<s>
Strava	B-Application
is	O
an	O
American	O
internet	O
service	O
for	O
tracking	O
physical	O
exercise	O
which	O
incorporates	O
social	O
network	O
features	O
.	O
</s>
<s>
Strava	B-Application
uses	O
a	O
freemium	O
model	O
with	O
some	O
features	O
only	O
available	O
in	O
the	O
paid	O
subscription	O
plan	O
.	O
</s>
<s>
Strava	B-Application
records	O
data	O
for	O
a	O
user	O
's	O
activities	O
,	O
which	O
can	O
then	O
be	O
shared	O
with	O
the	O
user	O
's	O
followers	O
or	O
shared	O
publicly	O
.	O
</s>
<s>
If	O
an	O
activity	O
is	O
shared	O
publicly	O
,	O
Strava	B-Application
automatically	O
groups	O
activities	O
that	O
occur	O
at	O
the	O
same	O
time	O
and	O
place	O
(	O
such	O
as	O
taking	O
part	O
in	O
a	O
marathon	B-Application
,	O
sportive	O
or	O
group	O
ride	O
)	O
.	O
</s>
<s>
Activities	O
can	O
be	O
recorded	O
using	O
the	O
mobile	O
app	O
or	O
from	O
devices	O
manufactured	O
by	O
third	O
parties	O
like	O
Garmin	O
,	O
Google	B-Device
Fit	I-Device
,	O
Suunto	O
,	O
and	O
Wahoo	O
.	O
</s>
<s>
Activities	O
can	O
also	O
be	O
entered	O
manually	O
via	O
the	O
Strava	B-Application
website	O
.	O
</s>
<s>
Strava	B-Application
Metro	O
,	O
a	O
program	O
marketed	O
towards	O
city	O
planners	O
,	O
uses	O
cycling	O
data	O
from	O
Strava	B-Application
users	O
in	O
supported	O
cities	O
and	O
regions	O
.	O
</s>
<s>
Strava	B-Application
,	O
which	O
means	O
"	O
strive	O
"	O
in	O
Swedish	O
(	O
although	O
spelled	O
"	O
sträva	O
"	O
in	O
swedish	O
with	O
an	O
"	O
ä	O
"	O
which	O
is	O
a	O
separate	O
letter	O
from	O
"	O
a	O
"	O
,	O
that	O
does	O
not	O
exist	O
in	O
the	O
English	O
language	O
)	O
,	O
was	O
founded	O
in	O
2009	O
.	O
</s>
<s>
By	O
2020	O
,	O
Strava	B-Application
had	O
more	O
than	O
50	O
million	O
users	O
and	O
three	O
billion	O
activities	O
had	O
been	O
uploaded	O
.	O
</s>
<s>
In	O
March	O
2022	O
,	O
Strava	B-Application
stopped	O
operating	O
in	O
Russia	O
and	O
Belarus	O
because	O
of	O
the	O
Russian	O
invasion	O
of	O
Ukraine	O
.	O
</s>
<s>
In	O
early	O
2023	O
,	O
Strava	B-Application
significantly	O
raised	O
subscription	O
prices	O
in	O
many	O
markets	O
—	O
some	O
more	O
than	O
doubling	O
.	O
</s>
<s>
In	O
January	O
2023	O
Strava	B-Application
also	O
acquired	O
Fatmap	O
,	O
a	O
company	O
focused	O
on	O
building	O
high-resolution	O
3D	O
maps	O
used	O
for	O
outdoor	O
activities	O
,	O
with	O
a	O
long-term	O
goal	O
to	O
integrate	O
Fatmap	O
’s	O
core	O
platform	O
into	O
Strava	B-Application
itself	O
.	O
</s>
<s>
Strava	B-Application
incorporates	O
social	O
media	O
features	O
which	O
allow	O
users	O
to	O
post	O
their	O
exercises	O
to	O
followers	O
.	O
</s>
<s>
Beacon	O
is	O
a	O
feature	O
that	O
allows	O
Strava	B-Application
users	O
to	O
share	O
their	O
location	O
in	O
real	O
time	O
with	O
anyone	O
they	O
choose	O
to	O
,	O
and	O
nominate	O
others	O
as	O
a	O
safety	O
contact	O
for	O
their	O
workout	O
.	O
</s>
<s>
Strava	B-Application
maintains	O
a	O
system	O
of	O
leaderboards	O
that	O
show	O
the	O
most	O
frequent	O
runners	O
or	O
riders	O
on	O
a	O
segment	O
,	O
as	O
well	O
as	O
the	O
fastest	O
times	O
by	O
activity	O
type	O
.	O
</s>
<s>
In	O
response	O
,	O
Strava	B-Application
released	O
tools	O
for	O
users	O
to	O
report	O
suspicious	O
activities	O
.	O
</s>
<s>
In	O
November	O
2017	O
,	O
Strava	B-Application
published	O
a	O
"	O
Global	O
Heatmap	B-Application
"	O
—	O
a	O
"	O
visualization	O
of	O
two	O
years	O
of	O
trailing	O
data	O
from	O
Strava	B-Application
's	O
global	O
network	O
of	O
athletes.	O
"	O
</s>
<s>
The	O
findings	O
led	O
to	O
continued	O
scrutiny	O
over	O
privacy	O
issues	O
associated	O
with	O
fitness	O
services	O
and	O
other	O
location-aware	O
applications	O
;	O
Strava	B-Application
's	O
CEO	O
James	O
Quarles	O
stated	O
that	O
the	O
company	O
was	O
"	O
committed	O
to	O
working	O
with	O
military	O
and	O
government	O
officials	O
"	O
on	O
the	O
issue	O
,	O
and	O
would	O
be	O
reviewing	O
its	O
features	O
and	O
simplifying	O
its	O
privacy	O
settings	O
.	O
</s>
<s>
Although	O
users	O
can	O
now	O
opt	O
out	O
of	O
having	O
their	O
data	O
aggregated	O
on	O
the	O
global	O
heatmap	B-Application
,	O
the	O
original	O
data	O
that	O
contains	O
sensitive	O
information	O
has	O
been	O
archived	O
on	O
GitHub	B-Application
.	O
</s>
<s>
Distinct	O
from	O
the	O
previous	O
heatmap	B-Application
issue	O
,	O
this	O
vulnerability	O
relied	O
on	O
Strava	B-Application
's	O
segments	O
feature	O
.	O
</s>
