<s>
In	O
telecommunications	O
,	O
quadruple	B-Device
play	I-Device
or	O
quad	O
play	O
is	O
a	O
marketing	O
term	O
combining	O
the	O
triple	B-Architecture
play	I-Architecture
service	O
of	O
broadband	O
Internet	O
access	O
,	O
television	O
and	O
telephone	O
with	O
wireless	O
service	O
provisions	O
.	O
</s>
<s>
In	O
addition	O
to	O
being	O
a	O
testament	O
to	O
technological	O
convergence	O
,	O
quadruple	B-Device
play	I-Device
also	O
involves	O
a	O
diverse	O
group	O
of	O
stakeholders	O
,	O
from	O
large	O
Internet	B-General_Concept
backbone	I-General_Concept
providers	O
to	O
smaller	O
startups	O
.	O
</s>
<s>
In	O
the	O
UK	O
,	O
the	O
merging	O
of	O
NTL	O
and	O
Telewest	O
with	O
Virgin	O
Mobile	O
resulted	O
in	O
Virgin	O
Media	O
offering	O
a	O
"	O
quadruple	B-Device
play	I-Device
"	O
of	O
cable	O
television	O
,	O
broadband	O
Internet	O
,	O
landline	O
phones	O
,	O
and	O
mobile	O
,	O
with	O
prices	O
for	O
some	O
contracts	O
as	O
low	O
as	O
£30	O
a	O
month	O
.	O
</s>
<s>
In	O
the	O
United	O
States	O
,	O
many	O
telephone	O
companies	O
like	O
AT&T	O
,	O
Verizon	B-Application
,	O
CenturyLink	B-Application
,	O
Cincinnati	O
Bell	O
,	O
Hawaiian	O
Telcom	O
,	O
Consolidated	O
Communications	O
(	O
formerly	O
SureWest	O
)	O
,	O
and	O
formerly	O
,	O
BellSouth	O
,	O
Embarq	O
,	O
Qwest	O
,	O
and	O
Cox	O
(	O
in	O
some	O
markets	O
)	O
,	O
have	O
quad-play	O
bundling	O
,	O
as	O
well	O
as	O
Comcast	O
's	O
Xfinity	O
,	O
which	O
has	O
begun	O
quad-play	O
bundling	O
on	O
April	O
6	O
,	O
2017	O
,	O
when	O
it	O
introduced	O
wireless	O
service	O
on	O
the	O
Verizon	B-Application
Wireless	I-Application
4G	O
LTE	O
network	O
.	O
</s>
