<s>
Simpli	B-Application
was	O
an	O
early	O
search	B-Application
engine	I-Application
that	O
offered	O
word-sense	B-General_Concept
disambiguation	I-General_Concept
to	O
search	B-Application
terms	O
.	O
</s>
<s>
A	O
user	O
could	O
enter	O
in	O
a	O
search	B-Application
term	O
that	O
was	O
ambiguous	O
(	O
e.g.	O
,	O
Java	O
)	O
and	O
the	O
search	B-Application
engine	I-Application
would	O
return	O
a	O
list	O
of	O
alternatives	O
(	O
coffee	O
,	O
programming	O
language	O
,	O
island	O
in	O
the	O
South	O
Seas	O
)	O
.	O
</s>
<s>
The	O
early	O
technology	O
was	O
derived	O
heavily	O
from	O
WordNet	B-General_Concept
,	O
which	O
was	O
invented	O
by	O
George	O
A	O
.	O
Miller	O
at	O
Princeton	O
University	O
.	O
</s>
<s>
George	O
Miller	O
was	O
an	O
advisory	O
Board	O
member	O
to	O
Simpli	B-Application
.	O
</s>
<s>
Simpli	B-Application
was	O
founded	O
by	O
a	O
number	O
of	O
graduate	O
students	O
,	O
post-doctoral	O
fellows	O
,	O
and	O
professors	O
meeting	O
in	O
the	O
Department	O
of	O
Cognitive	O
and	O
Linguistic	O
Sciences	O
at	O
Brown	O
University	O
.	O
</s>
<s>
Simpli	B-Application
was	O
sold	O
in	O
2000	O
to	O
NetZero	O
.	O
</s>
<s>
Another	O
company	O
that	O
leveraged	O
the	O
Simpli	B-Application
WordNet	B-General_Concept
technology	O
was	O
purchased	O
by	O
Google	B-Application
and	O
they	O
continue	O
to	O
use	O
the	O
technology	O
for	O
search	B-Application
and	O
advertising	O
under	O
the	O
brand	O
Google	B-Application
AdSense	O
.	O
</s>
<s>
That	O
company	O
was	O
later	O
sold	O
in	O
2004	O
to	O
ValueClick	O
,	O
which	O
continues	O
to	O
use	O
the	O
technology	O
and	O
search	B-Application
engine	I-Application
to	O
this	O
day	O
.	O
</s>
