<s>
Oracle	B-General_Concept
RightNow	I-General_Concept
is	O
a	O
customer	O
relationship	O
management	O
(	O
CRM	O
)	O
software	O
service	O
for	O
enterprise	O
organizations	O
which	O
is	O
part	O
of	O
Oracle	B-General_Concept
Service	I-General_Concept
.	O
</s>
<s>
It	O
was	O
originally	O
developed	O
by	O
RightNow	B-General_Concept
Technologies	I-General_Concept
,	O
Inc.	O
,	O
which	O
was	O
acquired	O
by	O
Oracle	B-Application
Corporation	I-Application
in	O
2011	O
in	O
a	O
$1.8	O
billion	O
deal	O
.	O
</s>
<s>
The	O
main	O
product	O
offered	O
by	O
RightNow	B-General_Concept
Technologies	I-General_Concept
was	O
RightNow	B-General_Concept
CX	O
,	O
a	O
customer	O
experience	O
suite	O
.	O
</s>
<s>
RightNow	B-General_Concept
CX	O
was	O
divided	O
into	O
RightNow	B-General_Concept
Web	O
Experience	O
,	O
RightNow	B-General_Concept
Social	O
Experience	O
,	O
RightNow	B-General_Concept
Contact	O
Center	O
Experience	O
,	O
and	O
RightNow	B-General_Concept
Engage	O
.	O
</s>
<s>
Under	O
Oracle	B-General_Concept
Service	I-General_Concept
,	O
the	O
product	O
has	O
predictive	O
capabilities	O
and	O
offers	O
customer	O
service	O
support	O
for	O
website	O
,	O
apps	O
,	O
chatbot	O
,	O
live	O
chat	O
,	O
video	O
chat	O
,	O
co-browse	O
,	O
social	O
messaging	O
,	O
texting	O
,	O
customer	O
portals	O
,	O
IVR	O
,	O
knowledge	O
base	O
,	O
store	O
associates	O
,	O
and	O
other	O
channels	O
.	O
</s>
<s>
It	O
is	O
part	O
of	O
the	O
Oracle	B-Application
Advertising	I-Application
and	I-Application
Customer	I-Application
Experience	I-Application
(	O
CX	O
)	O
suite	O
of	O
products	O
,	O
which	O
also	O
includes	O
Advertising	O
,	O
Marketing	O
,	O
and	O
Sales	O
cloud	O
products	O
.	O
</s>
<s>
Oracle	B-General_Concept
Service	I-General_Concept
Cloud	O
is	O
FedRAMP	O
authorized	O
,	O
which	O
means	O
it	O
meets	O
certain	O
cybersecurity	O
standards	O
and	O
is	O
approved	O
for	O
use	O
by	O
federal	O
agencies	O
.	O
</s>
<s>
The	O
company	O
was	O
founded	O
in	O
1997	O
by	O
Greg	O
Gianforte	O
in	O
Bozeman	O
,	O
Montana	O
as	O
RightNow	B-General_Concept
Technologies	I-General_Concept
.	O
</s>
<s>
RightNow	B-General_Concept
's	O
business	O
model	O
was	O
software	B-Architecture
as	I-Architecture
a	I-Architecture
service	I-Architecture
using	O
cloud	B-Architecture
computing	I-Architecture
.	O
</s>
<s>
In	O
2006	O
,	O
RightNow	B-General_Concept
Technologies	I-General_Concept
acquired	O
SFA	O
company	O
Salesnet	O
.	O
</s>
<s>
In	O
2009	O
,	O
RightNow	B-General_Concept
Technologies	I-General_Concept
acquired	O
social	O
networking	O
company	O
HiveLive	O
.	O
</s>
<s>
In	O
2011	O
,	O
the	O
company	O
acquired	O
Q-go	B-Application
for	O
$34	O
million	O
.	O
</s>
<s>
Q-go	B-Application
was	O
founded	O
in	O
1999	O
.	O
</s>
<s>
It	O
specialized	O
in	O
semantic	O
search	O
service	O
,	O
based	O
on	O
natural	B-Language
language	I-Language
processing	I-Language
technology	O
,	O
providing	O
relevant	O
answers	O
to	O
queries	O
on	O
a	O
company	O
’s	O
Internet	O
website	O
or	O
corporate	O
intranet	O
,	O
formulated	O
in	O
natural	O
sentences	O
or	O
keyword	O
input	O
alike	O
.	O
</s>
<s>
In	O
October	O
2011	O
,	O
Oracle	B-Application
Corporation	I-Application
announced	O
its	O
intention	O
to	O
acquire	O
RightNow	B-General_Concept
for	O
$1.5	O
billion	O
,	O
a	O
deal	O
which	O
was	O
completed	O
in	O
January	O
2012	O
.	O
</s>
<s>
With	O
the	O
acquisition	O
,	O
the	O
name	O
changed	O
to	O
Oracle	B-General_Concept
Service	I-General_Concept
.	O
</s>
<s>
In	O
2014	O
,	O
Oracle	B-Application
acquired	O
LiveLOOK	O
,	O
real-time	O
visual	O
collaboration	O
technology	O
used	O
for	O
cobrowsing	B-Protocol
,	O
screen	O
sharing	O
,	O
and	O
click-to-call	O
;	O
and	O
TOA	B-Application
(	O
Time	O
of	O
Arrival	O
)	O
,	O
a	O
cloud-based	B-Architecture
field	O
service	O
app	O
which	O
became	O
Oracle	B-Application
Field	O
Service	O
.	O
</s>
<s>
In	O
May	O
2022	O
,	O
the	O
company	O
integrated	O
its	O
Unity	O
Customer	O
Data	O
Platform	O
(	O
CDP	O
)	O
with	O
Oracle	B-General_Concept
Service	I-General_Concept
to	O
better	O
support	O
customer	O
service	O
agents	O
.	O
</s>
