<s>
TeleMagic	B-Application
is	O
the	O
name	O
of	O
the	O
first	O
#CRM	O
Customer	O
Relationship	O
Management	O
software	O
product	O
for	O
personal	B-Device
computers	I-Device
designed	O
for	O
salespeople	O
and	O
entrepreneurs	O
for	O
the	O
purpose	O
of	O
keeping	O
track	O
of	O
customers	O
and	O
prospects	O
.	O
</s>
<s>
Subsequently	O
there	O
were	O
many	O
competitive	O
products	O
that	O
came	O
to	O
market	O
to	O
perform	O
these	O
functions	O
and	O
this	O
category	O
eventually	O
became	O
known	O
as	O
Contact	B-Application
Management	I-Application
Software	I-Application
,	O
then	O
Sales	O
Force	O
Automation	O
software	O
,	O
and	O
ultimately	O
Customer	O
Relationship	O
Management	O
software	O
.	O
</s>
<s>
TeleMagic	B-Application
was	O
invented	O
by	O
Michael	O
McCafferty	O
in	O
1985	O
and	O
marketed	O
by	O
his	O
company	O
Remote	O
Control	O
International	O
.	O
</s>
<s>
As	O
of	O
2023	O
,	O
TeleMagic	B-Application
continues	O
to	O
be	O
sold	O
and	O
supported	O
by	O
a	O
network	O
of	O
Value	O
Added	O
Resellers	O
(	O
VARs	O
)	O
and	O
consultants	O
.	O
</s>
<s>
TeleMagic	B-Application
is	O
unique	O
in	O
several	O
ways	O
:	O
</s>
<s>
From	O
the	O
earliest	O
versions	O
of	O
the	O
software	O
,	O
TeleMagic	B-Application
was	O
designed	O
to	O
be	O
interfaced	O
with	O
other	O
manufacturer	O
's	O
software	O
,	O
such	O
as	O
Word	O
Processors	O
(	O
for	O
letter	O
writing	O
)	O
,	O
and	O
accounting	O
for	O
Order	O
Entry	O
,	O
enabling	O
users	O
to	O
fully	O
record	O
sales	O
without	O
exiting	O
the	O
program	O
.	O
</s>
<s>
TeleMagic	B-Application
is	O
sold	O
through	O
a	O
network	O
of	O
VARs	O
Value	O
Added	O
Resellers	O
who	O
provide	O
on-site	O
support	O
,	O
integration	O
services	O
,	O
training	O
,	O
etc	O
.	O
</s>
<s>
In	O
1995	O
,	O
"	O
PC	O
Magazine	O
"	O
applauded	O
its	O
customization	O
stating	O
"	O
TeleMagic	B-Application
is	O
hard	O
to	O
beat	O
"	O
.	O
</s>
<s>
The	O
Baltimore	O
Suns	O
Patrick	O
Rossello	O
called	O
TeleMagic	B-Application
the	O
"	O
hot	O
software	O
for	O
this	O
effort	O
and	O
is	O
reasonably	O
priced	O
at	O
many	O
software	O
stores.	O
"	O
</s>
<s>
including	O
from	O
a	O
writer	O
for	O
Forbes.com	O
who	O
stated	O
that	O
TeleMagic	B-Application
felt	O
that	O
"	O
had	O
seen	O
more	O
robust	O
solutions	O
20	O
years	O
ago	O
in	O
TeleMagic	B-Application
,	O
than	O
were	O
readily	O
available	O
on	O
the	O
Salesforce.com	B-Application
platform.	O
"	O
</s>
<s>
Other	O
websites	O
such	O
as	O
CMO.com.au	O
gave	O
TeleMagic	B-Application
credit	O
for	O
"	O
marketers	O
to	O
consolidate	O
,	O
manage	O
and	O
track	O
customer	O
information.	O
"	O
</s>
<s>
Not	O
all	O
reception	O
was	O
positive	O
however	O
;	O
according	O
to	O
The	O
Guardians	O
Guy	O
Clapperton	O
,	O
Jane	O
Harrad-Roberts	O
,	O
the	O
consultant	O
director	O
of	O
the	O
company	O
Marketing	O
Projects	O
,	O
chose	O
to	O
drop	O
TeleMagic	B-Application
after	O
The	O
Sage	O
Group	O
purchased	O
it	O
,	O
feeling	O
that	O
they	O
had	O
made	O
it	O
a	O
worse	O
product	O
.	O
</s>
<s>
1994	O
–	O
Company	O
name	O
changed	O
from	O
Remote	O
Control	O
International	O
to	O
TeleMagic	B-Application
,	O
Inc	O
.	O
</s>
