<s>
is	O
a	O
2016	O
platform	O
video	O
game	O
developed	O
and	O
published	O
by	O
Nintendo	O
for	O
iOS	B-Application
and	O
later	O
Android	B-Application
.	O
</s>
<s>
In	O
Super	B-Application
Mario	I-Application
Run	I-Application
,	O
the	O
player	O
controls	O
Mario	B-Application
or	O
other	O
characters	O
as	O
they	O
automatically	O
run	O
across	O
the	O
screen	O
while	O
timing	O
jumps	O
to	O
collect	O
coins	O
and	O
dodge	O
enemies	O
and	O
hazards	O
.	O
</s>
<s>
As	O
a	O
Super	B-Application
Mario	I-Application
game	O
,	O
it	O
contains	O
a	O
common	O
plot	O
wherein	O
Mario	B-Application
must	O
rescue	O
Princess	O
Peach	O
,	O
who	O
has	O
just	O
been	O
captured	O
by	O
Bowser	O
.	O
</s>
<s>
The	O
game	O
had	O
involvement	O
of	O
series	O
creator	O
Shigeru	O
Miyamoto	O
,	O
and	O
was	O
developed	O
primarily	O
by	O
the	O
same	O
team	O
that	O
had	O
developed	O
New	B-Application
Super	I-Application
Mario	I-Application
Bros	I-Application
.	I-Application
for	O
the	O
Nintendo	B-Device
DS	I-Device
,	O
featuring	O
many	O
similar	O
gameplay	O
concepts	O
adapted	O
for	O
ease	O
of	O
mobile	O
controllers	O
.	O
</s>
<s>
The	O
first	O
three	O
levels	O
of	O
Super	B-Application
Mario	I-Application
Run	I-Application
are	O
free	O
to	O
play	O
,	O
but	O
unlocking	O
the	O
rest	O
of	O
the	O
game	O
requires	O
a	O
one-time	O
payment	B-Protocol
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
received	O
overall	O
positive	O
reviews	O
by	O
critics	O
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
plays	O
as	O
a	O
side-scrolling	O
,	O
auto-runner	O
platform	O
game	O
.	O
</s>
<s>
The	O
plot	O
begins	O
with	O
Mario	B-Application
accepting	O
Princess	O
Peach	O
's	O
invitation	O
to	O
her	O
castle	O
,	O
only	O
to	O
witness	O
Bowser	O
kidnapping	O
the	O
Princess	O
and	O
destroying	O
the	O
Mushroom	O
Kingdom	O
,	O
tasking	O
Mario	B-Application
to	O
undo	O
his	O
actions	O
.	O
</s>
<s>
Mario	B-Application
automatically	O
runs	O
from	O
left	O
to	O
right	O
and	O
jumps	O
on	O
his	O
own	O
to	O
clear	O
small	O
gaps	O
or	O
obstacles	O
.	O
</s>
<s>
The	O
player	O
can	O
control	O
Mario	B-Application
by	O
tapping	O
the	O
touch	O
screen	O
to	O
make	O
him	O
jump	O
over	O
larger	O
obstacles	O
;	O
the	O
longer	O
the	O
screen	O
is	O
touched	O
,	O
the	O
higher	O
he	O
jumps	O
.	O
</s>
<s>
Like	O
other	O
Super	B-Application
Mario	I-Application
games	O
,	O
the	O
player	O
must	O
maneuver	O
Mario	B-Application
over	O
gaps	O
,	O
onto	O
enemies	O
,	O
and	O
into	O
coins	O
to	O
collect	O
them	O
.	O
</s>
<s>
The	O
player	O
's	O
end	O
goal	O
is	O
to	O
not	O
only	O
steer	O
Mario	B-Application
safely	O
across	O
the	O
level	O
and	O
reach	O
the	O
flagpole	O
before	O
time	O
is	O
exhausted	O
but	O
also	O
accumulate	O
as	O
many	O
coins	O
as	O
possible	O
.	O
</s>
<s>
In	O
addition	O
to	O
controlling	O
when	O
and	O
how	O
high	O
he	O
jumps	O
,	O
a	O
hidden	O
ability	O
exists	O
where	O
the	O
player	O
swipes	O
and	O
holds	O
the	O
screen	O
in	O
the	O
direction	O
opposite	O
of	O
Mario	B-Application
,	O
stalling	O
his	O
jumps	O
during	O
his	O
descent	O
and	O
moving	O
him	O
slightly	O
in	O
that	O
direction	O
.	O
</s>
<s>
Standing	O
on	O
pause	O
blocks	O
pauses	O
the	O
timer	O
and	O
Mario	B-Application
's	O
running	O
,	O
and	O
standing	O
on	O
blocks	O
marked	O
with	O
directional	O
arrows	O
changes	O
the	O
direction	O
of	O
his	O
jump	O
.	O
</s>
<s>
If	O
a	O
bubble	O
is	O
available	O
,	O
it	O
is	O
automatically	O
used	O
to	O
rescue	O
Mario	B-Application
from	O
impending	O
death	O
.	O
</s>
<s>
Playing	O
either	O
game	O
mode	O
earns	O
the	O
player	O
coins	O
that	O
can	O
be	O
used	O
to	O
buy	O
items	O
for	O
creating	O
and	O
customizing	O
their	O
own	O
"	O
Mushroom	O
Kingdom	O
"	O
in	O
a	O
third	O
gameplay	O
mode	O
comparable	O
to	O
FarmVille	B-Application
.	O
</s>
<s>
The	O
player	O
can	O
unlock	O
other	O
characters	O
to	O
play	O
as	O
through	O
these	O
game	O
modes	O
,	O
such	O
as	O
Luigi	O
,	O
Princess	O
Peach	O
,	O
Toad	O
,	O
Toadette	O
,	O
and	O
Yoshi	B-Application
.	O
</s>
<s>
Another	O
update	O
raised	O
the	O
maximum	O
cap	O
number	O
of	O
Toads	O
from	O
9,999	O
to	O
99	O
,	O
999	O
,	O
and	O
added	O
support	O
for	O
Game	B-Operating_System
Center	I-Operating_System
and	O
Google	B-Application
Play	I-Application
Games	I-Application
achievements	O
.	O
</s>
<s>
This	O
was	O
the	O
first	O
game	O
that	O
Miyamoto	O
had	O
been	O
closely	O
involved	O
in	O
its	O
development	O
since	O
2007	O
's	O
Super	B-Application
Mario	I-Application
Galaxy	I-Application
.	O
</s>
<s>
Nintendo	O
used	O
the	O
same	O
core	O
development	O
team	O
that	O
created	O
New	O
Super	O
Mario	O
Bros.	O
,	O
and	O
Super	B-Application
Mario	I-Application
Run	I-Application
shares	O
a	O
similar	O
2.5D	O
graphic	O
style	O
with	O
this	O
previous	O
title	O
.	O
</s>
<s>
The	O
game	O
was	O
built	O
using	O
the	O
Unity	B-Application
engine	I-Application
.	O
</s>
<s>
Shortly	O
before	O
release	O
,	O
Nintendo	O
's	O
Reggie	O
Fils-Aimé	O
said	O
the	O
game	O
would	O
not	O
be	O
coming	O
to	O
the	O
Nintendo	B-Application
Switch	I-Application
,	O
due	O
to	O
different	O
development	O
architecture	O
.	O
</s>
<s>
The	O
first	O
of	O
these	O
was	O
Miitomo	B-Protocol
,	O
based	O
on	O
the	O
Mii	O
avatars	O
used	O
in	O
Nintendo	O
's	O
console	O
software	O
.	O
</s>
<s>
Separately	O
,	O
Nintendo	O
collaborated	O
with	O
Niantic	O
and	O
The	O
Pokémon	O
Company	O
to	O
release	O
Pokémon	B-Application
Go	I-Application
.	O
</s>
<s>
The	O
concept	O
of	O
the	O
game	O
arose	O
from	O
ideas	O
for	O
new	B-Application
Mario	I-Application
games	O
on	O
the	O
Wii	O
,	O
including	O
one	O
where	O
the	O
player	O
would	O
need	O
to	O
control	O
Mario	B-Application
in	O
time	O
to	O
the	O
rhythm	O
of	O
the	O
music	O
.	O
</s>
<s>
Nintendo	O
was	O
also	O
inspired	O
by	O
speedrunners	O
,	O
and	O
had	O
noticed	O
that	O
these	O
players	O
,	O
in	O
racing	O
through	O
the	O
various	O
Mario	B-Application
games	O
,	O
never	O
let	O
go	O
of	O
the	O
forward	O
direction	O
control	O
,	O
effectively	O
making	O
Mario	B-Application
run	I-Application
all	O
the	O
time	O
,	O
and	O
considered	O
how	O
to	O
allow	O
all	O
players	O
to	O
have	O
that	O
experience	O
.	O
</s>
<s>
Similarly	O
,	O
they	O
observed	O
speedrunners	O
were	O
adept	O
at	O
performing	O
certain	O
types	O
of	O
difficult	O
timed	O
jumps	O
that	O
enabled	O
quick	O
completion	O
times	O
;	O
Nintendo	O
included	O
special	O
blocks	O
that	O
players	O
would	O
encounter	O
in	O
Super	B-Application
Mario	I-Application
Run	I-Application
to	O
easily	O
complete	O
similar	O
jumps	O
,	O
so	O
that	O
they	O
could	O
"	O
give	O
even	O
beginner	O
players	O
an	O
opportunity	O
to	O
get	O
a	O
taste	O
for	O
what	O
's	O
fun	O
about	O
the	O
more	O
skilled	O
style	O
of	O
Mario	B-Application
play	O
"	O
,	O
according	O
to	O
Miyamoto	O
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
is	O
the	O
second	O
mobile	O
game	O
under	O
the	O
DeNA	O
partnership	O
,	O
and	O
Nintendo	O
's	O
first	O
mobile	O
game	O
to	O
use	O
one	O
of	O
their	O
established	O
intellectual	O
properties	O
.	O
</s>
<s>
While	O
it	O
would	O
be	O
possible	O
for	O
them	O
to	O
port	O
their	O
existing	O
titles	O
to	O
mobile	O
device	O
with	O
the	O
creation	O
of	O
virtual	O
controllers	O
on	O
the	O
touchscreen	O
,	O
Miyamoto	O
felt	O
that	O
would	O
not	O
be	O
as	O
"	O
interesting	O
"	O
,	O
instead	O
they	O
were	O
"	O
more	O
interested	O
in	O
looking	O
at	O
how	O
we	O
can	O
be	O
creative	O
with	O
Mario	B-Application
,	O
and	O
design	O
for	O
iPhones	B-Device
in	O
a	O
way	O
that	O
takes	O
advantage	O
of	O
the	O
uniqueness	O
of	O
that	O
device	O
and	O
the	O
uniqueness	O
of	O
that	O
input	O
and	O
the	O
features	O
that	O
that	O
device	O
has	O
"	O
.	O
</s>
<s>
The	O
game	O
was	O
announced	O
by	O
Miyamoto	O
on	O
September	O
7	O
,	O
2016	O
,	O
at	O
Apple	O
's	O
annual	O
iPhone	B-Device
event	O
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
released	O
on	O
iOS	B-Application
devices	O
on	O
December	O
15	O
,	O
2016	O
,	O
and	O
on	O
Android	B-Application
devices	O
on	O
March	O
22	O
,	O
2017	O
.	O
</s>
<s>
For	O
the	O
iOS	B-Application
release	O
,	O
the	O
game	O
runs	O
on	O
both	O
iPhone	B-Device
and	O
iPad	B-Device
.	O
</s>
<s>
While	O
still	O
using	O
the	O
freemium	O
model	O
,	O
Nintendo	O
eschewed	O
requiring	O
players	O
to	O
keep	O
paying	O
to	O
access	O
more	O
levels	O
,	O
instead	O
offering	O
the	O
game	O
as	O
a	O
free	O
demo	O
with	O
the	O
first	O
three	O
levels	O
unlocked	O
and	O
requiring	O
a	O
one-time	O
payment	B-Protocol
to	O
unlock	O
the	O
rest	O
of	O
the	O
game	O
.	O
</s>
<s>
Polygon	O
speculated	O
that	O
Nintendo	O
opted	O
to	O
develop	O
the	O
game	O
first	O
for	O
the	O
iOS	B-Application
platform	O
because	O
of	O
its	O
stronger	O
security	O
options	O
and	O
consistent	O
ecosystem	O
compared	O
to	O
Android	B-Application
.	O
</s>
<s>
Since	O
its	O
inception	O
,	O
Super	B-Application
Mario	I-Application
Run	I-Application
has	O
seen	O
updates	O
that	O
mostly	O
expanded	O
support	O
for	O
Nintendo	O
accounts	O
or	O
added	O
or	O
changed	O
gameplay	O
content	O
.	O
</s>
<s>
An	O
April	O
2017	O
update	O
allowed	O
players	O
to	O
use	O
Miitomo	B-Protocol
via	O
their	O
Nintendo	O
Accounts	O
to	O
add	O
friends	O
already	O
registered	O
on	O
their	O
Nintendo	O
Account	O
,	O
as	O
well	O
as	O
customize	O
their	O
Mii	O
icons	O
,	O
including	O
implementing	O
any	O
costumes	O
they	O
own	O
.	O
</s>
<s>
Upon	O
release	O
,	O
Super	B-Application
Mario	I-Application
Run	I-Application
received	O
"	O
generally	O
positive	O
reviews	O
"	O
from	O
critics	O
,	O
holding	O
an	O
aggregated	O
Metacritic	O
score	O
of	O
76/100	O
.	O
</s>
<s>
IGN	O
agreed	O
,	O
citing	O
the	O
game	O
's	O
addictive	O
qualities	O
and	O
high	O
replayability	O
in	O
its	O
extra	O
coin-collecting	O
challenges	O
,	O
praising	O
the	O
game	O
for	O
successfully	O
capturing	O
the	O
Super	B-Application
Mario	I-Application
charm	O
,	O
but	O
criticizing	O
it	O
for	O
lacking	O
the	O
originality	O
in	O
gameplay	O
ideas	O
that	O
generally	O
come	O
with	O
new	O
entries	O
in	O
the	O
series	O
.	O
</s>
<s>
Polygon	O
considered	O
that	O
based	O
on	O
the	O
negative	O
feedback	O
from	O
players	O
,	O
that	O
Nintendo	O
kept	O
too	O
many	O
of	O
its	O
own	O
practices	O
for	O
its	O
consoles	O
and	O
handhelds	O
,	O
such	O
as	O
the	O
use	O
of	O
the	O
Friend	O
Code	O
system	O
and	O
the	O
lack	O
of	O
any	O
planned	O
expansions	O
,	O
into	O
Super	B-Application
Mario	I-Application
Run	I-Application
,	O
as	O
well	O
as	O
eschewing	O
typical	O
mobile	O
gaming	O
practices	O
,	O
and	O
believed	O
that	O
Nintendo	O
should	O
have	O
worked	O
better	O
to	O
adapt	O
the	O
game	O
for	O
the	O
expectations	O
of	O
mobile	O
gamers	O
.	O
</s>
<s>
Shortly	O
after	O
the	O
game	O
's	O
announcement	O
,	O
Nintendo	O
's	O
stock	O
soared	O
to	O
just	O
under	O
the	O
high	O
point	O
it	O
had	O
reached	O
after	O
the	O
release	O
and	O
success	O
of	O
Pokémon	B-Application
Go	I-Application
earlier	O
in	O
2016	O
.	O
</s>
<s>
Financial	O
analysts	O
recognized	O
that	O
Super	B-Application
Mario	I-Application
Run	I-Application
would	O
be	O
more	O
significant	O
than	O
Pokémon	B-Application
Go	I-Application
for	O
Nintendo	O
;	O
whereas	O
revenue	O
from	O
Pokémon	B-Application
Go	I-Application
must	O
be	O
split	O
between	O
Niantic	O
and	O
The	O
Pokémon	O
Company	O
,	O
nearly	O
all	O
revenue	O
from	O
Super	B-Application
Mario	I-Application
Run	I-Application
would	O
go	O
to	O
Nintendo	O
directly	O
being	O
an	O
in-house	O
developed	O
title	O
.	O
</s>
<s>
After	O
Super	B-Application
Mario	I-Application
Runs	I-Application
release	O
date	O
was	O
announced	O
in	O
November	O
,	O
Nintendo	O
's	O
stock	O
rose	O
by	O
2.8	O
%	O
.	O
</s>
<s>
App-tracking	O
service	O
Apptopia	O
reported	O
that	O
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
downloaded	O
2.85	O
million	O
times	O
on	O
the	O
day	O
of	O
its	O
iOS	B-Application
release	O
,	O
while	O
grossing	O
over	O
US$5	O
million	O
.	O
</s>
<s>
The	O
title	O
had	O
40	O
million	O
downloads	O
over	O
the	O
first	O
four	O
days	O
,	O
surpassing	O
Pokémon	B-Application
Go	I-Application
as	O
the	O
most	O
downloaded	O
mobile	O
game	O
in	O
the	O
first	O
week	O
of	O
release	O
;	O
that	O
week	O
's	O
figure	O
totaled	O
over	O
50	O
million	O
.	O
</s>
<s>
The	O
iOS	B-Application
version	O
of	O
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
the	O
tenth	O
most	O
downloaded	O
app	O
in	O
2016	O
and	O
the	O
top	O
downloaded	O
free	O
game	O
in	O
2017	O
.	O
</s>
<s>
With	O
the	O
company	O
's	O
end-year	O
report	O
for	O
fiscal	O
year	O
2016	O
,	O
which	O
ended	O
on	O
March	O
31	O
,	O
2017	O
,	O
the	O
combined	O
downloads	O
for	O
Super	B-Application
Mario	I-Application
Run	I-Application
across	O
iOS	B-Application
and	O
Android	B-Application
was	O
approaching	O
150	O
million	O
,	O
and	O
climbed	O
to	O
200	O
million	O
six	O
months	O
later	O
.	O
</s>
<s>
On	O
the	O
Monday	O
following	O
the	O
game	O
's	O
release	O
on	O
iOS	B-Application
,	O
Nintendo	O
's	O
and	O
DeNA	O
's	O
stock	O
price	O
dropped	O
over	O
seven	O
percent	O
due	O
to	O
its	O
poor	O
market	O
reception	O
.	O
</s>
<s>
By	O
December	O
26	O
,	O
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
no	O
longer	O
the	O
top	O
grossing	O
app	O
in	O
any	O
nation	O
,	O
though	O
remained	O
one	O
of	O
the	O
top	O
downloaded	O
apps	O
in	O
63	O
countries	O
.	O
</s>
<s>
However	O
,	O
Nintendo	O
's	O
president	O
Tatsumi	O
Kimishima	O
was	O
disappointed	O
the	O
next	O
month	O
,	O
when	O
the	O
revenue	O
from	O
the	O
iOS	B-Application
version	O
failed	O
to	O
fulfill	O
the	O
company	O
's	O
expectations	O
.	O
</s>
<s>
Nintendo	O
's	O
next	O
mobile	O
title	O
,	O
Fire	B-Application
Emblem	I-Application
Heroes	I-Application
,	O
released	O
two	O
months	O
after	O
Super	B-Application
Mario	I-Application
Run	I-Application
and	O
which	O
used	O
the	O
freemium	O
payment	B-Protocol
approach	O
,	O
had	O
only	O
10	O
percent	O
of	O
the	O
previous	O
title	O
's	O
downloads	O
,	O
yet	O
had	O
outperformed	O
it	O
in	O
overall	O
revenue	O
by	O
the	O
end	O
of	O
Nintendo	O
's	O
fiscal	O
year	O
2016	O
.	O
</s>
<s>
Kimishima	O
said	O
that	O
Nintendo	O
had	O
learned	O
several	O
lessons	O
in	O
development	O
and	O
releasing	O
of	O
mobile	O
games	O
from	O
Super	B-Application
Mario	I-Application
Run	I-Application
.	O
</s>
<s>
Kimishima	O
said	O
that	O
"	O
we	O
honestly	O
prefer	O
the	O
Super	B-Application
Mario	I-Application
Run	I-Application
model	O
"	O
,	O
though	O
in	O
a	O
June	O
2017	O
investor	O
question-and-answer	O
session	O
,	O
he	O
said	O
"	O
in	O
the	O
future	O
we	O
will	O
consider	O
not	O
only	O
a	O
single	O
set	O
price	O
,	O
but	O
other	O
methods	O
that	O
incorporate	O
a	O
wider	O
variety	O
of	O
elements	O
that	O
allow	O
as	O
many	O
consumers	O
as	O
possible	O
to	O
play	O
"	O
,	O
suggesting	O
that	O
Nintendo	O
's	O
mobile	O
strategy	O
may	O
move	O
away	O
from	O
the	O
pay-once	O
model	O
.	O
</s>
<s>
Within	O
days	O
of	O
the	O
game	O
's	O
App	O
Store	O
release	O
,	O
journalists	O
noted	O
a	O
number	O
of	O
unofficial	O
video	O
game	O
clones	O
that	O
appeared	O
on	O
the	O
Google	B-Application
Play	I-Application
store	I-Application
,	O
which	O
they	O
believe	O
was	O
prompted	O
by	O
the	O
lack	O
of	O
an	O
Android	B-Application
version	O
of	O
Super	B-Application
Mario	I-Application
Run	I-Application
at	O
the	O
time	O
and	O
allowing	O
developers	O
to	O
take	O
advantage	O
of	O
uninformed	O
consumers	O
.	O
</s>
<s>
In	O
at	O
least	O
one	O
case	O
,	O
an	O
Android	B-Application
clone	O
contained	O
malware	O
designed	O
to	O
collect	O
sensitive	O
information	O
from	O
a	O
player	O
's	O
device	O
.	O
</s>
<s>
Super	B-Application
Mario	I-Application
Run	I-Application
was	O
the	O
most-downloaded	O
game	O
for	O
Android	B-Application
devices	O
in	O
2017	O
.	O
</s>
<s>
By	O
July	O
2018	O
,	O
Sensor	O
Tower	O
estimated	O
that	O
Super	B-Application
Mario	I-Application
Run	I-Application
had	O
generated	O
a	O
total	O
of	O
.	O
</s>
