<s>
The	O
SAP	B-Application
CRM	I-Application
applications	O
have	O
been	O
initially	O
an	O
integrated	O
on-premises	O
customer	O
relationship	O
management	O
(	O
CRM	O
)	O
software	O
manufactured	O
by	O
SAP	B-Application
SE	I-Application
which	O
targeted	O
business	O
software	O
requirements	O
for	O
marketing	O
,	O
sales	O
and	O
service	O
of	O
midsize	O
and	O
large	O
organizations	O
in	O
all	O
industries	O
and	O
sectors	O
.	O
</s>
<s>
The	O
first	O
SAP	B-Application
CRM	I-Application
release	O
2.0	O
has	O
been	O
made	O
generally	O
available	O
in	O
November	O
2000	O
.	O
</s>
<s>
In	O
2007	O
SAP	B-Application
started	O
to	O
develop	O
a	O
cloud	O
based	O
CRM	O
which	O
has	O
been	O
renamed	O
from	O
SAP	B-Application
Business	I-Application
ByDesign	I-Application
CRM	O
to	O
Sales	O
on	O
Demand	O
to	O
SAP	B-Application
Cloud	O
for	O
Customer	O
and	O
finally	O
to	O
SAP	B-Application
Cloud	O
for	O
Sales	O
.	O
</s>
<s>
Since	O
2018	O
SAP	B-Application
has	O
consolidated	O
all	O
of	O
its	O
cloud	O
based	O
marketing	O
,	O
sales	O
,	O
service	O
and	O
commerce	O
applications	O
as	O
SAP	B-Application
C/4HANA	O
suite	O
.	O
</s>
<s>
After	O
the	O
acquisition	O
of	O
Hybris	O
in	O
2013	O
,	O
SAP	B-Application
has	O
gradually	O
realigned	O
their	O
CRM	O
strategy	O
mainly	O
to	O
take	O
on	O
the	O
market	O
leader	O
Salesforce.com	O
which	O
is	O
a	O
cloud-based	O
software	O
.	O
</s>
<s>
In	O
a	O
bid	O
to	O
be	O
more	O
competitive	O
and	O
future	O
focused	O
,	O
SAP	B-Application
has	O
been	O
shifting	O
towards	O
cloud	O
based	O
CRM	O
applications	O
since	O
2011	O
rather	O
than	O
traditional	O
on-premises	O
software	O
.	O
</s>
<s>
Still	O
SAP	B-Application
CRM	I-Application
is	O
being	O
used	O
by	O
thousands	O
of	O
companies	O
and	O
there	O
are	O
according	O
to	O
SAP	B-Application
no	O
plans	O
to	O
sunset	O
the	O
product	O
.	O
</s>
<s>
SAP	B-Application
has	O
consolidated	O
its	O
CRM	O
applications	O
under	O
the	O
terms	O
"	O
Customer	O
Engagement	O
and	O
Commerce	O
"	O
(	O
CEC	O
)	O
and	O
since	O
2018	O
under	O
"	O
Customer	O
Experience	O
"	O
(	O
CX	O
)	O
.	O
</s>
<s>
SAP	B-Application
offers	O
a	O
variety	O
of	O
(	O
partially	O
acquired	O
)	O
applications	O
:	O
</s>
<s>
SAP	B-Application
started	O
working	O
on	O
CRM	O
related	O
capabilities	O
in	O
the	O
early	O
1990s	O
as	O
embedded	B-Application
CRM	I-Application
modules	I-Application
of	O
the	O
SAP	B-Application
R/3	I-Application
ERP	O
.	O
</s>
<s>
The	O
"	O
Sales	O
and	O
Distribution	O
"	O
(	O
SD	O
)	O
module	O
of	O
SAP	B-Application
R/3	I-Application
ERP	O
covered	O
functionalities	O
for	O
:	O
</s>
<s>
SAP	B-Application
offered	O
its	O
first	O
stand-alone	O
CRM	O
software	O
in	O
2000	O
.	O
</s>
<s>
The	O
initial	O
release	O
of	O
"	O
SAP	B-Application
CRM	I-Application
"	O
2.0	O
had	O
been	O
pushed	O
by	O
the	O
acquisition	O
of	O
the	O
German	O
salesforce	O
automation	O
specialist	O
Kiefer	O
&	O
Veittinger	O
with	O
its	O
"	O
Mobile	O
Sales	O
"	O
application	O
.	O
</s>
<s>
In	O
parallel	O
to	O
the	O
new	O
focus	O
for	O
stand-alone	O
SAP	B-Application
CRM	I-Application
,	O
SAP	B-Application
continued	O
to	O
invest	O
in	O
the	O
embedded	O
CRM	O
scenarios	O
as	O
part	O
of	O
its	O
ERP	O
software	O
in	O
2005	O
.	O
</s>
<s>
This	O
allowed	O
SAP	B-Application
in	O
2007	O
to	O
copy	O
the	O
CRM	O
codeline	O
from	O
the	O
newly	O
developed	O
cloud	O
ERP	O
SAP	B-Application
Business	I-Application
ByDesign	I-Application
and	O
to	O
create	O
the	O
independent	O
"	O
Cloud	O
for	O
Sales	O
"	O
and	O
"	O
Cloud	O
for	O
Service	O
"	O
applications	O
(	O
also	O
known	O
as	O
"	O
Cloud	O
for	O
Customer	O
"	O
)	O
.	O
</s>
<s>
Another	O
example	O
for	O
this	O
copy	O
and	O
paste	O
approach	O
was	O
the	O
decision	O
to	O
move	O
the	O
SAP	B-Application
CRM	I-Application
codelines	O
for	O
service	O
and	O
sales	O
into	O
the	O
S/4HANA	O
ERP	O
which	O
allowed	O
SAP	B-Application
to	O
offer	O
the	O
new	O
"	O
S/4HANA	O
for	O
Customer	O
Management	O
"	O
option	O
.	O
</s>
<s>
Major	O
milestones	O
of	O
the	O
SAP	B-Application
CRM	I-Application
development	O
:	O
</s>
<s>
SAP	B-Application
C/4HANA	O
Customer	O
Experience	O
announced	O
2018	O
.	O
</s>
<s>
SAP	B-Application
C/4HANA	O
is	O
an	O
umbrella	O
term	O
for	O
SAP	B-Application
’s	O
combined	O
customer	O
experience	O
solutions	O
.	O
</s>
<s>
After	O
completing	O
acquisitions	O
of	O
market	O
leaders	O
such	O
as	O
Hybris	O
,	O
Gigya	O
and	O
CallidusCloud	O
,	O
SAP	B-Application
C/4HANA	O
now	O
ties	O
together	O
solutions	O
to	O
support	O
all	O
front-office	O
functions	O
,	O
including	O
consumer	O
data	O
protection	O
,	O
marketing	O
,	O
commerce	O
,	O
sales	O
and	O
customer	O
service	O
.	O
</s>
