<s>
Process-centered	B-Application
design	I-Application
(	O
PCD	O
)	O
is	O
a	O
design	O
methodology	O
,	O
which	O
proposes	O
a	O
business	O
centric	O
approach	O
for	O
designing	O
user	B-Application
interfaces	I-Application
.	O
</s>
<s>
Although	O
there	O
are	O
proven	O
UI	O
design	O
methodologies	O
(	O
like	O
the	O
most	O
popular	O
"	O
user-centered	O
design	O
"	O
,	O
which	O
helps	O
design	O
highly	O
Usable	B-General_Concept
Interfaces	O
)	O
,	O
PCD	O
differentiates	O
itself	O
by	O
precisely	O
catering	O
to	O
business	O
process	O
intensive	O
software	O
which	O
has	O
not	O
been	O
the	O
case	O
with	O
other	O
UI	O
design	O
methodologies	O
.	O
</s>
<s>
For	O
example	O
:	O
A	O
call	O
center	O
software	O
used	O
by	O
a	O
customer	O
support	O
agent	O
,	O
if	O
designed	O
for	O
high	O
process-UI	O
alignment	O
will	O
achieve	O
tremendous	O
agent	O
productivity	O
improvement	O
and	O
call	O
center	O
performance	O
;	O
which	O
is	O
not	O
likely	O
to	O
be	O
seen	O
if	O
it	O
were	O
designed	O
only	O
for	O
user	O
satisfaction	O
,	O
ease	B-General_Concept
of	I-General_Concept
use	I-General_Concept
,	O
etc	O
.	O
</s>
