<s>
ServiceNow	B-General_Concept
is	O
an	O
American	O
software	O
company	O
based	O
in	O
Santa	O
Clara	O
,	O
California	O
that	O
develops	O
a	O
cloud	B-Architecture
computing	I-Architecture
platform	I-Architecture
to	O
help	O
companies	O
manage	O
digital	O
workflows	O
for	O
enterprise	O
operations	O
.	O
</s>
<s>
Founded	O
in	O
2003	O
by	O
Fred	O
Luddy	O
,	O
ServiceNow	B-General_Concept
is	O
listed	O
on	O
the	O
New	O
York	O
Stock	O
Exchange	O
and	O
is	O
a	O
constituent	O
of	O
the	O
Russell	O
1000	O
Index	O
and	O
S&P	O
500	O
Index	O
.	O
</s>
<s>
ServiceNow	B-General_Concept
was	O
founded	O
as	O
Glidesoft	O
,	O
Inc	O
.	O
in	O
2003	O
by	O
Fred	O
Luddy	O
,	O
and	O
later	O
incorporated	O
in	O
California	O
in	O
2004	O
.	O
</s>
<s>
Luddy	O
had	O
previously	O
served	O
as	O
chief	O
technology	O
officer	O
for	O
Peregrine	O
Systems	O
,	O
an	O
enterprise	B-Application
software	I-Application
company	O
based	O
in	O
San	O
Diego	O
,	O
until	O
2002	O
.	O
</s>
<s>
In	O
2006	O
,	O
the	O
company	O
changed	O
its	O
name	O
to	O
ServiceNow	B-General_Concept
.	O
</s>
<s>
In	O
2007	O
,	O
ServiceNow	B-General_Concept
reported	O
an	O
annual	O
revenue	O
of	O
and	O
opened	O
their	O
first	O
Silicon	O
Valley	O
office	O
,	O
in	O
San	O
Jose	O
.	O
</s>
<s>
,	O
the	O
company	O
had	O
275	O
employees	O
in	O
its	O
San	O
Diego	O
,	O
Chicago	O
,	O
New	O
York	O
,	O
Atlanta	O
,	O
London	O
and	O
Frankfurt	O
offices	O
,	O
as	O
well	O
as	O
a	O
partnership	O
with	O
Accenture	O
who	O
had	O
more	O
than	O
100	O
ServiceNow	B-General_Concept
consultants	O
.	O
</s>
<s>
At	O
this	O
time	O
,	O
the	O
company	O
was	O
sometimes	O
known	O
as	O
"	O
Service-now	B-General_Concept
"	O
.	O
</s>
<s>
In	O
June	O
2012	O
,	O
ServiceNow	B-General_Concept
became	O
a	O
publicly	O
traded	O
company	O
following	O
a	O
IPO	O
.	O
</s>
<s>
It	O
was	O
taken	O
public	O
by	O
Morgan	O
Stanley	O
one	O
month	O
after	O
they	O
took	O
Facebook	B-Application
public	O
.	O
</s>
<s>
In	O
October	O
2019	O
,	O
the	O
company	O
announced	O
that	O
CEO	O
John	O
Donahoe	O
would	O
be	O
succeeded	O
by	O
Bill	O
McDermott	O
,	O
formerly	O
CEO	O
of	O
SAP	B-Application
SE	I-Application
at	O
the	O
end	O
of	O
the	O
calendar	O
year	O
.	O
</s>
<s>
In	O
July	O
2013	O
,	O
ServiceNow	B-General_Concept
acquired	O
Mirror42	O
,	O
an	O
Amsterdam-based	O
software	O
developer	O
.	O
</s>
<s>
In	O
July	O
2014	O
,	O
ServiceNow	B-General_Concept
acquired	O
Neebula	O
Systems	O
,	O
an	O
Israeli	O
cloud	B-Architecture
computing	I-Architecture
tools	O
company	O
.	O
</s>
<s>
In	O
February	O
2015	O
,	O
ServiceNow	B-General_Concept
acquired	O
Intréis	O
.	O
</s>
<s>
In	O
June	O
2016	O
,	O
ServiceNow	B-General_Concept
acquired	O
Brightpoint	O
Security	O
.	O
</s>
<s>
In	O
January	O
2017	O
,	O
ServiceNow	B-General_Concept
acquired	O
machine	O
learning	O
startup	O
DxContinuum	O
.	O
</s>
<s>
In	O
October	O
2017	O
,	O
the	O
company	O
acquired	O
the	O
San	O
Diego	O
human-centered	O
design	O
firm	O
Telepathy	O
,	O
which	O
had	O
been	O
founded	O
in	O
2001	O
;	O
the	O
acquisition	O
doubled	O
the	O
size	O
of	O
ServiceNow	B-General_Concept
's	O
internal	O
design	O
agency	O
,	O
the	O
Design	O
Experience	O
Organization	O
.	O
</s>
<s>
In	O
October	O
2017	O
,	O
ServiceNow	B-General_Concept
acquired	O
SkyGiraffe	O
,	O
an	O
enterprise	O
mobility	O
company	O
backed	O
by	O
Microsoft	O
Ventures	O
.	O
</s>
<s>
SkyGiraffe	O
formed	O
the	O
basis	O
for	O
ServiceNow	B-General_Concept
's	O
Mobile	O
Platform	O
released	O
in	O
March	O
2019	O
.	O
</s>
<s>
In	O
April	O
2018	O
ServiceNow	B-General_Concept
acquired	O
VendorHawk	O
,	O
a	O
software-as-a-service	B-Architecture
management	O
company	O
.	O
</s>
<s>
In	O
May	O
2018	O
,	O
ServiceNow	B-General_Concept
acquired	O
AI	O
startup	O
Parlo	O
.	O
</s>
<s>
In	O
October	O
2018	O
,	O
ServiceNow	B-General_Concept
acquired	O
a	O
data	O
analytics	O
company	O
FriendlyData	B-General_Concept
.	O
</s>
<s>
In	O
May	O
2019	O
,	O
ServiceNow	B-General_Concept
acquired	O
Appsee	O
Ltd.	O
,	O
an	O
analytics	O
startup	O
,	O
that	O
helped	O
developers	O
understand	O
how	O
users	O
interact	O
with	O
their	O
mobile	O
apps	O
.	O
</s>
<s>
In	O
November	O
2019	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Fairchild	O
Resiliency	O
Systems	O
.	O
</s>
<s>
In	O
January	O
2020	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Loom	O
Systems	O
,	O
Passage	O
AI	O
and	O
Attivio	O
.	O
</s>
<s>
In	O
June	O
2020	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Sweagle	O
.	O
</s>
<s>
In	O
November	O
2020	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
intent	O
to	O
acquire	O
Element	O
AI	O
.	O
</s>
<s>
In	O
March	O
2021	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Intellibot	O
.	O
</s>
<s>
In	O
May	O
2021	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Lightstep	O
.	O
</s>
<s>
In	O
August	O
2021	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Swarm64	O
and	O
Mapwize	O
.	O
</s>
<s>
In	O
October	O
2021	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Gekkobrain	O
.	O
</s>
<s>
In	O
June	O
2022	O
,	O
ServiceNow	B-General_Concept
announced	O
its	O
acquisition	O
of	O
Hitch	O
.	O
</s>
<s>
ServiceNow	B-General_Concept
is	O
a	O
platform-as-a-service	B-Application
provider	O
,	O
providing	O
technical	O
management	O
support	O
,	O
such	O
as	O
IT	O
service	O
management	O
,	O
to	O
the	O
IT	O
operations	O
of	O
large	O
corporations	O
,	O
including	O
providing	O
help	O
desk	O
functionality	O
.	O
</s>
<s>
In	O
March	O
2020	O
,	O
ServiceNow	B-General_Concept
released	O
"	O
Orlando	O
"	O
,	O
a	O
version	O
of	O
its	O
cloud	O
software	O
paired	O
with	O
artificial	O
intelligence	O
technology	O
aimed	O
at	O
fixing	O
practical	O
problems	O
.	O
</s>
