<s>
Sparrho	B-Application
combines	O
human	O
and	O
artificial	B-Application
intelligence	I-Application
to	O
help	O
research	O
professionals	O
and	O
layman	O
users	O
stay	O
up-to-date	O
with	O
new	O
scientific	O
publications	O
and	O
patents	O
.	O
</s>
<s>
Sparrho	B-Application
's	O
recommendation	O
engine	O
provides	O
personalized	O
scientific	O
news-feeds	O
by	O
using	O
proprietary	O
machine	O
learning	O
algorithms	O
to	O
"	O
aggregate	O
,	O
distill	O
and	O
recommend	O
"	O
relevant	O
content	O
.	O
</s>
<s>
The	O
platform	O
aims	O
to	O
complement	O
traditional	O
methods	O
of	O
finding	O
relevant	O
academic	O
material	O
such	O
as	O
Google	B-Library
Scholar	I-Library
and	O
PubMed	B-Library
with	O
a	O
system	O
which	O
enables	O
the	O
serendipitous	O
discovery	O
of	O
content	O
and	O
across	O
relevant	O
scientific	O
fields	O
.	O
</s>
<s>
Sparrho	B-Application
uses	O
a	O
"	O
three	O
pronged	O
approach	O
"	O
to	O
content	O
recommendation	O
.	O
</s>
<s>
Firstly	O
,	O
"	O
data-data	O
analysis	O
"	O
is	O
tackled	O
using	O
techniques	O
such	O
as	O
natural	B-Language
language	I-Language
processing	I-Language
to	O
provide	O
appropriate	O
research	O
based	O
on	O
data	O
provided	O
by	O
users	O
.	O
</s>
<s>
Finally	O
,	O
"	O
user-data	O
interactions	O
"	O
such	O
as	O
labeling	O
articles	O
as	O
"	O
relevant	O
"	O
or	O
"	O
irrelevant	O
"	O
within	O
a	O
particular	O
scientific	O
field	O
allows	O
Sparrho	B-Application
to	O
personalize	O
user	O
newsfeeds	O
.	O
</s>
<s>
Sparrho	B-Application
was	O
founded	O
in	O
2013	O
by	O
Vivian	O
Chan	O
and	O
Nilu	O
Satharasinghe	O
as	O
a	O
solution	O
to	O
issues	O
Chan	O
encountered	O
over	O
the	O
course	O
of	O
her	O
biochemistry	O
PhD	O
at	O
the	O
University	O
of	O
Cambridge	O
,	O
especially	O
in	O
staying	O
up	O
to	O
date	O
with	O
scientific	O
literature	O
Initially	O
established	O
at	O
Ideaspace	O
in	O
West	O
Cambridge	O
,	O
and	O
moving	O
subsequently	O
to	O
Camden	O
Collective	O
and	O
the	O
Ministry	O
of	O
Startups	O
in	O
London	O
,	O
the	O
company	O
is	O
now	O
based	O
in	O
the	O
data	O
science	O
hub	O
SHACK15	O
in	O
Shoreditch	O
,	O
London	O
.	O
</s>
<s>
In	O
2016	O
,	O
Sparrho	B-Application
was	O
a	O
semi-finalist	O
in	O
Pitch	O
@Palace	O
5.0	O
.	O
</s>
<s>
As	O
of	O
July	O
2017	O
,	O
Sparrho	B-Application
has	O
raised	O
$3	O
million	O
from	O
investors	O
including	O
White	O
Cloud	O
Capital	O
,	O
AllBright	O
,	O
and	O
Beast	O
Ventures	O
.	O
</s>
<s>
Sparrho	B-Application
's	O
primary	O
competitors	O
are	O
PubChase	O
and	O
Scizzle	O
,	O
though	O
both	O
PubChase	O
and	O
Scizzle	O
are	O
targeted	O
towards	O
biomedical	O
sciences	O
and	O
solely	O
recommend	O
academic	O
journal	O
papers	O
.	O
</s>
