	O
.	O
</s>
<s>
A	O
"	O
No	O
Fail	O
"	O
mode	O
has	O
been	O
carried	O
over	O
from	O
Rock	B-Application
Band	I-Application
2	O
and	O
is	O
accessible	O
from	O
the	O
band	O
members	O
selection	O
screen	O
rather	O
than	O
from	O
the	O
game	O
's	O
main	O
menu	O
.	O
</s>
<s>
Prior	O
to	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
,	O
no	O
song	O
by	O
The	B-Application
Beatles	I-Application
,	O
nor	O
a	O
cover	O
of	O
a	O
Beatles	O
song	O
,	O
had	O
been	O
featured	O
in	O
any	O
Guitar	B-Application
Hero	I-Application
or	O
Rock	B-Application
Band	I-Application
title	O
,	O
whether	O
as	O
disc-based	O
or	O
downloadable	B-Protocol
content	I-Protocol
.	O
</s>
<s>
The	O
idea	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
came	O
about	O
during	O
a	O
chance	O
encounter	O
between	O
MTV	O
president	O
Van	O
Toffler	O
and	O
Dhani	O
Harrison	O
,	O
son	O
of	O
George	O
Harrison	O
,	O
at	O
a	O
luncheon	O
sponsored	O
by	O
Robert	O
Earl	O
during	O
the	O
2006	O
Christmas	O
holiday	O
,	O
shortly	O
after	O
MTV	O
's	O
acquisition	O
of	O
Harmonix	O
.	O
</s>
<s>
Dhani	O
,	O
having	O
been	O
familiar	O
with	O
the	O
Guitar	B-Application
Hero	I-Application
franchise	O
and	O
learning	O
of	O
the	O
recent	O
acquisition	O
and	O
plans	O
for	O
Rock	B-Application
Band	I-Application
(	O
in	O
which	O
music	O
from	O
his	O
band	O
,	O
thenewno2	O
,	O
had	O
been	O
featured	O
by	O
way	O
of	O
downloadable	B-Protocol
content	I-Protocol
)	O
from	O
Toffler	O
,	O
suggested	O
a	O
game	O
based	O
on	O
the	B-Application
Beatles	I-Application
.	O
</s>
<s>
At	O
the	O
same	O
time	O
,	O
Dhani	O
helped	O
to	O
introduce	O
the	O
Rock	B-Application
Band	I-Application
concept	O
to	O
the	B-Application
Beatles	I-Application
 '	O
company	O
Apple	O
Corps	O
,	O
and	O
the	O
shareholders	O
Olivia	O
Harrison	O
(	O
his	O
mother	O
)	O
,	O
Paul	O
McCartney	O
,	O
Ringo	O
Starr	O
and	O
Yoko	O
Ono	O
.	O
</s>
<s>
The	O
Apple	O
Corps	O
shareholders	O
considered	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
a	O
new	O
way	O
to	O
introduce	O
the	O
band	O
's	O
music	O
to	O
the	O
public	O
.	O
</s>
<s>
McCartney	O
and	O
Starr	O
fact-checked	O
certain	O
anecdotes	O
relating	O
to	O
The	B-Application
Beatles	I-Application
while	O
Ono	O
and	O
Harrison	O
provided	O
insight	O
on	O
their	O
late	O
husbands	O
 '	O
performances	O
and	O
lyrics	O
.	O
</s>
<s>
Though	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
aims	O
to	O
present	O
a	O
visual	O
and	O
musical	O
history	O
of	O
the	B-Application
Beatles	I-Application
,	O
the	O
game	O
does	O
not	O
attempt	O
to	O
replicate	O
periods	O
of	O
turmoil	O
between	O
the	O
band	O
members	O
.	O
</s>
<s>
Rather	O
,	O
it	O
presents	O
a	O
"	O
fantasy	O
version	O
"	O
of	O
the	B-Application
Beatles	I-Application
to	O
better	O
serve	O
the	O
entertainment	O
purposes	O
of	O
the	O
video	O
game	O
.	O
</s>
<s>
For	O
example	O
,	O
Starr	O
was	O
estranged	O
from	O
the	O
rest	O
of	O
the	O
band	O
during	O
periods	O
of	O
recording	O
for	O
The	B-Application
Beatles	I-Application
(	O
commonly	O
referred	O
to	O
as	O
the	O
White	O
Album	O
)	O
.	O
</s>
<s>
right|thumb|upright|Giles	O
Martin	O
served	O
as	O
music	O
producer	O
on	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
.	O
</s>
<s>
Preparing	O
the	B-Application
Beatles	I-Application
 '	O
songs	O
for	O
Rock	B-Application
Band	I-Application
was	O
a	O
significant	O
technical	O
challenge	O
for	O
Harmonix	O
.	O
</s>
<s>
Martin	O
had	O
recently	O
completed	O
co-production	O
on	O
the	O
2006	O
Love	O
project	O
with	O
his	O
father	O
George	O
Martin	O
and	O
was	O
already	O
familiar	O
with	O
the	B-Application
Beatles	I-Application
catalogue	O
.	O
</s>
<s>
Through	O
that	O
project	O
,	O
Martin	O
created	O
digital	O
back-up	O
copies	O
of	O
all	O
the	O
original	O
tapes	O
,	O
which	O
aided	O
his	O
work	O
on	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
.	O
</s>
<s>
Using	O
audio	O
forensics	O
software	O
,	O
Martin	O
and	O
his	O
team	O
were	O
able	O
to	O
extract	O
the	O
audio	O
of	O
individual	O
instruments	O
by	O
isolating	O
sounds	O
at	O
certain	O
frequencies	O
with	O
digital	O
filters	O
,	O
thus	O
assuring	O
multitrack	O
capabilities	O
for	O
the	B-Application
Beatles	I-Application
 '	O
master	O
recordings	O
.	O
</s>
<s>
During	O
the	O
game	O
's	O
development	O
,	O
Harmonix	O
only	O
used	O
low-fidelity	O
versions	O
of	O
the	O
remasters	O
,	O
which	O
were	O
sufficient	O
for	O
programming	O
and	O
note	O
charting	O
;	O
Apple	O
Corps	O
feared	O
that	O
the	O
leak	O
of	O
any	O
high-fidelity	O
remastered	O
track	O
from	O
Abbey	O
Road	O
studios	O
would	O
lead	O
to	O
the	O
unauthorized	O
use	O
of	O
samples	O
of	O
the	B-Application
Beatles	I-Application
 '	O
music	O
in	O
remixes	O
.	O
</s>
<s>
The	O
ability	O
for	O
up	O
to	O
three	O
players	O
to	O
sing	O
vocal	O
harmonies	B-Library
,	O
a	O
feature	O
not	O
present	O
in	O
previous	O
Rock	B-Application
Band	I-Application
games	O
,	O
was	O
designed	O
and	O
implemented	O
as	O
an	O
optional	O
feature	O
so	O
as	O
not	O
to	O
be	O
overwhelming	O
to	O
players	O
.	O
</s>
<s>
Differences	O
in	O
editing	O
between	O
the	O
album	O
versions	O
and	O
in-game	O
versions	O
of	O
songs	O
continued	O
with	O
the	O
release	O
of	O
downloadable	B-Protocol
content	I-Protocol
,	O
notably	O
the	O
inclusion	O
of	O
a	O
once-missing	O
final	O
chord	O
at	O
the	O
end	O
of	O
the	O
Abbey	O
Road	O
closer	O
"	O
Her	O
Majesty	O
"	O
.	O
</s>
<s>
In	O
coordination	O
with	O
the	O
art	O
team	O
,	O
sound	O
programmers	O
attempted	O
to	O
realistically	O
map	O
the	O
game	O
's	O
note	O
tracks	O
relative	O
to	O
the	O
real	O
performances	O
by	O
the	B-Application
Beatles	I-Application
.	O
</s>
<s>
thumb|right|A	O
recreation	O
of	O
the	O
set	O
for	O
The	O
Ed	O
Sullivan	O
Show	O
when	O
The	B-Application
Beatles	I-Application
performed	O
their	O
first	O
live	O
broadcast	O
in	O
the	O
United	O
States	O
;	O
its	O
yellow	O
tint	O
,	O
used	O
to	O
emphasize	O
the	O
performers	O
on	O
black-and-white	O
television	O
,	O
is	O
a	O
detail	O
obtained	O
from	O
photographs	O
in	O
Apple	O
Corps	O
 '	O
archive.	O
|alt	O
=	O
A	O
virtual	O
music	O
set	O
,	O
composed	O
of	O
a	O
small	O
,	O
round	O
elevated	O
stage	O
and	O
a	O
further	O
offset	O
for	O
the	O
drum	O
set	O
,	O
with	O
several	O
yellow-tinted	O
arrow-like	O
shapes	O
mounted	O
behind	O
and	O
in	O
front	O
of	O
it	O
,	O
the	O
arrows	O
directed	O
to	O
the	O
stage	O
.	O
</s>
<s>
Apple	O
Corps	O
had	O
strict	O
desires	O
for	O
how	O
the	B-Application
Beatles	I-Application
were	O
to	O
appear	O
;	O
art	O
director	O
Ryan	O
Lesser	O
noted	O
that	O
the	O
art	O
team	O
's	O
earliest	O
character	O
designs	O
were	O
met	O
with	O
"	O
brutal	O
"	O
responses	O
from	O
Apple	O
,	O
but	O
that	O
this	O
feedback	O
was	O
essential	O
in	O
developing	O
the	O
visual	O
styles	O
of	O
the	O
band	O
.	O
</s>
<s>
In	O
addition	O
to	O
Apple	O
Corps	O
 '	O
material	O
,	O
Harmonix	O
designers	O
watched	O
the	O
eight-part	O
The	B-Application
Beatles	I-Application
Anthology	O
on	O
a	O
weekly	O
basis	O
for	O
further	O
reference	O
on	O
the	O
band	O
.	O
</s>
<s>
These	O
materials	O
were	O
meticulously	O
reviewed	O
to	O
replicate	O
the	O
outfits	O
that	O
the	B-Application
Beatles	I-Application
wore	O
for	O
each	O
of	O
their	O
concerts	O
,	O
as	O
well	O
as	O
the	O
instruments	O
they	O
used	O
for	O
recordings	O
and	O
live	O
performances	O
.	O
</s>
<s>
Animation	O
for	O
the	B-Application
Beatles	I-Application
characters	O
was	O
aided	O
by	O
motion	B-Application
capture	I-Application
provided	O
by	O
Beatles	O
tribute	O
band	O
The	O
Fab	O
Four	O
.	O
</s>
<s>
The	O
team	O
designed	O
venues	O
that	O
represented	O
parts	O
of	O
the	B-Application
Beatles	I-Application
 '	O
history	O
in	O
order	O
to	O
create	O
an	O
atmosphere	O
of	O
authenticity	O
.	O
</s>
<s>
;	O
as	O
Rock	B-Application
Band	I-Application
was	O
a	O
game	O
that	O
celebrated	O
the	O
performance	O
of	O
music	O
,	O
simply	O
portraying	O
The	B-Application
Beatles	I-Application
performing	O
in	O
the	O
Abbey	O
Road	O
studio	O
was	O
not	O
enough	O
,	O
and	O
the	O
dreamscape	O
sequences	O
provided	O
a	O
way	O
to	O
surpass	O
that	O
.	O
</s>
<s>
For	O
inspiration	O
,	O
Harmonix	O
looked	O
to	O
Cirque	O
du	O
Soleil	O
's	O
approach	O
in	O
interpreting	O
The	B-Application
Beatles	I-Application
catalogue	O
for	O
the	O
Love	O
stage	O
show	O
.	O
</s>
<s>
Candeland	O
,	O
who	O
is	O
known	O
for	O
his	O
work	O
animating	O
Gorillaz	O
videos	O
,	O
also	O
produced	O
the	O
opening	O
cinematics	O
for	O
both	O
the	O
original	O
Rock	B-Application
Band	I-Application
and	O
Rock	B-Application
Band	I-Application
2	O
.	O
</s>
<s>
Within	O
two	O
and	O
a	O
half	O
minutes	O
,	O
the	O
opening	O
cinematic	O
provides	O
a	O
brief	O
representative	O
history	O
of	O
the	O
band	O
interspersed	O
with	O
numerous	O
references	O
to	O
songs	O
by	O
The	B-Application
Beatles	I-Application
,	O
followed	O
by	O
more	O
metaphorical	O
scenes	O
reflecting	O
their	O
studio	O
albums	O
.	O
</s>
<s>
Prior	O
to	O
each	O
of	O
the	O
chapters	O
in	O
the	O
game	O
's	O
Story	O
mode	O
,	O
the	O
game	O
presents	O
short	O
introductory	O
animations	O
;	O
these	O
animations	O
were	O
prepared	O
by	O
graphic	O
design	O
studio	O
MK12	O
,	O
who	O
had	O
previously	O
worked	O
on	O
the	O
opening	O
cinematics	O
for	O
movies	O
such	O
as	O
Stranger	O
than	O
Fiction	O
and	O
Quantum	B-Application
of	I-Application
Solace	I-Application
.	O
</s>
<s>
left|thumb|Three	O
people	O
play	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
on	O
stage	O
at	O
the	O
Penny	O
Arcade	O
Expo	O
in	O
Seattle	O
,	O
Washington	O
,	O
4	O
September	O
2009|alt	O
=	O
A	O
color	O
photograph	O
of	O
three	O
young	O
men	O
playing	O
on	O
the	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
instruments	O
in	O
front	O
of	O
a	O
large	O
display	O
for	O
the	O
gameThe	O
Beatles	B-Application
:	I-Application
Rock	I-Application
Band	I-Application
was	O
first	O
revealed	O
on	O
October	O
30	O
,	O
2008	O
when	O
Harmonix	O
,	O
MTV	O
Games	O
,	O
and	O
Viacom	O
announced	O
an	O
exclusive	O
agreement	O
with	O
Apple	O
Corps	O
,	O
Ltd	O
.	O
to	O
produce	O
the	O
standalone	O
title	O
.	O
</s>
<s>
Prior	O
to	O
this	O
announcement	O
,	O
industry	O
rumours	O
reported	O
that	O
both	O
Harmonix/MTV	O
Games	O
and	O
Activision	O
were	O
vying	O
for	O
The	B-Application
Beatles	I-Application
songs	O
,	O
the	O
latter	O
for	O
the	O
Guitar	B-Application
Hero	I-Application
franchise	O
.	O
</s>
<s>
for	O
both	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
and	O
the	O
abandoned	O
remake	O
of	O
Yellow	O
Submarine	O
by	O
Disney	O
,	O
stated	O
that	O
it	O
took	O
six	O
months	O
to	O
complete	O
the	O
complex	O
agreements	O
and	O
paperwork	O
over	O
the	O
copyrights	O
,	O
trademarks	O
,	O
and	O
publishing	O
issues	O
.	O
</s>
<s>
Viacom	O
's	O
deal	O
with	O
The	B-Application
Beatles	I-Application
 '	O
property	O
owners	O
includes	O
royalties	O
with	O
a	O
guaranteed	O
minimum	O
of	O
$10	O
million	O
and	O
upwards	O
of	O
$40	O
million	O
based	O
on	O
initial	O
sales	O
projections	O
,	O
an	O
amount	O
that	O
chairman	O
Martin	O
Bandier	O
of	O
Sony/ATV	O
Music	O
Publishing	O
has	O
stated	O
to	O
be	O
"	O
not	O
even	O
comparable	O
to	O
anything	O
that	O
has	O
been	O
done	O
before	O
"	O
.	O
</s>
<s>
The	O
licensing	O
of	O
the	B-Application
Beatles	I-Application
 '	O
work	O
for	O
the	O
game	O
was	O
considered	O
a	O
critical	O
step	O
in	O
the	O
later	O
negotiations	O
and	O
availability	O
of	O
the	O
band	O
's	O
songs	O
on	O
iTunes	O
about	O
a	O
year	O
after	O
the	O
game	O
's	O
release	O
.	O
</s>
<s>
A	O
further	O
complication	O
arose	O
about	O
a	O
year	O
after	O
the	O
game	O
's	O
release	O
;	O
Chrysalis	O
Group	O
legally	O
challenged	O
EMI	O
over	O
a	O
previous	O
1965	O
agreement	O
whereby	O
EMI	O
would	O
pay	O
Chrysalis	O
up	O
to	O
1.5	O
%	O
of	O
royalties	O
on	O
sales	O
of	O
the	B-Application
Beatles	I-Application
 '	O
records	O
,	O
and	O
claimed	O
that	O
they	O
were	O
owed	O
£	O
500,000	O
for	O
the	O
two	O
million	O
units	O
sold	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
.	O
</s>
<s>
The	O
game	O
's	O
release	O
was	O
planned	O
to	O
coincide	O
with	O
the	O
release	O
of	O
the	O
new	O
,	O
remastered	O
CD	O
versions	O
of	O
The	B-Application
Beatles	I-Application
albums	O
.	O
</s>
<s>
Footage	O
from	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
was	O
revealed	O
for	O
the	O
first	O
time	O
on	O
April	O
18	O
,	O
2009	O
,	O
during	O
Paul	O
McCartney	O
's	O
performance	O
at	O
the	O
Coachella	O
Valley	O
Music	O
and	O
Arts	O
Festival	O
.	O
</s>
<s>
Over	O
time	O
,	O
images	O
of	O
the	B-Application
Beatles	I-Application
 '	O
favored	O
instruments	O
appeared	O
in	O
the	O
studio	O
as	O
their	O
game	O
peripheral	O
replicas	O
were	O
announced	O
.	O
</s>
<s>
In	O
August	O
2009	O
,	O
VH1	O
Classic	O
aired	O
music	O
videos	O
from	O
the	O
TV	O
special	O
Around	O
The	B-Application
Beatles	I-Application
(	O
1964	O
)	O
,	O
Help	O
!	O
</s>
<s>
(	O
1965	O
)	O
,	O
and	O
a	O
music	O
video	O
of	O
the	O
"	O
Birthday	O
"	O
gameplay	O
footage	O
,	O
promoting	O
the	O
launch	O
of	O
The	B-Application
Beatles	I-Application
Rock	I-Application
Band	I-Application
online	O
store	O
.	O
</s>
<s>
This	O
store	O
was	O
also	O
launched	O
by	O
several	O
segments	O
held	O
on	O
the	O
home	O
shopping	O
channel	O
,	O
QVC	O
,	O
for	O
the	O
game	O
,	O
the	B-Application
Beatles	I-Application
 '	O
remastered	O
albums	O
,	O
and	O
other	O
related	O
products	O
;	O
several	O
Harmonix	O
employees	O
were	O
present	O
to	O
demonstrate	O
the	O
game	O
.	O
</s>
<s>
The	O
spot	O
features	O
a	O
live	O
action	O
recreation	O
of	O
the	O
iconic	O
Abbey	O
Road	O
album	O
cover	O
;	O
as	O
The	B-Application
Beatles	I-Application
cross	O
the	O
road	O
,	O
a	O
crowd	O
of	O
people	O
follow	O
,	O
some	O
of	O
whom	O
are	O
carrying	O
the	O
game	O
's	O
controllers	B-Device
.	O
</s>
<s>
The	O
advertisement	O
was	O
directed	O
by	O
Marcel	O
Langenegger	O
,	O
who	O
worked	O
with	O
Apple	O
Corps	O
and	O
Giles	O
Martin	O
to	O
build	O
an	O
Abbey	O
Road	O
set	O
at	O
a	O
Hollywood	O
studio	O
,	O
and	O
to	O
blend	O
archival	O
footage	O
of	O
The	B-Application
Beatles	I-Application
into	O
the	O
video	O
.	O
</s>
<s>
The	O
game	O
includes	O
45	O
songs	O
from	O
12	O
of	O
The	B-Application
Beatles	I-Application
albums	O
recorded	O
during	O
their	O
1963	O
–	O
1970	O
tenure	O
with	O
EMI	O
Records	O
.	O
</s>
<s>
Although	O
Michael	O
Jackson	O
,	O
who	O
owned	O
50%	O
of	O
the	O
publishing	O
rights	O
to	O
the	B-Application
Beatles	I-Application
songs	O
through	O
Sony/ATV	O
,	O
died	O
in	O
June	O
2009	O
,	O
the	O
sale	O
of	O
his	O
estate	O
did	O
not	O
affect	O
the	O
songs	O
or	O
the	O
release	O
schedule	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
,	O
according	O
to	O
Harmonix	O
.	O
</s>
<s>
Additional	O
songs	O
are	O
available	O
for	O
the	O
game	O
as	O
downloadable	B-Protocol
content	I-Protocol
.	O
</s>
<s>
The	O
song	O
"	O
All	O
You	O
Need	O
Is	O
Love	O
"	O
was	O
first	O
to	O
appear	O
as	O
downloadable	B-Protocol
content	I-Protocol
,	O
proceeds	O
from	O
which	O
(	O
$1.40	O
of	O
the	O
$2	O
song	O
cost	O
)	O
are	O
donated	O
to	O
Doctors	O
Without	O
Borders	O
.	O
</s>
<s>
The	O
song	O
was	O
initially	O
made	O
available	O
as	O
an	O
exclusive	O
for	O
Xbox	B-Operating_System
360	I-Operating_System
on	O
the	O
same	O
day	O
the	O
game	O
was	O
released	O
.	O
</s>
<s>
Within	O
two	O
weeks	O
of	O
the	O
game	O
's	O
release	O
,	O
"	O
All	O
You	O
Need	O
Is	O
Love	O
"	O
was	O
announced	O
by	O
Microsoft	O
and	O
MTV	O
to	O
be	O
the	O
fastest-selling	O
downloadable	O
song	O
across	O
any	O
of	O
the	O
Rock	B-Application
Band	I-Application
platforms	O
,	O
with	O
tens	O
of	O
thousands	O
of	O
downloads	O
;	O
The	O
song	O
had	O
been	O
downloaded	O
more	O
than	O
100,000	O
times	O
by	O
the	O
end	O
of	O
September	O
,	O
and	O
by	O
February	O
2010	O
,	O
had	O
generated	O
over	O
$	O
200,000	O
for	O
the	O
charity	O
.	O
</s>
<s>
The	O
song	O
is	O
now	O
available	O
for	O
download	O
on	O
the	B-Operating_System
Wii	I-Operating_System
and	O
PlayStation	B-Operating_System
3	I-Operating_System
.	O
</s>
<s>
Full	O
albums	O
were	O
also	O
made	O
available	O
as	O
downloadable	B-Protocol
content	I-Protocol
;	O
the	O
remaining	O
songs	O
from	O
Abbey	O
Road	O
,	O
Sgt	O
.	O
</s>
<s>
Drake	O
identified	O
the	O
costly	O
development	O
process	O
as	O
a	O
potentially	O
prohibitive	O
factor	O
:	O
"	O
Every	O
time	O
we	O
do	O
one	O
song	O
,	O
it	O
's	O
not	O
like	O
Rock	B-Application
Band	I-Application
where	O
we	O
wait	O
for	O
the	O
masters	O
to	O
come	O
in	O
and	O
just	O
author	O
them	O
...	O
its	O
like	O
,	O
send	O
people	O
to	O
Abbey	O
Road	O
,	O
use	O
the	O
original	O
tape	O
,	O
separate	O
them	O
out	O
...	O
it	O
costs	O
thousands	O
of	O
dollars.	O
"	O
</s>
<s>
Drake	O
asserted	O
that	O
Harmonix	O
would	O
take	O
sales	O
of	O
the	O
currently	O
announced	O
albums	O
into	O
consideration	O
before	O
continuing	O
development	O
of	O
downloadable	B-Protocol
content	I-Protocol
.	O
</s>
<s>
Harmonix	O
's	O
Foster	O
stated	O
that	O
solo	O
acts	O
from	O
the	B-Application
Beatles	I-Application
 '	O
members	O
will	O
not	O
be	O
included	O
as	O
downloadable	B-Protocol
content	I-Protocol
for	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
;	O
however	O
,	O
he	O
did	O
not	O
rule	O
out	O
the	O
possibility	O
of	O
these	O
acts	O
appearing	O
in	O
other	O
Rock	B-Application
Band	I-Application
games	O
.	O
</s>
<s>
A	O
three	O
pack	O
of	O
songs	O
from	O
Paul	O
McCartney	O
's	O
2009	O
live	O
album	O
,	O
Good	O
Evening	O
New	O
York	O
City	O
,	O
was	O
made	O
available	O
for	O
the	O
main	O
Rock	B-Application
Band	I-Application
series	O
on	O
5	O
January	O
2010	O
.	O
</s>
<s>
John	O
Lennon	O
's	O
"	O
Imagine	O
"	O
is	O
a	O
part	O
of	O
the	O
Rock	B-Application
Band	I-Application
3	I-Application
soundtrack	O
,	O
with	O
the	O
full	O
Imagine	O
album	O
arriving	O
later	O
as	O
downloadable	B-Protocol
content	I-Protocol
in	O
celebration	O
of	O
Lennon	O
's	O
70th	O
birthday	O
.	O
</s>
<s>
A	O
pack	O
featuring	O
Paul	O
McCartney	O
's	O
band	O
Wings	O
was	O
also	O
released	O
as	O
DLC	B-Protocol
for	O
Rock	B-Application
Band	I-Application
3	I-Application
on	O
December	O
28	O
,	O
2010	O
.	O
</s>
<s>
The	O
respective	O
downloadable	B-Protocol
content	I-Protocol
for	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
and	O
other	O
currently	O
available	O
Rock	B-Application
Band	I-Application
titles	O
are	O
not	O
cross-compatible	O
.	O
</s>
<s>
Furthermore	O
,	O
the	O
songs	O
contained	O
on	O
the	B-Application
Beatles	I-Application
disc	O
are	O
not	O
exportable	O
to	O
other	O
games	O
in	O
the	O
Rock	B-Application
Band	I-Application
series	O
.	O
</s>
<s>
Harmonix	O
's	O
Chris	O
Foster	O
cited	O
the	O
game	O
's	O
new	O
vocal	O
harmony	B-Library
feature	O
as	O
well	O
as	O
the	O
unique	O
song-specific	O
dreamscape	O
animations	O
as	O
reasons	O
for	O
the	O
lack	O
of	O
exportability	O
to	O
other	O
Rock	B-Application
Band	I-Application
games	O
.	O
</s>
<s>
John	O
Drake	O
stated	O
that	O
the	O
developer	O
had	O
a	O
responsibility	O
to	O
treat	O
the	B-Application
Beatles	I-Application
 '	O
songs	O
as	O
"	O
iconic	O
"	O
,	O
and	O
keep	O
its	O
music	O
separated	O
from	O
other	O
songs	O
.	O
</s>
<s>
On	O
May	O
5	O
,	O
2016	O
,	O
Harmonix	O
ceased	O
downloadable	B-Protocol
content	I-Protocol
distribution	O
for	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
due	O
to	O
the	O
license	O
expiration	O
,	O
though	O
those	O
that	O
had	O
already	O
purchased	O
the	O
tracks	O
would	O
be	O
able	O
to	O
redownload	O
them	O
in	O
the	O
future	O
.	O
</s>
<s>
ReceptionThe	O
Beatles	B-Application
:	I-Application
Rock	I-Application
Band	I-Application
received	O
high	O
praise	O
from	O
several	O
media	O
outlets	O
upon	O
release	O
.	O
</s>
<s>
Some	O
critics	O
hailed	O
the	O
title	O
as	O
landmark	O
of	O
the	O
music	B-Application
game	I-Application
genre	O
;	O
Randy	O
Lewis	O
of	O
the	O
Los	O
Angeles	O
Times	O
described	O
the	O
game	O
as	O
a	O
"	O
quantum	O
leap	O
forward	O
for	O
the	O
music	B-Application
video	I-Application
game	I-Application
"	O
,	O
while	O
Johnny	O
Minkley	O
of	O
Eurogamer	O
called	O
it	O
"	O
the	O
new	O
standard	O
by	O
which	O
all	O
band-specific	O
game	O
experiences	O
will	O
be	O
judged	O
"	O
.	O
</s>
<s>
By	O
playing	O
each	O
song	O
's	O
respective	O
note	O
chart	O
,	O
players	O
were	O
said	O
to	O
have	O
a	O
better	O
appreciation	O
for	O
the	O
structure	O
and	O
complexity	O
of	O
the	O
compositions	O
and	O
performances	O
by	O
the	B-Application
Beatles	I-Application
.	O
</s>
<s>
The	O
implementation	O
of	O
three-part	O
harmonies	B-Library
,	O
expressed	O
by	O
some	O
to	O
be	O
the	O
most	O
significant	O
addition	O
to	O
the	O
series	O
,	O
was	O
well	O
received	O
.	O
</s>
<s>
Will	O
Tuttle	O
of	O
GameSpy	O
questioned	O
whether	O
Harmonix	O
limited	O
the	O
number	O
of	O
songs	O
on	O
release	O
knowing	O
that	O
there	O
would	O
be	O
a	O
market	O
for	O
the	O
game	O
's	O
downloadable	B-Protocol
content	I-Protocol
in	O
the	O
near	O
future	O
.	O
</s>
<s>
The	O
low	O
number	O
of	O
songs	O
,	O
along	O
with	O
the	O
new	O
themed	O
instrument	O
controllers	B-Device
,	O
were	O
found	O
to	O
make	O
the	O
game	O
an	O
expensive	O
proposition	O
for	O
those	O
new	O
to	O
rhythm	O
games	O
.	O
</s>
<s>
Furthermore	O
,	O
critics	O
claimed	O
that	O
the	O
game	O
's	O
complete	O
dedication	O
to	O
the	B-Application
Beatles	I-Application
,	O
without	O
the	O
option	O
for	O
cross-compatibility	O
with	O
Rock	B-Application
Band	I-Application
or	O
vice	O
versa	O
,	O
can	O
potentially	O
lead	O
to	O
tedious	O
play	O
sessions	O
with	O
minimal	O
variety	O
,	O
hampering	O
the	O
social	O
nature	O
of	O
the	O
game	O
.	O
</s>
<s>
Justin	O
Haywald	O
of	O
1UP.com	O
considered	O
that	O
in	O
attaching	O
the	O
Rock	B-Application
Band	I-Application
name	O
to	O
the	O
game	O
's	O
title	O
,	O
there	O
was	O
a	O
certain	O
expectation	O
on	O
an	O
expandable	O
library	O
of	O
songs	O
and	O
interoperability	O
with	O
previous	O
Rock	B-Application
Band	I-Application
titles	O
,	O
which	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
failed	O
to	O
meet	O
.	O
</s>
<s>
Some	O
players	O
coming	O
from	O
previous	O
versions	O
of	O
Rock	B-Application
Band	I-Application
would	O
consider	O
the	O
songs	O
in	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
to	O
lack	O
technical	O
challenge	O
.	O
</s>
<s>
However	O
,	O
the	O
less	O
difficult	O
note	O
tracks	O
were	O
seen	O
to	O
be	O
a	O
welcoming	O
benefit	O
for	O
newcomers	O
to	O
the	O
series	O
as	O
well	O
as	O
those	O
attempting	O
to	O
sing	O
along	O
with	O
the	O
harmony	B-Library
portions	O
of	O
the	O
game	O
.	O
</s>
<s>
For	O
purist	O
fans	O
,	O
some	O
critics	O
noted	O
that	O
the	O
game	O
purposely	O
avoids	O
certain	O
aspects	O
of	O
the	B-Application
Beatles	I-Application
 '	O
history	O
;	O
former	O
band	O
members	O
such	O
as	O
Pete	O
Best	O
or	O
collaborators	O
such	O
as	O
Billy	O
Preston	O
or	O
Eric	O
Clapton	O
are	O
never	O
seen	O
during	O
gameplay	O
.	O
</s>
<s>
Concerning	O
supplemental	O
content	O
,	O
Hilary	O
Goldstein	O
of	O
IGN	O
felt	O
the	O
extra	O
features	O
could	O
have	O
been	O
more	O
substantial	O
,	O
especially	O
in	O
comparison	O
to	O
the	O
additional	O
material	O
that	O
accompanies	O
the	O
remastered	O
CDs.PC	O
World	O
listed	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
as	O
their	O
ninth	O
Best	O
Product	O
of	O
2009	O
.	O
</s>
<s>
The	O
game	O
won	O
for	O
Best	O
Music	B-Application
Game	I-Application
on	O
the	O
Spike	O
Video	O
Game	O
Awards	O
2009	O
.	O
</s>
<s>
In	O
2010	O
,	O
the	O
game	O
was	O
included	O
as	O
one	O
of	O
the	O
titles	O
in	O
the	O
book	O
1001	O
Video	O
Games	O
You	O
Must	O
Play	O
Before	O
You	O
Die.The	O
Beatles	O
:	O
Rock	O
Band	O
was	O
used	O
as	O
a	O
finale	O
for	O
each	O
performance	O
of	O
the	O
125th	O
anniversary	O
season	O
of	O
the	O
Boston	O
Pops	O
Orchestra	O
;	O
the	O
orchestra	O
led	O
the	O
audience	O
in	O
a	O
sing-along	O
to	O
several	O
songs	O
by	O
the	B-Application
Beatles	I-Application
played	O
by	O
the	O
orchestra	O
but	O
synchronized	O
to	O
the	O
visuals	O
from	O
the	O
game	O
.	O
</s>
<s>
The	O
second	O
half	O
of	O
the	O
video	O
,	O
where	O
traditional	O
animation	O
gives	O
way	O
to	O
a	O
combination	O
of	O
computer-aided	O
2D	O
and	O
3D	O
scenery	O
has	O
been	O
described	O
as	O
"	O
a	O
mashup	O
of	O
Peter	O
Max	O
and	O
the	O
Unreal	B-Operating_System
Engine	I-Operating_System
...	O
chaperoned	O
by	O
the	O
ghost	O
of	O
Salvador	O
Dalí	O
"	O
by	O
the	O
ECA	O
's	O
GameCulture	O
blog	O
.	O
</s>
<s>
According	O
to	O
Viacom	O
CEO	O
Philipe	O
Dauman	O
,	O
one	O
quarter	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
inventory	O
was	O
sold	O
during	O
its	O
first	O
week	O
of	O
release	O
,	O
exceeding	O
their	O
expectations	O
.	O
</s>
<s>
Dauman	O
attributed	O
some	O
success	O
of	O
the	O
game	O
's	O
sales	O
to	O
the	O
price	O
reduction	O
of	O
the	O
PlayStation	B-Operating_System
3	I-Operating_System
,	O
which	O
occurred	O
a	O
few	O
weeks	O
before	O
the	O
release	O
of	O
The	O
Beatles	O
:	O
Rock	O
Band.The	O
Beatles	O
:	O
Rock	O
Band	O
was	O
the	O
fourth	O
high-selling	O
game	O
across	O
all	O
platforms	O
in	O
its	O
first	O
week	O
of	O
release	O
in	O
the	O
United	O
Kingdom	O
.	O
</s>
<s>
According	O
to	O
the	O
NPD	O
Group	O
,	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
sold	O
595,000	O
units	O
across	O
all	O
offerings	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
,	O
Wii	B-Operating_System
,	O
and	O
PlayStation	B-Operating_System
3	I-Operating_System
versions	O
during	O
September	O
2009	O
,	O
respectively	O
in	O
the	O
United	O
States	O
,	O
making	O
the	O
game	O
the	O
5th	O
,	O
10th	O
,	O
and	O
20th	O
top	O
sellers	O
for	O
the	O
month	O
,	O
respectively	O
;	O
only	O
Guitar	B-Application
Hero	I-Application
5	O
for	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
placed	O
in	O
the	O
top	O
10	O
titles	O
selling	O
210,800	O
units	O
.	O
</s>
<s>
Total	O
sales	O
across	O
all	O
platforms	O
in	O
the	O
United	O
States	O
was	O
595,000	O
units	O
with	O
revenue	O
between	O
$59	O
and	O
,	O
and	O
was	O
the	O
second	O
highest	O
revenue-generating	O
game	O
behind	O
Halo	B-Application
3	I-Application
:	I-Application
ODST	I-Application
driven	O
by	O
sales	O
of	O
the	O
bundled	O
units	O
.	O
</s>
<s>
In	O
considering	O
the	O
comparison	O
of	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
sales	O
in	O
North	O
America	O
to	O
the	O
nearly	O
units	O
sold	O
by	O
Guitar	B-Application
Hero	I-Application
5	O
,	O
the	O
magazine	O
Advertising	O
Age	O
identified	O
the	O
ability	O
of	O
MTV	O
Games	O
and	O
Harmonix	O
to	O
leverage	O
the	O
music	O
of	O
the	B-Application
Beatles	I-Application
and	O
their	O
other	O
partners	O
in	O
novel	O
and	O
experimental	O
methods	O
among	O
more	O
traditional	O
means	O
.	O
</s>
<s>
In	O
an	O
October	O
2010	O
interview	O
Alex	O
Rigopulos	O
claimed	O
that	O
The	B-Application
Beatles	I-Application
:	I-Application
Rock	I-Application
Band	I-Application
sales	O
were	O
"	O
respectable	O
"	O
,	O
having	O
sold	O
"	O
well	O
over	O
three	O
million	O
units	O
"	O
,	O
though	O
had	O
not	O
exceeded	O
sales	O
of	O
other	O
Rock	O
Band''	O
games	O
.	O
</s>
