<s>
Social	B-Architecture
information	I-Architecture
architecture	I-Architecture
,	O
also	O
known	O
as	O
social	O
iA	O
,	O
is	O
a	O
sub-domain	O
of	O
information	B-Architecture
architecture	I-Architecture
which	O
deals	O
with	O
the	O
social	O
aspects	O
of	O
conceptualizing	O
,	O
modeling	O
and	O
organizing	O
information	O
.	O
</s>
<s>
There	O
are	O
different	O
approaches	O
to	O
the	O
explanation	O
of	O
social	B-Architecture
information	I-Architecture
architecture	I-Architecture
.	O
</s>
<s>
The	O
information	B-Architecture
architectures	I-Architecture
of	O
online	O
communities	O
are	O
far	O
more	O
deterministic	O
and	O
far	O
less	O
flexible	O
.	O
</s>
<s>
In	O
the	O
online	O
world	O
,	O
information	B-Architecture
architecture	I-Architecture
=	O
social	O
architecture	O
.	O
</s>
<s>
All	O
major	O
brands	O
use	O
information	B-Architecture
architecture	I-Architecture
to	O
market	O
their	O
products	O
online	O
,	O
it	O
is	O
then	O
commonly	O
wrapped	O
under	O
the	O
umbrella	O
phrase	O
'	O
digital	O
strategy	O
 '	O
.	O
</s>
<s>
Information	B-Architecture
architecture	I-Architecture
used	O
for	O
strategic	O
purposes	O
encompasses	O
brand	O
SEO	O
,	O
strategic	O
placement	O
of	O
virals	O
,	O
social	O
media	O
presence	O
etc	O
.	O
</s>
<s>
Social	B-Architecture
Information	I-Architecture
Architecture	I-Architecture
is	O
perceived	O
as	O
the	O
socially	O
conscious	O
wing	O
of	O
commercial	O
information	B-Architecture
architecture	I-Architecture
and	O
function	O
to	O
exchange	O
information	O
and	O
ideas	O
between	O
people	O
and	O
groups	O
.	O
</s>
<s>
Information	B-Architecture
architecture	I-Architecture
can	O
help	O
create	O
frameworks	O
in	O
which	O
sharing	O
information	O
brings	O
people	O
together	O
,	O
inspires	O
and	O
encourages	O
them	O
to	O
participate	O
in	O
a	O
forward	O
thinking	O
and	O
unfragmented	O
way	O
.	O
</s>
<s>
Social	O
iA	O
makes	O
strategic	O
use	O
of	O
Search	B-Application
Engines	I-Application
,	O
Social	O
Media	O
,	O
Google	O
Algorithms	O
,	O
as	O
well	O
as	O
websites	O
,	O
video	O
&	O
news	O
channels	O
.	O
</s>
<s>
It	O
‘	O
reads’	O
or	O
'	O
listens	O
 '	O
to	O
social	O
conversations	O
and	O
search	B-Application
engine	I-Application
queries	O
and	O
engages	O
with	O
the	O
net	O
actively	O
to	O
gather	O
clues	O
about	O
the	O
world	O
's	O
pulse	O
on	O
the	O
internet	O
.	O
</s>
<s>
Dan	O
Brown	O
in	O
his	O
paper	O
8	O
Principals	O
of	O
Social	B-Architecture
Information	I-Architecture
Architecture	I-Architecture
enlists	O
the	O
following	O
principals	O
:	O
</s>
<s>
Social	B-Architecture
information	I-Architecture
architecture	I-Architecture
has	O
many	O
potentials	O
in	O
terms	O
of	O
fostering	O
social	O
connections	O
and	O
how	O
information	O
is	O
shared	O
in	O
social	O
spaces	O
on	O
the	O
web	O
.	O
</s>
