<s>
Rockett	B-Application
's	I-Application
New	I-Application
School	I-Application
is	O
a	O
1997	O
girl-oriented	O
video	O
game	O
developed	O
by	O
Silicon	O
Valley-based	O
Purple	O
Moon	O
.	O
</s>
<s>
A	O
website	O
launch	O
and	O
a	O
serious	O
media	O
hype	O
preceded	O
the	O
release	O
of	O
Purple	O
Moon	O
's	O
first	O
two	O
titles	O
:	O
Rockett	B-Application
's	I-Application
New	I-Application
School	I-Application
and	O
Secret	B-Application
Paths	I-Application
.	O
</s>
<s>
Mattel	O
bought	O
Purple	O
Moon	O
in	O
1999	O
in	O
order	O
to	O
add	O
the	O
Rockett	O
brand	O
to	O
their	O
successful	O
girls	O
video	O
gaming	O
empire	O
that	O
had	O
begun	O
with	O
Barbie	B-Application
.	O
</s>
<s>
Another	O
game	O
entitled	O
Starfire	B-Application
Soccer	I-Application
Challenge	I-Application
was	O
not	O
serialised	O
due	O
to	O
the	O
imminent	O
acquisition	O
of	O
the	O
company	O
by	O
Mattel	O
.	O
</s>
<s>
During	O
December	O
1997	O
alone	O
,	O
Rockett	B-Application
's	I-Application
New	I-Application
School	I-Application
sold	O
39,174	O
units	O
in	O
the	O
United	O
States	O
,	O
for	O
revenues	O
of	O
$1.1	O
million	O
.	O
</s>
<s>
CNN	B-Architecture
asserts	O
that	O
while	O
successful	O
,	O
the	O
games	O
never	O
"	O
became	O
the	O
runaway	O
hits	O
the	O
company	O
hoped	O
they	O
would	O
be	O
"	O
.	O
</s>
