<s>
Smartface	B-Application
is	O
a	O
mobile	O
technology	O
company	O
focusing	O
on	O
enterprise	O
mobility	O
in	B-Architecture
the	I-Architecture
cloud	I-Architecture
for	O
mobile	O
transformation	O
in	O
enterprises	O
.	O
</s>
<s>
Smartface	B-Application
is	O
headquartered	O
in	O
Palo	O
Alto	O
with	O
offices	O
in	O
New	O
Jersey	O
,	O
Istanbul	O
and	O
Dubai	O
.	O
</s>
<s>
Smartface	B-Application
Cloud	O
,	O
a	O
cloud-based	B-Architecture
native	B-Language
mobile	B-Application
application	I-Application
development	I-Application
and	O
application	O
lifecycle	O
management	O
platform	O
for	O
enterprises	O
,	O
is	O
the	O
latest	O
generation	O
of	O
the	O
products	O
offered	O
by	O
Smartface	B-Application
Inc	I-Application
.	O
</s>
<s>
The	O
previous	O
generation	O
product	O
Smartface	B-Application
App	O
Studio	O
was	O
a	O
desktop	O
based	O
"	O
Cross-platform	B-Operating_System
Native	B-Language
Mobility	O
Framework	O
"	O
for	O
mobile	B-Application
application	I-Application
development	I-Application
.	O
</s>
<s>
In	O
2019	O
,	O
Smartface	B-Application
announced	O
their	O
focus	O
on	O
digital	O
transformation	O
with	O
two	O
new	O
products	O
,	O
Appcircle.io	O
for	O
Continuous	O
Integration	O
and	O
Continuous	O
Delivery	O
for	O
mobile	B-Application
application	I-Application
development	I-Application
and	O
Smartface	B-Application
Middleware	B-General_Concept
Platform	O
as	O
a	O
middleware	B-General_Concept
specialized	O
for	O
frontend	B-Architecture
integration	O
.	O
</s>
<s>
Appcircle	O
is	O
a	O
Continuous	O
Integration	O
and	O
Continuous	O
Delivery	O
platform	O
specific	O
for	O
mobile	B-Application
app	I-Application
development	I-Application
.	O
</s>
<s>
As	O
a	O
CI/CD	O
platform	O
,	O
it	O
enables	O
developers	O
to	O
automate	O
their	O
mobile	O
app	O
build	O
,	O
sign	O
and	O
deployment	O
processes	O
and	O
it	O
also	O
provides	O
in-browser	O
mobile	O
device	O
emulator/simulators	O
for	O
iOS	O
and	O
Android	O
.	O
</s>
<s>
For	O
automation	O
and	O
application	O
lifecycle	O
management	O
,	O
it	O
uses	O
a	O
workflow-based	O
system	O
where	O
developers	O
can	O
configure	O
steps	O
with	O
a	O
visual	O
interface	O
and	O
add	O
steps	O
from	O
a	O
component	O
marketplace	O
.	O
</s>
<s>
It	O
is	O
an	O
extension	O
of	O
the	O
Smartface	B-Application
Cloud	O
lifecycle	O
management	O
modules	O
for	O
universal	O
use	O
for	O
any	O
type	O
of	O
mobile	O
app	O
project	O
as	O
an	O
independent	O
product	O
and	O
for	O
this	O
reason	O
,	O
it	O
has	O
a	O
separate	O
presence	O
at	O
Appcircle.io	O
.	O
</s>
<s>
Similar	O
to	O
Smartface	B-Application
Cloud	O
,	O
it	O
does	O
not	O
require	O
the	O
presence	O
of	O
a	O
Mac	O
to	O
build	O
,	O
deploy	O
and	O
test	O
iOS	O
apps	O
.	O
</s>
<s>
One	O
important	O
difference	O
from	O
Smartface	B-Application
Cloud	O
is	O
that	O
it	O
is	O
based	O
on	O
Kubernetes	B-General_Concept
and	O
supports	O
private	B-Architecture
cloud	I-Architecture
and	O
on-premise	B-General_Concept
deployments	O
besides	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
use	O
.	O
</s>
<s>
Smartface	B-Application
Middleware	B-General_Concept
Platform	O
is	O
a	O
middleware	B-General_Concept
specialized	O
in	O
frontend	B-Architecture
integration	O
for	O
modern	O
frontends	B-Architecture
like	O
mobile	O
apps	O
or	O
chatbots	O
.	O
</s>
<s>
For	O
this	O
purpose	O
,	O
it	O
can	O
be	O
categorized	O
as	O
"	O
Backend	B-Architecture
for	O
Frontend	B-Architecture
"	O
(	O
BFF	O
)	O
instead	O
of	O
a	O
full-fledged	O
middleware	B-General_Concept
for	O
communication	O
between	O
backend	B-Architecture
systems	O
.	O
</s>
<s>
It	O
includes	O
features	O
focusing	O
on	O
unifying	O
cross-cutting	B-Application
concerns	I-Application
on	O
a	O
single	O
platform	O
to	O
eliminate	O
the	O
repetition	O
of	O
work	O
and	O
to	O
ensure	O
frontend	B-Architecture
compatibility	O
.	O
</s>
<s>
It	O
specifically	O
focuses	O
on	O
rapid	O
delivery	O
and	O
productivitization	O
with	O
its	O
cloud-native	B-General_Concept
architecture	O
running	O
on	O
Kubernetes	B-General_Concept
for	O
scalability	O
and	O
availability	O
.	O
</s>
<s>
Smartface	B-Application
Cloud	O
is	O
a	O
Mobile	B-Application
Enterprise	I-Application
Application	I-Application
Platform	I-Application
(	O
MEAP	O
)	O
with	O
native	B-Language
iOS	O
and	O
Android	O
app	B-Application
development	I-Application
and	O
lifecycle	O
management	O
capabilities	O
.	O
</s>
<s>
It	O
incorporates	O
a	O
cloud-based	B-Architecture
integrated	B-Application
development	I-Application
environment	I-Application
(	O
Cloud	O
IDE	O
)	O
that	O
runs	O
on	O
the	O
browser	O
to	O
develop	O
native	B-Language
mobile	O
apps	O
with	O
JavaScript	B-Language
.	O
</s>
<s>
The	O
apps	O
developed	O
in	B-Architecture
the	I-Architecture
cloud	I-Architecture
can	O
be	O
deployed	O
directly	O
on	O
"	O
on-device	O
emulators	B-Application
"	O
for	O
iOS	O
and	O
Android	O
,	O
eliminating	O
the	O
dependency	O
on	O
a	O
specific	O
OS	O
and	O
hardware	O
as	O
well	O
as	O
physical	O
connectivity	O
for	O
mobile	B-Application
application	I-Application
development	I-Application
(	O
e.g.	O
</s>
<s>
As	O
for	O
the	O
lifecycle	O
management	O
,	O
it	O
incorporates	O
integrated	O
modules	O
for	O
testing	O
,	O
enterprise	O
and	O
app	B-Application
store	I-Application
distribution	O
along	O
with	O
the	O
ability	O
to	O
update	O
native	B-Language
iOS	O
and	O
Android	O
apps	O
remotely	O
.	O
</s>
<s>
As	O
a	O
JavaScript	B-Language
based	O
interpreter	B-Application
framework	I-Application
,	O
Smartface	B-Application
allows	O
updating	O
application	O
code	O
and	O
assets	O
from	O
a	O
remote	O
resource	O
and	O
run	O
the	O
updated	O
app	O
without	O
the	O
need	O
for	O
recompilation	B-Language
(	O
e.g.	O
</s>
<s>
critical	O
updates	O
can	O
be	O
done	O
without	O
waiting	O
for	O
the	O
App	B-Operating_System
Store	I-Operating_System
review	I-Operating_System
)	O
.	O
</s>
<s>
Smartface	B-Application
App	O
Studio	O
is	O
now	O
deprecated	O
and	O
replaced	O
with	O
the	O
Cloud	O
IDE	O
offered	O
in	O
Smartface	B-Application
Cloud	O
.	O
</s>
<s>
It	O
is	O
a	O
cross-platform	B-Operating_System
mobility	O
framework	O
(	O
mobile	B-Application
application	I-Application
development	I-Application
platform	I-Application
)	O
which	O
offers	O
its	O
own	O
integrated	B-Application
development	I-Application
environment	I-Application
to	O
design	O
,	O
develop	O
and	O
publish	O
native	B-Language
apps	O
for	O
Android	O
and	O
iOS	O
.	O
</s>
<s>
Smartface	B-Application
App	O
Studio	O
offers	O
a	O
WYSIWYG	B-Application
design	O
editor	O
to	O
design	O
mobile	O
apps	O
and	O
the	O
design	O
fits	O
into	O
Android	O
and	O
iOS	O
devices	O
without	O
any	O
additional	O
effort	O
.	O
</s>
<s>
Coding	O
is	O
done	O
with	O
an	O
integrated	O
100%	O
JavaScript	B-Language
code	O
editor	O
.	O
</s>
<s>
Native	B-Language
iOS	O
and	O
Android	O
apps	O
can	O
be	O
developed	O
with	O
a	O
single	O
JavaScript	B-Language
codebase	O
.	O
</s>
<s>
Smartface	B-Application
App	O
Studio	O
is	O
the	O
only	O
environment	O
that	O
allows	O
whole	O
native	B-Language
iOS	O
development	O
process	O
to	O
be	O
done	O
on	O
Windows	O
(	O
as	O
an	O
alternative	O
to	O
Mac-only	O
Xcode	B-Operating_System
)	O
with	O
an	O
on-device	O
iPad/iPhone	O
emulator	B-Application
for	O
Windows	O
PCs	O
.	O
</s>
<s>
The	O
emulator	B-Application
also	O
offers	O
a	O
full	O
featured	O
iOS	O
debugger	B-Application
on	O
Windows	O
.	O
</s>
<s>
.apk	B-Application
output	O
for	O
Android	O
and	O
output	O
for	O
iOS	O
can	O
be	O
created	O
with	O
a	O
single-click	O
.	O
</s>
<s>
Downloading	O
Smartface	B-Application
App	O
Studio	O
and	O
developing	O
,	O
publishing	O
and	O
submitting	O
apps	O
to	O
app	B-Application
stores	I-Application
are	O
free	O
with	O
the	O
community	O
license	O
without	O
any	O
feature	O
limitations	O
.	O
</s>
<s>
Main	O
partners	O
and	O
customers	O
of	O
Smartface	B-Application
:	O
</s>
