<s>
Socialcam	B-General_Concept
was	O
a	O
mobile	O
social	O
video	O
application	B-Application
for	O
iPhone	B-Device
,	O
Android	B-Application
and	O
Windows	B-Protocol
Phone	I-Protocol
,	O
that	O
was	O
launched	O
March	O
7	O
,	O
2011	O
and	O
ended	O
October	O
28	O
,	O
2015	O
.	O
</s>
<s>
It	O
allowed	O
users	O
to	O
capture	O
and	O
share	O
videos	O
online	O
and	O
on	O
mobile	O
,	O
as	O
well	O
as	O
via	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
and	O
other	O
social	O
networks	O
.	O
</s>
<s>
By	O
July	O
2012	O
,	O
the	O
application	B-Application
passed	O
16	O
million	O
downloads	O
and	O
was	O
acquired	O
by	O
Autodesk	O
for	O
$60	O
million	O
.	O
</s>
<s>
Socialcam	B-General_Concept
was	O
founded	O
by	O
Michael	O
Seibel	O
,	O
Ammon	O
Bartram	O
,	O
and	O
Guillaume	O
Luccisano	O
.	O
</s>
<s>
Socialcam	B-General_Concept
was	O
well	O
known	O
for	O
the	O
following	O
functionality	O
:	O
applying	O
filters	O
to	O
video	O
,	O
applying	O
themes	O
and	O
soundtracks	O
to	O
video	O
,	O
and	O
smooth	O
integration	O
with	O
Facebook	B-Application
.	I-Application
</s>
<s>
Socialcam	B-General_Concept
's	O
eventual	O
goal	O
was	O
to	O
replace	O
the	O
default	O
camera	O
app	O
on	O
all	O
smartphones	O
.	O
</s>
<s>
Socialcam	B-General_Concept
participated	O
in	O
the	O
Winter	O
2012	O
class	O
of	O
Y	O
Combinator	O
and	O
raised	O
funding	O
from	O
a	O
large	O
list	O
of	O
Silicon	O
Valley	O
and	O
Hollywood	O
angel	O
investors	O
.	O
</s>
<s>
In	O
2012	O
,	O
a	O
large	O
number	O
of	O
brands	O
used	O
Socialcam	B-General_Concept
to	O
engage	O
their	O
social	O
media	O
audiences	O
with	O
video	O
content	O
including	O
:	O
Brooklyn	O
Nets	O
,	O
Lipton	O
Iced	O
Tea	O
,	O
New	O
York	O
Jets	O
,	O
Sierra	O
Mist	O
,	O
and	O
General	O
Electric	O
.	O
</s>
<s>
By	O
the	O
end	O
of	O
2013	O
,	O
none	O
of	O
these	O
brands	O
were	O
still	O
active	O
on	O
Socialcam	B-General_Concept
.	O
</s>
<s>
A	O
complete	O
list	O
of	O
Socialcam	B-General_Concept
brands	O
was	O
listed	O
on	O
the	O
site	O
's	O
"	O
brand	O
leaderboard	O
"	O
feature	O
.	O
</s>
<s>
On	O
July	O
9	O
,	O
2012	O
,	O
the	O
Washington	O
Post	O
announced	O
a	O
partnership	O
with	O
Socialcam	B-General_Concept
,	O
becoming	O
Socialcam	B-General_Concept
's	O
official	O
news	O
partner	O
for	O
the	O
2012	O
Summer	O
Olympics	O
in	O
London	O
.	O
</s>
<s>
Socialcam	B-General_Concept
and	O
the	O
Washington	O
Post	O
worked	O
together	O
to	O
create	O
London	O
Eyes	O
-	O
an	O
interactive	O
map	O
of	O
user	O
generated	O
videos	O
taken	O
in	O
and	O
around	O
London	O
during	O
the	O
olympic	O
games	O
.	O
</s>
<s>
Socialcam	B-General_Concept
and	O
the	O
Washington	O
Post	O
teamed	O
up	O
again	O
to	O
cover	O
the	O
2012	O
Democratic	O
and	O
Republican	O
national	O
conventions	O
to	O
create	O
"	O
Unconventional	O
:	O
Behind	O
the	O
scenes	O
at	O
conventions	O
"	O
.	O
</s>
<s>
Socialcam	B-General_Concept
's	O
popularity	O
on	O
Facebook	B-Application
suddenly	O
increased	O
in	O
the	O
spring	O
of	O
2012	O
,	O
via	O
unusually	O
aggressive	O
actions	O
to	O
induce	O
contacts	O
to	O
join	O
.	O
</s>
<s>
This	O
also	O
led	O
to	O
questions	O
about	O
whether	O
Facebook	B-Application
was	O
playing	O
favorites	O
with	O
what	O
content	O
gets	O
featured	O
.	O
</s>
<s>
In	O
response	O
to	O
criticism	O
,	O
Socialcam	B-General_Concept
quickly	O
made	O
a	O
number	O
of	O
changes	O
to	O
make	O
its	O
sharing	O
functionality	O
easier	O
to	O
understand	O
.	O
</s>
