<s>
SingingCoach	B-Application
is	O
a	O
downloadable	B-Application
,	O
learn-to-sing	O
software	B-Application
program	I-Application
from	O
Electronic	O
Learning	O
Products	O
,	O
Inc	O
.	O
</s>
<s>
In	O
2003	O
,	O
their	O
first	O
product	O
,	O
a	O
learn-to-sing	O
program	B-Application
was	O
released	O
with	O
the	O
name	O
of	O
Carry-a-Tune	O
.	O
</s>
<s>
The	O
name	O
was	O
changed	O
to	O
SingingCoach	B-Application
in	O
2004	O
.	O
</s>
<s>
In	O
2004	O
,	O
the	O
trademark	O
“	O
Carry-a-Tune	O
”	O
was	O
replaced	O
with	O
“	O
SingingCoach	B-Application
”	O
in	O
an	O
effort	O
to	O
clarify	O
the	O
software	O
’s	O
specific	O
function	O
as	O
the	O
software	O
was	O
gaining	O
publicity	O
and	O
notoriety	O
by	O
various	O
publications	O
such	O
as	O
PC	O
magazine	O
.	O
</s>
<s>
SingingCoach	B-Application
was	O
sold	O
in	O
software	O
brick	O
and	O
mortar	O
giants	O
,	O
Best	O
Buy	O
,	O
Comp	O
USA	O
,	O
and	O
Target	O
.	O
</s>
<s>
In	O
2012	O
,	O
Franzblau	O
opened	O
his	O
software	O
up	O
to	O
exclusively	O
e-commerce	O
shoppers	O
by	O
offering	O
a	O
downloadable	B-Application
version	O
of	O
SingingCoach	B-Application
,	O
allowing	O
customers	O
to	O
download	B-Application
the	O
program	B-Application
directly	O
from	O
the	O
website	O
as	O
opposed	O
to	O
picking	O
up	O
the	O
software	O
in	O
a	O
brick	O
and	O
mortar	O
store	O
.	O
</s>
<s>
SingingCoach	B-Application
utilizes	O
a	O
pitch	O
recognition	O
technology	O
that	O
was	O
developed	O
by	O
Carlo	O
Franzblau	O
and	O
engineered	O
by	O
his	O
team	O
of	O
programmers	B-Application
.	O
</s>
<s>
In	O
2006	O
,	O
Franzblau	O
realized	O
that	O
struggling	O
readers	O
who	O
used	O
SINGINGCoach	B-Application
also	O
became	O
more	O
effective	O
readers	O
–	O
an	O
unintended	O
response	O
derived	O
from	O
using	O
the	O
software	O
.	O
</s>
