<s>
Shutterfly	B-Algorithm
,	O
LLC	O
.	O
</s>
<s>
is	O
an	O
American	O
photography	O
,	O
photography	O
products	O
,	O
and	O
image	B-Algorithm
sharing	I-Algorithm
company	O
,	O
headquartered	O
in	O
Redwood	O
City	O
,	O
California	O
.	O
</s>
<s>
Founded	O
in	O
1999	O
,	O
the	O
company	O
is	O
currently	O
led	O
by	O
Hilary	O
Schneider	O
as	O
the	O
President	O
and	O
CEO	B-Application
,	O
and	O
owned	O
by	O
Apollo	O
Global	O
Management	O
(	O
majority	O
)	O
and	O
District	O
Photo	O
(	O
minority	O
)	O
.	O
</s>
<s>
On	O
March	O
29	O
,	O
2023	O
,	O
Shutterfly	B-Algorithm
deleted	O
all	O
photographs	O
of	O
customers	O
who	O
did	O
not	O
purchase	O
their	O
products	O
more	O
than	O
once	O
every	O
18	O
months	O
.	O
</s>
<s>
Shutterfly	B-Algorithm
was	O
founded	O
in	O
December	O
1999	O
by	O
Eva	O
Manolis	O
and	O
Dan	O
Baum	O
as	O
an	O
internet-based	O
social	O
expression	O
and	O
personal	O
publishing	O
service	O
.	O
</s>
<s>
In	O
2000	O
,	O
Shutterfly	B-Algorithm
partnered	O
with	O
Kodak	O
to	O
offer	O
their	O
customers	O
film	O
developing	O
and	O
scanning	O
services	O
.	O
</s>
<s>
In	O
2012	O
,	O
Shutterfly	B-Algorithm
acquired	O
Kodak	O
Gallery	O
from	O
the	O
Eastman	O
Kodak	O
Company	O
for	O
$23.8	O
million	O
.	O
</s>
<s>
In	O
2001	O
,	O
Shutterfly	B-Algorithm
secured	O
$3	O
million	O
in	O
incremental	O
capital	O
which	O
was	O
used	O
to	O
expand	O
its	O
infrastructure	O
.	O
</s>
<s>
In	O
2007	O
Shutterfly	B-Algorithm
was	O
recognized	O
by	O
Deloitte	O
&	O
Touche	O
as	O
Fast	O
50	O
Technology	O
Company	O
for	O
Silicon	O
Valley	O
and	O
a	O
Fast	O
500	O
Company	O
for	O
North	O
America	O
.	O
</s>
<s>
Shutterfly	B-Algorithm
ranked	O
#20	O
in	O
the	O
Internet	O
,	O
Media	O
&	O
Entertainment	O
and	O
Communication	O
category	O
on	O
the	O
Fast	O
50	O
list	O
and	O
ranked	O
#241	O
on	O
the	O
Fast	O
500	O
list	O
.	O
</s>
<s>
Shutterfly	B-Algorithm
grew	O
671	O
percent	O
during	O
this	O
period	O
.	O
</s>
<s>
In	O
2009	O
,	O
Shutterfly	B-Algorithm
began	O
its	O
acquisition	O
plans	O
with	O
the	O
purchase	O
of	O
Tiny	O
Pictures	O
,	O
a	O
mobile	O
photo-sharing	O
application	O
centered	O
on	O
photo	O
commenting	O
.	O
</s>
<s>
In	O
2011	O
,	O
Shutterfly	B-Algorithm
acquired	O
Tiny	O
Prints	O
,	O
Inc	O
.	O
and	O
Wedding	B-Algorithm
Paper	I-Algorithm
Divas	I-Algorithm
.	O
</s>
<s>
In	O
2012	O
,	O
the	O
company	O
acquired	O
Penguin	O
Digital	O
,	O
the	O
makers	O
of	O
the	O
MoPho	O
app	O
which	O
they	O
transitioned	O
into	O
the	O
Shutterfly	B-Algorithm
Mobile	O
App	O
.	O
</s>
<s>
In	O
2013	O
,	O
Shutterfly	B-Algorithm
acquired	O
BorrowLenses	O
,	O
a	O
rental	O
company	O
for	O
high-end	O
photography	O
equipment	O
.	O
</s>
<s>
In	O
2014	O
,	O
Shutterfly	B-Algorithm
acquired	O
mobile	O
app	O
company	O
Groovebook	B-Algorithm
for	O
$14.5	O
million	O
which	O
had	O
secured	O
a	O
deal	O
on	O
Shark	O
Tank	O
eleven	O
months	O
prior	O
.	O
</s>
<s>
In	O
2018	O
,	O
Shutterfly	B-Algorithm
acquired	O
Lifetouch	O
for	O
$825	O
million	O
.	O
</s>
<s>
On	O
June	O
10	O
,	O
2019	O
,	O
Apollo	O
Global	O
Management	O
announced	O
that	O
it	O
would	O
acquire	O
Shutterfly	B-Algorithm
for	O
$2.7	O
billion	O
,	O
as	O
well	O
as	O
its	O
competitor	O
Snapfish	B-Algorithm
in	O
a	O
separate	O
transaction	O
valued	O
at	O
around	O
$300	O
million	O
.	O
</s>
<s>
Apollo	O
plans	O
to	O
merge	O
both	O
companies	O
into	O
a	O
single	O
entity	O
,	O
with	O
Snapfish	B-Algorithm
parent	O
company	O
District	O
Photo	O
as	O
a	O
minority	O
stakeholder	O
.	O
</s>
<s>
On	O
September	O
25	O
,	O
2019	O
,	O
Apollo	O
's	O
acquisition	O
of	O
Shutterfly	B-Algorithm
was	O
completed	O
,	O
while	O
the	O
proposed	O
merger	O
of	O
Shutterfly	B-Algorithm
and	O
Snapfish	B-Algorithm
was	O
still	O
in	O
process	O
.	O
</s>
<s>
The	O
merger	O
of	O
Shutterfly	B-Algorithm
and	O
Snapfish	B-Algorithm
was	O
completed	O
on	O
January	O
8	O
,	O
2020	O
.	O
</s>
<s>
In	O
June	O
2021	O
,	O
Shutterfly	B-Algorithm
acquired	O
the	O
on-demand	O
printing	O
company	O
Spoonflower	O
.	O
</s>
<s>
In	O
September	O
2021	O
,	O
Shutterfly	B-Algorithm
settled	O
a	O
class-action	O
lawsuit	O
,	O
relating	O
to	O
a	O
breach	O
of	O
Illinois	O
 '	O
Biometric	O
Information	O
Privacy	O
Act	O
,	O
for	O
$6.75	O
million	O
USD	O
.	O
</s>
<s>
In	O
December	O
2021	O
Shutterfly	B-Algorithm
was	O
subject	O
to	O
a	O
ransomware	O
attack	O
.	O
</s>
<s>
The	O
ransomware	O
group	O
'	O
Conti	O
 '	O
subsequently	O
published	O
7	O
gigabytes	O
of	O
Shutterfly	B-Algorithm
data	O
including	O
employment	O
agreements	O
,	O
financial	O
documents	O
,	O
legal	O
documents	O
and	O
payroll	O
data	O
.	O
</s>
<s>
On	O
March	O
29	O
,	O
2023	O
,	O
Shutterfly	B-Algorithm
deleted	O
or	O
removed	O
access	O
to	O
all	O
photographs	O
of	O
customers	O
whose	O
accounts	O
were	O
deemed	O
"	O
inactive.	O
"	O
</s>
<s>
Shutterfly	B-Algorithm
enables	O
users	O
to	O
create	O
personalized	O
photo	O
gifts	O
(	O
including	O
photos	O
and	O
text	O
)	O
such	O
as	O
smartphone	B-Application
cases	O
,	O
photo	O
books	O
,	O
wall	O
art	O
,	O
and	O
home	O
décor	O
.	O
</s>
<s>
It	O
competes	O
with	O
Snapfish	B-Algorithm
and	O
other	O
online	O
photo	O
services	O
.	O
</s>
<s>
As	O
of	O
2019	O
,	O
Shutterfly	B-Algorithm
serves	O
10+	O
million	O
customers	O
with	O
26+	O
million	O
orders	O
per	O
year	O
,	O
and	O
hosts	O
more	O
than	O
50	O
billion	O
photos	O
on	O
its	O
photo	O
storage	O
platform	O
.	O
</s>
<s>
Tiny	O
Prints	O
and	O
Wedding	B-Algorithm
Paper	I-Algorithm
Divas	I-Algorithm
:	O
In	O
March	O
2011	O
,	O
Shutterfly	B-Algorithm
acquired	O
personalized	O
card	O
and	O
stationery	O
seller	O
Tiny	O
Prints	O
,	O
Inc	O
.	O
and	O
partner-company	O
Wedding	B-Algorithm
Paper	I-Algorithm
Divas	I-Algorithm
for	O
$141	O
million	O
in	O
cash	O
and	O
3.9	O
million	O
shares	O
.	O
</s>
<s>
This	O
Life	O
:	O
In	O
2013	O
,	O
Shutterfly	B-Algorithm
acquired	O
ThisLife	O
,	O
for	O
organizing	O
and	O
sharing	O
photos	O
and	O
videos	O
.	O
</s>
<s>
The	O
company	O
was	O
acquired	O
by	O
Shutterfly	B-Algorithm
in	O
January	O
2013	O
and	O
the	O
purchase	O
was	O
reported	O
to	O
cost	O
$25	O
million	O
.	O
</s>
<s>
The	O
company	O
transitioned	O
This	O
Life	O
into	O
the	O
all-new	O
Shutterfly	B-Algorithm
Photos	O
platform	O
in	O
2016	O
.	O
</s>
<s>
Treat	O
:	O
In	O
April	O
2012	O
,	O
Shutterfly	B-Algorithm
launched	O
Treat	O
,	O
a	O
service	O
to	O
create	O
customized	O
greeting	O
cards	O
.	O
</s>
<s>
Unlike	O
other	O
divisions	O
of	O
Shutterfly	B-Algorithm
that	O
were	O
acquired	O
,	O
Treat	O
was	O
developed	O
internally	O
.	O
</s>
<s>
In	O
February	O
2015	O
,	O
Shutterfly	B-Algorithm
announced	O
it	O
would	O
shut	O
down	O
Treat	O
.	O
</s>
<s>
In	O
October	O
2013	O
,	O
Shutterfly	B-Algorithm
acquired	O
BorrowLenses	O
.	O
</s>
<s>
Snapfish	B-Algorithm
:	O
A	O
web-based	O
photo	B-Algorithm
sharing	I-Algorithm
and	O
photo	O
printing	O
service	O
that	O
was	O
acquired	O
on	O
January	O
8	O
,	O
2020	O
.	O
</s>
