<s>
Sedo	B-Protocol
(	O
an	O
acronym	O
for	O
Search	O
Engine	O
for	O
Domain	O
Offers	O
and	O
stylised	O
sedo	B-Protocol
)	O
is	O
a	O
domain	O
name	O
and	O
website	O
marketplace	O
and	O
domain	B-Protocol
parking	I-Protocol
provider	O
based	O
in	O
Cambridge	O
,	O
Massachusetts	O
and	O
Cologne	O
,	O
Germany	O
.	O
</s>
<s>
Sedo	B-Protocol
was	O
founded	O
in	O
2000	O
by	O
three	O
German	O
college	O
students	O
-	O
Tim	O
Schumacher	O
(	O
previous	O
CEO	B-Application
of	O
Sedo	B-Protocol
Holding	O
AG	O
)	O
,	O
Marius	O
Würzner	O
(	O
now	O
COO	O
of	O
Sedo	B-Protocol
GmbH	O
's	O
German	O
office	O
)	O
,	O
and	O
Ulrich	O
Priesner	O
(	O
currently	O
CTO	O
of	O
Sedo	B-Protocol
)	O
-	O
and	O
modeled	O
after	O
the	O
core	O
concept	O
of	O
Schumacher	O
's	O
Master	O
's	O
Thesis	O
,	O
"	O
Price	O
Formation	O
in	O
the	O
Trade	O
of	O
Internet	O
Domain	O
Names	O
"	O
.	O
</s>
<s>
In	O
February	O
2001	O
,	O
with	O
1&1	O
Internet	O
AG	O
's	O
investment	O
in	O
the	O
business	O
through	O
purchasing	O
a	O
41%	O
share	O
,	O
Sedo	B-Protocol
GmbH	O
became	O
an	O
official	O
entity	O
in	O
Cologne	O
,	O
Germany	O
.	O
</s>
<s>
In	O
the	O
meantime	O
,	O
Sedo	B-Protocol
moved	O
into	O
a	O
bigger	O
office	O
in	O
Cologne	O
in	O
2002	O
,	O
and	O
Matt	O
Bentley	O
joined	O
the	O
company	O
to	O
serve	O
in	O
Essmann	O
's	O
absence	O
to	O
oversee	O
Sedo	B-Protocol
's	O
development	O
.	O
</s>
<s>
Sedo	B-Protocol
's	O
funding	O
prior	O
to	O
IPO	O
was	O
N.M.	O
Rothschild	O
Holdings	O
.	O
</s>
<s>
Sedo	B-Protocol
began	O
planning	O
in	O
2003	O
to	O
open	O
a	O
subsidiary	O
office	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
In	O
2005	O
,	O
the	O
Sedo	B-Protocol
office	O
was	O
opened	O
in	O
Cambridge	O
,	O
Massachusetts	O
(	O
USA	O
)	O
,	O
under	O
Sedo.com,	O
LLC	O
.	O
</s>
<s>
In	O
2006	O
,	O
CEO	B-Application
Tim	O
Schumacher	O
temporarily	O
joined	O
the	O
Cambridge	O
office	O
to	O
assist	O
with	O
expansion	O
into	O
the	O
US	O
market	O
,	O
and	O
the	O
company	O
introduced	O
domain	B-Protocol
name	I-Protocol
auctions	I-Protocol
.	O
</s>
<s>
In	O
2007	O
,	O
Sedo	B-Protocol
took	O
a	O
minority	O
investment	O
in	O
DomainsBot	O
;	O
DomainsBot	O
's	O
technology	O
later	O
contributed	O
to	O
the	O
update	O
of	O
Sedo	B-Protocol
's	O
domain	O
search	O
tool	O
.	O
</s>
<s>
The	O
company	O
acquired	O
GreatDomains.com,	O
a	O
competing	O
online	O
domain	O
name	O
marketplace	O
,	O
from	O
VeriSign	B-Application
on	O
June	O
19	O
,	O
2007	O
.	O
</s>
<s>
Expansion	O
continued	O
in	O
2008	O
as	O
Sedo	B-Protocol
opened	O
up	O
shop	O
in	O
the	O
United	O
Kingdom	O
,	O
an	O
operation	O
headed	O
by	O
Hugo	O
Dalrymple-Smith	O
and	O
Nora	O
Nanayakkara	O
.	O
</s>
<s>
On	O
February	O
24	O
,	O
2009	O
,	O
Sedo	B-Protocol
purchased	O
RevenueDirect	O
,	O
and	O
formed	O
a	O
strategic	O
partnership	O
with	O
its	O
parent	O
company	O
,	O
Dotster	O
of	O
Vancouver	O
,	O
Washington	O
,	O
to	O
take	O
advantage	O
of	O
the	O
latter	O
's	O
services	O
of	O
helping	O
businesses	O
establish	O
online	O
profiles	O
.	O
</s>
<s>
In	O
March	O
2009	O
,	O
Sedo	B-Protocol
provided	O
seed	O
funding	O
for	O
the	O
new	O
start	O
up	O
Bloson.com,	O
a	O
social	O
charity	O
website	O
.	O
</s>
<s>
Later	O
in	O
September	O
2009	O
,	O
Sedo	B-Protocol
acquired	O
a	O
competing	O
domain	O
monetization	O
(	O
parking	O
)	O
site	O
,	O
ParkingPanel	O
,	O
for	O
an	O
undisclosed	O
amount	O
.	O
</s>
<s>
On	O
February	O
17	O
,	O
2010	O
,	O
Sedo	B-Protocol
helped	O
broker	O
the	O
purchase	O
for	O
the	O
most	O
expensive	O
.org	O
domain	O
name	O
ever	O
—	O
poker.org—for	O
US$1	O
million	O
.	O
</s>
<s>
Later	O
that	O
year	O
,	O
Sedo	B-Protocol
was	O
awarded	O
a	O
Guinness	O
World	O
Records	O
record	O
for	O
the	O
sale	O
of	O
sex.com,	O
the	O
most	O
expensive	O
public	O
domain	O
sale	O
at	O
$	O
13,000,000	O
.	O
</s>
<s>
On	O
February	O
1	O
,	O
2012	O
,	O
Tim	O
Schumacher	O
left	O
his	O
role	O
as	O
CEO	B-Application
of	O
Sedo	B-Protocol
Holding	O
AG	O
to	O
focus	O
on	O
other	O
projects	O
and	O
join	O
the	O
company	O
's	O
supervisory	O
board	O
.	O
</s>
<s>
Tobias	O
Flaitz	O
,	O
formerly	O
of	O
the	O
privately	O
held	O
German-based	O
Hubert	O
Burda	O
Media	O
,	O
joined	O
Sedo	B-Protocol
as	O
the	O
new	O
CEO	B-Application
of	O
both	O
Sedo	B-Protocol
Holding	O
AG	O
(	O
including	O
Sedo	B-Protocol
's	O
sister	O
company	O
,	O
Affili.net	O
)	O
and	O
Sedo	B-Protocol
.	O
</s>
<s>
In	O
2009	O
,	O
Sedo	B-Protocol
's	O
sister	O
company	O
within	O
the	O
Adlink	O
Group	O
,	O
AdLINK	O
Media	O
,	O
was	O
sold	O
to	O
the	O
Hi-media	O
Group	O
.	O
</s>
<s>
This	O
sale	O
led	O
to	O
the	O
reorganization	O
and	O
renaming	O
of	O
the	O
group	O
to	O
Sedo	B-Protocol
Holding	O
AG	O
in	O
2010	O
.	O
</s>
<s>
That	O
same	O
year	O
,	O
Sedo	B-Protocol
welcomed	O
its	O
sister	O
company	O
,	O
Affilinet	O
,	O
to	O
its	O
Cologne	O
office	O
.	O
</s>
<s>
Tim	O
Schumacher	O
was	O
named	O
CEO	B-Application
of	O
Sedo	B-Protocol
Holding	O
AG	O
while	O
retaining	O
his	O
leadership	O
role	O
within	O
Sedo	B-Protocol
,	O
and	O
Liesbeth	O
Mack-de	O
Boer	O
was	O
named	O
Chief	O
Sales	O
Officer	O
(	O
CSO	O
)	O
of	O
Sedo	B-Protocol
.	O
</s>
<s>
Sedo	B-Protocol
reports	O
the	O
following	O
domain	O
sales	O
as	O
the	O
20	O
highest	O
sales	O
they	O
have	O
helped	O
broker	O
since	O
their	O
inception	O
in	O
2001	O
:	O
</s>
