<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
the	O
process	O
of	O
obtaining	O
big	B-Application
data	I-Application
from	O
user-generated	O
content	O
on	O
social	O
media	O
sites	O
and	O
mobile	B-Application
apps	I-Application
in	O
order	O
to	O
extract	O
actionable	O
patterns	O
,	O
form	O
conclusions	O
about	O
users	O
,	O
and	O
act	O
upon	O
the	O
information	O
,	O
often	O
for	O
the	O
purpose	O
of	O
advertising	O
to	O
users	O
or	O
conducting	O
research	O
.	O
</s>
<s>
Resource	O
extraction	O
mining	O
requires	O
mining	O
companies	O
to	O
shift	O
through	O
vast	O
quantities	O
of	O
raw	O
ore	O
to	O
find	O
the	O
precious	O
minerals	O
;	O
likewise	O
,	O
social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
requires	O
human	O
data	O
analysts	O
and	O
automated	O
software	O
programs	O
to	O
shift	O
through	O
massive	O
amounts	O
of	O
raw	O
social	O
media	O
data	O
in	O
order	O
to	O
discern	O
patterns	O
and	O
trends	O
relating	O
to	O
social	O
media	O
usage	O
,	O
online	O
behaviours	O
,	O
sharing	O
of	O
content	O
,	O
connections	O
between	O
individuals	O
,	O
online	O
buying	O
behaviour	O
,	O
and	O
more	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
uses	O
a	O
range	O
of	O
basic	O
concepts	O
from	O
computer	B-General_Concept
science	I-General_Concept
,	O
data	B-Application
mining	I-Application
,	O
machine	O
learning	O
and	O
statistics	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
based	O
on	O
theories	O
and	O
methodologies	O
from	O
social	O
network	O
analysis	O
,	O
network	O
science	O
,	O
sociology	O
,	O
ethnography	O
,	O
optimization	O
and	O
mathematics	O
.	O
</s>
<s>
In	O
the	O
2010s	O
,	O
major	O
corporations	O
,	O
governments	O
and	O
not-for-profit	O
organizations	O
engaged	O
in	O
social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
to	O
obtain	O
data	O
about	O
customers	O
,	O
clients	O
and	O
citizens	O
.	O
</s>
<s>
There	O
are	O
many	O
categories	O
of	O
social	O
media	O
including	O
,	O
but	O
not	O
limited	O
to	O
,	O
social	O
networking	O
(	O
Facebook	B-Application
or	O
LinkedIn	B-Application
)	O
,	O
microblogging	O
(	O
Twitter	B-Application
)	O
,	O
photo	O
sharing	O
(	O
Flickr	B-Algorithm
,	O
Instagram	B-Application
,	O
Photobucket	B-Algorithm
,	O
or	O
Picasa	B-Application
)	O
,	O
news	O
aggregation	O
(	O
Google	B-Application
Reader	I-Application
,	O
StumbleUpon	O
,	O
or	O
Feedburner	B-Application
)	O
,	O
video	O
sharing	O
(	O
YouTube	B-General_Concept
,	O
MetaCafe	O
)	O
,	O
livecasting	O
(	O
Ustream	B-Application
or	O
Twitch	O
)	O
,	O
virtual	O
worlds	O
(	O
Kaneva	O
)	O
,	O
social	O
gaming	O
(	O
World	B-Protocol
of	I-Protocol
Warcraft	I-Protocol
)	O
,	O
social	O
search	O
(	O
Google	B-Application
,	O
Bing	B-Application
,	O
or	O
Ask.com	B-Application
)	O
,	O
and	O
instant	O
messaging	O
(	O
Google	B-Application
Talk	I-Application
,	O
Skype	B-Application
,	O
or	O
Yahoo	B-Application
!	O
</s>
<s>
It	O
enabled	O
users	O
to	O
create	O
their	O
own	O
homepages	O
without	O
having	O
a	O
sophisticated	O
knowledge	O
of	O
HTML	B-Language
coding	I-Language
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
the	O
process	O
of	O
representing	O
,	O
analyzing	O
,	O
and	O
extracting	O
meaningful	O
patterns	O
from	O
data	O
in	O
social	O
media	O
,	O
resulting	O
from	O
social	O
interactions	O
.	O
</s>
<s>
It	O
is	O
an	O
interdisciplinary	O
field	O
encompassing	O
techniques	O
from	O
computer	B-General_Concept
science	I-General_Concept
,	O
data	B-Application
mining	I-Application
,	O
machine	O
learning	O
,	O
social	O
network	O
analysis	O
,	O
network	O
science	O
,	O
sociology	O
,	O
ethnography	O
,	O
statistics	O
,	O
optimization	O
,	O
and	O
mathematics	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
faces	O
grand	O
challenges	O
such	O
as	O
the	O
big	B-Application
data	I-Application
paradox	O
,	O
obtaining	O
sufficient	O
samples	O
,	O
the	O
noise	O
removal	O
fallacy	O
,	O
and	O
evaluation	O
dilemma	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
represents	O
the	O
virtual	O
world	O
of	O
social	O
media	O
in	O
a	O
computable	O
way	O
,	O
measures	O
it	O
,	O
and	O
designs	O
models	O
that	O
can	O
help	O
us	O
understand	O
its	O
interactions	O
.	O
</s>
<s>
In	O
addition	O
,	O
social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
provides	O
necessary	O
tools	O
to	O
mine	O
this	O
world	O
for	O
interesting	O
patterns	O
,	O
analyze	O
information	O
diffusion	O
,	O
study	O
influence	O
and	O
homophily	O
,	O
provide	O
effective	O
recommendations	O
,	O
and	O
analyze	O
novel	O
social	O
behavior	O
in	O
social	O
media	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
used	O
across	O
several	O
industries	O
including	O
business	O
development	O
,	O
social	O
science	O
research	O
,	O
health	O
services	O
,	O
and	O
educational	O
purposes	O
.	O
</s>
<s>
These	O
influencers	O
are	O
determined	O
by	O
recognition	O
,	O
activity	O
generation	O
,	O
and	O
novelty	O
—	O
three	O
requirements	O
that	O
can	O
be	O
measured	O
through	O
the	O
data	B-Application
mined	I-Application
from	O
these	O
sites	O
.	O
</s>
<s>
Modern	O
social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
a	O
controversial	O
practice	O
that	O
has	O
led	O
to	O
exponential	O
gains	O
in	O
user	O
growth	O
for	O
tech	O
giants	O
such	O
as	O
Facebook	B-Application
,	O
Inc.	O
,	O
Twitter	B-Application
,	O
and	O
Google	B-Application
.	I-Application
</s>
<s>
It	O
has	O
been	O
claimed	O
by	O
a	O
multitude	O
of	O
anti-algorithm	O
personalities	O
,	O
like	O
Tristan	O
Harris	O
or	O
Chamath	O
Palihapitiya	O
,	O
that	O
certain	O
companies	O
(	O
specifically	O
Facebook	B-Application
)	O
valued	O
growth	O
above	O
all	O
else	O
,	O
and	O
ignored	O
potential	O
negative	O
impacts	O
from	O
these	O
growth	O
engineering	O
tactics	O
.	O
</s>
<s>
Instagram	B-Application
,	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
YouTube	B-General_Concept
,	O
Google	B-Application
,	O
and	O
others	O
have	O
long	O
given	O
access	O
to	O
platform	O
analytics	O
,	O
and	O
allowed	O
third	O
parties	O
to	O
access	O
that	O
information	O
as	O
well	O
,	O
at	O
times	O
unbeknownst	O
to	O
even	O
the	O
user	O
whose	O
data	O
is	O
being	O
viewed/bought	O
.	O
</s>
<s>
Network	B-General_Concept
models	I-General_Concept
–	O
Simulate	O
networks	O
with	O
specific	O
characteristics	O
.	O
</s>
<s>
Recommendation	B-Application
in	I-Application
social	I-Application
media	I-Application
–	O
recommending	O
friends	O
or	O
items	O
on	O
social	O
media	O
sites	O
.	O
</s>
<s>
Feature	B-General_Concept
selection	I-General_Concept
with	I-General_Concept
social	I-General_Concept
media	I-General_Concept
data	I-General_Concept
–	O
Transforming	O
feature	B-General_Concept
selection	I-General_Concept
to	O
harness	O
the	O
power	O
of	O
social	O
media	O
.	O
</s>
<s>
Role	O
of	O
social	O
media	O
in	O
crises	O
–	O
Social	O
media	O
is	O
continuing	O
to	O
play	O
an	O
important	O
role	O
during	O
crises	O
,	O
particularly	O
Twitter	B-Application
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
research	O
articles	O
are	O
published	O
in	O
computer	B-General_Concept
science	I-General_Concept
,	O
social	O
science	O
,	O
and	O
data	B-Application
mining	I-Application
conferences	O
and	O
journals	O
:	O
</s>
<s>
SIGKDD	B-Operating_System
Exploration	O
.	O
</s>
<s>
Social	B-Algorithm
media	I-Algorithm
mining	I-Algorithm
is	O
also	O
present	O
on	O
many	O
data	O
management/database	O
conferences	O
such	O
as	O
the	O
ICDE	O
Conference	O
,	O
SIGMOD	O
Conference	O
and	O
International	O
Conference	O
on	O
Very	O
Large	O
Data	O
Bases	O
.	O
</s>
