<s>
The	O
franchise	O
was	O
launched	O
with	O
the	O
YouTube	B-General_Concept
debut	O
of	O
Kids	O
React	O
in	O
October	O
2010	O
,	O
and	O
then	O
grew	O
to	O
encompass	O
four	O
more	O
series	O
uploaded	O
on	O
the	O
Fine	O
Brothers	O
 '	O
primary	O
YouTube	B-General_Concept
channel	I-General_Concept
,	O
a	O
separate	O
YouTube	B-General_Concept
channel	I-General_Concept
with	O
various	O
reaction-related	O
content	O
,	O
as	O
well	O
as	O
a	O
television	O
series	O
titled	O
React	O
to	O
That	O
.	O
</s>
<s>
After	O
their	O
Emmy	O
win	O
,	O
the	O
brothers	O
explained	O
,	O
"	O
Not	O
a	O
lot	O
has	O
changed	O
[	O
after	O
winning	O
the	O
Emmy ]	O
other	O
than	O
realizing	O
that	O
there	O
are	O
shows	O
on	O
YouTube	B-General_Concept
like	O
React	O
that	O
can	O
get	O
similar	O
if	O
not	O
better	O
viewership	O
than	O
mainstream	O
entertainment	O
can.	O
"	O
</s>
<s>
Videos	O
and	O
YouTube	B-General_Concept
stars	O
that	O
have	O
been	O
reacted	O
to	O
by	O
the	O
kids	O
include	O
Smosh	O
(	O
who	O
later	O
reacted	O
to	O
the	O
kids	O
 '	O
reactions	O
)	O
,	O
planking	O
and	O
President	O
Obama	O
addressing	O
the	O
death	O
of	O
Osama	O
bin	O
Laden	O
,	O
among	O
several	O
other	O
topics	O
.	O
</s>
<s>
Other	O
viral	O
videos	O
and	O
YouTube	B-General_Concept
stars	O
that	O
have	O
been	O
reacted	O
to	O
include	O
Salad	O
Fingers	O
,	O
the	O
Overly	O
Attached	O
Girlfriend	O
,	O
"	O
Gangnam	O
Style	O
"	O
,	O
The	O
Hunger	O
Games	O
trailer	O
,	O
Shane	O
Dawson	O
,	O
and	O
One	O
Direction	O
,	O
among	O
other	O
topics	O
.	O
</s>
<s>
Later	O
on	O
,	O
The	O
Fine	O
Brothers	O
launched	O
a	O
series	O
titled	O
Teens	O
React	O
:	O
Gaming	O
consisting	O
videos	O
of	O
teenagers	O
reacting	O
to	O
popular	O
games	O
such	O
as	O
Mario	B-Application
Kart	I-Application
64	I-Application
,	O
Flappy	B-Application
Bird	I-Application
,	O
Rocket	B-Application
League	I-Application
,	O
and	O
Five	B-Application
Nights	I-Application
at	I-Application
Freddy	I-Application
's	I-Application
.	O
</s>
<s>
After	O
creating	O
four	O
individual	O
successful	O
React	O
series	O
on	O
their	O
primary	O
YouTube	B-General_Concept
channel	I-General_Concept
,	O
the	O
Fine	O
Brothers	O
launched	O
a	O
separate	O
YouTube	B-General_Concept
channel	I-General_Concept
in	O
2014	O
,	O
for	O
reaction-related	O
content	O
,	O
simply	O
dubbed	O
"	O
React	O
"	O
.	O
</s>
<s>
The	O
channel	O
launched	O
with	O
a	O
teenage-focused	O
playthrough	O
of	O
Goat	B-Application
Simulator	I-Application
.	O
</s>
<s>
From	O
September	O
18	O
,	O
2020	O
,	O
to	O
May	O
31	O
,	O
2021	O
,	O
the	O
React	O
YouTube	B-General_Concept
channel	I-General_Concept
was	O
retitled	O
to	O
"	O
REPLAY	O
"	O
,	O
following	O
the	O
renaming	O
of	O
the	O
main	O
FBE	O
channel	O
to	O
"	O
REACT	O
"	O
in	O
the	O
wake	O
of	O
FBE	O
's	O
distancing	O
from	O
Benny	O
and	O
Rafi	O
Fine	O
as	O
a	O
consequence	O
of	O
the	O
scandal	O
in	O
Summer	O
2020	O
that	O
led	O
to	O
many	O
reactors	O
leaving	O
the	O
channel	O
.	O
</s>
<s>
They	O
follow	O
us	O
through	O
all	O
of	O
our	O
different	O
endeavors	O
,	O
all	O
our	O
different	O
series	O
,	O
and	O
now	O
will	O
have	O
the	O
opportunity	O
to	O
follow	O
us	O
to	O
another	O
medium.	O
"	O
</s>
<s>
The	O
brothers	O
 '	O
company	O
,	O
Fine	O
Brothers	O
Entertainment	O
(	O
FBE	O
)	O
explained	O
they	O
would	O
be	O
working	O
with	O
YouTube	B-General_Concept
and	O
ChannelMeter	O
on	O
the	O
launch	O
of	O
React	O
World	O
.	O
</s>
<s>
Although	O
YouTube	B-General_Concept
's	O
VP	O
on	O
content	O
partnerships	O
,	O
Kelly	O
Merryman	O
,	O
originally	O
proclaimed	O
"	O
This	O
is	O
brand-building	O
in	O
the	O
YouTube	B-General_Concept
age	O
—	O
rising	O
media	O
companies	O
building	O
their	O
brands	O
through	O
collaborations	O
with	O
creators	O
around	O
the	O
world	O
,	O
"	O
the	O
Fine	O
Brothers	O
were	O
met	O
with	O
overwhelmingly	O
negative	O
reception	O
to	O
their	O
React	O
World	O
announcement	O
.	O
</s>
<s>
Viewers	O
and	O
fellow	O
content	O
creators	O
alike	O
condemned	O
the	O
Fines	O
for	O
their	O
announcement	O
,	O
with	O
The	O
Daily	O
Dot	O
reporting	O
,	O
"	O
Backlash	O
poured	O
in	O
on	O
Reddit	B-Application
and	O
social	O
media	O
,	O
and	O
other	O
YouTubers	O
posted	O
their	O
own	O
reactions	O
and	O
parodies	O
of	O
the	O
enthusiastically	O
corporate	O
React	O
World	O
announcement	O
video.	O
"	O
</s>
<s>
Mashable	O
described	O
that	O
one	O
Reddit	B-Application
post	O
"	O
ignited	O
a	O
thread	O
of	O
haters	O
,	O
defenders	O
and	O
overall	O
discussion	O
about	O
whether	O
what	O
Fine	O
Brothers	O
Entertainment	O
is	O
doing	O
is	O
fair.	O
"	O
</s>
<s>
Ryan	O
Morrison	O
,	O
a	O
gamer	O
,	O
lawyer	O
and	O
Reddit	B-Application
user	O
,	O
declared	O
that	O
he	O
would	O
file	O
a	O
legal	O
challenge	O
to	O
the	O
Fine	O
Brothers	O
 '	O
trademark	O
request	O
on	O
"	O
React	O
"	O
,	O
writing	O
"	O
These	O
guys	O
did	O
n't	O
come	O
up	O
with	O
the	O
idea	O
of	O
filming	O
funny	O
reactions	O
from	O
kids	O
.	O
</s>
<s>
And	O
they	O
certainly	O
do	O
n't	O
own	O
an	O
entire	O
genre	O
of	O
YouTube	B-General_Concept
videos	I-General_Concept
.	O
</s>
<s>
Though	O
there	O
was	O
an	O
overwhelmingly	O
negative	O
response	O
to	O
the	O
React	O
World	O
announcement	O
,	O
other	O
personalities	O
expressed	O
milder	O
opinions	O
;	O
Internet	O
personality	O
Hank	O
Green	O
wrote	O
"	O
This	O
could	O
actually	O
be	O
a	O
very	O
cool	O
project	O
if	O
it	O
could	O
be	O
divorced	O
from	O
the	O
idea	O
of	O
two	O
very	O
powerful	O
creators	O
attempting	O
to	O
control	O
a	O
very	O
popular	O
YouTube	B-General_Concept
video	I-General_Concept
format	O
.	O
</s>
<s>
Franchising	O
one	O
of	O
YouTube	B-General_Concept
's	O
biggest	O
shows	O
?	O
</s>
<s>
After	O
seeing	O
the	O
initial	O
backlash	O
from	O
their	O
announcement	O
,	O
The	O
Fine	O
Brothers	O
posted	O
comments	O
on	O
various	O
social	O
media	O
websites	O
including	O
Facebook	B-Application
,	O
Twitter	B-Application
,	O
Reddit	B-Application
,	O
and	O
the	O
comment	O
section	O
of	O
their	O
YouTube	B-General_Concept
announcement	O
video	O
.	O
</s>
<s>
On	O
Facebook	B-Application
the	O
Fines	O
wrote	O
,	O
"	O
We	O
do	O
not	O
own	O
the	O
idea	O
or	O
copyright	O
for	O
reaction	O
videos	O
overall	O
,	O
nor	O
did	O
we	O
ever	O
say	O
we	O
did	O
.	O
</s>
<s>
Ultimately	O
,	O
the	O
Fine	O
Brothers	O
removed	O
all	O
React	O
World	O
videos	O
,	O
and	O
posted	O
a	O
statement	O
on	O
Medium	B-Protocol
,	O
declaring	O
they	O
have	O
filed	O
the	O
paperwork	O
to	O
rescind	O
all	O
their	O
"	O
React	O
"	O
trademarks	O
and	O
applications	O
,	O
will	O
discontinue	O
the	O
React	O
World	O
program	O
,	O
and	O
will	O
release	O
all	O
past	O
Content	O
ID	O
claims	O
.	O
</s>
<s>
Reaction	O
to	O
this	O
Medium	B-Protocol
post	O
was	O
negative	O
on	O
Reddit	B-Application
,	O
where	O
users	O
were	O
reported	O
commenting	O
they	O
would	O
not	O
forgive	O
the	O
Fine	O
Brothers	O
.	O
</s>
