<s>
Prisma	B-Application
is	O
a	O
photo-editing	B-Application
mobile	B-Application
application	I-Application
that	O
uses	O
neural	B-Architecture
networks	I-Architecture
and	O
artificial	B-Application
intelligence	I-Application
to	O
apply	O
artistic	O
effects	O
to	O
transform	O
images	O
.	O
</s>
<s>
The	O
app	O
was	O
created	O
by	O
Alexey	B-Application
Moiseenkov	I-Application
(	O
)	O
,	O
Oleg	O
Poyaganov	O
,	O
Ilya	O
Frolov	O
,	O
Andrey	O
Usoltsev	O
,	O
and	O
Aram	O
Hardy	O
.	O
</s>
<s>
It	O
was	O
launched	O
in	O
June	O
2016	O
as	O
a	O
free	O
mobile	B-Application
app	I-Application
.	O
</s>
<s>
It	O
debuted	O
on	O
iOS	B-Application
on	O
Apple	B-Application
App	I-Application
Store	I-Application
during	O
the	O
first	O
week	O
of	O
June	O
and	O
it	O
became	O
the	O
leading	O
app	O
at	O
the	O
App	B-Application
Store	I-Application
in	O
Russia	O
and	O
other	O
neighboring	O
countries	O
.	O
</s>
<s>
On	O
19	O
July	O
,	O
2016	O
,	O
the	O
developer	O
launched	O
a	O
beta	O
version	O
of	O
the	O
app	O
for	O
Android	B-Application
,	O
which	O
the	O
developers	O
closed	O
a	O
few	O
hours	O
later	O
after	O
receiving	O
feedback	O
from	O
users	O
.	O
</s>
<s>
This	O
version	O
was	O
released	O
publicly	O
on	O
24	O
July	O
,	O
2016	O
on	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
In	O
July	O
2016	O
,	O
the	O
developer	O
announced	O
a	O
video	O
and	O
virtual	B-Application
reality	I-Application
version	O
of	O
the	O
app	O
was	O
under	O
development	O
.	O
</s>
<s>
On	O
7	O
July	O
,	O
2017	O
,	O
Prisma	B-Application
launched	O
a	O
new	O
app	O
called	O
Sticky	O
which	O
turns	O
selfies	O
into	O
stickers	O
for	O
sharing	O
to	O
social	O
feeds	O
.	O
</s>
<s>
The	O
app	O
was	O
created	O
by	O
the	O
team	O
led	O
by	O
Alexey	B-Application
Moiseenkov	I-Application
who	O
also	O
founded	O
the	O
Prisma	B-Application
Labs	O
,	O
based	O
in	O
Sunnyvale	O
,	O
California	O
.	O
</s>
<s>
The	O
algorithm	O
that	O
powers	O
the	O
app	O
is	O
based	O
on	O
the	O
open	O
source	O
programming	O
and	O
algorithms	O
behind	O
DeepArt	B-Application
.	O
</s>
<s>
The	O
image	O
rendering	O
takes	O
place	O
in	O
Prisma	B-Application
Labs	O
 '	O
servers	O
and	O
uses	O
a	O
neural	B-Architecture
network	I-Architecture
with	O
artificial	B-Application
intelligence	I-Application
to	O
add	O
the	O
artistic	O
effect	O
.	O
</s>
<s>
Unlike	O
other	O
photo	O
editing	O
apps	O
,	O
Prisma	B-Application
renders	O
the	O
image	O
by	O
going	O
through	O
different	O
layers	O
and	O
recreating	O
the	O
image	O
rather	O
than	O
inserting	O
a	O
layer	O
over	O
the	O
image	O
.	O
</s>
<s>
In	O
August	O
2016	O
,	O
the	O
iOS	B-Application
version	O
of	O
the	O
app	O
was	O
updated	O
to	O
edit	O
image	O
offline	O
by	O
utilizing	O
the	O
phone	O
's	O
processor	O
for	O
image	O
rendering	O
.	O
</s>
<s>
One	O
week	O
after	O
its	O
debut	O
on	O
iOS	B-Application
App	I-Application
Store	I-Application
,	O
the	O
app	O
was	O
downloaded	O
over	O
7.5	O
million	O
times	O
and	O
received	O
over	O
1	O
million	O
active	O
users	O
.	O
</s>
<s>
According	O
to	O
App	O
Annie	O
,	O
it	O
was	O
listed	O
in	O
the	O
top	O
10	O
apps	O
on	O
the	O
App	B-Application
Store	I-Application
in	O
77	O
different	O
countries	O
.	O
</s>
<s>
On	O
the	O
first	O
day	O
of	O
the	O
Android	B-Application
version	O
release	O
,	O
it	O
received	O
over	O
1.7	O
million	O
downloads	O
with	O
50	O
million	O
pictures	O
processed	O
by	O
the	O
app	O
.	O
</s>
<s>
The	O
research	O
paper	O
behind	O
the	O
Prisma	B-Application
App	O
technology	O
is	O
called	O
"	O
A	O
Neural	O
Algorithm	O
of	O
Artistic	O
Style	O
"	O
by	O
Leon	O
Gatys	O
,	O
Alexander	O
Ecker	O
and	O
Matthias	O
Bethge	O
and	O
was	O
presented	O
at	O
the	O
premier	O
machine	O
learning	O
conference	O
:	O
Neural	O
Information	O
Processing	O
Systems	O
(	O
NIPS	O
)	O
in	O
2015	O
.	O
</s>
<s>
The	O
technology	O
is	O
an	O
example	O
of	O
a	O
Neural	B-Algorithm
Style	I-Algorithm
Transfer	I-Algorithm
algorithm	O
.	O
</s>
<s>
This	O
technology	O
used	O
in	O
Prisma	B-Application
was	O
developed	O
independently	O
and	O
before	O
Prisma	B-Application
,	O
and	O
both	O
the	O
university	O
and	O
the	O
company	O
have	O
no	O
affiliation	O
with	O
one	O
another	O
.	O
</s>
<s>
Further	O
recent	O
work	O
developed	O
by	O
Stanford	O
University	O
,	O
titled	O
Perceptual	O
Losses	O
for	O
Real-Time	O
Style	B-Algorithm
Transfer	I-Algorithm
and	O
Super-Resolution	O
by	O
Justin	O
Johnson	O
,	O
Alexandre	O
Alahi	O
and	O
Li	O
Fei-Fei	O
,	O
has	O
also	O
been	O
able	O
to	O
create	O
real-time	O
style	B-Algorithm
transfer	I-Algorithm
through	O
video	O
.	O
</s>
<s>
The	O
code	O
for	O
the	O
previous	O
papers	O
is	O
available	O
at	O
no	O
charge	O
at	O
GitHub	B-Application
for	O
research	O
purposes	O
.	O
</s>
