<s>
SteelSeries	B-Device
(	O
styled	O
as	O
steelseries	B-Device
)	O
is	O
a	O
Danish	O
manufacturer	O
of	O
gaming	O
peripherals	O
and	O
accessories	O
,	O
including	O
headsets	O
,	O
keyboards	O
,	O
mice	O
,	O
controllers	O
,	O
and	O
mousepads	O
.	O
</s>
<s>
SteelSeries	B-Device
was	O
acquired	O
by	O
GN	O
Store	O
Nord	O
in	O
2021	O
.	O
</s>
<s>
SteelSeries	B-Device
was	O
founded	O
in	O
2001	O
by	O
Jacob	O
Wolff-Petersen	O
.	O
</s>
<s>
The	O
company	O
's	O
original	O
name	O
was	O
Soft	O
Trading	O
,	O
and	O
it	O
was	O
changed	O
to	O
SteelSeries	B-Device
in	O
2007	O
.	O
</s>
<s>
In	O
2008	O
,	O
SteelSeries	B-Device
acquired	O
Ideazon	O
,	O
a	O
North	O
America-based	O
developer	O
and	O
manufacturer	O
of	O
gaming	O
peripherals	O
.	O
</s>
<s>
In	O
2007	O
,	O
SteelSeries	B-Device
hired	O
Bruce	O
Hawver	O
as	O
CEO	O
.	O
</s>
<s>
The	O
company	O
saw	O
tremendous	O
growth	O
over	O
the	O
next	O
five	O
years	O
as	O
it	O
expanded	O
its	O
portfolio	O
and	O
channels	O
,	O
developed	O
the	O
SteelSeries	B-Device
Engine	O
platform	O
,	O
and	O
added	O
partnerships	O
across	O
the	O
esports	O
and	O
the	O
gaming	O
ecosystem	O
.	O
</s>
<s>
In	O
2012	O
,	O
SteelSeries	B-Device
received	O
investments	O
of	O
undisclosed	O
amounts	O
from	O
U.S.-based	O
private	O
equity	O
firm	O
Catterton	O
Partners	O
and	O
China-based	O
private	O
equity	O
firm	O
ClearVue	O
Partners	O
.	O
</s>
<s>
SteelSeries	B-Device
often	O
creates	O
limited	O
edition	O
collaborations	O
,	O
such	O
as	O
the	O
Valve	O
CS:GO	B-Application
Howl	O
Edition	O
mouse	O
and	O
mousepad	O
,	O
and	O
the	O
CD	O
Projekt	O
Cyberpunk	B-Application
2077	I-Application
headset	O
.	O
</s>
<s>
In	O
July	O
2019	O
,	O
SteelSeries	B-Device
was	O
acquired	O
by	O
Axcel	O
,	O
a	O
Nordic	O
private	O
equity	O
firm	O
.	O
</s>
<s>
In	O
April	O
2020	O
,	O
SteelSeries	B-Device
acquired	O
Nahimic	O
audio	O
software	O
developer	O
A-Volute	O
,	O
and	O
in	O
December	O
2020	O
,	O
SteelSeries	B-Device
acquired	O
gaming	O
accessory	O
manufacturer	O
KontrolFreek	O
.	O
</s>
<s>
In	O
October	O
2021	O
,	O
GN	O
Store	O
Nord	O
announced	O
plans	O
to	O
acquire	O
SteelSeries	B-Device
from	O
Axcel	O
for	O
8	O
billion	O
DKK	O
(	O
about	O
US	O
$1.25	O
billion	O
)	O
.	O
</s>
<s>
SteelSeries	B-Device
supports	O
a	O
number	O
of	O
esports	O
teams	O
and	O
individuals	O
through	O
sponsorships	O
and	O
community	O
support	O
.	O
</s>
<s>
They	O
have	O
also	O
sponsored	O
tournaments	O
,	O
including	O
a	O
preseason	O
Overwatch	O
League	O
tournament	O
named	O
the	O
Steelseries	B-Device
Invitational	O
.	O
</s>
<s>
SteelSeries	B-Device
has	O
held	O
partnerships	O
with	O
major	O
companies	O
in	O
the	O
gaming	O
industry	O
,	O
including	O
Blizzard	O
Entertainment	O
,	O
Electronic	O
Arts	O
,	O
Hewlett-Packard	O
(	O
HP	O
)	O
,	O
Gunnar	O
Optiks	O
,	O
Valve	O
(	O
Steam	B-Application
)	O
,	O
MSI	O
,	O
and	O
Discord	B-Application
.	O
</s>
