<s>
The	O
company	O
began	O
as	O
Uhrenmanufaktur	O
Heuer	O
AG	O
,	O
founded	O
in	O
1860	O
by	O
Edouard	O
Heuer	O
in	O
St-Imier	O
,	O
Switzerland	B-Protocol
.	O
</s>
<s>
TAG	O
Heuer	O
is	O
based	O
in	O
La	O
Chaux-de-Fonds	O
,	O
Switzerland	B-Protocol
,	O
and	O
is	O
led	O
by	O
CEO	O
Frédéric	O
Arnault	O
.	O
</s>
<s>
TAG	O
Heuer	O
maintains	O
a	O
watchmaking	O
workshop	O
in	O
Cornol	O
,	O
Switzerland	B-Protocol
,	O
and	O
a	O
watchmaking	O
factory	O
in	O
La	O
Chaux-de-Fonds	O
.	O
</s>
<s>
In	O
1860	O
Edouard	O
Heuer	O
founded	O
Uhrenmanufaktur	O
Heuer	O
AG	O
(	O
English	O
:	O
Heuer	O
Watchmaking	O
Inc	O
.	O
)	O
in	O
St-Imier	O
,	O
Switzerland	B-Protocol
.	O
</s>
<s>
Heuer	O
also	O
introduced	O
timing	O
devices	O
for	O
ski	O
and	O
motor	O
racing	O
events	O
,	O
including	O
Formula	B-Application
One	I-Application
.	O
</s>
<s>
In	O
1975	O
,	O
Heuer	O
introduced	O
the	O
Chronosplit	O
,	O
a	O
digital	O
chronograph	O
with	O
dual	O
LED	O
and	O
LCD	B-Device
displays	I-Device
.	O
</s>
<s>
Later	O
versions	O
featured	O
two	O
LCD	B-Device
displays	I-Device
.	O
</s>
<s>
TAG	O
Heuer	O
formed	O
in	O
1985	O
when	O
TAG	O
(	O
Techniques	O
d'Avant	O
Garde	O
)	O
,	O
manufacturers	O
of	O
high-tech	O
items	O
such	O
as	O
ceramic	O
turbochargers	O
for	O
Formula	B-Application
One	I-Application
cars	O
,	O
and	O
British	O
businessman	O
Ron	O
Dennis	O
,	O
acquired	O
Heuer	O
.	O
</s>
<s>
TAG	O
Heuer	O
's	O
current	O
lines	O
include	O
Formula	B-Application
One	I-Application
,	O
Aquaracer	O
,	O
Link	O
,	O
Carrera	O
,	O
Monaco	O
,	O
Connected	O
,	O
Autavia	O
,	O
and	O
Heuer	O
Heritage	O
.	O
</s>
<s>
On	O
November	O
9	O
,	O
2015	O
,	O
TAG	O
Heuer	O
announced	O
the	O
launch	O
of	O
their	O
first	O
smartwatch	B-Application
which	O
they	O
named	O
Tag	B-Device
Heuer	I-Device
Connected	I-Device
.	O
</s>
<s>
The	O
watch	O
runs	O
on	O
the	O
Android	B-Application
Wear	I-Application
operating	O
system	O
which	O
is	O
used	O
by	O
many	O
smartwatch	B-Application
brands	O
.	O
</s>
<s>
TAG	B-Device
Heuer	I-Device
Connected	I-Device
also	O
offers	O
its	O
own	O
app	O
which	O
principally	O
offers	O
several	O
custom	O
TAG	O
Heuer	O
watch	O
faces	O
which	O
include	O
"	O
Three-Hand	O
"	O
,	O
"	O
Chronograph	O
"	O
,	O
"	O
GMT	O
"	O
,	O
"	O
Themed	O
"	O
,	O
"	O
Ambassador	O
"	O
and	O
"	O
Exclusive	O
"	O
watch	O
faces	O
.	O
</s>
<s>
All	O
other	O
smartwatch	B-Application
functions	O
and	O
apps	O
are	O
driven	O
via	O
the	O
Android	B-Application
Wear	I-Application
operating	O
system	O
.	O
</s>
<s>
In	O
March	O
2017	O
,	O
TAG	O
Heuer	O
introduced	O
a	O
new	O
smartwatch	B-Application
,	O
TAG	O
Heuer	O
's	O
Connected	O
Modular	O
45	O
,	O
which	O
allows	O
its	O
owners	O
to	O
switch	O
between	O
connected	O
and	O
mechanical	O
modules	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
TAG	O
Heuer	O
partnered	O
with	O
20th	O
Century	O
Fox	O
to	O
make	O
the	O
TAG	B-Device
Heuer	I-Device
Connected	I-Device
the	O
official	O
watch	O
of	O
Kingsman	O
:	O
The	O
Golden	O
Circle	O
.	O
</s>
<s>
In	O
December	O
2018	O
,	O
World	O
Wide	O
Fund	O
for	O
Nature	O
(	O
WWF	O
)	O
released	O
an	O
official	O
report	O
giving	O
environmental	O
ratings	O
for	O
15	O
major	O
watch	O
manufacturers	O
and	O
jewelers	O
in	O
Switzerland	B-Protocol
.	O
</s>
<s>
In	O
the	O
jewelry	O
and	O
watchmaking	O
industries	O
,	O
there	O
are	O
general	O
concerns	O
over	O
the	O
lack	O
of	O
transparency	O
in	O
manufacturing	O
activities	O
and	O
the	O
sourcing	O
of	O
precious	O
raw	O
materials	O
,	O
such	O
as	O
gold	O
,	O
which	O
is	O
a	O
major	O
cause	O
of	O
environmental	O
issues	O
,	O
such	O
as	O
pollution	O
,	O
soil	O
degradation	O
and	O
deforestation	B-Application
.	O
</s>
<s>
Steve	O
McQueen	O
wore	O
a	O
blue	O
Monaco	O
in	O
the	O
1971	O
movie	O
Le	O
Mans	O
(	O
this	O
model	O
is	O
now	O
referred	O
to	O
as	O
the	O
"	O
McQueen	O
Monaco	O
"	O
)	O
,	O
and	O
Swiss	O
Formula	B-Application
One	I-Application
star	O
Jo	O
Siffert	O
customarily	O
wore	O
a	O
white-dialed	O
Autavia	O
with	O
black	O
registers	O
.	O
</s>
<s>
TAG	O
Heuer	O
has	O
been	O
the	O
official	O
timekeeper	O
of	O
the	O
three	O
Summer	O
Olympic	B-Application
Games	I-Application
of	O
the	O
1920s	O
,	O
the	O
Skiing	O
World	O
Championships	O
,	O
the	O
Formula	B-Application
One	I-Application
World	O
Championships	O
and	O
has	O
developed	O
a	O
watch	O
for	O
the	O
McLaren	O
F1	O
team	O
.	O
</s>
<s>
From	O
2017	O
to	O
2020	O
,	O
TAG	O
Heuer	O
was	O
the	O
official	O
timekeeper	O
for	O
Gran	B-Application
Turismo	I-Application
Sport	I-Application
,	O
a	O
racing	O
video	O
game	O
that	O
was	O
released	O
on	O
PlayStation	B-Operating_System
4	I-Operating_System
.	O
</s>
<s>
TAG	O
,	O
now	O
known	O
as	O
TAG	O
Group	O
which	O
is	O
no	O
longer	O
affiliated	O
with	O
TAG	O
Heuer	O
,	O
sponsored	O
Formula	B-Application
One	I-Application
team	O
Williams	O
during	O
the	O
early	O
1980s	O
.	O
</s>
<s>
TAG	O
also	O
gave	O
its	O
name	O
to	O
the	O
Porsche	O
engines	O
used	O
by	O
the	O
McLaren	O
Formula	B-Application
One	I-Application
team	O
from	O
1983	O
through	O
1987	O
.	O
</s>
