<s>
SoundJam	B-Operating_System
MP	I-Operating_System
is	O
a	O
discontinued	O
MP3	B-Application
player	O
for	O
classic	O
Mac	O
OS-compatible	O
computers	O
and	O
Rio-compatible	O
hardware	O
synchronization	O
manager	O
that	O
was	O
released	O
in	O
July	O
1999	O
and	O
was	O
available	O
until	O
June	O
2001	O
.	O
</s>
<s>
Jeff	O
Robbin	O
and	O
Bill	O
Kincaid	O
developed	O
SoundJam	B-Operating_System
MP	I-Operating_System
with	O
assistance	O
from	O
Dave	O
Heller	O
.	O
</s>
<s>
Robbin	O
and	O
Kincaid	O
chose	O
Casady	O
&	O
Greene	O
to	O
publish	O
SoundJam	B-Operating_System
MP	I-Operating_System
.	O
</s>
<s>
Apple	O
,	O
Inc	O
.	O
purchased	O
SoundJam	B-Operating_System
MP	I-Operating_System
in	O
2000	O
and	O
further	O
developed	O
the	O
code	O
to	O
create	O
iTunes	B-Operating_System
version	O
1.0	O
.	O
</s>
<s>
Casady	O
and	O
Greene	O
ceased	O
publication	O
of	O
SoundJam	B-Operating_System
MP	I-Operating_System
in	O
June	O
2001	O
at	O
the	O
request	O
of	O
the	O
developers	O
.	O
</s>
<s>
Prior	O
to	O
working	O
together	O
on	O
SoundJam	B-Operating_System
MP	I-Operating_System
,	O
Jeff	O
Robbin	O
and	O
Bill	O
Kincaid	O
had	O
worked	O
for	O
Apple	O
in	O
the	O
1990s	O
as	O
system	B-Application
software	I-Application
engineers	O
assigned	O
to	O
the	O
Copland	B-Application
operating	B-General_Concept
system	I-General_Concept
,	O
a	O
project	O
that	O
was	O
abandoned	O
before	O
completion	O
.	O
</s>
<s>
After	O
the	O
Copland	B-Application
project	O
's	O
cancellation	O
,	O
Robbin	O
and	O
Kincaid	O
left	O
Apple	O
.	O
</s>
<s>
Robbin	O
went	O
on	O
to	O
create	O
Conflict	B-Application
Catcher	I-Application
,	O
a	O
Mac	B-Application
OS	I-Application
utility	O
,	O
and	O
Kincaid	O
worked	O
at	O
a	O
startup	O
.	O
</s>
<s>
Kincaid	O
created	O
Mac-compatible	O
hardware	O
and	O
device	B-Application
driver	I-Application
support	O
for	O
the	O
Diamond	O
Rio	O
line	O
of	O
digital	O
audio	O
players	O
.	O
</s>
<s>
He	O
then	O
enlisted	O
Robbin	O
to	O
develop	O
the	O
front-end	O
for	O
the	O
MP3-player	O
software	O
they	O
named	O
SoundJam	B-Operating_System
MP	I-Operating_System
.	O
</s>
<s>
The	O
development	O
team	O
chose	O
Casady	O
&	O
Greene	O
to	O
publish	O
SoundJam	B-Operating_System
MP	I-Operating_System
because	O
the	O
company	O
had	O
previously	O
published	O
Robbin	O
's	O
Conflict	B-Application
Catcher	I-Application
.	O
</s>
<s>
David	O
Pogue	O
,	O
who	O
later	O
became	O
a	O
New	O
York	O
Times	O
columnist	O
,	O
wrote	O
SoundJam	B-Operating_System
MP	I-Operating_System
's	O
documentation	O
.	O
</s>
<s>
SoundJam	B-Operating_System
was	O
released	O
a	O
few	O
weeks	O
before	O
a	O
competing	O
Mac	O
MP3	B-Application
player	O
,	O
Audion	B-Application
,	O
made	O
by	O
Panic	O
Inc	O
.	O
</s>
<s>
According	O
to	O
Cabel	O
Sasser	O
,	O
Panic	O
's	O
co-founder	O
,	O
the	O
competition	O
between	O
SoundJam	B-Operating_System
and	O
Audion	B-Application
was	O
friendly	O
and	O
"	O
inspiring.	O
"	O
</s>
<s>
SoundJam	B-Operating_System
received	O
positive	O
reviews	O
,	O
and	O
won	O
the	O
Best	O
of	O
Macworld	O
award	O
in	O
1999	O
;	O
it	O
eventually	O
secured	O
90%	O
of	O
the	O
Mac	O
MP3	B-Application
software	O
market	O
.	O
</s>
<s>
SoundJam	B-Operating_System
competed	O
with	O
the	O
Audion	B-Application
app	O
,	O
made	O
by	O
Panic	O
.	O
</s>
<s>
Apple	O
hired	O
Robbin	O
,	O
Kincaid	O
and	O
Heller	O
,	O
and	O
used	O
SoundJam	B-Operating_System
's	O
code	O
as	O
the	O
foundation	O
for	O
iTunes	B-Operating_System
.	O
</s>
<s>
In	O
early	O
2000	O
,	O
Apple	O
wanted	O
to	O
purchase	O
MP3	B-Application
player	O
software	O
for	O
use	O
with	O
Apple	O
's	O
desktop	O
computers	O
.	O
</s>
<s>
Turning	O
instead	O
to	O
Casady	O
&	O
Greene	O
,	O
Apple	O
purchased	O
the	O
rights	O
to	O
the	O
SoundJam	B-Operating_System
MP	I-Operating_System
software	O
in	O
a	O
deal	O
covered	O
by	O
a	O
two-year	O
secrecy	O
clause	O
.	O
</s>
<s>
Working	O
as	O
employees	O
of	O
Apple	O
,	O
Robbin	O
,	O
Kincaid	O
and	O
Heller	O
continued	O
to	O
develop	O
the	O
software	O
which	O
would	O
become	O
iTunes	B-Operating_System
.	O
</s>
<s>
All	O
three	O
continue	O
to	O
work	O
at	O
Apple	O
;	O
Robbin	O
is	O
the	O
lead	O
developer	O
of	O
iTunes	B-Operating_System
.	O
</s>
<s>
On	O
January	O
9	O
,	O
2001	O
,	O
Apple	O
debuted	O
iTunes	B-Operating_System
1.0	O
to	O
the	O
public	O
.	O
</s>
<s>
Curious	O
Macintosh	O
users	O
immediately	O
began	O
poking	O
through	O
iTunes	B-Operating_System
 '	O
resource	B-Operating_System
fork	I-Operating_System
,	O
where	O
they	O
discovered	O
numerous	O
strings	O
and	O
other	O
resources	O
that	O
indicated	O
iTunes	B-Operating_System
was	O
a	O
re-engineered	O
SoundJam	B-Operating_System
MP	I-Operating_System
.	O
</s>
<s>
After	O
a	O
request	O
from	O
Robbin	O
and	O
Kincaid	O
,	O
Casady	O
&	O
Greene	O
ceased	O
distribution	O
of	O
SoundJam	B-Operating_System
MP	I-Operating_System
on	O
June	O
1	O
,	O
2001	O
.	O
</s>
