<s>
Smart	B-Device
Label	I-Device
,	O
also	O
called	O
Smart	O
Tag	O
,	O
is	O
an	O
extremely	O
flat	O
configured	O
transponder	B-Application
under	O
a	O
conventional	O
print-coded	O
label	O
,	O
which	O
includes	O
chip	O
,	O
antenna	O
and	O
bonding	O
wires	O
as	O
a	O
so-called	O
inlay	O
.	O
</s>
<s>
Whereas	O
the	O
automation	B-Application
of	O
such	O
optical	O
coding	O
is	O
limited	O
in	O
appropriate	O
distance	O
for	O
reading	O
success	O
and	O
usually	O
requires	O
manual	O
operation	O
for	O
finding	O
the	O
code	O
or	O
scanner	O
gates	O
that	O
scan	O
all	O
the	O
surface	O
of	O
a	O
coded	O
object	O
,	O
the	O
RFID-inlay	O
allows	O
for	O
better	O
tolerance	O
in	O
fully	O
automated	O
reading	O
from	O
a	O
certain	O
specified	O
distance	O
.	O
</s>
<s>
However	O
,	O
the	O
mechanical	O
vulnerability	O
of	O
the	O
RFID-inlay	O
is	O
higher	O
than	O
the	O
ordinary	O
label	O
,	O
which	O
has	O
its	O
weaknesses	O
in	O
its	O
resistance	O
to	O
scratch	O
.	O
</s>
<s>
Thus	O
,	O
the	O
smartness	O
of	O
the	O
smart	B-Device
label	I-Device
is	O
earned	O
in	O
compensation	O
of	O
typical	O
weaknesses	O
with	O
the	O
combination	O
of	O
the	O
technologies	O
of	O
plain	O
text	O
,	O
optical	B-Application
character	I-Application
recognition	I-Application
and	O
radio	O
code	O
.	O
</s>
<s>
Customisation	O
of	O
smart	B-Application
labels	I-Application
is	O
available	O
with	O
chip	O
cards	O
.	O
</s>
<s>
Also	O
combinations	O
of	O
magnetic	O
stripes	O
with	O
RFID	B-Application
chips	I-Application
are	O
used	O
,	O
especially	O
for	O
credit	O
cards	O
.	O
</s>
<s>
Smart	B-Application
labels	I-Application
are	O
applied	O
directly	O
to	O
packages	O
or	O
to	O
pallets	O
or	O
other	O
shipping	O
containers	O
.	O
</s>
<s>
The	O
technologies	O
with	O
the	O
smart	B-Application
labels	I-Application
are	O
all	O
mature	O
and	O
well	O
standardised	O
.	O
</s>
<s>
After	O
the	O
first	O
wave	O
of	O
technology	O
hype	O
with	O
RFID	B-Application
,	O
current	O
consolidation	O
in	O
the	O
market	O
shows	O
hard	O
competitive	O
Darwinism	O
.	O
</s>
<s>
However	O
,	O
the	O
integration	O
of	O
RFID	B-Application
to	O
handling	O
processes	O
requires	O
sound	O
engineering	O
to	O
ensure	O
the	O
balance	O
of	O
benefit	O
and	O
effort	O
.	O
</s>
<s>
In	O
2008	O
,	O
ThinFilm	O
and	O
Polyera	O
announced	O
their	O
partnership	O
to	O
produce	O
high	O
volumes	O
of	O
smart	B-Application
labels	I-Application
.	O
</s>
