<s>
Snapchat	B-Application
is	O
an	O
American	O
multimedia	O
instant	B-Application
messaging	I-Application
app	O
and	O
service	O
developed	O
by	O
Snap	O
Inc.	O
,	O
originally	O
Snapchat	B-Application
Inc	O
.	O
One	O
of	O
the	O
principal	O
features	O
of	O
Snapchat	B-Application
is	O
that	O
pictures	O
and	O
messages	O
are	O
usually	O
only	O
available	O
for	O
a	O
short	O
time	O
before	O
they	O
become	O
inaccessible	O
to	O
their	O
recipients	O
.	O
</s>
<s>
The	O
app	O
has	O
evolved	O
from	O
originally	O
focusing	O
on	O
person-to-person	O
photo	B-Algorithm
sharing	I-Algorithm
to	O
presently	O
featuring	O
users	O
 '	O
"	O
Stories	O
"	O
of	O
24	O
hours	O
of	O
chronological	B-Application
content	O
,	O
along	O
with	O
"	O
Discover	O
"	O
,	O
letting	O
brands	O
show	O
ad-supported	O
short-form	O
content	O
.	O
</s>
<s>
Snapchat	B-Application
was	O
created	O
by	O
Evan	O
Spiegel	O
,	O
Bobby	O
Murphy	O
,	O
and	O
Reggie	O
Brown	O
,	O
former	O
students	O
at	O
Stanford	O
University	O
.	O
</s>
<s>
It	O
is	O
known	O
for	O
representing	O
a	O
mobile-first	O
direction	O
for	O
social	O
media	O
,	O
and	O
places	O
significant	O
emphasis	O
on	O
users	O
interacting	O
with	O
virtual	O
stickers	O
and	O
augmented	B-General_Concept
reality	I-General_Concept
objects	O
.	O
</s>
<s>
In	O
July	O
2021	O
,	O
Snapchat	B-Application
had	O
293	O
million	O
daily	O
active	O
users	O
,	O
a	O
23%	O
growth	O
over	O
a	O
year	O
.	O
</s>
<s>
Snapchat	B-Application
is	O
popular	O
among	O
the	O
younger	O
generations	O
,	O
particularly	O
those	O
below	O
the	O
age	O
of	O
16	O
,	O
leading	O
to	O
many	O
privacy	O
concerns	O
for	O
parents	O
.	O
</s>
<s>
Brown	O
and	O
Spiegel	O
then	O
pulled	O
in	O
Bobby	O
Murphy	O
,	O
who	O
had	O
experience	O
coding	B-Application
.	O
</s>
<s>
The	O
three	O
worked	O
closely	O
together	O
for	O
several	O
months	O
and	O
launched	O
Snapchat	B-Application
as	O
"	O
Picaboo	O
"	O
on	O
the	O
iOS	B-Application
operating	O
system	O
on	O
July	O
8	O
,	O
2011	O
.	O
</s>
<s>
The	O
app	O
was	O
relaunched	O
as	O
Snapchat	B-Application
in	O
September	O
2011	O
,	O
and	O
the	O
team	O
focused	O
on	O
usability	O
and	O
technical	O
aspects	O
,	O
rather	O
than	O
branding	O
efforts	O
.	O
</s>
<s>
Lawyers	O
for	O
Snapchat	B-Application
claimed	O
that	O
Reggie	O
Brown	O
had	O
made	O
no	O
contributions	O
of	O
value	O
to	O
the	O
company	O
,	O
and	O
was	O
therefore	O
entitled	O
to	O
nothing	O
.	O
</s>
<s>
In	O
September	O
2014	O
,	O
Brown	O
settled	O
with	O
Spiegel	O
and	O
Murphy	O
for	O
$157.5	O
million	O
and	O
was	O
credited	O
as	O
one	O
of	O
the	O
original	O
authors	O
of	O
Snapchat	B-Application
.	O
</s>
<s>
In	O
their	O
first	O
blog	O
post	O
,	O
dated	O
May	O
9	O
,	O
2012	O
,	O
CEO	B-Application
Evan	O
Spiegel	O
described	O
the	O
company	O
's	O
mission	O
:	O
"	O
Snapchat	B-Application
is	O
n’t	O
about	O
capturing	O
the	O
traditional	O
Kodak	O
moment	O
.	O
</s>
<s>
He	O
presented	O
Snapchat	B-Application
as	O
the	O
solution	O
to	O
stresses	O
caused	O
by	O
the	O
longevity	O
of	O
personal	O
information	O
on	O
social	O
media	O
,	O
evidenced	O
by	O
"	O
emergency	O
detagging	O
of	O
Facebook	B-Application
photos	O
before	O
job	O
interviews	O
and	O
photoshopping	O
blemishes	O
out	O
of	O
candid	O
shots	O
before	O
they	O
hit	O
the	O
internet	O
.	O
</s>
<s>
As	O
of	O
May	O
2012	O
,	O
25	O
Snapchat	B-Application
images	O
were	O
being	O
sent	O
per	O
second	O
and	O
,	O
as	O
of	O
November	O
2012	O
,	O
users	O
had	O
shared	O
over	O
one	O
billion	O
photos	O
on	O
the	O
Snapchat	B-Application
iOS	B-Application
app	I-Application
,	O
with	O
20	O
million	O
photos	O
being	O
shared	O
per	O
day	O
.	O
</s>
<s>
That	O
same	O
month	O
,	O
Spiegel	O
cited	O
problems	O
with	O
user	O
base	O
scalability	B-Architecture
as	O
the	O
reason	O
why	O
Snapchat	B-Application
was	O
experiencing	O
some	O
difficulties	O
delivering	O
its	O
images	O
,	O
known	O
as	O
"	O
snaps	O
"	O
,	O
in	O
real	B-General_Concept
time	I-General_Concept
.	O
</s>
<s>
Snapchat	B-Application
was	O
released	O
as	O
an	O
Android	B-Application
app	O
on	O
October	O
29	O
,	O
2012	O
.	O
</s>
<s>
In	O
June	O
2013	O
,	O
Snapchat	B-Application
version	O
5.0	B-Application
,	O
dubbed	O
"	O
Banquo	O
"	O
,	O
was	O
released	O
for	O
iOS	B-Application
.	O
</s>
<s>
Also	O
in	O
June	O
2013	O
,	O
Snapchat	B-Application
introduced	O
Snapkidz	O
for	O
users	O
under	O
13	O
years	O
of	O
age	O
.	O
</s>
<s>
Snapkidz	O
was	O
part	O
of	O
the	O
original	O
Snapchat	B-Application
application	O
and	O
was	O
activated	O
when	O
the	O
user	O
provided	O
a	O
date	O
of	O
birth	O
to	O
verify	O
his/her	O
age	O
.	O
</s>
<s>
According	O
to	O
Snapchat	B-Application
's	O
published	O
statistics	O
,	O
as	O
of	O
May	O
2015	O
,	O
the	O
app	O
's	O
users	O
were	O
sending	O
2	O
billion	O
videos	O
per	O
day	O
,	O
reaching	O
6	O
billion	O
by	O
November	O
.	O
</s>
<s>
By	O
2016	O
,	O
Snapchat	B-Application
had	O
hit	O
10	O
billion	O
daily	O
video	O
views	O
.	O
</s>
<s>
In	O
May	O
2016	O
,	O
Snapchat	B-Application
raised	O
$1.81	O
billion	O
in	O
equity	O
offering	O
,	O
suggesting	O
strong	O
investor	O
interest	O
in	O
the	O
company	O
.	O
</s>
<s>
In	O
February	O
2017	O
,	O
Snapchat	B-Application
had	O
160million	O
daily	O
active	O
users	O
,	O
growing	O
to	O
166million	O
in	O
May	O
.	O
</s>
<s>
Investel	O
Capital	O
Corp.	O
,	O
a	O
Canadian	O
company	O
,	O
sued	O
Snapchat	B-Application
for	O
infringement	O
on	O
its	O
geofiltering	O
patent	O
in	O
2016	O
.	O
</s>
<s>
They	O
were	O
seeking	O
"	O
monetary	O
compensation	O
and	O
an	O
order	O
that	O
would	O
prohibit	O
California-based	O
Snapchat	B-Application
from	O
infringing	O
on	O
its	O
patent	O
in	O
the	O
future.	O
"	O
</s>
<s>
In	O
September	O
2016	O
,	O
Snapchat	B-Application
Inc	O
.	O
was	O
renamed	O
Snap	O
Inc	O
.	O
to	O
coincide	O
with	O
the	O
introduction	O
of	O
the	O
company	O
's	O
first	O
hardware	B-Architecture
product	O
,	O
Spectacles	B-Algorithm
—	O
smartglasses	B-General_Concept
with	O
a	O
built-in	O
camera	O
that	O
can	O
record	O
10	O
seconds	O
of	O
video	O
at	O
a	O
time	O
.	O
</s>
<s>
On	O
February	O
20	O
,	O
2017	O
,	O
Spectacles	B-Algorithm
became	O
available	O
for	O
purchase	O
online	O
.	O
</s>
<s>
Snapchat	B-Application
announced	O
a	O
redesign	O
in	O
November	O
2017	O
,	O
which	O
proved	O
controversial	O
with	O
many	O
of	O
its	O
followers	O
.	O
</s>
<s>
A	O
tweet	O
sent	O
by	O
Kylie	O
Jenner	O
in	O
February	O
2018	O
,	O
which	O
criticized	O
the	O
redesign	O
of	O
the	O
Snapchat	B-Application
app	O
,	O
reportedly	O
caused	O
Snap	O
Inc	O
.	O
to	O
lose	O
more	O
than	O
$1.3	O
billion	O
in	O
market	O
value	O
.	O
</s>
<s>
In	O
December	O
2019	O
,	O
App	O
Annie	O
announced	O
Snapchat	B-Application
to	O
be	O
the	O
5th	O
most	O
downloaded	O
mobile	O
app	O
of	O
the	O
decade	O
.	O
</s>
<s>
The	O
data	O
includes	O
figures	O
for	O
iOS	B-Application
downloads	O
starting	O
from	O
2010	O
and	O
Android	B-Application
downloads	O
starting	O
from	O
2012	O
.	O
</s>
<s>
Snapchat	B-Application
acquired	O
AI	O
Factory	O
,	O
a	O
computer	O
vision	O
startup	O
,	O
in	O
January	O
2020	O
to	O
give	O
a	O
boost	O
to	O
its	O
video	O
capabilities	O
.	O
</s>
<s>
In	O
November	O
2020	O
,	O
Snapchat	B-Application
announced	O
it	O
would	O
pay	O
a	O
total	O
of	O
$1	O
million	O
a	O
day	O
to	O
users	O
who	O
post	O
viral	O
videos	O
.	O
</s>
<s>
The	O
promotion	O
,	O
called	O
Snapchat	B-Application
Spotlight	O
,	O
is	O
intended	O
to	O
run	O
until	O
the	O
end	O
of	O
the	O
year	O
,	O
although	O
the	O
company	O
indicated	O
it	O
will	O
continue	O
if	O
it	O
's	O
successful	O
.	O
</s>
<s>
In	O
June	O
2022	O
,	O
Snapchat	B-Application
announced	O
plans	O
to	O
launch	O
Snapchat	B-Application
Plus	O
,	O
a	O
paid	O
subscription	O
model	O
.	O
</s>
<s>
In	O
August	O
2022	O
,	O
Snapchat	B-Application
announced	O
that	O
Snapchat	B-Application
Plus	O
has	O
more	O
than	O
1	O
million	O
subscribers	O
as	O
well	O
as	O
four	O
new	O
features	O
to	O
the	O
subscription	O
including	O
priority	O
replies	O
,	O
post-view	O
emoji	O
,	O
new	O
Bitmoji	B-Operating_System
content	O
,	O
and	O
new	O
app	O
icons	O
.	O
</s>
<s>
Snapchat	B-Application
is	O
primarily	O
used	O
for	O
creating	O
multimedia	O
messages	O
referred	O
to	O
as	O
"	O
snaps	O
"	O
;	O
snaps	O
can	O
consist	O
of	O
a	O
photo	O
or	O
a	O
short	O
video	O
,	O
and	O
can	O
be	O
edited	O
to	O
include	O
filters	B-Algorithm
and	O
effects	O
,	O
text	O
captions	O
,	O
and	O
drawings	O
.	O
</s>
<s>
On	O
May	O
1	O
,	O
2014	O
,	O
the	O
ability	O
to	O
communicate	O
via	O
video	B-Application
chat	I-Application
was	O
added	O
.	O
</s>
<s>
According	O
to	O
CIO	O
,	O
Snapchat	B-Application
uses	O
real-time	B-General_Concept
marketing	O
concepts	O
and	O
temporality	O
to	O
make	O
the	O
app	O
appealing	O
to	O
users	O
.	O
</s>
<s>
According	O
to	O
Marketing	O
Pro	O
,	O
Snapchat	B-Application
attracts	O
interest	O
and	O
potential	O
customers	O
by	O
combining	O
the	O
AIDA	O
(	O
marketing	O
)	O
model	O
with	O
modern	O
digital	O
technology	O
.	O
</s>
<s>
Users	O
were	O
previously	O
required	O
to	O
hold	O
down	O
on	O
the	O
screen	O
in	O
order	O
to	O
view	O
a	O
snap	O
;	O
this	O
behavior	O
was	O
removed	O
in	O
July	O
2015	O
The	O
requirement	O
to	O
hold	O
on	O
the	O
screen	O
was	O
intended	O
to	O
frustrate	O
the	O
ability	O
to	O
take	O
screenshots	B-Application
of	O
snaps	O
;	O
the	O
Snapchat	B-Application
app	O
does	O
not	O
prevent	O
screenshots	B-Application
from	O
being	O
taken	O
but	O
can	O
notify	O
the	O
sender	O
if	O
it	O
detects	O
that	O
it	O
has	O
been	O
saved	O
.	O
</s>
<s>
In	O
September	O
2015	O
,	O
Snapchat	B-Application
introduced	O
the	O
option	O
to	O
purchase	O
additional	O
replays	O
through	O
in-app	O
purchases	O
.	O
</s>
<s>
Spiegel	O
explained	O
that	O
Snapchat	B-Application
is	O
intended	O
to	O
counteract	O
the	O
trend	O
of	O
users	O
being	O
compelled	O
to	O
manage	O
an	O
idealized	O
online	B-Application
identity	I-Application
of	O
themselves	O
,	O
which	O
he	O
says	O
has	O
"	O
taken	O
all	O
of	O
the	O
fun	O
out	O
of	O
communicating.	O
"	O
</s>
<s>
In	O
November	O
2014	O
,	O
Snapchat	B-Application
introduced	O
"	O
Snapcash	O
"	O
,	O
a	O
feature	O
that	O
lets	O
users	O
send	O
and	O
receive	O
money	O
to	O
each	O
other	O
through	O
private	O
messaging	O
.	O
</s>
<s>
In	O
July	O
2016	O
,	O
Snapchat	B-Application
introduced	O
a	O
new	O
,	O
optional	O
feature	O
known	O
as	O
"	O
Memories.	O
"	O
</s>
<s>
Snapchat	B-Application
has	O
stated	O
that	O
the	O
Memories	O
feature	O
was	O
inspired	O
by	O
the	O
practice	O
of	O
manually	O
scrolling	O
through	O
photos	O
on	O
a	O
phone	O
to	O
show	O
them	O
to	O
others	O
.	O
</s>
<s>
In	O
July	O
2017	O
,	O
Snapchat	B-Application
started	O
allowing	O
users	O
to	O
add	O
links	O
to	O
snaps	O
,	O
enabling	O
them	O
to	O
direct	O
viewers	O
to	O
specific	O
websites	O
;	O
the	O
feature	O
was	O
only	O
available	O
for	O
brands	O
previously	O
.	O
</s>
<s>
Additionally	O
,	O
the	O
update	O
added	O
more	O
creative	O
tools	O
:	O
A	O
"	O
Backdrop	O
"	O
feature	O
lets	O
users	O
cut	O
out	O
a	O
specific	O
object	O
from	O
their	O
photo	O
and	O
apply	O
colorful	O
patterns	O
to	O
it	O
in	O
order	O
to	O
bring	O
greater	O
emphasis	O
to	O
that	O
object	O
,	O
and	O
"	O
Voice	O
Filters	B-Algorithm
"	O
enable	O
users	O
to	O
remix	O
the	O
sounds	O
of	O
their	O
voices	O
in	O
the	O
snap	O
.	O
</s>
<s>
Voice	O
Filters	B-Algorithm
was	O
previously	O
available	O
as	O
part	O
of	O
the	O
feature	O
enabling	O
augmented	B-General_Concept
reality	I-General_Concept
lenses	O
,	O
with	O
the	O
new	O
update	O
adding	O
a	O
dedicated	O
speaker	O
icon	O
to	O
remix	O
the	O
audio	O
in	O
any	O
snap	O
.	O
</s>
<s>
In	O
February	O
2023	O
,	O
Snapchat	B-Application
launched	O
"	O
My	O
AI	O
"	O
,	O
a	O
custom	O
chatbot	O
offering	O
Snapchat+	B-Application
users	O
access	O
to	O
a	O
mobile	O
version	O
of	O
the	O
AI	O
chatbot	O
ChatGPT	B-General_Concept
.	O
</s>
<s>
Bitmoji	B-Operating_System
are	O
stickers	O
featuring	O
personalized	O
cartoon	O
avatars	B-Application
,	O
which	O
can	O
be	O
used	O
in	O
snaps	O
and	O
messaging	O
.	O
</s>
<s>
Bitmoji	B-Operating_System
characters	O
can	O
also	O
be	O
used	O
as	O
World	O
Lenses	O
.	O
</s>
<s>
The	O
"	O
Lens	O
"	O
feature	O
,	O
introduced	O
in	O
September	O
2015	O
,	O
allows	O
users	O
to	O
add	O
real-time	B-General_Concept
effects	O
into	O
their	O
snaps	O
by	O
using	O
face	B-General_Concept
detection	I-General_Concept
technology	O
.	O
</s>
<s>
In	O
April	O
2017	O
,	O
Snapchat	B-Application
extended	O
this	O
feature	O
into	O
"	O
World	O
Lenses	O
"	O
,	O
which	O
use	O
augmented	B-General_Concept
reality	I-General_Concept
technology	O
to	O
integrate	O
3D	O
rendered	O
elements	O
(	O
such	O
as	O
objects	O
and	O
animated	O
characters	O
)	O
into	O
scenes	O
;	O
these	O
elements	O
are	O
placed	O
and	O
anchored	O
in	O
3D	O
space	O
.	O
</s>
<s>
On	O
October	O
26	O
,	O
2018	O
,	O
at	O
TwitchCon	O
,	O
Snap	O
launched	O
the	O
Snap	O
Camera	O
desktop	O
application	O
for	O
macOS	O
and	O
Windows	O
PCs	O
,	O
which	O
enables	O
use	O
of	O
Snapchat	B-Application
lenses	O
in	O
videotelephony	B-Application
and	O
live	O
streaming	O
services	O
such	O
as	O
Skype	B-Application
,	O
Twitch	B-Application
,	O
YouTube	B-General_Concept
,	O
and	O
Zoom	B-Application
.	O
</s>
<s>
Snapchat	B-Application
also	O
launched	O
integration	O
with	O
Twitch	B-Application
,	O
including	O
an	O
in-stream	O
widget	B-Application
for	O
Snapcodes	O
,	O
the	O
ability	O
to	O
offer	O
lenses	O
to	O
stream	O
viewers	O
and	O
as	O
an	O
incentive	O
to	O
channel	O
subscribers	O
.	O
</s>
<s>
Several	O
video	O
game-themed	O
lenses	O
were	O
also	O
launched	O
at	O
this	O
time	O
,	O
including	O
ones	O
themed	O
around	O
League	B-Application
of	I-Application
Legends	I-Application
,	O
Overwatch	B-Application
,	O
and	O
PlayerUnknown	B-Application
's	I-Application
Battlegrounds	I-Application
.	O
</s>
<s>
In	O
August	O
2020	O
,	O
Snapchat	B-Application
collaborated	O
with	O
four	O
TikTok	B-Application
influencers	O
to	O
launch	O
Augmented	B-General_Concept
Reality	I-General_Concept
(	O
AR	O
)	O
lenses	O
to	O
create	O
a	O
more	O
interactive	O
experience	O
with	O
users	O
.	O
</s>
<s>
Coca-Cola	O
,	O
Pepsi	O
and	O
Taco	O
Bell	O
are	O
just	O
a	O
select	O
few	O
of	O
the	O
brands	O
now	O
utilizing	O
the	O
tech	O
on	O
Snapchat	B-Application
.	O
</s>
<s>
In	O
March	O
2022	O
,	O
Snapchat	B-Application
launched	O
the	O
ability	O
to	O
share	O
YouTube	B-General_Concept
videos	I-General_Concept
as	O
stickers	O
.	O
</s>
<s>
The	O
stickers	O
function	O
as	O
clickable	O
links	O
that	O
redirect	O
users	O
to	O
a	O
browser	O
or	O
the	O
YouTube	B-General_Concept
app	I-General_Concept
.	O
</s>
<s>
If	O
users	O
tap	O
their	O
own	O
score	O
it	O
shows	O
the	O
ratio	O
of	O
sent	O
and	O
received	O
snaps	O
,	O
the	O
amount	O
of	O
snaps	O
they	O
have	O
sent	O
is	O
on	O
the	O
right	O
and	O
the	O
amount	O
of	O
snaps	O
they	O
have	O
received	O
is	O
on	O
the	O
left	O
,	O
these	O
numbers	O
combined	O
are	O
their	O
Snapchat	B-Application
score	O
.	O
</s>
<s>
There	O
are	O
multiple	O
synonyms	O
for	O
Snapchat	B-Application
score	O
such	O
as	O
Snapchat	B-Application
points	O
,	O
Snapscore	O
,	O
Snap	O
points	O
and	O
Snap	O
Number	O
.	O
</s>
<s>
YouTube	B-General_Concept
has	O
a	O
similar	O
rewards	O
system	O
called	O
"	O
Perks	O
"	O
.	O
</s>
<s>
Emoji	O
Name	O
Snapchat	B-Application
meaning	O
💕	O
Super	O
BFF	O
Appears	O
next	O
to	O
the	O
user	O
's	O
number	O
1	O
Best	O
Friend	O
when	O
they	O
are	O
also	O
their	O
number	O
1	O
Best	O
Friend	O
for	O
two	O
months	O
in	O
a	O
row	O
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
Snapchat	B-Application
introduced	O
the	O
"	O
My	O
Story	O
"	O
feature	O
,	O
which	O
allows	O
users	O
to	O
compile	O
snaps	O
into	O
chronological	B-Application
storylines	O
,	O
accessible	O
to	O
all	O
of	O
their	O
friends	O
.	O
</s>
<s>
These	O
curated	O
snaps	O
provided	O
by	O
the	O
app	O
's	O
contributors	O
and	O
selected	O
for	O
the	O
"	O
Live	O
"	O
section	O
could	O
also	O
be	O
more	O
localized	O
,	O
but	O
Snapchat	B-Application
eventually	O
scaled	O
back	O
the	O
more	O
personal	O
imaging	O
streams	O
in	O
order	O
to	O
emphasize	O
public	O
events	O
.	O
</s>
<s>
An	O
"	O
Official	O
Stories	O
"	O
designation	O
was	O
added	O
in	O
November	O
2015	O
to	O
denote	O
the	O
public	O
stories	O
of	O
notable	O
figures	O
and	O
celebrities	O
,	O
similar	O
to	O
Twitter	B-Application
's	O
"	O
Verified	O
account	O
"	O
program	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Snapchat	B-Application
introduced	O
"	O
Discover	O
"	O
an	O
area	O
containing	O
channels	O
of	O
ad-supported	O
short-form	O
content	O
from	O
major	O
publishers	O
,	O
including	O
BuzzFeed	O
,	O
CNN	B-Architecture
,	O
ESPN	O
,	O
Mashable	O
,	O
People	O
,	O
Vice	O
and	O
Snapchat	B-Application
itself	O
among	O
others	O
.	O
</s>
<s>
In	O
January	O
2017	O
,	O
Snapchat	B-Application
revamped	O
its	O
design	O
,	O
adding	O
search	O
functionality	O
and	O
a	O
new	O
global	O
live	O
"	O
Our	O
Story	O
"	O
feature	O
,	O
to	O
which	O
any	O
user	O
can	O
contribute	O
.	O
</s>
<s>
In	O
May	O
2017	O
,	O
Snapchat	B-Application
introduced	O
"	O
Custom	O
Stories	O
"	O
,	O
letting	O
users	O
collaboratively	O
make	O
stories	O
combining	O
their	O
captures	O
.	O
</s>
<s>
A	O
map	O
display	O
,	O
accessible	O
from	O
the	O
viewfinder	O
,	O
can	O
be	O
used	O
to	O
locate	O
stories	O
based	O
on	O
location	O
data	O
,	O
supporting	O
the	O
use	O
of	O
Bitmoji	B-Operating_System
as	O
place	O
markers	O
.	O
</s>
<s>
In	O
February	O
2020	O
,	O
Snapchat	B-Application
released	O
a	O
Discover	O
cartoon	O
series	O
called	O
Bitmoji	B-Operating_System
TV	O
,	O
which	O
will	O
star	O
users	O
 '	O
avatars	B-Application
.	O
</s>
<s>
The	O
Wall	O
Street	O
Journal	O
reported	O
in	O
May	O
2017	O
that	O
Snap	O
Inc.	O
,	O
the	O
company	O
developing	O
Snapchat	B-Application
,	O
had	O
signed	O
deals	O
with	O
NBCUniversal	O
,	O
A&E	O
Networks	O
,	O
BBC	O
,	O
ABC	O
,	O
Metro	O
–	O
Goldwyn	O
–	O
Mayer	O
and	O
other	O
content	O
producers	O
to	O
develop	O
original	O
shows	O
for	O
viewing	O
through	O
Snapchat	B-Application
's	O
"	O
Stories	O
"	O
format	O
.	O
</s>
<s>
According	O
to	O
the	O
report	O
,	O
Snap	O
hoped	O
to	O
have	O
several	O
new	O
shows	O
available	O
on	O
a	O
daily	O
basis	O
,	O
with	O
each	O
show	O
lasting	O
between	O
three	O
and	O
five	O
minutes	O
,	O
and	O
the	O
company	O
has	O
sent	O
out	O
detailed	O
reports	O
to	O
its	O
partners	O
on	O
how	O
to	O
produce	O
content	O
for	O
Snapchat	B-Application
.	O
</s>
<s>
In	O
,	O
2018	O
Snapchat	B-Application
and	O
Vertical	O
Networks	O
(	O
Snapchat	B-Application
Publisher	O
Story	O
)	O
created	O
a	O
show	O
called	O
My	O
Ex-BFF	O
Court	O
,	O
”	O
which	O
is	O
a	O
spoof	O
of	O
daytime-TV	O
fare	O
like	O
the	O
typical	O
court	O
shows	O
we	O
watch	O
for	O
example	O
“	O
Divorce	O
Court	O
”	O
in	O
which	O
two	O
ex-friends	O
try	O
to	O
fix	O
their	O
problems	O
.	O
</s>
<s>
In	O
2018	O
,	O
Snapchat	B-Application
/	O
Vertical	O
Networks	O
made	O
a	O
deal	O
with	O
Fox	O
to	O
make	O
a	O
television	O
version	O
of	O
the	O
dating	O
reality	O
show	O
Phone	O
Swap	O
.	O
</s>
<s>
In	O
2018	O
,	O
Snapchat	B-Application
got	O
a	O
new	O
show	O
called	O
How	O
Low	O
Will	O
You	O
Go	O
that	O
was	O
created	O
by	O
Above	O
Average	O
Productions	O
and	O
NBC	O
.	O
</s>
<s>
In	O
contrast	O
to	O
other	O
messaging	B-Application
apps	I-Application
,	O
Spiegel	O
described	O
Snapchat	B-Application
's	O
messaging	O
functions	O
as	O
being	O
"	O
conversational	O
"	O
,	O
rather	O
than	O
"	O
transactional	O
"	O
,	O
as	O
they	O
sought	O
to	O
replicate	O
the	O
conversations	O
he	O
engaged	O
in	O
with	O
friends	O
.	O
</s>
<s>
When	O
this	O
button	O
is	O
held	O
down	O
,	O
a	O
video	B-Application
chat	I-Application
function	O
is	O
immediately	O
launched	O
.	O
</s>
<s>
The	O
video	B-Application
chat	I-Application
feature	O
uses	O
technology	O
from	O
AddLive	O
—	O
a	O
real-time	B-General_Concept
communications	O
provider	O
that	O
Snapchat	B-Application
acquired	O
prior	O
to	O
the	O
feature	O
's	O
launch	O
.	O
</s>
<s>
On	O
March	O
29	O
,	O
2016	O
,	O
Snapchat	B-Application
launched	O
a	O
major	O
revision	O
of	O
the	O
messaging	O
functionality	O
known	O
as	O
"	O
Chat	O
2.0	O
"	O
,	O
adding	O
stickers	O
,	O
easier	O
access	O
to	O
audio	O
and	O
video	B-Application
conferencing	I-Application
,	O
the	O
ability	O
to	O
leave	O
audio	O
or	O
video	O
"	O
notes	O
"	O
,	O
and	O
the	O
ability	O
to	O
share	O
recent	O
camera	O
photos	O
.	O
</s>
<s>
The	O
implementation	O
of	O
these	O
features	O
are	O
meant	O
to	O
allow	O
users	O
to	O
easily	O
shift	O
between	O
text	O
,	O
audio	O
,	O
and	O
video	B-Application
chat	I-Application
as	O
needed	O
while	O
retaining	O
an	O
equal	O
level	O
of	O
functionality	O
.	O
</s>
<s>
In	O
June	O
2018	O
,	O
Snapchat	B-Application
added	O
the	O
feature	O
of	O
deleting	O
a	O
sent	O
message	O
(	O
including	O
;	O
audio	O
,	O
video	O
,	O
and	O
text	O
)	O
before	O
it	O
is	O
read	O
.	O
</s>
<s>
In	O
January	O
2018	O
,	O
Snapchat	B-Application
introduced	O
the	O
use	O
of	O
end-to-end	O
encryption	O
in	O
the	O
application	O
but	O
only	O
for	O
snaps	O
(	O
pictures	O
and	O
video	O
)	O
,	O
according	O
to	O
a	O
Snapchat	B-Application
security	O
engineer	O
presenting	O
at	O
the	O
January	O
2019	O
Real	O
World	O
Crypto	O
Conference	O
.	O
</s>
<s>
As	O
of	O
the	O
January	O
2019	O
conference	O
Snapchat	B-Application
had	O
plans	O
to	O
introduce	O
end-to-end	O
encryption	O
for	O
text	O
messages	O
and	O
group	O
chats	O
in	O
the	O
future	O
.	O
</s>
<s>
From	O
its	O
earliest	O
days	O
,	O
Snapchat	B-Application
's	O
main	O
demographic	O
has	O
consisted	O
of	O
the	O
Generation	O
Z	O
age	O
group	O
.	O
</s>
<s>
On	O
the	O
app	B-Application
store	I-Application
,	O
the	O
age	O
classification	O
is	O
12+	O
.	O
</s>
<s>
The	O
researchers	O
originally	O
hypothesized	O
that	O
due	O
to	O
the	O
ephemeral	O
nature	O
of	O
Snapchat	B-Application
messages	O
,	O
its	O
use	O
would	O
be	O
predominantly	O
for	O
privacy-sensitive	O
content	O
including	O
the	O
much	O
talked	O
about	O
potential	O
use	O
for	O
sexual	O
content	O
and	O
sexting	O
.	O
</s>
<s>
However	O
,	O
it	O
appears	O
that	O
Snapchat	B-Application
is	O
used	O
for	O
a	O
variety	O
of	O
creative	O
purposes	O
that	O
are	O
not	O
necessarily	O
privacy-related	O
at	O
all	O
.	O
</s>
<s>
In	O
the	O
study	O
,	O
only	O
1.6	O
%	O
of	O
respondents	O
reported	O
using	O
Snapchat	B-Application
primarily	O
for	O
sexting	O
,	O
although	O
14.2	O
%	O
admitted	O
to	O
having	O
sent	O
sexual	O
content	O
via	O
Snapchat	B-Application
at	O
some	O
point	O
.	O
</s>
<s>
These	O
findings	O
suggest	O
that	O
users	O
do	O
not	O
seem	O
to	O
utilize	O
Snapchat	B-Application
for	O
sensitive	O
content	O
.	O
</s>
<s>
Rather	O
,	O
the	O
primary	O
use	O
for	O
Snapchat	B-Application
was	O
found	O
to	O
be	O
for	O
comedic	O
content	O
such	O
as	O
"	O
stupid	O
faces	O
"	O
with	O
59.8	O
%	O
of	O
respondents	O
reporting	O
this	O
use	O
most	O
commonly	O
.	O
</s>
<s>
The	O
researchers	O
also	O
determined	O
how	O
Snapchat	B-Application
users	O
do	O
not	O
use	O
the	O
application	O
and	O
what	O
types	O
of	O
content	O
they	O
are	O
not	O
willing	O
to	O
send	O
.	O
</s>
<s>
The	O
study	O
results	O
also	O
suggested	O
that	O
Snapchat	B-Application
's	O
success	O
is	O
not	O
due	O
to	O
its	O
security	O
properties	O
,	O
but	O
because	O
the	O
users	O
found	O
the	O
application	O
to	O
be	O
fun	O
.	O
</s>
<s>
The	O
researchers	O
found	O
that	O
users	O
seem	O
to	O
be	O
well-aware	O
(	O
79.4	O
%	O
of	O
respondents	O
)	O
that	O
recovering	O
snaps	O
is	O
possible	O
and	O
a	O
majority	O
of	O
users	O
(	O
52.8	O
%	O
of	O
respondents	O
)	O
report	O
that	O
this	O
does	O
not	O
affect	O
their	O
behavior	O
and	O
use	O
of	O
Snapchat	B-Application
.	O
</s>
<s>
Reasons	O
for	O
adjusting	O
the	O
time	O
length	O
of	O
snaps	O
included	O
the	O
level	O
of	O
trust	O
and	O
relationship	O
with	O
the	O
recipient	O
,	O
the	O
time	O
needed	O
to	O
comprehend	O
the	O
snap	O
,	O
and	O
avoiding	O
screenshots	B-Application
.	O
</s>
<s>
Snapchat	B-Application
has	O
often	O
been	O
seen	O
to	O
represent	O
a	O
new	O
direction	O
in	O
social	O
media	O
,	O
with	O
its	O
users	O
craving	O
a	O
more	O
in-the-moment	O
way	O
of	O
sharing	O
and	O
communicating	O
via	O
technology	O
.	O
</s>
<s>
With	O
less	O
emphasis	O
on	O
the	O
accumulation	O
of	O
an	O
ongoing	O
status	O
involving	O
the	O
presence	O
of	O
permanent	O
material	O
,	O
Snapchat	B-Application
put	O
the	O
focus	O
on	O
the	O
ephemeral	O
nature	O
of	O
fleeting	O
encounters	O
.	O
</s>
<s>
Building	O
on	O
this	O
distinction	O
by	O
launching	O
as	O
a	O
mobile-first	O
company	O
,	O
Snapchat	B-Application
,	O
in	O
the	O
midst	O
of	O
the	O
app	O
revolution	O
and	O
the	O
growing	O
presence	O
of	O
cellular	O
communication	O
,	O
did	O
not	O
have	O
to	O
make	O
the	O
transition	O
to	O
mobile	O
in	O
the	O
way	O
other	O
competing	O
social	O
media	O
networks	O
had	O
to	O
do	O
.	O
</s>
<s>
Evan	O
Spiegel	O
himself	O
described	O
Snapchat	B-Application
as	O
primarily	O
a	O
camera	O
company	O
.	O
</s>
<s>
Spiegel	O
also	O
dismissed	O
past	O
comparisons	O
to	O
other	O
social	O
media	O
networks	O
such	O
as	O
Facebook	B-Application
and	O
Twitter	B-Application
when	O
he	O
was	O
asked	O
if	O
the	O
2016	O
presidential	O
race	O
was	O
going	O
to	O
be	O
remembered	O
as	O
the	O
Snapchat	B-Application
election	O
,	O
although	O
major	O
candidates	O
did	O
occasionally	O
use	O
the	O
app	O
to	O
reach	O
voters	O
.	O
</s>
<s>
With	O
Snapchat	B-Application
,	O
a	O
clear	O
and	O
identifiable	O
line	O
was	O
drawn	O
between	O
brand	O
content	O
and	O
user-based	O
messaging	O
and	O
sharing	O
,	O
once	O
again	O
distinguishing	O
the	O
popular	O
app	O
from	O
other	O
social	O
media	O
networks	O
,	O
which	O
typically	O
have	O
blended	O
and	O
blurred	O
their	O
different	O
varieties	O
of	O
content	O
.	O
</s>
<s>
Snapchat	B-Application
's	O
developing	O
features	O
embody	O
a	O
deliberate	O
strategy	O
of	O
monetization	O
.	O
</s>
<s>
Snapchat	B-Application
announced	O
its	O
then-upcoming	O
advertising	O
efforts	O
on	O
October	O
17	O
,	O
2014	O
,	O
when	O
it	O
acknowledged	O
its	O
need	O
for	O
a	O
revenue	O
stream	O
.	O
</s>
<s>
Snapchat	B-Application
's	O
first	O
paid	O
advertisement	O
,	O
in	O
the	O
form	O
of	O
a	O
20-second	O
movie	O
trailer	O
for	O
the	O
horror	O
film	O
Ouija	O
,	O
was	O
shown	O
to	O
users	O
on	O
October	O
19	O
,	O
2014	O
.	O
</s>
<s>
In	O
January	O
2015	O
,	O
Snapchat	B-Application
began	O
making	O
a	O
shift	O
from	O
focusing	O
on	O
growth	O
to	O
monetization	O
.	O
</s>
<s>
Its	O
initial	O
launch	O
partners	O
included	O
CNN	B-Architecture
,	O
Comedy	O
Central	O
,	O
ESPN	O
and	O
Food	O
Network	O
,	O
among	O
others	O
.	O
</s>
<s>
In	O
June	O
2015	O
,	O
Snapchat	B-Application
announced	O
that	O
it	O
would	O
allow	O
advertisers	O
to	O
purchase	O
sponsored	O
geofilters	O
for	O
snaps	O
;	O
an	O
early	O
customer	O
of	O
the	O
offering	O
was	O
McDonald	O
's	O
,	O
who	O
paid	O
for	O
a	O
branded	O
geofilter	O
covering	O
its	O
restaurant	O
locations	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
Snapchat	B-Application
made	O
a	O
push	O
to	O
earn	O
ad	O
revenue	O
from	O
its	O
"	O
Live	O
Stories	O
"	O
feature	O
in	O
2015	O
,	O
after	O
initially	O
launching	O
the	O
feature	O
in	O
2014	O
.	O
</s>
<s>
Vertical	O
video	O
ads	O
like	O
Snapchat	B-Application
's	O
are	O
watched	O
in	O
their	O
entirety	O
nine	O
times	O
more	O
than	O
landscape	O
video	O
ads	O
.	O
</s>
<s>
The	O
dunk	O
lens	O
of	O
Gatorade	O
received	O
165	O
million	O
views	O
on	O
Snapchat	B-Application
.	O
</s>
<s>
In	O
April	O
2016	O
,	O
NBC	O
Olympics	O
announced	O
that	O
it	O
had	O
reached	O
a	O
deal	O
with	O
Snapchat	B-Application
to	O
allow	O
stories	O
from	O
the	O
2016	O
Summer	O
Olympics	O
to	O
be	O
featured	O
on	O
Snapchat	B-Application
in	O
the	O
United	O
States	O
.	O
</s>
<s>
In	O
May	O
2016	O
,	O
as	O
part	O
of	O
a	O
campaign	O
to	O
promote	O
X-Men	B-Device
:	O
Apocalypse	O
,	O
20th	O
Century	O
Fox	O
paid	O
for	O
the	O
entire	O
array	O
of	O
lenses	O
to	O
be	O
replaced	O
by	O
those	O
based	O
on	O
characters	O
from	O
the	O
X-Men	B-Device
series	O
and	O
films	O
for	O
a	O
single	O
day	O
.	O
</s>
<s>
In	O
July	O
2016	O
,	O
it	O
was	O
reported	O
that	O
Snapchat	B-Application
had	O
submitted	O
a	O
patent	O
application	O
for	O
the	O
process	O
of	O
using	O
an	O
object	O
recognition	O
system	O
to	O
deliver	O
sponsored	O
filters	B-Algorithm
based	O
on	O
objects	O
seen	O
in	O
a	O
camera	O
view	O
.	O
</s>
<s>
Later	O
that	O
year	O
,	O
in	O
September	O
2016	O
,	O
Snapchat	B-Application
released	O
its	O
first	O
hardware	B-Architecture
product	O
,	O
called	O
the	O
Spectacles	B-Algorithm
.	O
</s>
<s>
Evan	O
Spiegel	O
,	O
CEO	B-Application
of	O
Snap	O
Inc.	O
,	O
called	O
it	O
“	O
a	O
toy	O
”	O
but	O
saw	O
it	O
as	O
an	O
upside	O
to	O
freeing	O
his	O
app	O
from	O
smartphone	O
cameras	O
.	O
</s>
<s>
In	O
April	O
2017	O
,	O
Digiday	O
reported	O
that	O
Snapchat	B-Application
would	O
launch	O
a	O
self-service	O
manager	O
for	O
advertising	O
on	O
the	O
platform	O
.	O
</s>
<s>
The	O
feature	O
launched	O
the	O
following	O
month	O
,	O
alongside	O
news	O
of	O
a	O
Snapchat	B-Application
Mobile	O
Dashboard	O
for	O
tracking	O
ad	O
campaigns	O
,	O
which	O
rolled	O
out	O
in	O
June	O
to	O
select	O
countries	O
.	O
</s>
<s>
Also	O
in	O
2017	O
,	O
Snapchat	B-Application
introduced	O
a	O
"	O
Snap	O
to	O
Store	O
"	O
advertising	O
tool	O
that	O
lets	O
companies	O
using	O
geostickers	O
to	O
track	O
whether	O
users	O
buy	O
their	O
product	O
or	O
visit	O
their	O
store	O
in	O
a	O
7-day	O
period	O
after	O
seeing	O
the	O
relevant	O
geosticker	O
.	O
</s>
<s>
On	O
November	O
13	O
,	O
2018	O
,	O
Snapchat	B-Application
announced	O
the	O
launch	O
of	O
the	O
Snap	O
Store	O
,	O
where	O
they	O
sell	O
Bitmoji	B-Operating_System
merchandise	O
personalized	O
by	O
avatars	B-Application
from	O
users	O
and	O
their	O
friends	O
.	O
</s>
<s>
In	O
June	O
2018	O
,	O
Snapchat	B-Application
announced	O
a	O
new	O
third-party	O
development	O
platform	O
known	O
as	O
Snap	O
Kit	O
:	O
a	O
suite	O
of	O
components	O
that	O
allows	O
partners	O
to	O
provide	O
third-party	O
integrations	O
with	O
aspects	O
of	O
the	O
service	O
.	O
</s>
<s>
"	O
Login	O
Kit	O
"	O
is	O
a	O
social	O
login	O
platform	O
that	O
utilizes	O
Snapchat	B-Application
accounts	O
.	O
</s>
<s>
It	O
was	O
promoted	O
as	O
being	O
more	O
privacy-conscious	O
than	O
competing	O
equivalents	O
,	O
as	O
services	O
are	O
only	O
able	O
to	O
receive	O
the	O
user	O
's	O
display	O
name	O
(	O
and	O
,	O
optionally	O
,	O
a	O
Bitmoji	B-Operating_System
avatar	B-Application
)	O
and	O
are	O
subject	O
to	O
a	O
90-day	O
inactivity	O
timeout	O
,	O
preventing	O
them	O
from	O
being	O
able	O
to	O
collect	O
any	O
further	O
personal	O
information	O
or	O
social	O
graphs	O
through	O
their	O
authorization	O
.	O
</s>
<s>
"	O
Creative	O
Kit	O
"	O
allows	O
apps	O
to	O
generate	O
their	O
own	O
stickers	O
to	O
overlay	O
into	O
Snapchat	B-Application
posts	O
.	O
</s>
<s>
"	O
Story	O
Kit	O
"	O
can	O
be	O
used	O
to	O
embed	O
and	O
aggregate	O
publicly	O
posted	O
stories	O
(	O
with	O
for	O
example	O
,	O
Bandsintown	B-Application
using	O
Story	O
Kit	O
to	O
aggregate	O
stories	O
posted	O
by	O
musicians	O
)	O
,	O
while	O
"	O
Bitmoji	B-Operating_System
Kit	O
"	O
allows	O
Bitmoji	B-Operating_System
stickers	O
to	O
be	O
integrated	O
into	O
third-party	O
apps	O
.	O
</s>
<s>
In	O
response	O
to	O
industry	O
competition	O
from	O
streaming	O
platforms	O
such	O
as	O
Netflix	O
,	O
Snapchat	B-Application
announced	O
in	O
late	O
2018	O
that	O
it	O
would	O
diversify	O
its	O
content	O
by	O
launching	O
Snap	O
Originals	O
(	O
episodic	O
content	O
including	O
both	O
scripted	O
shows	O
and	O
documentaries	O
)	O
.	O
</s>
<s>
In	O
June	O
2020	O
,	O
Snapchat	B-Application
announced	O
the	O
creation	O
of	O
its	O
first-ever	O
"	O
shoppable	O
"	O
original	O
show	O
called	O
The	O
Drop	O
,	O
which	O
focused	O
on	O
"	O
exclusive	O
streetwear	O
collage	O
"	O
from	O
celebrities	O
and	O
designers	O
.	O
</s>
<s>
In	O
2014	O
,	O
Snapchat	B-Application
introduced	O
a	O
new	O
feature	O
called	O
Snapcash	O
which	O
spurred	O
its	O
popularity	O
among	O
adult	O
content	O
creators	O
.	O
</s>
<s>
Snapchat	B-Application
allows	O
private	O
premium	O
accounts	O
in	O
which	O
users	O
can	O
monetize	O
their	O
content	O
.	O
</s>
<s>
Snapchat	B-Application
is	O
increasingly	O
becoming	O
an	O
integral	O
part	O
of	O
the	O
online	O
porn	O
industry	O
.	O
</s>
<s>
Snapchat	B-Application
was	O
hacked	O
on	O
December	O
31	O
,	O
2013	O
.	O
</s>
<s>
On	O
December	O
27	O
,	O
Snapchat	B-Application
announced	O
that	O
it	O
had	O
implemented	O
mitigating	O
features	O
.	O
</s>
<s>
The	O
hackers	O
revealed	O
parts	O
of	O
approximately	O
4.6million	O
Snapchat	B-Application
usernames	O
and	O
phone	O
numbers	O
on	O
a	O
website	O
named	O
SnapchatDB.info	O
and	O
sent	O
a	O
statement	O
to	O
the	O
popular	O
technology	O
blog	O
TechCrunch	O
saying	O
that	O
their	O
objective	O
had	O
been	O
to	O
"	O
raise	O
public	O
awareness	O
...	O
and	O
...	O
put	O
public	O
pressure	O
on	O
Snapchat	B-Application
"	O
to	O
fix	O
the	O
vulnerability	O
.	O
</s>
<s>
Snapchat	B-Application
apologized	O
a	O
week	O
after	O
the	O
hack	O
.	O
</s>
<s>
In	O
2014	O
,	O
Snapchat	B-Application
settled	O
a	O
complaint	O
made	O
by	O
the	O
US	O
Federal	O
Trade	O
Commission	O
(	O
FTC	O
)	O
.	O
</s>
<s>
Under	O
the	O
terms	O
of	O
the	O
agreement	O
,	O
Snapchat	B-Application
was	O
not	O
fined	O
,	O
but	O
the	O
app	O
service	O
agreed	O
to	O
have	O
its	O
claims	O
and	O
policies	O
monitored	O
by	O
an	O
independent	O
party	O
for	O
a	O
period	O
of	O
20	O
years	O
.	O
</s>
<s>
The	O
FTC	O
concluded	O
that	O
Snapchat	B-Application
was	O
prohibited	O
from	O
"	O
misrepresenting	O
the	O
extent	O
to	O
which	O
it	O
maintains	O
the	O
privacy	O
,	O
security	O
,	O
or	O
confidentiality	O
of	O
users	O
 '	O
information.	O
"	O
</s>
<s>
Following	O
the	O
agreement	O
,	O
Snapchat	B-Application
updated	O
its	O
privacy	O
page	O
to	O
state	O
that	O
the	O
company	O
"	O
ca	O
n't	O
guarantee	O
that	O
messages	O
will	O
be	O
deleted	O
within	O
a	O
specific	O
timeframe.	O
"	O
</s>
<s>
Even	O
after	O
Snapchat	B-Application
deletes	O
message	O
data	O
from	O
their	O
servers	O
,	O
that	O
same	O
data	O
may	O
remain	O
in	O
backup	O
for	O
a	O
certain	O
period	O
of	O
time	O
.	O
</s>
<s>
In	O
a	O
public	O
blog	O
post	O
,	O
the	O
service	O
warned	O
that	O
"	O
If	O
you	O
've	O
ever	O
tried	O
to	O
recover	O
lost	O
data	O
after	O
accidentally	O
deleting	O
a	O
drive	O
or	O
maybe	O
watched	O
an	O
episode	O
of	O
CSI	B-Application
,	O
you	O
might	O
know	O
that	O
with	O
the	O
right	O
forensic	O
tools	O
,	O
it	O
's	O
sometimes	O
possible	O
to	O
retrieve	O
data	O
after	O
it	O
has	O
been	O
deleted.	O
"	O
</s>
<s>
In	O
November	O
2014	O
,	O
Snapchat	B-Application
announced	O
a	O
crackdown	O
on	O
third-party	O
apps	O
of	O
its	O
service	O
and	O
their	O
users	O
.	O
</s>
<s>
Users	O
of	O
the	O
Windows	B-Protocol
Phone	I-Protocol
platform	O
were	O
affected	O
,	O
as	O
Snapchat	B-Application
did	O
not	O
have	O
an	O
official	O
client	O
for	O
it	O
,	O
but	O
numerous	O
third-party	O
apps	O
existed	O
,	O
most	O
popularly	O
one	O
called	O
6snap	O
.	O
</s>
<s>
In	O
December	O
,	O
Microsoft	O
was	O
forced	O
to	O
remove	O
6snap	O
and	O
all	O
other	O
third-party	O
apps	O
of	O
Snapchat	B-Application
from	O
the	O
Windows	B-Protocol
Phone	I-Protocol
Store	O
;	O
Snapchat	B-Application
however	O
did	O
not	O
develop	O
an	O
official	O
app	O
for	O
the	O
platform	O
,	O
leaving	O
its	O
users	O
on	O
the	O
platform	O
behind	O
.	O
</s>
<s>
A	O
petition	O
from	O
users	O
requesting	O
an	O
official	O
Snapchat	B-Application
app	O
reached	O
43,000	O
signatures	O
in	O
2015	O
,	O
but	O
the	O
company	O
still	O
refused	O
to	O
respond	O
and	O
to	O
build	O
an	O
app	O
for	O
Windows	B-Protocol
Phone	I-Protocol
.	O
</s>
<s>
Snapchat	B-Application
was	O
criticized	O
once	O
again	O
later	O
in	O
2015	O
when	O
it	O
did	O
not	O
develop	O
an	O
app	O
for	O
Microsoft	O
's	O
Universal	B-Device
Windows	I-Device
Platform	I-Device
(	O
UWP	O
)	O
.	O
</s>
<s>
In	O
September	O
2015	O
,	O
an	O
18-year-old	O
was	O
using	O
a	O
Snapchat	B-Application
feature	O
called	O
"	O
Lens	O
"	O
to	O
record	O
the	O
speed	O
she	O
was	O
driving	O
her	O
Mercedes	O
C230	O
when	O
she	O
crashed	O
into	O
a	O
Mitsubishi	O
Outlander	O
in	O
Hampton	O
,	O
Georgia	O
.	O
</s>
<s>
In	O
April	O
2016	O
,	O
the	O
Outlander	O
driver	O
sued	O
both	O
Snapchat	B-Application
and	O
the	O
user	O
of	O
Snapchat	B-Application
,	O
alleging	O
that	O
Snapchat	B-Application
knew	O
its	O
application	O
was	O
being	O
used	O
in	O
unlawful	O
speed	O
contests	O
,	O
yet	O
did	O
nothing	O
to	O
prevent	O
such	O
use	O
so	O
is	O
negligent	O
.	O
</s>
<s>
According	O
to	O
former	O
Snapchat	B-Application
employee	O
Anthony	B-Application
Pompliano	I-Application
in	O
a	O
lawsuit	O
filed	O
against	O
Snap	O
Inc.	O
,	O
Spiegel	O
made	O
a	O
statement	O
in	O
2015	O
that	O
Snapchat	B-Application
is	O
"	O
only	O
for	O
rich	O
people	O
"	O
and	O
that	O
he	O
does	O
not	O
"	O
want	O
to	O
expand	O
into	O
poor	O
countries	O
like	O
India	O
and	O
Spain.	O
"	O
</s>
<s>
The	O
incident	O
sparked	O
a	O
Twitter	B-Application
trend	O
called	O
"	O
#UninstallSnapchat	O
"	O
,	O
in	O
which	O
Indian	O
users	O
uninstalled	O
the	O
app	O
,	O
and	O
caused	O
backlash	O
against	O
the	O
company	O
,	O
including	O
a	O
large	O
number	O
of	O
low	O
"	O
one-star	O
"	O
ratings	O
for	O
the	O
app	O
in	O
the	O
Google	B-Application
Play	I-Application
Store	I-Application
and	O
Apple	B-Application
's	I-Application
App	I-Application
Store	I-Application
.	O
</s>
<s>
Snapchat	B-Application
's	O
shares	O
fell	O
by	O
1.5	O
%	O
.	O
</s>
<s>
In	O
response	O
to	O
the	O
allegation	O
,	O
Snapchat	B-Application
called	O
Pompliano	B-Application
's	O
claim	O
"	O
ridiculous	O
"	O
,	O
and	O
elaborated	O
that	O
"	O
Obviously	O
Snapchat	B-Application
is	O
for	O
everyone	O
.	O
</s>
<s>
In	O
January	O
2017	O
,	O
former	O
employee	O
Anthony	B-Application
Pompliano	I-Application
filed	O
a	O
state	O
lawsuit	O
accusing	O
Snapchat	B-Application
of	O
doctoring	O
growth	O
metrics	O
with	O
the	O
intention	O
of	O
deceiving	O
investors	O
.	O
</s>
<s>
Pompliano	B-Application
said	O
that	O
CEO	B-Application
Evan	O
Spiegel	O
was	O
dismissive	O
of	O
his	O
concerns	O
and	O
that	O
Pompliano	B-Application
was	O
fired	O
shortly	O
thereafter	O
.	O
</s>
<s>
The	O
judge	O
dropped	O
Pompliano	B-Application
's	O
claims	O
that	O
Snapchat	B-Application
violated	O
the	O
Dodd-Frank	O
and	O
Consumer	O
Protection	O
Acts	O
in	O
retaliation	O
against	O
him	O
,	O
citing	O
an	O
arbitration	O
clause	O
in	O
his	O
contract	O
.	O
</s>
<s>
In	O
a	O
statement	O
to	O
The	O
Verge	O
,	O
a	O
Snapchat	B-Application
spokesperson	O
said	O
that	O
"	O
The	O
safety	O
of	O
our	O
community	O
is	O
very	O
important	O
to	O
us	O
and	O
we	O
want	O
to	O
make	O
sure	O
that	O
all	O
Snapchatters	O
,	O
parents	O
,	O
and	O
educators	O
have	O
accurate	O
information	O
about	O
how	O
the	O
Snap	O
Map	O
works	O
"	O
.	O
</s>
<s>
Although	O
there	O
has	O
been	O
an	O
increase	O
in	O
advertising	O
on	O
Snapchat	B-Application
,	O
Snapchat	B-Application
has	O
stated	O
that	O
they	O
do	O
not	O
plan	O
on	O
running	O
ads	O
on	O
Snap	O
Map	O
stories	O
.	O
</s>
<s>
Rihanna	O
tweeted	O
that	O
Snapchat	B-Application
was	O
"	O
insensitive	O
to	O
domestic	O
violence	O
victims	O
"	O
and	O
urged	O
fans	O
to	O
delete	O
Snapchat	B-Application
.	O
</s>
<s>
The	O
increased	O
use	O
of	O
body	O
and	O
facial	O
reshaping	O
applications	O
such	O
as	O
Snapchat	B-Application
and	O
Facetune	B-Application
has	O
been	O
identified	O
as	O
a	O
potential	O
cause	O
of	O
body	O
dysmorphic	O
disorder	O
.	O
</s>
<s>
In	O
August	O
2018	O
,	O
researchers	O
from	O
the	O
Boston	O
Medical	O
Center	O
wrote	O
in	O
a	O
JAMA	O
Facial	O
Plastic	O
Surgery	O
essay	O
that	O
a	O
phenomenon	O
they	O
called	O
'	O
Snapchat	B-Application
dysmorphia	O
 '	O
had	O
been	O
identified	O
,	O
where	O
people	O
request	O
surgery	O
to	O
look	O
like	O
the	O
edited	O
version	O
of	O
themselves	O
as	O
they	O
appear	O
through	O
Snapchat	B-Algorithm
Filters	I-Algorithm
.	O
</s>
<s>
In	O
May	O
2019	O
,	O
it	O
was	O
revealed	O
that	O
multiple	O
Snapchat	B-Application
employees	O
used	O
an	O
internal	O
tool	O
called	O
SnapLion	O
,	O
originally	O
designed	O
to	O
gather	O
data	O
in	O
compliance	O
with	O
law	O
enforcement	O
requests	O
,	O
to	O
spy	O
on	O
users	O
.	O
</s>
<s>
Citing	O
"	O
vague	O
,	O
broad	O
language	O
"	O
in	O
Snapchat	B-Application
's	O
privacy	O
policy	O
,	O
Mozilla	B-Operating_System
issued	O
a	O
September	O
2019	O
petition	O
calling	O
for	O
public	O
disclosures	O
related	O
to	O
the	O
app	O
's	O
use	O
of	O
facial	O
emotion	O
recognition	O
technology	O
.	O
</s>
<s>
When	O
reached	O
for	O
comment	O
by	O
Scientific	O
American	O
,	O
representatives	O
for	O
Snapchat	B-Application
declined	O
to	O
share	O
a	O
public	O
response	O
.	O
</s>
<s>
In	O
2020	O
,	O
a	O
woman	O
in	O
North	O
Carolina	O
sued	O
Snapchat	B-Application
(	O
as	O
well	O
as	O
dating	O
app	O
Tinder	B-Application
and	O
the	O
five	O
men	O
named	O
in	O
the	O
attack	O
)	O
,	O
claiming	O
features	O
of	O
the	O
app	O
enabled	O
her	O
alleged	O
rapist	O
and	O
his	O
friends	O
to	O
hide	O
evidence	O
of	O
the	O
rape	O
.	O
</s>
<s>
In	O
particular	O
,	O
the	O
suit	O
alleges	O
that	O
"	O
because	O
of	O
the	O
ways	O
Snapchat	B-Application
is	O
and	O
has	O
been	O
designed	O
,	O
constructed	O
,	O
marketed	O
,	O
and	O
maintained	O
,	O
[	O
the	O
woman	O
's	O
assailants ]	O
were	O
able	O
to	O
send	O
these	O
nonconsensual	O
,	O
pornographic	O
photographs	O
and	O
videos	O
of	O
 [ her ] 	O
with	O
little	O
to	O
no	O
threat	O
of	O
law	O
enforcement	O
verifying	O
that	O
they	O
did	O
so.	O
"	O
</s>
<s>
The	O
woman	O
told	O
the	O
court	O
that	O
parent	O
company	O
Snap	O
Inc	O
.	O
"	O
specifically	O
and	O
purposely	O
designed	O
,	O
constructed	O
,	O
and	O
maintained	O
Snapchat	B-Application
to	O
serve	O
as	O
a	O
secretive	O
and	O
nefarious	O
communications	O
platform	O
that	O
encourages	O
,	O
solicits	O
,	O
and	O
facilitates	O
the	O
creation	O
and	O
dissemination	O
of	O
illicit	O
and	O
non-consensual	O
sexually	O
explicit	O
content	O
...	O
and	O
allowed	O
Snapchat	B-Application
to	O
operate	O
as	O
a	O
safe-haven	O
from	O
law	O
enforcement.	O
"	O
</s>
<s>
Snapchat	B-Application
was	O
the	O
subject	O
of	O
a	O
class	O
action	O
lawsuit	O
from	O
the	O
state	O
of	O
Illinois	O
,	O
alleging	O
that	O
the	O
company	O
violated	O
the	O
Biometric	O
Information	O
Privacy	O
Act	O
by	O
collecting	O
and	O
storing	O
biometric	O
data	O
on	O
Illinois	O
residents	O
who	O
used	O
the	O
app	O
's	O
filters	B-Algorithm
and	O
lenses	O
without	O
providing	O
a	O
written	O
explanation	O
on	O
why	O
the	O
data	O
was	O
recorded	O
and	O
what	O
its	O
term	O
of	O
storage	O
would	O
be	O
.	O
</s>
