<s>
Samba	B-Operating_System
TV	I-Operating_System
is	O
a	O
television	O
technology	O
company	O
that	O
offers	O
real-time	O
insights	O
and	O
audience	O
analytics	O
.	O
</s>
<s>
It	O
was	O
founded	O
in	O
2008	O
by	O
early	O
employees	O
of	O
BitTorrent	O
,	O
including	O
Samba	B-Operating_System
TV	I-Operating_System
's	O
current	O
chief	O
executive	O
officer	O
,	O
Ashwin	O
Navin	O
.	O
</s>
<s>
Through	O
its	O
portfolio	O
of	O
applications	O
and	O
TV	O
platform	O
technologies	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
is	O
built	O
directly	O
into	O
the	O
TV	O
or	O
set-top	O
box	O
and	O
will	O
recognize	O
onscreen	O
content	O
—	O
live	O
or	O
time-shifted	O
—	O
and	O
make	O
relevant	O
information	O
available	O
to	O
users	O
at	O
their	O
request	O
.	O
</s>
<s>
Through	O
APIs	B-General_Concept
and	O
SDKs	B-Application
for	O
mobile	B-Application
application	I-Application
software	I-Application
developers	B-Application
,	O
Samba	B-Operating_System
TV	I-Operating_System
is	O
usable	O
on	O
a	O
second	O
screen	O
or	O
the	O
TV	O
itself	O
.	O
</s>
<s>
Samba	B-Operating_System
TV	I-Operating_System
has	O
a	O
global	O
addressable	O
footprint	O
of	O
46	O
million	O
devices	O
globally	O
,	O
28	O
million	O
of	O
which	O
are	O
in	O
the	O
United	O
States	O
.	O
</s>
<s>
The	O
company	O
has	O
raised	O
over	O
$40	O
million	O
in	O
capital	O
from	O
Disney	O
,	O
Time	O
Warner	O
,	O
August	O
Capital	O
,	O
Interpublic	O
Group	O
,	O
Liberty	O
Global	O
,	O
Stagwell	O
,	O
A+E	O
Networks	O
as	O
well	O
as	O
individuals	O
like	O
Mark	O
Cuban	O
,	O
Kun	O
Gao	O
,	O
founder	O
of	O
Crunchyroll	O
,	O
James	O
Hong	O
,	O
founder	O
of	O
Hot	O
or	O
Not	O
,	O
Charles	O
Huang	O
,	O
founder	O
of	O
Guitar	B-Application
Hero	I-Application
,	O
angel	O
investor	O
Tom	O
McInerney	O
,	O
and	O
others	O
.	O
</s>
<s>
The	O
company	O
was	O
founded	O
as	O
Flingo	B-Operating_System
in	O
2008	O
,	O
to	O
help	O
media	O
companies	O
like	O
Showtime	O
,	O
Fox	O
,	O
A+E	O
Networks	O
,	O
TMZ	O
,	O
Revision3	O
,	O
PBS	O
and	O
CBS	O
develop	O
apps	O
on	O
Smart	B-Device
TVs	I-Device
that	O
synchronize	O
with	O
linear	O
Broadcast	B-Operating_System
programming	O
and	O
Non-linear	O
media	O
.	O
</s>
<s>
In	O
January	O
2012	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
launched	O
one-click	O
sharing	O
on	O
social	O
networks	O
like	O
Facebook	B-Application
and	O
Twitter	B-Application
from	O
the	O
television	O
.	O
</s>
<s>
In	O
September	O
2013	O
,	O
the	O
company	O
adopted	O
the	O
Samba	B-Operating_System
TV	I-Operating_System
name	O
.	O
</s>
<s>
In	O
October	O
2017	O
,	O
The	O
Walt	O
Disney	O
Company	O
became	O
a	O
strategic	O
investor	O
in	O
Samba	B-Operating_System
TV	I-Operating_System
to	O
better	O
understand	O
TV	O
viewership	O
and	O
engagement	O
with	O
advertising	O
.	O
</s>
<s>
In	O
December	O
2018	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
acquired	O
Screen6	O
,	O
a	O
firm	O
offering	O
real-time	O
,	O
cross-device	O
identity	O
resolutions	O
.	O
</s>
<s>
In	O
August	O
2019	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
acquired	O
Wove	O
,	O
to	O
help	O
direct-to-consumer	O
brands	O
TV	O
ad	O
targeting	O
.	O
</s>
<s>
In	O
August	O
2019	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
acquired	O
,	O
Axwave	O
,	O
an	O
international	O
software	O
development	O
company	O
.	O
</s>
<s>
In	O
2016	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
partnered	O
with	O
MediaMath	O
.	O
</s>
<s>
In	O
2017	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
partnered	O
with	O
video	O
ad	O
serving	O
platform	O
SpotX	O
and	O
media/advertising	O
research	O
company	O
Kantar	O
.	O
</s>
<s>
In	O
2019	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
partnered	O
with	O
Twitter	B-Application
to	O
help	O
measure	O
the	O
social	O
network	O
's	O
effectiveness	O
in	O
driving	O
tune-in	O
.	O
</s>
<s>
That	O
same	O
year	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
also	O
partnered	O
with	O
video	O
streaming	O
aggregator	O
Reelgood	O
.	O
</s>
<s>
In	O
2020	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
partnered	O
with	O
global	O
programmatic	O
media	O
partner	O
MiQ	O
,	O
global	O
technology	O
company	O
The	O
Trade	O
Desk	O
,	O
media	O
measurement	O
and	O
analytics	O
company	O
Comscore	O
,	O
as	O
well	O
as	O
Amazon	B-Application
Web	I-Application
Services	I-Application
.	O
</s>
<s>
and	O
TiVo	B-Application
.	O
</s>
<s>
That	O
same	O
year	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
also	O
partnered	O
with	O
point-of-sale	O
data	O
provider	O
Catalina	O
and	O
paper	O
product	O
manufacturer	O
Georgia-Pacific	O
to	O
measure	O
cross-channel	O
media	O
spend	O
.	O
</s>
<s>
In	O
2021	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
partnered	O
with	O
online	O
advertising	O
software	O
company	O
Pubmatic	O
,	O
as	O
well	O
as	O
television	O
measurement	O
and	O
analytics	O
company	O
605	O
.	O
</s>
<s>
In	O
July	O
2021	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
launched	O
its	O
global	O
Real-time	O
TV	O
Viewership	O
Dashboard	O
,	O
an	O
interactive	O
TV	O
analytics	O
dashboard	O
featuring	O
geographic	O
and	O
demographic	O
analysis	O
of	O
viewership	O
in	O
real-time	O
across	O
the	O
world	O
,	O
starting	O
with	O
four	O
of	O
the	O
largest	O
media	O
markets	O
:	O
the	O
U.S.	O
,	O
U.K.	O
,	O
Germany	O
,	O
and	O
Australia	O
.	O
</s>
<s>
Also	O
in	O
2021	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
announced	O
its	O
proprietary	O
identifier	O
,	O
SambaID	O
,	O
as	O
part	O
of	O
its	O
Samba	B-Operating_System
TV	I-Operating_System
Identity	O
solution	O
,	O
giving	O
marketers	O
,	O
publishers	O
and	O
platforms	O
the	O
ability	O
to	O
transact	O
with	O
each	O
other	O
using	O
a	O
variety	O
of	O
different	O
currencies	O
to	O
optimize	O
against	O
.	O
</s>
<s>
Programmatic	O
research	O
technology	O
firm	O
Lucid	O
later	O
announced	O
its	O
use	O
of	O
SambaID	O
for	O
clients	O
like	O
Digitas	B-Operating_System
and	O
Wavemaker	O
.	O
</s>
<s>
Samba	B-Operating_System
TV	I-Operating_System
's	O
technology	O
is	O
integrated	O
into	O
24	O
Smart	B-Device
TV	I-Device
brands	O
globally	O
.	O
</s>
<s>
Samba	B-Operating_System
TV	I-Operating_System
tracks	O
what	O
appears	O
on	O
the	O
users	O
 '	O
TV	O
by	O
reading	O
pixels	O
and	O
utilizing	O
this	O
data	O
for	O
personalized	O
recommendations	O
on	O
the	O
TV	O
or	O
mobile	B-Application
apps	I-Application
connected	O
to	O
the	O
television	O
.	O
</s>
<s>
In	O
January	O
2021	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
introduced	O
Picture	O
Perfect	O
–	O
an	O
artificial	B-Application
intelligence	I-Application
(	O
AI	B-Application
)	O
technology	O
that	O
optimizes	O
picture	O
quality	O
in	O
real	O
time	O
for	O
gaming	O
,	O
live	O
sports	O
,	O
movies	O
and	O
more	O
.	O
</s>
<s>
In	O
2021	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
was	O
chosen	O
by	O
Adweek	O
readers	O
as	O
"	O
Best	O
in	O
Measurement	O
Solutions	O
"	O
during	O
the	O
2021	O
Adweek	O
Readers	O
 '	O
Choice	O
:	O
Best	O
of	O
Tech	O
Partner	O
Awards	O
.	O
</s>
<s>
Samba	B-Operating_System
TV	I-Operating_System
was	O
incorporated	O
as	O
Free	O
Stream	O
Media	O
Corp	O
.	O
in	O
2008	O
,	O
a	O
company	O
founded	O
by	O
Ashwin	O
Navin	O
,	O
David	O
Harrison	O
,	O
Alvir	O
Navin	O
,	O
Omar	O
Zennadi	O
and	O
Todd	O
Johnson	O
.	O
</s>
<s>
According	O
to	O
the	O
public	O
source	O
code	O
repository	O
,	O
Flingo	B-Operating_System
's	O
open	O
source	O
client	O
was	O
written	O
by	O
David	O
Harrison	O
and	O
Omar	O
Zennadi	O
in	O
Python	B-Language
,	O
and	O
is	O
free	B-Application
software	I-Application
licensed	O
under	O
the	O
GPL	B-License
.	O
</s>
<s>
In	O
February	O
2012	O
,	O
Flingo	B-Operating_System
announced	O
a	O
$7	O
million	O
Series	O
A	O
round	O
investment	O
from	O
August	O
Capital	O
.	O
</s>
<s>
In	O
May	O
2012	O
,	O
Flingo	B-Operating_System
added	O
additional	O
investors	O
,	O
closing	O
at	O
$8	O
million	O
,	O
including	O
entrepreneur	O
Mark	O
Cuban	O
and	O
Gary	O
Lauder	O
.	O
</s>
<s>
Cuban	O
discovered	O
Flingo	B-Operating_System
at	O
CES	O
2012	O
when	O
he	O
saw	O
a	O
crowd	O
in	O
the	O
Flingo	B-Operating_System
booth	O
watching	O
a	O
demonstration	O
of	O
its	O
SyncApps	O
technology	O
.	O
</s>
<s>
The	O
funding	O
helped	O
Flingo	B-Operating_System
expand	O
its	O
presence	O
with	O
smart	B-Device
TV	I-Device
and	O
device	O
manufacturers	O
,	O
building	O
on	O
its	O
existing	O
partnerships	O
.	O
</s>
<s>
In	O
April	O
2015	O
,	O
Interpublic	O
Group	O
announced	O
a	O
strategic	O
investment	O
in	O
Samba	B-Operating_System
TV	I-Operating_System
.	O
</s>
<s>
Subsequently	O
,	O
Samba	B-Operating_System
TV	I-Operating_System
announced	O
more	O
strategic	O
investors	O
totaling	O
$30	O
million	O
in	O
a	O
Series	O
B	O
round	O
coming	O
from	O
Liberty	O
Global	O
,	O
Disney	O
,	O
WarnerMedia	O
,	O
Interpublic	O
Group	O
,	O
MDC	O
Partners	O
,	O
A+E	O
Networks	O
and	O
Union	O
Grove	O
Venture	O
Partners	O
.	O
</s>
