<s>
Sneak	B-Application
King	I-Application
is	O
a	O
stealth	O
video	O
game	O
by	O
Burger	O
King	O
for	O
the	O
Xbox	B-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
video	B-Device
game	I-Device
consoles	I-Device
,	O
released	O
in	O
2006	O
.	O
</s>
<s>
Players	O
take	O
control	O
of	O
Burger	O
King	O
's	O
mascot	B-Application
The	O
King	O
,	O
in	O
a	O
stealth	O
food-delivery	O
themed	O
game	O
that	O
spans	O
four	O
levels	O
based	O
on	O
Burger	O
King	O
's	O
commercial	O
advertisements	O
.	O
</s>
<s>
Sneak	B-Application
King	I-Application
is	O
one	O
of	O
three	O
titles	O
released	O
by	O
Burger	O
King	O
under	O
the	O
name	O
King	B-Application
Games	I-Application
and	O
developed	O
by	O
Blitz	O
Games	O
as	O
part	O
of	O
five	O
week	O
promotional	O
campaign	O
between	O
November	O
19	O
and	O
December	O
24	O
,	O
2006	O
.	O
</s>
<s>
Blitz	O
Games	O
was	O
chosen	O
to	O
develop	O
the	O
games	O
,	O
originally	O
for	O
the	O
online	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
,	O
but	O
this	O
was	O
later	O
changed	O
to	O
a	O
single	O
disc	O
that	O
would	O
run	O
the	O
game	O
on	O
both	O
the	O
Xbox	B-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
consoles	O
.	O
</s>
<s>
Development	O
of	O
the	O
project	O
was	O
closely	O
tied	O
to	O
the	O
other	O
two	O
games	O
,	O
and	O
Sneak	B-Application
Kings	I-Application
development	O
was	O
directly	O
led	O
by	O
Burger	O
King	O
.	O
</s>
<s>
Sneak	B-Application
King	I-Application
received	O
mixed	O
reviews	O
,	O
but	O
the	O
project	O
was	O
a	O
financial	O
success	O
and	O
resulted	O
in	O
millions	O
of	O
units	O
being	O
sold	O
.	O
</s>
<s>
The	O
player	O
takes	O
control	O
of	O
The	O
King	O
,	O
the	O
mascot	B-Application
for	O
Burger	O
King	O
,	O
who	O
is	O
tasked	O
with	O
sneaking	O
around	O
while	O
delivering	O
4	O
different	O
types	O
of	O
Burger	O
King	O
meals	O
to	O
hungry	O
people	O
.	O
</s>
<s>
Sneak	B-Application
Kings	I-Application
gameplay	O
consists	O
of	O
four	O
levels	O
to	O
explore	O
:	O
the	O
Saw	O
Mill	O
,	O
Cul-De-Sac	O
,	O
Construction	O
Zone	O
,	O
and	O
Downtown	O
.	O
</s>
<s>
Erik	O
Brudvig	O
of	O
IGN	O
described	O
this	O
narrow	O
cone	O
of	O
vision	O
as	O
being	O
similar	O
to	O
those	O
of	O
Metal	B-Application
Gear	I-Application
Solid	I-Application
.	O
</s>
<s>
Gamerscore	O
is	O
rewarded	O
for	O
achieving	O
certain	O
goals	O
or	O
style	O
on	O
the	B-Operating_System
Xbox	I-Operating_System
360	I-Operating_System
version	O
.	O
</s>
<s>
The	O
origin	O
of	O
three	O
Burger	O
King-themed	O
Xbox	B-Operating_System
games	O
,	O
including	O
Sneak	B-Application
King	I-Application
,	O
began	O
when	O
senior	O
executives	O
from	O
Microsoft	O
and	O
Burger	O
King	O
met	O
at	O
Cannes	O
to	O
accept	O
awards	O
for	O
their	O
I	O
Love	O
Bees	O
and	O
Subservient	O
Chicken	O
advertising	O
campaigns	O
.	O
</s>
<s>
Microsoft	O
and	O
Burger	O
King	O
's	O
executives	O
decided	O
to	O
produce	O
Xbox	B-Operating_System
games	O
that	O
would	O
take	O
place	O
in	O
Burger	O
King-themed	O
context	O
that	O
would	O
not	O
be	O
reduced	O
to	O
blatant	O
advertisements	O
.	O
</s>
<s>
Blitz	O
Games	O
Studios	O
would	O
become	O
involved	O
in	O
the	O
project	O
after	O
Blitz	O
Games	O
Studios	O
 '	O
co-founder	O
,	O
Philip	O
Oliver	O
,	O
discussed	O
an	O
interest	O
in	O
producing	O
Xbox	B-Application
Live	I-Application
games	O
with	O
Microsoft	O
's	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
portfolio	O
manager	O
,	O
Ross	O
Erickson	O
.	O
</s>
<s>
The	O
development	O
originally	O
began	O
as	O
downloadable	O
Xbox	B-Application
Live	I-Application
games	O
,	O
but	O
Burger	O
King	O
soon	O
announced	O
that	O
they	O
wanted	O
the	O
games	O
to	O
also	O
be	O
playable	O
on	O
the	O
Xbox	B-Operating_System
.	O
</s>
<s>
This	O
would	O
require	O
distribution	O
of	O
the	O
games	O
in	O
boxes	O
instead	O
of	O
digitally	O
because	O
the	B-Application
original	I-Application
Xbox	I-Application
console	O
platform	O
was	O
not	O
able	O
to	O
access	O
Xbox	B-Device
Live	I-Device
Arcade	I-Device
.	O
</s>
<s>
With	O
physical	O
distribution	O
in	O
mind	O
,	O
Burger	O
King	O
wanted	O
both	O
the	O
Xbox	B-Operating_System
and	O
Xbox	B-Operating_System
360	I-Operating_System
versions	O
of	O
the	O
game	O
to	O
be	O
available	O
on	O
the	O
same	O
disc	O
.	O
</s>
<s>
Swan	O
and	O
Jarvis	O
held	O
daily	O
conference	O
calls	O
with	O
Burger	O
King	O
and	O
Microsoft	O
's	O
Xbox	B-Operating_System
division	O
throughout	O
the	O
development	O
period	O
.	O
</s>
<s>
The	O
task	O
of	O
producing	O
two	O
different	O
versions	O
of	O
the	O
games	O
were	O
made	O
easier	O
by	O
Blitz	O
Games	O
 '	O
production	O
toolchain	O
,	O
which	O
had	O
built-in	O
compatibility	O
for	O
Xbox	B-Operating_System
.	O
</s>
<s>
Sneak	B-Application
King	I-Application
is	O
the	O
game	O
that	O
Burger	O
King	O
had	O
creative	O
control	O
over	O
,	O
and	O
which	O
was	O
envisioned	O
based	O
on	O
the	O
King	O
commercials	O
.	O
</s>
<s>
Oliver	O
stated	O
,	O
"	O
Sneak	B-Application
King	I-Application
is	O
derived	O
by	O
them	O
,	O
purely	O
from	O
their	O
commercials	O
.	O
</s>
<s>
Originally	O
,	O
Sneak	B-Application
King	I-Application
was	O
designed	O
as	O
a	O
tile-based	O
puzzle	O
game	O
,	O
but	O
it	O
soon	O
evolved	O
into	O
a	O
Spy	B-Application
vs	I-Application
Spy	I-Application
caper	O
with	O
multiple	O
Kings	O
who	O
are	O
"	O
trying	O
to	O
out-deliver	O
one	O
another	O
while	O
laying	O
traps	O
for	O
their	O
enemies	O
"	O
.	O
</s>
<s>
In	O
response	O
,	O
the	O
developers	O
had	O
the	O
idea	O
of	O
the	O
Xbox	B-Operating_System
avatars	O
playing	O
the	O
game	O
and	O
finding	O
the	O
crown	O
to	O
become	O
the	O
King	O
.	O
</s>
<s>
Blitz	O
Games	O
 '	O
Edward	O
Linley	O
described	O
Sneak	B-Application
King	I-Application
as	O
the	O
riskiest	O
game	O
concept	O
of	O
the	O
project	O
because	O
it	O
"	O
is	O
the	O
appearance	O
and	O
antics	O
of	O
the	O
King	O
himself	O
that	O
give	O
the	O
game	O
its	O
humor	O
and	O
life	O
;	O
without	O
him	O
,	O
the	O
game	O
simply	O
would	O
n't	O
work	O
.	O
</s>
<s>
Sneak	B-Application
Kings	I-Application
programming	O
code	O
consists	O
of	O
60,000	O
active	O
lines	O
with	O
another	O
43,000	O
developer	O
comment	O
lines	O
.	O
</s>
<s>
Sneak	B-Application
King	I-Application
is	O
one	O
of	O
three	O
promotional	O
Burger	O
King-themed	O
games	O
,	O
released	O
in	O
North	O
America	O
.	O
</s>
<s>
The	O
other	O
two	O
games	O
are	O
PocketBike	B-Application
Racer	I-Application
and	O
Big	B-Application
Bumpin	I-Application
 '	I-Application
.	O
</s>
<s>
It	O
was	O
reported	O
that	O
more	O
than	O
3.2	O
million	O
copies	O
were	O
sold	O
,	O
although	O
Sneak	B-Application
King	I-Application
distinct	O
sales	O
were	O
not	O
given	O
,	O
in	O
Game	O
Developers	O
April	O
2007	O
issue	O
.	O
</s>
<s>
GameSpots	O
Jeff	O
Gerstmann	O
gave	O
it	O
a	O
5.8	O
out	O
of	O
10	O
and	O
although	O
describing	O
it	O
as	O
weird	O
and	O
poorly	O
made	O
,	O
he	O
concluded	O
that	O
"	O
Sneak	B-Application
King	I-Application
is	O
a	O
one-trick	O
pony	O
that	O
is	O
an	O
interesting	O
curiosity	O
with	O
a	O
subversive	O
sense	O
of	O
humor.	O
"	O
</s>
<s>
IGN	O
's	O
Erik	O
Brudvig	O
noted	O
that	O
the	O
game	O
's	O
price	O
point	O
made	O
it	O
the	O
cheapest	O
Xbox	B-Application
Live	I-Application
game	O
.	O
</s>
<s>
Kate	O
Macarthur	O
of	O
Advertising	O
Age	O
noted	O
that	O
,	O
"	O
Burger	O
King	O
's	O
Sneak	B-Application
King	I-Application
video	O
game	O
for	O
Xbox	B-Operating_System
may	O
not	O
have	O
won	O
rave	O
reviews	O
,	O
but	O
gamers	O
still	O
bought	O
more	O
than	O
2	O
million	O
copies.	O
"	O
</s>
<s>
The	O
immediate	O
impact	O
of	O
Sneak	B-Application
King	I-Application
on	O
Blitz	O
Games	O
was	O
a	O
financial	O
boost	O
.	O
</s>
<s>
Including	O
Sneak	B-Application
King	I-Application
,	O
the	O
success	O
of	O
the	O
project	O
was	O
noted	O
as	O
a	O
key	O
part	O
of	O
Burger	O
King	O
's	O
40%	O
increase	O
in	O
sales	O
during	O
the	O
quarter	O
.	O
</s>
