<s>
T-Commerce	B-Application
is	O
a	O
term	O
describing	O
trade	O
via	O
a	O
(	O
smart	B-Device
)	O
digital	O
TV-set	O
which	O
–	O
besides	O
its	O
main	O
functionality	O
–	O
acts	O
as	O
a	O
marketing	O
channel	O
enabling	O
bidirectional	O
communication	O
enabling	O
interactive	B-General_Concept
advertising	O
and	O
addressable	O
advertising	O
.	O
</s>
<s>
It	O
is	O
part	O
of	O
Electronic	B-Application
Business	I-Application
and	O
e-Commerce	O
which	O
themselves	O
are	O
the	O
most	O
prominent	O
parts	O
of	O
u-Commerce	B-Operating_System
.	O
</s>
<s>
The	O
promise	O
of	O
T-commerce	B-Application
is	O
to	O
enhance	O
shopping	O
channels	O
as	O
well	O
as	O
regular	O
TV	O
ads	O
by	O
offering	O
consumers	O
a	O
"	O
One-Click	O
"	O
"	O
Buy	O
It	O
"	O
possibility	O
.	O
</s>
<s>
An	O
alternative	O
reading	O
of	O
T-Commerce	B-Application
expands	O
the	O
"	O
T	O
"	O
to	O
tablet	B-Device
which	O
would	O
–	O
owing	O
to	O
the	O
fact	O
that	O
tablet	B-Device
computers	I-Device
are	O
predominantly	O
mobile	B-Application
devices	I-Application
-then	O
belong	O
to	O
the	O
realm	O
of	O
mobile	B-Application
commerce	I-Application
.	O
</s>
<s>
Irrespective	O
of	O
the	O
interpretation	O
of	O
the	O
"	O
T	O
"	O
,	O
the	O
extra	O
value	O
of	O
the	O
marketing	O
channel	O
lies	O
in	O
the	O
direct	O
interactivity	B-General_Concept
the	O
devices	O
offer	O
.	O
</s>
<s>
Interactive	B-General_Concept
television	O
with	O
pre-built-in	O
T-commerce	B-Application
app	O
that	O
allows	O
buying	O
online	O
through	O
the	O
television	O
remote	B-Protocol
control	I-Protocol
was	O
introduced	O
by	O
Samsung	B-Application
in	O
2012/13	O
.	O
</s>
<s>
H&M	O
was	O
one	O
of	O
the	O
first	O
companies	O
to	O
air	O
a	O
commercial	O
with	O
t-commerce	B-Application
enabled	O
during	O
the	O
Super	O
Bowl	O
in	O
2014	O
.	O
</s>
