<s>
Technorati	B-Application
was	O
a	O
search	B-Application
engine	I-Application
and	O
a	O
publisher	O
advertising	O
platform	O
that	O
served	O
as	O
an	O
advertising	O
solution	O
for	O
the	O
thousands	O
of	O
websites	O
in	O
its	O
network	O
.	O
</s>
<s>
Technorati	B-Application
launched	O
its	O
ad	O
network	O
in	O
2008	O
,	O
and	O
at	O
one	O
time	O
was	O
one	O
of	O
the	O
largest	O
ad	O
networks	O
reaching	O
more	O
than	O
100	O
million	O
unique	O
visitors	O
per	O
month	O
.	O
</s>
<s>
The	O
name	O
Technorati	B-Application
was	O
a	O
portmanteau	O
of	O
the	O
words	O
technology	O
and	O
literati	O
,	O
which	O
evokes	O
the	O
notion	O
of	O
technological	O
intelligence	O
or	O
intellectualism	O
.	O
</s>
<s>
In	O
2016	O
,	O
Synacor	O
acquired	O
Technorati	B-Application
for	O
$3	O
million	O
.	O
</s>
<s>
The	O
company	O
's	O
core	O
product	O
was	O
previously	O
an	O
Internet	B-Application
search	I-Application
engine	I-Application
for	O
searching	O
blogs	O
.	O
</s>
<s>
Technorati	B-Application
was	O
founded	O
by	O
Dave	O
Sifry	O
,	O
with	O
its	O
headquarters	O
in	O
San	O
Francisco	O
,	O
California	O
,	O
USA	O
.	O
</s>
<s>
It	O
was	O
nominated	O
for	O
a	O
2006	O
Webby	O
Award	O
for	O
Best	O
Practices	O
,	O
but	O
lost	O
to	O
Flickr	B-Algorithm
and	O
Google	B-Application
Maps	I-Application
.	I-Application
</s>
<s>
Technorati	B-Application
used	O
real-time	O
market	O
insights	O
to	O
optimize	O
digital	O
advertising	O
interactions	O
across	O
its	O
publisher	O
network	O
with	O
the	O
use	O
of	O
technology	O
designed	O
to	O
help	O
publishers	O
get	O
discovered	O
by	O
advertisers	O
and	O
earn	O
more	O
for	O
their	O
content	O
.	O
</s>
<s>
In	O
February	O
2006	O
,	O
Debi	O
Jones	O
pointed	O
out	O
that	O
Technorati	B-Application
's	O
"	O
State	O
of	O
the	O
Blogosphere	O
"	O
postings	O
,	O
which	O
then	O
claimed	O
to	O
track	O
27.7	O
million	O
blogs	O
,	O
did	O
not	O
take	O
into	O
account	O
MySpace	B-Application
blogs	O
,	O
of	O
which	O
she	O
said	O
that	O
there	O
were	O
56	O
million	O
.	O
</s>
<s>
As	O
a	O
result	O
,	O
she	O
said	O
that	O
the	O
utility	O
of	O
Technorati	B-Application
as	O
a	O
gauge	O
of	O
blog	O
popularity	O
was	O
questionable	O
.	O
</s>
<s>
However	O
,	O
by	O
March	O
2006	O
,	O
Aaron	O
Brazell	O
pointed	O
out	O
that	O
Technorati	B-Application
had	O
started	O
tracking	O
MySpace	B-Application
blogs	O
.	O
</s>
<s>
In	O
May	O
2006	O
,	O
Technorati	B-Application
teamed	O
up	O
with	O
the	O
PR	O
agency	O
Edelman	O
.	O
</s>
<s>
Edelman	O
and	O
Technorati	B-Application
officially	O
ended	O
the	O
deal	O
in	O
December	O
2006	O
.	O
</s>
<s>
That	O
month	O
,	O
Oliver	O
Reichenstein	O
pointed	O
out	O
that	O
the	O
so-called	O
"	O
State	O
of	O
the	O
Blogosphere	O
"	O
was	O
more	O
of	O
a	O
PR-tool	O
and	O
money	O
maker	O
for	O
Edelman	O
and	O
Technorati	B-Application
than	O
a	O
reliable	O
source	O
,	O
explaining	O
in	O
particular	O
:	O
a	O
)	O
why	O
Technorati/Edelman	O
'	O
s	O
claim	O
that	O
"	O
31%	O
of	O
the	O
blogs	O
are	O
written	O
in	O
Japanese	O
"	O
was	O
"	O
bogus	O
"	O
,	O
and	O
b	O
)	O
where	O
the	O
financial	O
profit	O
for	O
the	O
involved	O
parties	O
was	O
in	O
this	O
.	O
</s>
<s>
In	O
May	O
2007	O
,	O
Andrew	O
Orlowski	O
,	O
writing	O
for	O
the	O
tech	O
tabloid	O
The	O
Register	O
,	O
criticized	O
Technorati	B-Application
's	O
May	O
2007	O
redesign	O
.	O
</s>
<s>
He	O
suggested	O
that	O
Technorati	B-Application
had	O
decided	O
to	O
focus	O
more	O
on	O
returning	O
image	O
thumbnails	O
rather	O
than	O
blog	O
results	O
.	O
</s>
<s>
He	O
also	O
claimed	O
that	O
Technorati	B-Application
never	O
quite	O
worked	O
correctly	O
in	O
the	O
past	O
and	O
that	O
the	O
alleged	O
refocus	O
was	O
"	O
a	O
tacit	O
admission	O
that	O
it	O
's	O
given	O
up	O
on	O
its	O
original	O
mission	O
"	O
.	O
</s>
<s>
In	O
August	O
2008	O
,	O
Technorati	B-Application
acquired	O
the	O
online	O
magazine	O
,	O
Blogcritics	O
,	O
for	O
an	O
undisclosed	O
sum	O
of	O
money	O
.	O
</s>
<s>
As	O
a	O
result	O
,	O
Blogcritic	O
's	O
founders	O
–	O
publisher	O
Eric	O
Olsen	O
and	O
technical	O
director	O
Phillip	O
Winn	O
–	O
became	O
full-time	O
Technorati	B-Application
employees	O
.	O
</s>
<s>
One	O
of	O
the	O
first	O
collaborative	O
ventures	O
of	O
the	O
two	O
entities	O
was	O
for	O
Blogcritics	O
writers	O
to	O
begin	O
writing	O
descriptions	O
of	O
Technorati	B-Application
tags	B-General_Concept
.	O
</s>
<s>
In	O
October	O
2008	O
,	O
Technorati	B-Application
acquired	O
the	O
online	O
ad	O
agency	O
Adengage	O
.	O
</s>
<s>
Technorati	B-Application
CEO	O
Richard	O
Jalichandra	O
wanted	O
to	O
use	O
the	O
AdEngage	O
platform	O
to	O
expand	O
Technorati	B-Application
Media	O
's	O
offering	O
,	O
starting	O
with	O
an	O
expansion	O
of	O
their	O
advertising	O
business	O
from	O
higher	O
traffic	O
sites	O
.	O
</s>
<s>
network	O
added	O
a	O
reported	O
12	O
billion	O
monthly	O
impression	O
growth	O
to	O
the	O
Technorati	B-Application
Media	O
Network	O
.	O
</s>
<s>
In	O
April	O
2009	O
,	O
Blogcritics	O
underwent	O
a	O
complete	O
site	O
redesign	O
and	O
switched	O
content	B-Protocol
management	I-Protocol
systems	I-Protocol
.	O
</s>
<s>
In	O
2009	O
,	O
Technorati	B-Application
decided	O
to	O
stop	O
indexing	O
blogs	O
and	O
sites	O
in	O
languages	O
other	O
than	O
English	O
in	O
order	O
to	O
focus	O
only	O
on	O
the	O
English-language	O
blogosphere	O
.	O
</s>
<s>
As	O
a	O
result	O
,	O
thousands	O
of	O
sites	O
in	O
various	O
languages	O
were	O
no	O
longer	O
rated	O
by	O
the	O
Technorati	B-Application
service	O
.	O
</s>
<s>
In	O
2014	O
,	O
Technorati	B-Application
stopped	O
indexing	O
blogs	O
altogether	O
,	O
refocusing	O
its	O
efforts	O
on	O
its	O
advertising	O
business	O
.	O
</s>
<s>
In	O
2016	O
,	O
Synacor	O
acquired	O
Technorati	B-Application
for	O
$3	O
million	O
.	O
</s>
