<s>
Rugrats	B-Application
:	I-Application
Search	I-Application
for	I-Application
Reptar	I-Application
is	O
a	O
platform	O
video	O
game	O
that	O
was	O
released	O
in	O
North	O
America	O
on	O
Halloween	O
1998	O
and	O
in	O
Europe	O
in	O
November	O
1998	O
exclusively	O
for	O
PlayStation	B-Device
in	O
North	O
America	O
and	O
in	O
the	O
PAL	O
region	O
by	O
THQ	O
.	O
</s>
<s>
It	O
was	O
followed	O
up	O
by	O
Rugrats	B-Application
:	I-Application
Studio	I-Application
Tour	I-Application
,	O
released	O
in	O
1999	O
on	O
the	O
same	O
platform	O
.	O
</s>
<s>
Rugrats	B-Application
:	I-Application
Search	I-Application
for	I-Application
Reptar	I-Application
was	O
developed	O
with	O
the	O
intent	O
of	O
appealing	O
to	O
ages	O
seven	O
through	O
twelve	O
.	O
</s>
<s>
A	O
marketing	O
campaign	O
,	O
which	O
was	O
the	O
second-biggest	O
of	O
1998	O
,	O
was	O
formed	O
in	O
conjunction	O
between	O
Sony	O
Computer	O
Entertainment	O
America	O
and	O
THQ	O
for	O
its	O
North	O
American	O
release	O
,	O
in	O
order	O
to	O
bolster	O
the	O
children	O
's	O
market	O
on	O
the	O
PlayStation	B-Device
.	O
</s>
<s>
It	O
was	O
incorporated	O
into	O
the	O
Greatest	B-Device
Hits	I-Device
brand	O
and	O
sold	O
nearly	O
1.5	O
million	O
copies	O
,	O
becoming	O
one	B-Device
of	I-Device
the	I-Device
best-selling	I-Device
games	I-Device
on	O
the	O
PlayStation	B-Device
.	O
</s>
<s>
Among	O
the	O
first	O
projects	O
announced	O
from	O
this	O
deal	O
was	O
a	O
PlayStation	B-Device
game	O
set	O
to	O
be	O
developed	O
by	O
n-Space	O
and	O
released	O
in	O
1998	O
.	O
</s>
<s>
Rugrats	B-Application
:	I-Application
Search	I-Application
for	I-Application
Reptar	I-Application
was	O
developed	O
with	O
the	O
intent	O
of	O
appealing	O
to	O
children	O
ages	O
seven	O
to	O
twelve	O
.	O
</s>
<s>
THQ	O
started	O
a	O
multimillion-dollar	O
marketing	O
campaign	O
for	O
Search	O
for	O
Reptar	O
,	O
the	O
second-biggest	O
campaign	O
of	O
1998	O
,	O
after	O
The	B-Application
Legend	I-Application
of	I-Application
Zelda	I-Application
:	O
Ocarina	O
of	O
Times	O
campaign	O
for	O
the	O
Nintendo	B-Operating_System
64	I-Operating_System
.	O
</s>
<s>
Marketing	O
included	O
television	O
and	O
print	O
advertisements	O
,	O
promotional	O
tie-ins	O
,	O
and	O
online	O
advertisements	O
;	O
demos	O
were	O
distributed	O
among	O
kiosks	O
,	O
hardware	O
pack-ins	O
,	O
and	O
on	O
PlayStation	B-Device
:	O
The	O
Official	O
Magazine	O
demo	O
discs	O
;	O
and	O
images	O
of	O
the	O
game	O
were	O
shown	O
on	O
Rugrats	O
Fruit	O
Snacks	O
 '	O
boxes	O
.	O
</s>
<s>
The	O
campaign	O
took	O
about	O
one	O
year	O
to	O
formulate	O
,	O
and	O
was	O
a	O
collaboration	O
between	O
Sony	O
Computer	O
Entertainment	O
America	O
and	O
THQ	O
to	O
expand	O
the	O
younger	O
children	O
's	O
market	O
on	O
the	O
PlayStation	B-Device
.	O
</s>
<s>
It	O
was	O
one	O
of	O
only	O
two	O
THQ	O
games	O
to	O
have	O
television	O
advertisements	O
at	O
the	O
time	O
,	O
the	O
other	O
being	O
WCW/nWo	B-Device
Thunder	I-Device
.	O
</s>
<s>
Rugrats	B-Application
:	I-Application
Search	I-Application
for	I-Application
Reptar	I-Application
has	O
received	O
generally	O
mixed	O
to	O
positive	O
reviews	O
.	O
</s>
<s>
Search	O
for	O
Reptar	O
was	O
a	O
consistent	O
chart-topper	O
and	O
was	O
described	O
as	O
a	O
"	O
breakout	O
PlayStation	B-Device
hit	O
"	O
by	O
THQ	O
's	O
senior	O
vice	O
president	O
of	O
sales	O
,	O
Alison	O
Locke	O
,	O
who	O
attributed	O
the	O
success	O
of	O
the	O
children	O
's	O
market	O
on	O
the	O
PlayStation	B-Device
to	O
Search	O
for	O
Reptar	O
.	O
</s>
<s>
SequelSearch	O
for	O
Reptar	O
was	O
re-released	O
as	O
a	O
Greatest	B-Device
Hits	I-Device
title	O
,	O
and	O
was	O
followed	O
by	O
a	O
sequel	O
titled	O
Rugrats	O
:	O
Studio	O
Tour''	O
.	O
</s>
