<s>
The	O
sunrise	B-Protocol
period	I-Protocol
of	O
domain	O
name	O
registration	O
is	O
a	O
special	O
period	O
during	O
which	O
trademark	O
holders	O
may	O
preregister	O
names	O
that	O
are	O
the	O
same	O
or	O
similar	O
to	O
their	O
trademarks	O
in	O
order	O
to	O
avoid	O
cybersquatting	O
.	O
</s>
<s>
The	O
sunrise	B-Protocol
period	I-Protocol
serves	O
as	O
a	O
test	O
period	O
,	O
and	O
is	O
followed	O
by	O
the	O
landrush	B-Protocol
period	I-Protocol
and/or	O
General	O
Availability	O
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
the	O
Trademark	O
Clearinghouse	O
announced	O
new	O
rules	O
for	O
sunrise	B-Protocol
periods	I-Protocol
for	O
new	O
generic	O
top-level	O
domains	O
(	O
gTLDs	O
)	O
that	O
were	O
rolling	O
out	O
as	O
part	O
of	O
the	O
New	O
gTLD	O
Program	O
.	O
</s>
<s>
There	O
are	O
now	O
two	O
types	O
of	O
sunrise	B-Protocol
periods	I-Protocol
:	O
</s>
<s>
Trademark	O
owners	O
have	O
the	O
duration	O
of	O
the	O
sunrise	B-Protocol
period	I-Protocol
to	O
submit	O
a	O
claim	O
for	O
a	O
domain	O
.	O
</s>
<s>
Claims	O
by	O
trademark	O
owners	O
are	O
processed	O
on	O
a	O
first-come-first-served	O
basis	O
,	O
so	O
there	O
is	O
no	O
need	O
for	O
auctions	O
and	O
domains	O
are	O
registered	O
as	O
claims	O
are	O
made	O
during	O
the	O
sunrise	B-Protocol
period	I-Protocol
.	O
</s>
<s>
Every	O
new	O
gTLD	O
is	O
required	O
to	O
organize	O
a	O
sunrise	B-Protocol
period	I-Protocol
of	O
at	O
least	O
30	O
days	O
before	O
domain	O
names	O
are	O
offered	O
to	O
the	O
general	O
public	O
.	O
</s>
<s>
It	O
is	O
a	O
notification	O
service	O
—	O
mandated	O
by	O
ICANN	B-Application
for	O
all	O
new	O
gTLDs	O
—	O
to	O
warn	O
both	O
domain	O
name	O
registrants	O
as	O
well	O
as	O
trademark	O
holders	O
of	O
possible	O
infringements	O
.	O
</s>
