<s>
SAP	B-Application
Anywhere	I-Application
is	O
a	O
front	O
office	O
software	O
package	O
from	O
SAP	B-Application
SE	I-Application
(	O
SAP	B-Application
)	O
for	O
small	O
and	O
medium	O
sized	O
enterprises	O
(	O
SMBs	O
)	O
with	O
10	O
–	O
500	O
employees	O
.	O
</s>
<s>
Early	O
2018	O
SAP	B-Application
decided	O
to	O
sunset	O
the	O
product	O
and	O
to	O
focus	O
in	O
the	O
SMB	O
market	O
on	O
the	O
established	O
SAP	B-Application
Business	I-Application
One	I-Application
and	O
SAP	B-Application
Business	I-Application
ByDesign	I-Application
ERP	O
solutions	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
includes	O
several	O
front	B-Application
office	I-Application
applications	I-Application
that	O
is	O
intended	O
to	O
help	O
retail	O
and	O
wholesale	O
businesses	O
market	O
and	O
sell	O
their	O
products	O
and	O
services	O
through	O
multiple	O
sales	O
channels	O
including	O
in-store	O
,	O
direct	O
sales	O
,	O
and	O
online	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
is	O
intended	O
to	O
allow	O
small	O
businesses	O
to	O
take	O
advantage	O
of	O
the	O
digital	O
revolution	O
and	O
increase	O
their	O
customer	O
reach	O
through	O
e-commerce	O
,	O
both	O
in	O
business-to-business	O
(	O
B2B	O
)	O
and	O
business-to-consumer	O
(	O
B2C	O
)	O
channels	O
.	O
</s>
<s>
President	O
of	O
global	O
channels	O
and	O
general	O
business	O
at	O
SAP	B-Application
,	O
Rodolpho	O
Cardenuto	O
,	O
said	O
in	O
2016	O
,	O
"	O
The	O
more	O
than	O
79	O
million	O
small	O
and	O
midsize	O
companies	O
worldwide	O
are	O
the	O
lifeblood	O
of	O
the	O
economy.	O
"	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
is	O
primarily	O
used	O
by	O
SMBs	O
,	O
with	O
about	O
20%	O
of	O
its	O
clients	O
falling	O
outside	O
of	O
the	O
SMB	O
category	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
was	O
launched	O
by	O
SAP	B-Application
and	O
China	O
Telecom	O
on	O
20	O
October	O
2015	O
,	O
in	O
Mainland	O
China	O
.	O
</s>
<s>
SAP	B-Application
is	O
a	O
German	O
multinational	O
software	O
corporation	O
,	O
headquartered	O
in	O
Walldorf	O
,	O
Baden-Württemberg	O
,	O
Germany	O
.	O
</s>
<s>
Founded	O
in	O
1972	O
,	O
SAP	B-Application
focuses	O
on	O
creating	O
enterprise	B-Application
software	I-Application
.	O
</s>
<s>
In	O
2014	O
,	O
SAP	B-Application
created	O
a	O
new	O
division	O
to	O
focus	O
on	O
SMB	O
(	O
small-medium	O
business	O
)	O
customers	O
,	O
SMB	O
Solutions	O
Group	O
.	O
</s>
<s>
SMB	O
software	O
preceding	O
SAP	B-Application
Anywhere	I-Application
includes	O
:	O
</s>
<s>
SAP	B-Application
Business	I-Application
ByDesign	I-Application
:	O
A	O
fully	O
integrated	O
on-demand	O
enterprise	O
resource	O
planning	O
and	O
business	O
management	O
software	O
.	O
</s>
<s>
In	O
developing	O
SAP	B-Application
Anywhere	I-Application
,	O
SAP	B-Application
utilised	O
the	O
telecommunications	O
infrastructure	O
of	O
China	O
Telecom	O
,	O
and	O
developed	O
a	O
product	O
customised	O
for	O
the	O
Chinese	O
market	O
.	O
</s>
<s>
Due	O
to	O
competitive	O
pressure	O
,	O
SAP	B-Application
released	O
SAP	B-Application
Anywhere	I-Application
to	O
the	O
English-speaking	O
market	O
earlier	O
than	O
planned	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
is	O
a	O
cloud	O
based	O
SaaS	B-Architecture
(	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
)	O
,	O
delivered	O
by	O
SAP	B-Application
in	O
the	O
public	O
cloud	O
(	O
Amazon	O
cloud	O
for	O
the	O
US	O
market	O
)	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
can	O
be	O
accessed	O
through	O
mobile	O
devices	O
or	O
desktops	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
uses	O
SAP	B-Application
HANA	I-Application
,	O
which	O
enables	O
data	O
to	O
be	O
captured	O
and	O
mined	O
in	O
real	O
time	O
,	O
allowing	O
for	O
accurate	O
inventory	O
,	O
sales	O
,	O
and	O
order	O
management	O
across	O
multiple	O
channels	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
integrates	O
with	O
Constant	B-Application
Contact	I-Application
or	O
MailChimp	B-Application
,	O
and	O
with	O
payment	O
gateways	O
like	O
PayPal	O
and	O
Stripe	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
uses	O
secure	O
transactions	O
and	O
secure	O
sockets	O
layer	O
(	O
SSL	O
)	O
protection	O
.	O
</s>
<s>
As	O
well	O
,	O
SAP	B-Application
Anywhere	I-Application
has	O
integrated	O
with	O
delivery	O
company	O
UPS	O
.	O
</s>
<s>
SAP	B-Application
Anywhere	I-Application
allows	O
businesses	O
to	O
utilise	O
Google	O
's	O
productivity	O
and	O
collaboration	O
tools	O
to	O
interact	O
with	O
customers	O
through	O
Google	O
Apps	O
.	O
</s>
