<s>
(	O
from	O
Latin	O
locus	O
(	O
place	O
)	O
and	O
the	O
English	O
term	O
locale	O
,	O
"	O
a	O
place	O
where	O
something	O
happens	O
or	O
is	O
set	O
"	O
)	O
is	O
,	O
like	O
language	O
localization	O
the	O
second	O
phase	O
of	O
a	O
larger	O
process	O
of	O
product	O
and	O
service	O
translation	O
and	O
cultural	O
adaptation	O
(	O
for	O
specific	O
countries	O
,	O
regions	O
or	O
groups	O
)	O
to	O
account	O
for	O
differences	O
in	O
distinct	O
markets	O
and	O
societies	O
,	O
a	O
process	O
known	O
as	O
internationalization	B-General_Concept
and	I-General_Concept
localization	I-General_Concept
.	O
</s>
<s>
The	O
main	O
objective	O
of	O
social	B-General_Concept
localisation	I-General_Concept
is	O
the	O
promotion	O
of	O
a	O
demand	O
,	O
rather	O
than	O
a	O
supply-driven	O
approach	O
to	O
localization	O
.	O
</s>
