<s>
Reason	B-Application
Studios	I-Application
(	O
formerly	O
known	O
as	O
Propellerhead	B-Application
Software	I-Application
)	O
is	O
a	O
music	O
software	O
company	O
,	O
based	O
in	O
Stockholm	O
,	O
Sweden	O
,	O
and	O
founded	O
in	O
1994	O
.	O
</s>
<s>
Propellerhead	B-Application
Software	I-Application
was	O
founded	O
in	O
1994	O
by	O
Ernst	O
Nathorst-Böös	O
,	O
Marcus	O
Zetterquist	O
and	O
Peter	O
Jubel	O
,	O
who	O
still	O
hold	O
prominent	O
positions	O
within	O
the	O
company	O
.	O
</s>
<s>
Their	O
first	O
release	O
was	O
ReCycle	B-Application
,	O
a	O
sample	O
loop	O
editor	O
that	O
could	O
change	O
the	O
tempo	O
of	O
a	O
loop	O
without	O
affecting	O
the	O
pitch	O
.	O
</s>
<s>
The	O
export	O
medium	O
was	O
Propellerhead	B-Application
's	O
own	O
REX	O
format	O
.	O
</s>
<s>
ReCycle	B-Application
was	O
launched	O
in	O
conjunction	O
with	O
Steinberg	O
,	O
who	O
marketed	O
it	O
as	O
a	O
companion	O
to	O
Cubase	B-Application
,	O
as	O
it	O
brought	O
a	O
simple	O
way	O
of	O
gaining	O
control	O
over	O
tempo	O
and	O
timing	O
of	O
audio	O
loops	O
.	O
</s>
<s>
In	O
1997	O
,	O
Propellerhead	B-Application
released	O
ReBirth	B-Application
RB-338	I-Application
,	O
a	O
step	O
based	O
,	O
programmable	O
sequencer	O
which	O
emulated	O
classic	O
Roland	O
instruments	O
commonly	O
associated	O
with	O
techno	O
:	O
two	O
TB-303	O
Bass	O
Line	O
synthesizers	O
and	O
a	O
TR-808	O
.	O
</s>
<s>
Roland	O
Corporation	O
requested	O
that	O
an	O
acknowledgment	O
be	O
added	O
to	O
the	O
ReBirth	B-Application
packaging	O
and	O
splash	O
screen	O
;	O
the	O
unofficial	O
endorsement	O
became	O
a	O
marketing	O
boost	O
for	O
Propellerhead	B-Application
,	O
and	O
they	O
have	O
retained	O
a	O
close	O
relationship	O
with	O
Roland	O
ever	O
since	O
.	O
</s>
<s>
ReWire	B-Architecture
was	O
developed	O
jointly	O
between	O
Propellerhead	B-Application
and	O
Steinberg	O
for	O
use	O
with	O
their	O
Cubase	B-Application
sequencer	O
.	O
</s>
<s>
Released	O
in	O
1998	O
,	O
it	O
provided	O
a	O
virtual	O
audio	O
and	O
synchronization	O
connection	O
between	O
Cubase	B-Application
and	O
ReBirth	B-Application
.	O
</s>
<s>
Propellerhead	B-Application
soon	O
focused	O
their	O
attention	O
on	O
their	O
new	O
product	O
,	O
the	O
award-winning	O
digital	B-General_Concept
audio	I-General_Concept
workstation	I-General_Concept
;	O
Reason	O
.	O
</s>
<s>
In	O
May	O
2009	O
,	O
Propellerhead	B-Application
announced	O
a	O
new	O
product	O
,	O
Record	B-Device
.	O
</s>
<s>
Designed	O
for	O
recording	O
,	O
arrangement	O
and	O
mixing	O
,	O
Record	B-Device
is	O
made	O
along	O
the	O
lines	O
of	O
Reason	O
and	O
continues	O
the	O
tradition	O
of	O
emulating	O
hardware	O
and	O
the	O
rack	O
.	O
</s>
<s>
Record	B-Device
emulates	O
a	O
recording	O
studio	O
,	O
with	O
a	O
mixing	O
desk	O
,	O
a	O
rack	O
of	O
virtual	O
instruments	O
and	O
effects	O
,	O
and	O
an	O
audio	O
sequencer	O
(	O
similar	O
to	O
traditional	O
MIDI	O
sequencing	O
.	O
)	O
</s>
<s>
It	O
is	O
also	O
made	O
to	O
work	O
alongside	O
Reason	O
;	O
if	O
Record	B-Device
is	O
installed	O
on	O
a	O
computer	O
with	O
Reason	O
on	O
it	O
,	O
the	O
modules	O
from	O
Reason	O
will	O
be	O
usable	O
inside	O
of	O
Record	B-Device
.	O
</s>
<s>
Released	O
9	O
September	O
2009	O
,	O
Record	B-Device
has	O
been	O
praised	O
for	O
its	O
stability	O
,	O
seamless	O
integration	O
with	O
Reason	O
,	O
and	O
sound	O
quality	O
,	O
and	O
has	O
received	O
a	O
number	O
of	O
awards	O
,	O
including	O
Future	O
Music	O
's	O
Platinum	O
Award	O
,	O
Computer	O
Music	O
Editor	O
's	O
Choice	O
and	O
Performance	O
awards	O
,	O
and	O
the	O
MusicTech	O
Excellence	O
award	O
.	O
</s>
<s>
In	O
April	O
2010	O
,	O
Propellerhead	B-Application
released	O
their	O
first	O
app	O
for	O
mobile	O
platforms	O
;	O
a	O
remake	O
of	O
their	O
ReBirth	B-Application
RB-338	I-Application
software	O
for	O
the	O
Apple	O
iPhone	O
,	O
iPod	B-Device
Touch	I-Device
and	O
iPad	O
.	O
</s>
<s>
In	O
July	O
2011	O
,	O
Propellerhead	B-Application
announced	O
plans	O
for	O
Reason	O
version	O
6	O
which	O
includes	O
all	O
the	O
features	O
of	O
Record	B-Device
1.5	O
.	O
</s>
<s>
This	O
allowed	O
Propellerhead	B-Application
to	O
discontinue	O
Record	B-Device
and	O
create	O
two	O
different	O
versions	O
of	O
Reason	O
.	O
</s>
<s>
In	O
March	O
2012	O
,	O
Propellerhead	B-Application
announced	O
Rack	O
Extensions	O
and	O
the	O
Rack	O
Extension	O
store	O
,	O
a	O
software	O
architecture	O
that	O
will	O
allow	O
3rd	O
party	O
developers	O
to	O
use	O
their	O
own	O
instruments	O
and	O
effect	O
devices	O
inside	O
of	O
Reason	O
.	O
</s>
<s>
Rack	O
Extensions	O
will	O
be	O
sold	O
in	O
an	O
app	O
store	O
similar	O
in	O
a	O
fashion	O
in	O
which	O
Apple	O
Inc	O
.	O
sells	O
applications	O
for	O
the	O
popular	O
iOS	B-Application
platform	O
.	O
</s>
<s>
Hosted	O
by	O
Propellerhead	B-Application
Software	I-Application
,	O
developers	O
are	O
free	O
to	O
use	O
their	O
own	O
DSP	B-Architecture
and	O
existing	O
code	O
to	O
develop	O
instruments	O
and	O
effects	O
for	O
use	O
in	O
Reason	O
.	O
</s>
<s>
The	O
name	O
propellerhead	B-Application
comes	O
from	O
the	O
pejorative	O
term	O
used	O
to	O
deprecate	O
science	O
fiction	O
fans	O
and	O
other	O
technophiles	O
,	O
who	O
are	O
stereotypically	O
drawn	O
wearing	O
propeller	O
beanies	O
.	O
</s>
<s>
The	O
company	O
is	O
not	O
related	O
to	O
the	O
British	O
electronic	O
music	O
duo	O
Propellerheads	B-Application
.	O
</s>
<s>
On	O
26	O
August	O
2019	O
,	O
Propellerhead	B-Application
announced	O
they	O
would	O
change	O
their	O
name	O
to	O
Reason	B-Application
Studios	I-Application
to	O
have	O
a	O
name	O
more	O
closely	O
tied	O
to	O
their	O
core	O
product	O
:	O
Reason	O
.	O
</s>
<s>
From	O
early	O
on	O
,	O
Propellerhead	B-Application
used	O
the	O
Internet	O
as	O
both	O
a	O
marketing	O
tool	O
and	O
as	O
a	O
method	O
to	O
communicate	O
with	O
their	O
user	O
base	O
.	O
</s>
<s>
An	O
alpha	O
version	O
of	O
ReBirth	B-Application
was	O
made	O
available	O
for	O
free	O
download	O
on	O
the	O
Propellerhead	B-Application
website	O
in	O
December	O
1996	O
,	O
and	O
the	O
company	O
even	O
searched	O
the	O
internet	O
for	O
active	O
users	O
of	O
the	O
TB-303	O
and	O
sent	O
them	O
invitation	O
emails	O
to	O
try	O
the	O
new	O
software	O
.	O
</s>
<s>
The	O
user	O
forum	B-Application
has	O
always	O
been	O
at	O
the	O
forefront	O
of	O
the	O
Propellerhead	B-Application
community	O
,	O
with	O
many	O
employees	O
checking	O
them	O
every	O
day	O
.	O
</s>
<s>
Allowing	O
users	O
to	O
make	O
requests	O
and	O
suggestions	O
directly	O
to	O
the	O
developers	O
led	O
to	O
the	O
first	O
downloadable	O
ReBirth	B-Application
update	O
in	O
1997	O
,	O
and	O
still	O
today	O
registered	O
users	O
of	O
Propellerhead	B-Application
software	I-Application
can	O
download	O
updates	O
and	O
much	O
additional	O
content	O
online	O
.	O
</s>
<s>
In	O
November	O
2013	O
,	O
the	O
forums	O
were	O
shut	O
down	O
indefinitely	O
due	O
to	O
security	O
concerns	O
with	O
the	O
forum	B-Application
software	I-Application
.	O
</s>
<s>
On	O
17	O
December	O
,	O
they	O
were	O
resurrected	O
with	O
4	O
new	O
forum	B-Application
categories	O
:	O
Beginner	O
,	O
Advanced	O
User	O
,	O
Rack	O
Extensions	O
and	O
Post	O
Your	O
Music	O
.	O
</s>
<s>
On	O
16	O
January	O
2014	O
,	O
Propellerhead	B-Application
Software	I-Application
announced	O
that	O
they	O
will	O
close	O
down	O
the	O
15-year-old	O
Reason	O
community	O
forums	O
,	O
shifting	O
online	O
customer	O
interaction	O
to	O
their	O
general	O
social	O
media	O
accounts	O
instead	O
.	O
</s>
<s>
The	O
unofficial	O
new	O
forum	B-Application
,	O
run	O
by	O
Reason	O
users	O
rather	O
than	O
by	O
Propellerhead	B-Application
,	O
is	O
Reason	O
Talk	O
.	O
</s>
<s>
Though	O
this	O
is	O
an	O
independent	O
forum	B-Application
,	O
some	O
Propellerhead	B-Application
employees	O
have	O
posted	O
there	O
and	O
the	O
forum	B-Application
hosted	O
the	O
official	O
Reason	O
beta	O
test	O
forum	B-Application
for	O
Reason	O
Version	O
9	O
.	O
</s>
<s>
Reason	O
is	O
a	O
digital	B-General_Concept
audio	I-General_Concept
workstation	I-General_Concept
developed	O
for	O
macOS	B-Application
and	O
Windows	B-Application
.	O
</s>
<s>
Reason+	O
—	O
Reason	B-Application
Studios	I-Application
Subscription	O
Service	O
.	O
</s>
<s>
Figure	O
—	O
an	O
iOS	B-Application
app	O
that	O
utilizes	O
some	O
technology	O
from	O
Reason	O
's	O
Thor	O
synthesizer	O
and	O
Kong	O
drum	O
machine	O
.	O
</s>
<s>
Rebirth	B-Application
for	O
iOS	B-Application
—	O
an	O
iOS	B-Application
app	O
that	O
brings	O
almost	O
all	O
of	O
the	O
functionality	O
of	O
the	O
desktop	O
version	O
of	O
now	O
discontinued	O
ReBirth	B-Application
RB-338	I-Application
.	O
</s>
<s>
Reason	O
Suite	O
—	O
the	O
full	O
Reason	O
package	O
plus	O
all	O
rack	O
extensions	O
from	O
Reason	B-Application
Studios	I-Application
.	O
</s>
