<s>
Rdio	B-Protocol
(	O
pronounced	O
"	O
r-dee-oh	O
"	O
)	O
was	O
an	O
online	O
music	O
streaming	O
service	O
that	O
offered	O
ad-supported	O
free	O
streaming	O
and	O
ad-free	O
subscription	O
streaming	O
services	O
in	O
85	O
countries	O
.	O
</s>
<s>
It	O
was	O
available	O
as	O
a	O
website	O
and	O
via	O
app	O
for	O
Android	B-Application
,	O
BlackBerry	B-Operating_System
,	O
iOS	B-Application
,	O
and	O
Windows	B-Protocol
Phone	I-Protocol
mobile	O
devices	O
,	O
which	O
could	O
stream	O
music	O
from	O
Rdio	B-Protocol
's	O
servers	O
or	O
download	O
music	O
for	O
offline	O
playback	O
;	O
there	O
were	O
also	O
clients	O
for	O
the	O
Roku	O
and	O
Sonos	B-Algorithm
systems	O
.	O
</s>
<s>
The	O
web-based	O
service	O
also	O
offered	O
a	O
native	O
desktop	O
client	O
application	O
for	O
OS	B-Operating_System
X	I-Operating_System
and	O
Windows	B-Application
,	O
as	O
well	O
as	O
a	O
Windows	B-Application
Store	I-Application
application	O
.	O
</s>
<s>
Rdio	B-Protocol
's	O
library	O
had	O
content	O
from	O
the	O
four	O
major	O
record	O
labels	O
,	O
as	O
well	O
as	O
the	O
Merlin	O
Network	O
and	O
the	O
aggregators	O
BFM	O
Digital	O
,	O
Catapult	O
,	O
CD	O
Baby	O
,	O
boomertunes	O
,	O
INgrooves	O
,	O
and	O
The	O
Orchard	O
.	O
</s>
<s>
Rdio	B-Protocol
also	O
offered	O
social	O
networking	O
features	O
,	O
such	O
as	O
the	O
ability	O
to	O
share	O
songs	O
,	O
albums	O
,	O
and	O
playlists	O
with	O
others	O
on	O
Rdio	B-Protocol
and	O
social	O
networks	O
such	O
as	O
Facebook	B-Application
and	O
Twitter	B-Application
.	O
</s>
<s>
On	O
November	O
16	O
,	O
2015	O
,	O
Rdio	B-Protocol
filed	O
for	O
Chapter	O
11	O
bankruptcy	O
in	O
which	O
they	O
had	O
to	O
pay	O
$200	O
million	O
and	O
announced	O
the	O
sale	O
of	O
certain	O
intellectual	O
property	O
to	O
Pandora	B-Application
Radio	I-Application
.	O
</s>
<s>
Rdio	B-Protocol
was	O
launched	O
by	O
Skype	O
Technologies	O
founders	O
Niklas	O
Zennström	O
and	O
Janus	O
Friis	O
on	O
August	O
3	O
,	O
2010	O
.	O
</s>
<s>
At	O
the	O
time	O
they	O
had	O
to	O
compete	O
with	O
services	O
such	O
as	O
Deezer	B-Application
,	O
MOG	O
,	O
Napster	B-Application
,	O
Rhapsody	O
,	O
and	O
Spotify	B-Application
.	O
</s>
<s>
On	O
September	O
27	O
,	O
2013	O
,	O
Rdio	B-Protocol
added	O
a	O
music	O
recommendations	O
feature	O
that	O
delivered	O
personalized	O
albums	O
,	O
stations	O
,	O
and	O
playlists	O
.	O
</s>
<s>
On	O
January	O
16	O
,	O
2014	O
Rdio	B-Protocol
introduced	O
some	O
free	O
streaming	O
options	O
,	O
supported	O
by	O
audio	O
advertisements	O
.	O
</s>
<s>
On	O
November	O
16	O
,	O
2015	O
,	O
Rdio	B-Protocol
filed	O
for	O
Chapter	O
11	O
bankruptcy	O
,	O
and	O
reached	O
a	O
deal	O
to	O
sell	O
certain	O
assets	O
and	O
intellectual	O
property	O
to	O
a	O
competitor	O
,	O
Pandora	B-Application
,	O
for	O
$75	O
million	O
,	O
pending	O
approval	O
by	O
the	O
bankruptcy	O
court	O
.	O
</s>
<s>
As	O
part	O
of	O
this	O
transition	O
,	O
the	O
Rdio	B-Protocol
service	O
was	O
discontinued	O
effective	O
December	O
22	O
,	O
2015	O
,	O
and	O
some	O
employees	O
were	O
transferred	O
to	O
Pandora	B-Application
,	O
which	O
planned	O
to	O
introduce	O
an	O
"	O
expanded	O
"	O
experience	O
incorporating	O
this	O
IP	O
in	O
late	O
2016	O
.	O
</s>
<s>
On	O
April	O
2	O
,	O
2013	O
Rdio	B-Protocol
launched	O
Vdio	O
,	O
a	O
movie	O
and	O
television	O
show	O
streaming	O
service	O
.	O
</s>
<s>
Vdio	O
was	O
set	O
up	O
similarly	O
to	O
Rdio	B-Protocol
but	O
adopted	O
a	O
pay-per-view	O
model	O
.	O
</s>
<s>
Current	O
Rdio	B-Protocol
subscribers	O
were	O
given	O
US$25	O
in	O
credit	O
to	O
spend	O
on	O
Vdio	O
.	O
</s>
<s>
In	O
2013	O
,	O
Entertainment	O
Weekly	O
compared	O
a	O
number	O
of	O
music	O
services	O
and	O
judged	O
Rdio	B-Protocol
the	O
best	O
,	O
grading	O
it	O
"	O
A	O
"	O
and	O
writing	O
that	O
it	O
had	O
"	O
by	O
far	O
the	O
best	O
app	O
and	O
online	O
interface	O
,	O
making	O
database	O
searching	O
and	O
playlist	O
curation	O
easy	O
"	O
.	O
</s>
<s>
Oi	O
-	O
On	O
November	O
1	O
,	O
2011	O
,	O
Rdio	B-Protocol
entered	O
the	O
Brazilian	O
market	O
by	O
announcing	O
a	O
partnership	O
with	O
Oi	O
,	O
Brazil	O
's	O
largest	O
telecommunications	O
company	O
,	O
under	O
the	O
brand	O
name	O
Oi	O
Rdio	B-Protocol
.	O
</s>
<s>
Cumulus	O
Media	O
-	O
On	O
September	O
16	O
,	O
2013	O
,	O
Cumulus	O
Media	O
announced	O
a	O
deal	O
with	O
Rdio	B-Protocol
that	O
gave	O
the	O
second	O
largest	O
owner	O
and	O
operator	O
of	O
AM	O
and	O
FM	O
radio	O
stations	O
in	O
the	O
United	O
States	O
an	O
online	O
outlet	O
.	O
</s>
<s>
This	O
partnership	O
gave	O
Rdio	B-Protocol
broad	O
access	O
to	O
its	O
programming	O
and	O
promoted	O
Rdio	B-Protocol
on	O
Cumulus	O
stations	O
.	O
</s>
<s>
Tesla	O
Motors	O
-	O
On	O
February	O
6	O
,	O
2014	O
,	O
Tesla	O
Motors’	O
CEO	O
Elon	O
Musk	O
announced	O
Rdio	B-Protocol
would	O
be	O
integrated	O
into	O
its	O
cars	O
in	O
Europe	O
as	O
the	O
default	O
dashboard	O
audio	O
service	O
.	O
</s>
<s>
Google	B-Device
Chromecast	I-Device
-	O
On	O
March	O
31	O
,	O
2014	O
,	O
Google	B-Application
announced	O
a	O
deal	O
that	O
made	O
Rdio	B-Protocol
available	O
on	O
Chromecast	B-Device
in	O
12	O
countries	O
.	O
</s>
<s>
Jaguar	O
Land	O
Rover	O
-	O
In	O
January	O
2015	O
,	O
Rdio	B-Protocol
announced	O
a	O
partnership	O
with	O
Jaguar	O
Land	O
Rover	O
.	O
</s>
<s>
HEOS	O
by	O
Denon	O
-	O
In	O
July	O
2015	O
,	O
HEOS	O
by	O
Denon	O
announced	O
its	O
new	O
partnership	O
with	O
Rdio	B-Protocol
.	O
</s>
<s>
Roku	O
-	O
Rdio	B-Protocol
is	O
a	O
special	O
app	O
button	O
on	O
the	O
'	O
Roku	O
3	O
 '	O
remote	O
control	O
,	O
along	O
with	O
Netflix	O
,	O
Amazon	O
,	O
and	O
Hulu	O
.	O
</s>
<s>
On	O
March	O
14	O
,	O
2014	O
,	O
Rdio	B-Protocol
acquired	O
Indian	O
Music	O
streaming	O
service	O
Dhingana	O
,	O
to	O
push	O
global	O
expansion	O
.	O
</s>
<s>
On	O
June	O
30	O
,	O
2014	O
,	O
Rdio	B-Protocol
acquired	O
the	O
social	O
music	O
discovery	O
service	O
TastemakerX	O
.	O
</s>
<s>
The	O
entire	O
TastemakerX	O
team	O
joined	O
Rdio	B-Protocol
with	O
TastemakerX	O
CEO	O
Marc	O
Ruxin	O
becoming	O
the	O
new	O
COO	O
.	O
</s>
<s>
On	O
November	O
16	O
,	O
2015	O
,	O
it	O
was	O
announced	O
that	O
Pandora	B-Application
Radio	I-Application
would	O
acquire	O
Rdio	B-Protocol
for	O
$75	O
million	O
in	O
cash	O
.	O
</s>
<s>
Rdio	B-Protocol
ceased	O
streaming	O
music	O
on	O
December	O
22	O
the	O
same	O
year	O
.	O
</s>
<s>
Launched	O
in	O
2011	O
,	O
Rdio	B-Protocol
's	O
API	O
allowed	O
developers	O
to	O
add	O
music	O
to	O
a	O
web	O
or	O
mobile	O
application	O
with	O
the	O
ability	O
to	O
search	O
,	O
access	O
,	O
and	O
play	O
all	O
of	O
the	O
artists	O
,	O
songs	O
,	O
albums	O
,	O
playlists	O
,	O
and	O
charts	O
in	O
Rdio	B-Protocol
's	O
catalog	O
.	O
</s>
