<s>
Sina	B-Protocol
Weibo	I-Protocol
( 新浪微博	O
)	O
is	O
a	O
Chinese	O
microblogging	B-Application
(	O
weibo	B-Application
)	O
website	O
.	O
</s>
<s>
In	O
March	O
2014	O
,	O
Sina	O
Corporation	O
announced	O
a	O
spinoff	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
as	O
a	O
separate	O
entity	O
called	O
simply	O
"	O
Weibo	B-Application
"	O
,	O
and	O
filed	O
an	O
IPO	O
under	O
the	O
symbol	O
WB	O
.	O
</s>
<s>
Sina	O
carved	O
out	O
11%	O
of	O
Weibo	B-Application
in	O
the	O
IPO	O
,	O
with	O
Alibaba	O
owning	O
32%	O
post-IPO	O
.	O
</s>
<s>
In	O
March	O
2017	O
,	O
Sina	O
launched	O
Sina	B-Protocol
Weibo	I-Protocol
International	O
Version	O
.	O
</s>
<s>
In	O
November	O
2018	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
suspended	O
its	O
registration	O
function	O
for	O
minors	O
under	O
the	O
age	O
of	O
14	O
.	O
</s>
<s>
In	O
July	O
2019	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
announced	O
that	O
it	O
would	O
launch	O
a	O
two-month	O
campaign	O
to	O
clean	O
up	O
pornographic	O
and	O
vulgar	O
information	O
,	O
named	O
"	O
Project	O
Deep	O
Blue	O
"	O
( 蔚蓝计划	O
)	O
.	O
</s>
<s>
As	O
of	O
September	O
2021	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
had	O
523	O
million	O
active	O
monthly	O
users	O
,	O
with	O
3	O
in	O
7	O
of	O
those	O
using	O
the	O
site	O
daily	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
has	O
attracted	O
criticism	O
over	O
censoring	O
its	O
users	O
.	O
</s>
<s>
"	O
Weibo	B-Application
"	O
( 微博	O
)	O
is	O
the	O
Chinese	O
word	O
for	O
"	O
microblog	B-Application
"	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
launched	O
its	O
new	O
domain	O
name	O
weibo.com	B-Protocol
on	O
7	O
April	O
2011	O
,	O
deactivating	O
and	O
redirecting	O
from	O
the	O
old	O
domain	O
,	O
t.sina.com.cn,	O
to	O
the	O
new	O
one	O
.	O
</s>
<s>
Due	O
to	O
its	O
popularity	O
,	O
the	O
media	O
sometimes	O
refers	O
to	O
the	O
platform	O
simply	O
as	O
"	O
Weibo	B-Application
,	O
"	O
despite	O
the	O
numerous	O
other	O
Chinese	O
microblogging/weibo	B-Application
services	I-Application
including	O
Tencent	B-Protocol
Weibo	I-Protocol
( 腾讯微博	O
)	O
,	O
Sohu	O
Weibo	B-Application
( 搜狐微博	O
)	O
,	O
and	O
NetEase	O
Weibo	B-Application
( 网易微博	O
)	O
.	O
</s>
<s>
However	O
,	O
Tencent	B-Protocol
Weibo	I-Protocol
( 腾讯微博	O
)	O
,	O
Sohu	O
Weibo	B-Application
( 搜狐微博	O
)	O
,	O
and	O
NetEase	O
Weibo	B-Application
( 网易微博	O
)	O
have	O
stopped	O
providing	O
services	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
is	O
a	O
platform	O
based	O
on	O
fostering	O
user	O
relationships	O
to	O
share	O
,	O
disseminate	O
,	O
and	O
receive	O
information	O
.	O
</s>
<s>
To	O
avoid	O
the	O
impersonation	O
of	O
celebrities	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
uses	O
verification	O
symbols	O
;	O
celebrity	O
accounts	O
have	O
an	O
orange	O
letter	O
"	O
V	O
"	O
and	O
organizations	O
 '	O
accounts	O
have	O
a	O
blue	O
letter	O
"	O
V	O
"	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
has	O
more	O
than	O
500	O
million	O
registered	O
users	O
;	O
out	O
of	O
these	O
,	O
313	O
million	O
are	O
monthly	O
active	O
users	O
,	O
85%	O
use	O
the	O
Weibo	B-Application
mobile	O
app	O
,	O
70%	O
are	O
college-aged	O
,	O
50.10	O
%	O
are	O
male	O
and	O
49.90	O
%	O
are	O
female	O
.	O
</s>
<s>
Despite	O
fierce	O
competition	O
among	O
Chinese	O
social	O
media	O
platforms	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
remains	O
the	O
most	O
popular	O
.	O
</s>
<s>
After	O
the	O
July	O
2009	O
Ürümqi	O
riots	O
,	O
China	O
shut	O
down	O
most	O
domestic	O
microblogging	B-Application
services	O
,	O
including	O
Fanfou	B-Protocol
,	O
the	O
very	O
first	O
weibo	B-Application
service	O
.	O
</s>
<s>
Many	O
popular	O
non-China-based	O
microblogging	O
services	O
like	O
Twitter	O
,	O
Facebook	O
,	O
and	O
Plurk	B-Protocol
have	O
since	O
been	O
blocked	B-Application
.	O
</s>
<s>
Sina	O
Corporation	O
CEO	O
Charles	O
Chao	O
considered	O
this	O
to	O
be	O
an	O
opportunity	O
,	O
and	O
on	O
14	O
August	O
2009	O
,	O
Sina	O
launched	O
the	O
tested	O
version	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
.	O
</s>
<s>
A	O
Sina	B-Protocol
Weibo	I-Protocol
–	O
compatible	O
API	B-General_Concept
platform	O
for	O
developing	O
third-party	O
applications	O
was	O
launched	O
on	O
28	O
July	O
2010	O
.	O
</s>
<s>
Since	O
23	O
March	O
2011	O
,	O
t.cn	O
has	O
been	O
used	O
as	O
Sina	B-Protocol
Weibo	I-Protocol
's	O
official	O
shortened	O
URL	O
in	O
lieu	O
of	O
sinaurl.cn	O
.	O
</s>
<s>
On	O
7	O
April	O
2011	O
,	O
weibo.com	B-Protocol
replaced	O
t.sina.com.cn	O
as	O
the	O
new	O
main	O
domain	O
name	O
used	O
by	O
the	O
website	O
.	O
</s>
<s>
In	O
June	O
2011	O
,	O
Sina	O
announced	O
an	O
English-language	O
version	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
would	O
be	O
developed	O
and	O
launched	O
,	O
though	O
content	O
would	O
still	O
be	O
governed	O
by	O
Chinese	O
law	O
.	O
</s>
<s>
On	O
11	O
January	O
2013	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
and	O
Alibaba	O
China	O
(	O
a	O
subsidiary	O
of	O
Alibaba	O
Group	O
)	O
signed	O
a	O
strategic	O
cooperation	O
agreement	O
.	O
</s>
<s>
With	O
more	O
and	O
more	O
foreign	O
celebrities	O
using	O
Sina	B-Protocol
Weibo	I-Protocol
,	O
language	O
translation	O
has	O
become	O
an	O
urgent	O
need	O
for	O
Chinese	O
users	O
who	O
wish	O
to	O
communicate	O
with	O
their	O
idols	O
online	O
,	O
especially	O
Korean	O
.	O
</s>
<s>
In	O
January	O
2013	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
and	O
NetEase.com	O
announced	O
that	O
they	O
had	O
reached	O
a	O
strategic	O
cooperation	O
agreement	O
.	O
</s>
<s>
The	O
Sina	B-Protocol
Weibo	I-Protocol
financial	O
report	O
in	O
February	O
2013	O
showed	O
that	O
its	O
total	O
revenue	O
was	O
approximately	O
US$66million	O
and	O
that	O
the	O
number	O
of	O
registered	O
users	O
had	O
exceeded	O
the	O
500	O
million	O
mark	O
.	O
</s>
<s>
In	O
April	O
2013	O
,	O
Sina	O
officially	O
announced	O
that	O
Sina	B-Protocol
Weibo	I-Protocol
had	O
signed	O
a	O
strategic	O
cooperation	O
agreement	O
with	O
Alibaba	O
.	O
</s>
<s>
At	O
the	O
same	O
time	O
,	O
Sina	O
announced	O
that	O
Alibaba	O
,	O
through	O
its	O
wholly	O
owned	O
subsidiary	O
,	O
had	O
purchased	O
the	O
preferred	O
shares	O
and	O
common	O
shares	O
issued	O
by	O
Sina	B-Protocol
Weibo	I-Protocol
Company	O
for	O
US$586million	O
,	O
which	O
accounted	O
for	O
approximately	O
18%	O
of	O
Weibo	B-Application
's	O
fully	O
diluted	O
and	O
diluted	O
total	O
shares	O
.	O
</s>
<s>
On	O
9	O
April	O
2013	O
,	O
Alibaba	O
Group	O
announced	O
that	O
it	O
would	O
acquire	O
18%	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
for	O
US$586million	O
,	O
with	O
the	O
option	O
to	O
buy	O
up	O
to	O
30%	O
in	O
the	O
future	O
.	O
</s>
<s>
Alibaba	O
exercised	O
this	O
option	O
when	O
Weibo	B-Application
was	O
listed	O
on	O
NASDAQ	O
in	O
April	O
2014	O
.	O
</s>
<s>
According	O
to	O
iResearch	O
's	O
report	O
on	O
30	O
March	O
2011	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
had	O
56.5	O
%	O
of	O
China	O
's	O
microblogging	B-Application
market	O
based	O
on	O
active	O
users	O
and	O
86.6	O
%	O
based	O
on	O
browsing	O
time	O
over	O
competitors	O
such	O
as	O
Tencent	B-Protocol
Weibo	I-Protocol
and	O
Baidu	B-Application
.	O
</s>
<s>
More	O
than	O
5,000	O
companies	O
and	O
2,700	O
media	O
organizations	O
in	O
China	O
use	O
Sina	B-Protocol
Weibo	I-Protocol
.	O
</s>
<s>
The	O
site	O
is	O
maintained	O
by	O
a	O
growing	O
microblogging	B-Application
department	O
of	O
200	O
employees	O
responsible	O
for	O
technology	O
,	O
design	O
,	O
operations	O
,	O
and	O
marketing	O
.	O
</s>
<s>
Like	O
Twitter	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
has	O
a	O
verification	O
program	O
for	O
known	O
people	O
and	O
organizations	O
.	O
</s>
<s>
According	O
to	O
research	O
by	O
Sina	O
Corporation	O
,	O
the	O
number	O
of	O
active	O
users	O
reached	O
over	O
400	O
million	O
by	O
Q1	O
2018	O
,	O
making	O
Sina	B-Protocol
Weibo	I-Protocol
the	O
7th	O
platform	O
with	O
at	O
least	O
400million	O
active	O
users	O
,	O
and	O
daily	O
usage	O
increased	O
by	O
21%	O
.	O
</s>
<s>
In	O
June	O
2020	O
,	O
Weibo	B-Application
was	O
among	O
58	O
other	O
Chinese	O
apps	O
that	O
were	O
banned	O
by	O
the	O
Government	O
of	O
India	O
.	O
</s>
<s>
Many	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
's	O
features	O
resemble	O
those	O
of	O
Twitter	O
.	O
</s>
<s>
Official	O
and	O
third-party	O
applications	O
can	O
access	O
Sina	B-Protocol
Weibo	I-Protocol
from	O
other	O
websites	O
or	O
platforms	O
.	O
</s>
<s>
Since	O
a	O
recent	O
update	O
you	O
can	O
now	O
add	O
images	O
and	O
this	O
has	O
made	O
Sina	B-Protocol
Weibo	I-Protocol
more	O
similar	O
to	O
Instagram	B-Application
in	O
its	O
function	O
as	O
a	O
social	O
media	O
platform	O
(	O
also	O
an	O
app	O
)	O
in	O
China	O
.	O
</s>
<s>
Hashtags	O
differ	O
slightly	O
between	O
Sina	B-Protocol
Weibo	I-Protocol
and	O
Twitter	O
,	O
using	O
the	O
double-hashtag	O
"	O
#HashName	O
#	O
"	O
format	O
(	O
the	O
lack	O
of	O
spacing	O
between	O
Chinese	O
characters	O
necessitates	O
a	O
closing	O
tag	O
)	O
.	O
</s>
<s>
Although	O
often	O
described	O
as	O
a	O
Chinese	O
version	O
of	O
Twitter	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
combines	O
elements	O
of	O
Twitter	O
,	O
Facebook	O
,	O
and	O
Medium	O
,	O
along	O
with	O
other	O
social	O
media	O
platforms	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
users	O
interact	O
more	O
than	O
Twitter	O
users	O
do	O
,	O
and	O
while	O
many	O
topics	O
that	O
go	O
viral	O
on	O
Weibo	B-Application
also	O
originate	O
from	O
the	O
platform	O
itself	O
,	O
Twitter	O
topics	O
often	O
come	O
from	O
outside	O
news	O
or	O
events	O
.	O
</s>
<s>
During	O
the	O
outbreak	O
of	O
the	O
COVID-19	O
,	O
Weibo	B-Application
was	O
also	O
a	O
data	O
collecting	O
station	O
to	O
collect	O
and	O
detect	O
the	O
spread	O
of	O
the	O
coronavirus	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
's	O
"	O
trending	O
topics	O
"	O
is	O
a	O
list	O
of	O
current	O
popular	O
topics	O
based	O
partly	O
on	O
tracking	O
user	O
participation	O
and	O
partly	O
on	O
the	O
preference	O
of	O
Weibo	B-Application
staff	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
has	O
a	O
verification	O
policy	O
,	O
much	O
like	O
Twitter	O
's	O
account	O
verification	O
,	O
for	O
confirming	O
the	O
identity	O
of	O
a	O
user	O
(	O
celebrities	O
,	O
organizations	O
etc	O
.	O
)	O
.	O
</s>
<s>
There	O
are	O
several	O
kinds	O
of	O
verifications	O
:	O
personal	O
,	O
college	O
,	O
organization	O
,	O
verification	O
for	O
official	O
accounts	O
(	O
government	O
departments	O
,	O
social	O
media	O
platforms	O
and	O
famous	O
companies	O
)	O
,	O
and	O
Weibo	B-Application
Master	O
(	O
linked	O
with	O
phone	O
numbers	O
and	O
followers	O
)	O
.	O
</s>
<s>
To	O
protect	O
the	O
rights	O
and	O
interests	O
of	O
celebrities	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
has	O
launched	O
a	O
celebrity	O
authentication	O
system	O
.	O
</s>
<s>
Requirements	O
:	O
Weibo	B-Application
nickname	O
and	O
profile	O
picture	O
reflect	O
the	O
website	O
name	O
and	O
LOGO	O
,	O
corporate	O
official	O
website	O
and	O
Weibo	B-Application
website	O
are	O
not	O
within	O
the	O
scope	O
of	O
authentication	O
.	O
</s>
<s>
Sina	O
produces	O
mobile	O
applications	O
for	O
various	O
platforms	O
to	O
access	O
Sina	B-Protocol
Weibo	I-Protocol
,	O
including	O
Android	B-Application
,	O
BlackBerry	B-Application
OS	I-Application
,	O
iOS	B-Operating_System
,	O
Symbian	B-Language
S60	I-Language
,	O
Windows	B-Operating_System
Mobile	I-Operating_System
,	O
Windows	B-Protocol
Phone	I-Protocol
and	O
HarmonyOS	B-Operating_System
.	O
</s>
<s>
Sina	O
has	O
also	O
released	O
a	O
desktop	O
client	O
for	O
Microsoft	B-Application
Windows	I-Application
under	O
the	O
product	O
name	O
Weibo	B-Application
Desktop	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
is	O
available	O
in	O
both	O
simplified	O
and	O
traditional	O
Chinese	O
characters	O
.	O
</s>
<s>
In	O
2011	O
,	O
Weibo	B-Application
developed	O
an	O
international	O
edition	O
in	O
English	O
and	O
other	O
languages	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
's	O
official	O
iPhone	O
and	O
iPad	O
apps	O
are	O
available	O
in	O
English	O
.	O
</s>
<s>
Weibo	B-Application
International	O
supports	O
existing	O
Weibo	B-Application
accounts	O
and	O
allows	O
Facebook	O
accounts	O
to	O
link	O
to	O
the	O
platform	O
;	O
users	O
can	O
also	O
use	O
their	O
mobile	O
phone	O
number	O
(	O
including	O
international	O
mobile	O
phone	O
numbers	O
)	O
to	O
register	O
new	O
accounts	O
.	O
</s>
<s>
One	O
of	O
the	O
most	O
recent	O
features	O
of	O
Weibo	B-Application
is	O
Stories	O
.	O
</s>
<s>
"	O
Weibo	B-Application
's	O
stories	O
"	O
is	O
a	O
video	O
function	O
allowing	O
users	O
to	O
record	O
a	O
video	O
and	O
save	O
them	O
in	O
a	O
separate	O
"	O
Story	O
"	O
menu	O
in	O
their	O
profile	O
page	O
.	O
</s>
<s>
Weibo	B-Application
has	O
also	O
launched	O
a	O
new	O
"	O
Vlog	O
"	O
function	O
.	O
</s>
<s>
Weibo	B-Application
began	O
displaying	O
IP	O
addresses	O
of	O
users	O
when	O
posting	O
and	O
commenting	O
in	O
April	O
2022	O
.	O
</s>
<s>
Weilingdi	O
( 微领地	O
,	O
literally	O
,	O
micro	O
fief	O
)	O
is	O
another	O
service	O
bundled	O
with	O
Weibo	B-Application
.	O
</s>
<s>
Similar	O
to	O
Foursquare	B-Application
,	O
Weilingdi	O
is	O
a	O
location-based	O
social	O
networking	O
website	O
for	O
mobile	B-Application
devices	I-Application
;	O
the	O
site	O
grew	O
out	O
of	O
Sina	O
's	O
2011	O
joint	O
venture	O
with	O
GeoSentric	O
's	O
GyPSii	B-Application
.	O
</s>
<s>
Sina	O
's	O
Tuding	O
( 图钉	O
)	O
photo-sharing	O
service	O
,	O
similar	O
to	O
Instagram	B-Application
,	O
is	O
also	O
produced	O
by	O
the	O
same	O
joint	O
venture	O
.	O
</s>
<s>
Sina	O
Lady	O
Weibo	B-Application
( 新浪女性微博	O
)	O
specializes	O
in	O
women	O
's	O
interests	O
.	O
</s>
<s>
Weibo	B-Application
Data	O
Center	O
enables	O
users	O
to	O
access	O
data	O
analysis	O
about	O
a	O
topic	O
of	O
their	O
choice	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
's	O
official	O
data	O
,	O
and	O
demographic	O
information	O
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
has	O
also	O
recently	O
released	O
a	O
desktop	O
version	O
available	O
for	O
free	O
download	O
at	O
its	O
website	O
.	O
</s>
<s>
Posts	O
with	O
links	O
using	O
some	O
URL	O
shortening	O
services	O
(	O
including	O
Google	O
's	O
goo.gl	O
)	O
,	O
or	O
containing	O
blacklisted	O
keywords	O
,	O
are	O
not	O
allowed	O
on	O
Sina	B-Protocol
Weibo	I-Protocol
.	O
</s>
<s>
Sina	B-Protocol
Weibo	I-Protocol
is	O
believed	O
to	O
employ	O
a	O
distributed	O
,	O
heterogeneous	O
strategy	O
for	O
censorship	O
that	O
has	O
a	O
great	O
amount	O
of	O
defense-in-depth	O
,	O
which	O
ranges	O
from	O
keyword	O
list	O
filtering	O
to	O
individual	O
user	O
monitoring	O
.	O
</s>
<s>
On	O
9	O
March	O
2010	O
,	O
the	O
posts	O
by	O
Chinese	O
artist	O
and	O
activist	O
Ai	O
Weiwei	O
at	O
Sina	B-Protocol
Weibo	I-Protocol
to	O
appeal	O
for	O
information	O
on	O
the	O
2008	O
Sichuan	O
earthquake	O
going	O
public	O
were	O
deleted	O
and	O
his	O
account	O
was	O
closed	O
by	O
the	O
site	O
administrator	O
.	O
</s>
<s>
Attempts	O
to	O
register	O
accounts	O
with	O
usernames	O
alluding	O
to	O
Ai	O
Weiwei	O
were	O
blocked	B-Application
.	O
</s>
<s>
On	O
16	O
March	O
2012	O
,	O
all	O
users	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
in	O
Beijing	O
were	O
told	O
to	O
register	O
with	O
their	O
real	O
names	O
.	O
</s>
<s>
Starting	O
on	O
31	O
March	O
2012	O
,	O
the	O
comment	O
function	O
of	O
Sina	B-Protocol
Weibo	I-Protocol
was	O
shut	O
down	O
for	O
three	O
days	O
,	O
along	O
with	O
Tencent	B-Operating_System
QQ	I-Operating_System
.	O
</s>
<s>
In	O
May	O
2012	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
introduced	O
new	O
restrictions	O
on	O
the	O
content	O
its	O
users	O
can	O
post	O
.	O
</s>
<s>
In	O
October	O
2012	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
heavily	O
censored	O
discussion	O
of	O
the	O
Foxconn	O
strikes	O
in	O
October	O
2012	O
.	O
</s>
<s>
On	O
4	O
June	O
2013	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
blocked	B-Application
the	O
terms	O
"	O
Today	O
,	O
"	O
"	O
Tonight	O
,	O
"	O
"	O
June	O
4	O
,	O
"	O
and	O
"	O
Big	O
Yellow	O
Duck.	O
"	O
</s>
<s>
According	O
to	O
a	O
BBC	O
News	O
report	O
,	O
the	O
decreasing	O
number	O
of	O
users	O
since	O
2014	O
can	O
be	O
attributed	O
both	O
to	O
the	O
crackdown	O
by	O
the	O
Chinese	O
government	O
on	O
the	O
use	O
of	O
aliases	O
to	O
create	O
accounts	O
and	O
to	O
the	O
rising	O
threat	O
from	O
competitor	O
WeChat	B-Application
.	O
</s>
<s>
On	O
8	O
September	O
2017	O
,	O
Weibo	B-Application
gave	O
an	O
ultimatum	O
to	O
its	O
users	O
to	O
verify	O
their	O
accounts	O
with	O
their	O
real	O
names	O
by	O
15	O
September	O
.	O
</s>
<s>
On	O
18	O
February	O
2018	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
provided	O
a	O
"	O
Comment	O
moderation	O
"	O
function	O
for	O
both	O
head	O
users	O
and	O
official	O
members	O
.	O
</s>
<s>
In	O
April	O
2018	O
,	O
Weibo	B-Application
began	O
a	O
crackdown	O
on	O
anime	O
,	O
games	O
,	O
and	O
short	O
videos	O
depicting	O
"	O
pornography	O
,	O
gore	O
,	O
violence	O
and	O
homosexuality	O
"	O
.	O
</s>
<s>
Surprisingly	O
,	O
the	O
CCP	O
criticized	O
Weibo	B-Application
's	O
move	O
,	O
following	O
which	O
the	O
company	O
decided	O
to	O
exclude	O
homosexual	O
content	O
from	O
the	O
purge	O
.	O
</s>
<s>
On	O
11	O
June	O
2020	O
,	O
the	O
Cybersecurity	O
Administration	O
of	O
China	O
ordered	O
Weibo	B-Application
to	O
suspend	O
its	O
"	O
trending	O
topics	O
"	O
page	O
for	O
a	O
week	O
.	O
</s>
<s>
The	O
CAC	O
accused	O
Weibo	B-Application
of	O
"	O
dissemination	O
of	O
illegal	O
information	O
"	O
.	O
</s>
<s>
On	O
22	O
February	O
2022	O
,	O
Horizon	O
News	O
accidentally	O
posted	O
on	O
its	O
Weibo	B-Application
page	O
its	O
instructions	O
not	O
to	O
post	O
anti-Russia	O
content	O
related	O
to	O
the	O
crisis	O
between	O
Russia	O
and	O
Ukraine	O
.	O
</s>
<s>
In	O
January	O
2023	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
suspended	O
more	O
than	O
1,000	O
social	O
media	O
accounts	O
of	O
critics	O
of	O
the	O
Chinese	O
government	O
response	O
to	O
COVID-19	O
.	O
</s>
<s>
Average	O
organic	O
post	O
view	O
is	O
around	O
10%	O
–	O
15%	O
on	O
Weibo	B-Application
.	O
</s>
<s>
Weibo	B-Application
Tasks	O
:	O
Allows	O
advertisers	O
to	O
pay	O
for	O
other	O
accounts	O
to	O
repost	O
,	O
which	O
in	O
turn	O
reach	O
target	O
audiences	O
.	O
</s>
<s>
Fensi	O
Tong	O
( 粉丝通	O
)	O
:	O
The	O
most	O
well	O
known	O
paid	O
advertising	O
option	O
on	O
Weibo	B-Application
;	O
allows	O
more	O
specific	O
targeting	O
options	O
,	O
including	O
interests	O
,	O
gender	O
,	O
location	O
and	O
devices	O
.	O
</s>
<s>
Companies	O
or	O
organizations	O
often	O
use	O
Fensitong	O
and	O
pay	O
well-known	O
Sina	B-Protocol
Weibo	I-Protocol
users	O
(	O
usually	O
those	O
with	O
more	O
than	O
1	O
million	O
followers	O
)	O
to	O
advertise	O
to	O
their	O
followers	O
.	O
</s>
<s>
On	O
8	O
June	O
2011	O
,	O
Tianjin	O
Airlines	O
unveiled	O
an	O
Embraer	O
E-190	O
jet	O
in	O
special	O
Sina	B-Protocol
Weibo	I-Protocol
livery	O
and	O
named	O
it	O
"	O
Sina	B-Protocol
Weibo	I-Protocol
plane	O
"	O
( 新浪微博号	O
)	O
.	O
</s>
<s>
In	O
January	O
2012	O
,	O
Sina	B-Protocol
Weibo	I-Protocol
also	O
announced	O
that	O
they	O
would	O
be	O
sponsoring	O
Spanish	O
football	O
club	O
Villarreal	O
CF	O
for	O
its	O
match	O
against	O
FC	O
Barcelona	O
,	O
to	O
increase	O
its	O
fanbase	O
in	O
China	O
.	O
</s>
<s>
On	O
5	O
February	O
2018	O
,	O
Weibo	B-Application
officially	O
announced	O
that	O
it	O
will	O
become	O
the	O
exclusive	O
partner	O
of	O
the	O
New	O
Media	O
Social	O
Platform	O
of	O
the	O
CCTV	O
Spring	O
Festival	O
Gala	O
in	O
2018	O
to	O
attract	O
more	O
Chinese	O
people	O
worldwide	O
to	O
use	O
Weibo	B-Application
.	O
</s>
<s>
On	O
22	O
June	O
2014	O
,	O
TFBOYS	O
member	O
Wang	O
Junkai	O
was	O
awarded	O
a	O
Guinness	O
World	O
Record	O
title	O
for	O
a	O
Weibo	B-Application
post	O
that	O
was	O
reposted	O
42,776,438	O
times	O
.	O
</s>
