<s>
Social	B-General_Concept
translucence	I-General_Concept
(	O
also	O
referred	O
as	O
social	O
awareness	O
)	O
is	O
a	O
term	O
that	O
was	O
proposed	O
by	O
Thomas	O
Erickson	O
and	O
Wendy	O
Kellogg	O
to	O
refer	O
to	O
"	O
design	O
digital	O
systems	O
that	O
support	O
coherent	O
behavior	O
by	O
making	O
participants	O
and	O
their	O
activities	O
visible	O
to	O
one	O
another	O
"	O
.	O
</s>
<s>
Social	B-General_Concept
translucence	I-General_Concept
is	O
,	O
in	O
particular	O
,	O
a	O
core	O
element	O
in	O
online	O
social	O
networking	O
such	O
as	O
Facebook	B-Application
or	O
LinkedIn	B-Application
,	O
in	O
which	O
they	O
intervene	O
in	O
the	O
possibility	O
for	O
people	O
to	O
expose	O
their	O
online	B-Application
identity	I-Application
,	O
but	O
also	O
in	O
the	O
creation	O
of	O
awareness	O
of	O
other	O
people	O
activities	O
,	O
that	O
are	O
for	O
instance	O
present	O
in	O
the	O
activity	O
feeds	O
that	O
these	O
systems	O
make	O
available	O
.	O
</s>
<s>
Social	B-General_Concept
translucence	I-General_Concept
mechanisms	O
have	O
been	O
made	O
available	O
in	O
many	O
web	O
2.0	O
systems	O
such	O
as	O
:	O
</s>
<s>
Participation	O
of	O
people	O
in	O
online	B-Architecture
communities	I-Architecture
,	O
in	O
general	O
,	O
differ	O
from	O
their	O
participatory	O
behavior	O
in	O
real-world	O
collective	O
contexts	O
.	O
</s>
<s>
There	O
are	O
some	O
theories	O
that	O
explain	O
how	O
this	O
social	B-General_Concept
translucence	I-General_Concept
can	O
affect	O
the	O
behavior	O
of	O
people	O
in	O
real-life	O
scenarios	O
.	O
</s>
<s>
proposed	O
the	O
principle	O
of	O
identity	O
as	O
a	O
fourth	O
dimension	O
for	O
social	B-General_Concept
translucence	I-General_Concept
by	O
arguing	O
that	O
the	O
design	O
of	O
socio-technical	O
systems	O
should	O
have	O
a	O
rich	O
description	O
of	O
who	O
is	O
visible	O
,	O
to	O
give	O
people	O
control	O
over	O
disclosure	O
and	O
mechanisms	O
to	O
advocate	O
for	O
their	O
needs	O
.	O
</s>
<s>
In	O
the	O
same	O
way	O
that	O
in	O
the	O
real-world	O
,	O
providing	O
social	O
cues	O
in	O
virtual	B-Architecture
communities	I-Architecture
can	O
help	O
people	O
to	O
understand	O
better	O
the	O
situations	O
they	O
face	O
in	O
these	O
environments	O
,	O
to	O
alleviate	O
their	O
decision-making	O
processes	O
by	O
enabling	O
their	O
access	O
to	O
more	O
informed	O
choices	O
,	O
to	O
persuade	O
them	O
to	O
participate	O
in	O
the	O
activities	O
that	O
take	O
place	O
there	O
,	O
and	O
to	O
structure	O
their	O
own	O
schedule	O
of	O
individual	O
and	O
group	O
activities	O
more	O
efficiently	O
.	O
</s>
<s>
The	O
feeling	O
of	O
personal	O
accountability	O
in	O
front	O
of	O
others	O
that	O
social	B-General_Concept
translucence	I-General_Concept
can	O
report	O
to	O
users	O
can	O
be	O
used	O
for	O
the	O
design	O
of	O
systems	O
for	O
supporting	O
behavior	O
change	O
(	O
e.g.	O
</s>
