<s>
Right	B-Application
Media	I-Application
,	O
Inc	O
.	O
is	O
an	O
online	O
advertising	O
company	O
that	O
operates	O
the	O
Right	B-Application
Media	I-Application
Exchange	O
(	O
RMX	O
)	O
,	O
a	O
marketplace	O
that	O
enables	O
advertisers	O
,	O
publishers	O
,	O
and	O
ad	O
networks	O
to	O
trade	O
digital	O
media	O
.	O
</s>
<s>
Technology	O
providers	O
develop	O
services	O
for	O
the	O
Exchange	O
via	O
APIs	B-General_Concept
.	O
</s>
<s>
Right	B-Application
Media	I-Application
was	O
founded	O
,	O
in	O
2003	O
,	O
by	O
Michael	O
Walrath	O
and	O
brothers	O
Noah	O
and	O
Jonah	O
Goodhart	O
.	O
</s>
<s>
On	O
October	O
17	O
,	O
2006	O
,	O
Yahoo	B-Application
!	I-Application
</s>
<s>
made	O
a	O
strategic	O
investment	O
in	O
Right	B-Application
Media	I-Application
.	O
</s>
<s>
Since	O
the	O
Yahoo	B-Application
!	I-Application
</s>
<s>
acquisition	O
on	O
April	O
29	O
,	O
2007	O
,	O
Right	B-Application
Media	I-Application
has	O
been	O
integrated	O
with	O
Yahoo	B-Application
!	I-Application
</s>
<s>
Right	B-Application
Media	I-Application
's	O
customers	O
included	O
Yahoo	B-Application
!	I-Application
</s>
<s>
On	O
April	O
30	O
,	O
2007	O
,	O
Yahoo	B-Application
!	I-Application
</s>
<s>
announced	O
the	O
acquisition	O
of	O
Right	B-Application
Media	I-Application
in	O
a	O
total	O
transaction	O
valued	O
at	O
approximately	O
$680	O
million	O
.	O
</s>
