<s>
Shelfari	B-Library
was	O
a	O
social	B-Protocol
cataloging	I-Protocol
website	O
.	O
</s>
<s>
Shelfari	B-Library
users	O
built	O
virtual	O
bookshelves	O
of	O
the	O
titles	O
they	O
owned	O
or	O
had	O
read	O
,	O
and	O
could	O
rate	O
,	O
review	O
,	O
tag	B-General_Concept
,	O
and	O
discuss	O
their	O
books	O
.	O
</s>
<s>
Shelfari	B-Library
was	O
launched	O
on	O
October	O
11	O
,	O
2006	O
.	O
</s>
<s>
In	O
February	O
2007	O
,	O
Amazon	B-Application
invested	O
$1	O
million	O
in	O
Shelfari	B-Library
,	O
and	O
moved	O
to	O
acquire	O
it	O
a	O
year	O
later	O
in	O
August	O
2008	O
.	O
</s>
<s>
In	O
January	O
2016	O
,	O
it	O
was	O
announced	O
that	O
Shelfari	B-Library
was	O
being	O
merged	O
into	O
Goodreads	B-Application
.	O
</s>
<s>
As	O
of	O
June	O
2016	O
,	O
the	O
site	O
was	O
decommissioned	O
(	O
all	O
links	O
redirect	O
to	O
Goodreads	B-Application
 '	O
website	O
)	O
.	O
</s>
<s>
Shelfari	B-Library
was	O
founded	O
by	O
RealNetworks	O
alumni	O
Josh	O
Hug	O
and	O
Kevin	O
Beukelman	O
(	O
both	O
software	B-Application
developers	I-Application
)	O
,	O
and	O
Mark	O
Williamson	O
(	O
who	O
never	O
joined	O
the	O
company	O
full-time	O
)	O
under	O
the	O
name	O
Tastemakers	O
,	O
Inc.	O
,	O
along	O
with	O
designer	O
Ian	O
Patterson	O
.	O
</s>
<s>
Shelfari	B-Library
launched	O
in	O
October	O
2006	O
.	O
</s>
<s>
It	O
was	O
free	O
,	O
unlike	O
LibraryThing	B-Library
,	O
regardless	O
of	O
how	O
many	O
books	O
had	O
been	O
collected	O
in	O
lists	O
.	O
</s>
<s>
Shelfari	B-Library
also	O
allowed	O
for	O
the	O
creation	O
of	O
user	O
groups	O
by	O
users	O
,	O
which	O
each	O
group	O
given	O
a	O
"	O
common	O
shelf	O
"	O
where	O
users	O
could	O
contribute	O
titles	O
,	O
with	O
an	O
attached	O
forum	O
for	O
discussion	O
and	O
an	O
introductory	O
page	O
.	O
</s>
<s>
Once	O
Shelfari	B-Library
received	O
its	O
first	O
equity	O
fund	O
raise	O
in	O
early	O
2007	O
the	O
company	O
grew	O
to	O
five	O
employees	O
,	O
including	O
software	B-Application
developer	I-Application
Kevin	O
Durdle	O
,	O
designer	O
Timothy	O
Gray	O
,	O
and	O
VP	O
of	O
marketing	O
Dave	O
Hanley	O
.	O
</s>
<s>
New	O
features	O
were	O
introduced	O
to	O
Shelfari	B-Library
in	O
December	O
2007	O
,	O
with	O
books	O
in	O
bookshelves	O
given	O
realistic	O
book	O
covers	O
.	O
</s>
<s>
In	O
August	O
2008	O
,	O
the	O
company	O
was	O
acquired	O
by	O
Amazon.com	B-Application
.	O
</s>
<s>
After	O
the	O
purchase	O
by	O
Amazon	B-Application
,	O
an	O
Amazon	B-Application
account	O
was	O
required	O
in	O
2012	O
to	O
log	O
into	O
Shelfari	B-Library
.	O
</s>
<s>
Shelfari	B-Library
continued	O
to	O
function	O
as	O
an	O
independent	O
book	O
social	O
network	O
within	O
the	O
Amazon.com	B-Application
family	O
of	O
sites	O
until	O
January	O
2016	O
,	O
when	O
Amazon	B-Application
announced	O
on	O
Shelfari.com	O
that	O
it	O
would	O
be	O
merging	O
Shelfari	B-Library
with	O
Goodreads	B-Application
and	O
closing	O
down	O
Shelfari	B-Library
.	O
</s>
<s>
To	O
prepare	O
Shelfari	B-Library
members	O
for	O
the	O
move	O
,	O
Amazon	B-Application
posted	O
on	O
Shelfari.com	O
a	O
prominent	O
announcement	O
stating	O
,	O
"	O
IMPORTANT	O
ANNOUNCEMENT	O
:	O
Shelfari	B-Library
is	O
merging	O
with	O
Goodreads	B-Application
.	O
</s>
<s>
Learn	O
More	O
"	O
,	O
as	O
well	O
as	O
links	O
to	O
a	O
page	O
titled	O
"	O
Read	O
the	O
FAQ	O
"	O
,	O
instructions	O
to	O
"	O
Download	O
your	O
data	O
in	O
a	O
CSV	O
file	O
"	O
(	O
whose	O
linked	O
page	O
is	O
titled	O
"	O
Export	O
Everything	O
"	O
,	O
)	O
,	O
and	O
instructions	O
to	O
"	O
Move	O
to	O
Goodreads	B-Application
"	O
(	O
whose	O
linked	O
page	O
is	O
titled	O
"	O
Export	O
Invitation	O
"	O
)	O
,	O
along	O
with	O
two	O
months	O
to	O
migrate	O
their	O
Shelfari	B-Library
content	O
to	O
Goodreads	B-Application
.	O
</s>
<s>
Although	O
Shelfari	B-Library
discussion	O
threads	O
will	O
not	O
be	O
migrated	O
(	O
as	O
Amazon	B-Application
would	O
need	O
permission	O
from	O
all	O
conversants	O
in	O
order	O
to	O
do	O
so	O
)	O
,	O
users	O
were	O
advised	O
:	O
"	O
you	O
may	O
save	O
your	O
own	O
data	O
for	O
your	O
own	O
records	O
"	O
.	O
</s>
<s>
Shelfari	B-Library
promoted	O
its	O
"	O
virtual	O
bookshelf	O
"	O
as	O
one	O
of	O
its	O
main	O
features	O
.	O
</s>
<s>
The	O
virtual	O
bookshelf	O
displayed	O
covers	O
of	O
books	O
which	O
the	O
user	O
has	O
entered	O
,	O
with	O
popups	O
to	O
show	O
the	O
user	O
's	O
book	O
information	O
(	O
review	O
,	O
rating	O
,	O
and	O
tags	B-General_Concept
)	O
.	O
</s>
<s>
The	O
Shelfari	B-Library
catalog	O
could	O
be	O
edited	O
by	O
users	O
,	O
though	O
some	O
changes	O
had	O
to	O
be	O
approved	O
by	O
Shelfari	B-Library
"	O
librarians	O
"	O
.	O
</s>
<s>
In	O
addition	O
to	O
general	O
catalog	O
maintenance	O
,	O
users	O
were	O
encouraged	O
to	O
contribute	O
reviews	O
,	O
descriptions	O
,	O
lists	O
of	O
characters	O
and	O
settings	O
,	O
author	O
biographies	O
,	O
categories	O
,	O
and	O
descriptive	O
tags	B-General_Concept
.	O
</s>
<s>
Most	O
books	O
in	O
the	O
Shelfari	B-Library
catalog	O
came	O
from	O
the	O
large	O
Amazon	B-Application
catalog	O
,	O
including	O
Amazon	B-Application
Marketplace	O
listings	O
added	O
by	O
independent	O
resellers	O
.	O
</s>
<s>
These	O
books	O
linked	O
back	O
to	O
Amazon	B-Application
and	O
displayed	O
pricing	O
and	O
links	O
to	O
AbeBooks	O
for	O
used	O
book	O
sales	O
.	O
</s>
<s>
Shelfari	B-Library
had	O
a	O
group	O
creator	O
,	O
which	O
allows	O
members	O
to	O
create	O
group	O
threads	O
within	O
which	O
to	O
talk	O
,	O
play	O
,	O
or	O
discuss	O
books	O
.	O
</s>
<s>
Shelfari	B-Library
received	O
bad	O
press	O
for	O
its	O
"	O
Invite	O
Friends	O
"	O
page	O
.	O
</s>
<s>
Jesse	O
Wegman	O
,	O
writing	O
in	O
The	O
New	O
York	O
Observer	O
in	O
October	O
2007	O
,	O
complained	O
that	O
because	O
he	O
had	O
"	O
accidentally	O
failed	O
to	O
uncheck	O
the	O
approximately	O
1,500	O
names	O
in	O
my	O
Gmail	O
address	O
book	O
that	O
Shelfari	B-Library
had	O
helpfully	O
pre-checked	O
"	O
,	O
the	O
system	O
caused	O
invitations	O
to	O
be	O
sent	O
,	O
contrary	O
to	O
his	O
intentions	O
but	O
"	O
ostensibly	O
"	O
from	O
his	O
own	O
address	O
,	O
to	O
his	O
entire	O
network	O
of	O
contacts	O
.	O
</s>
<s>
In	O
November	O
2007	O
,	O
Shelfari	B-Library
was	O
accused	O
of	O
astroturfing	O
by	O
Tim	B-Library
Spalding	I-Library
,	O
the	O
creator	O
of	O
LibraryThing	B-Library
,	O
a	O
competing	O
social	O
networking	O
book	O
site	O
.	O
</s>
<s>
In	O
a	O
comment	O
on	O
another	O
blog	O
critical	O
of	O
Shelfari	B-Library
(	O
primarily	O
criticizing	O
the	O
"	O
invitations	O
"	O
system	O
)	O
,	O
Josh	O
Hug	O
,	O
the	O
CEO	O
,	O
blamed	O
the	O
astroturfing	O
on	O
an	O
intern	O
not	O
knowing	O
better	O
,	O
and	O
said	O
that	O
it	O
had	O
stopped	O
.	O
</s>
