<s>
Pricesearcher	B-Application
was	O
an	O
independent	O
e-commerce	O
search	B-Application
engine	I-Application
launched	O
in	O
the	O
UK	O
in	O
2016	O
which	O
now	O
focussing	O
on	O
top	O
10	O
lists	O
and	O
providing	O
lists	O
based	O
on	O
sales	O
with	O
no	O
price	O
comparison	O
functionality	O
.	O
</s>
<s>
It	O
does	O
not	O
use	O
the	O
traditional	O
Price	O
Comparison	O
Website	O
(	O
PCW	O
)	O
model	O
adopted	O
by	O
comparison	O
sites	O
such	O
as	O
Moneysupermarket.com	O
and	O
search	B-Application
engines	I-Application
such	O
as	O
Google	B-Application
Shopping	I-Application
where	O
retailers	O
pay	O
to	O
list	O
their	O
products	O
for	O
sale	O
.	O
</s>
<s>
Product	O
search	B-Application
results	I-Application
are	O
consequently	O
unaffected	O
by	O
a	O
retailer	O
's	O
marketing	O
budget	O
or	O
lack	O
thereof	O
.	O
</s>
<s>
Shoppers	O
are	O
able	O
to	O
use	O
the	O
vertical	B-Application
search	I-Application
engine	I-Application
as	O
a	O
price-checking	O
tool	O
,	O
to	O
see	O
whether	O
the	O
goods	O
they	O
find	O
'	O
on	O
sale	O
 '	O
elsewhere	O
are	O
genuinely	O
a	O
good	O
deal	O
.	O
</s>
<s>
Pricesearcher	B-Application
began	O
as	O
a	O
small	O
,	O
self-funded	O
project	O
by	O
Samuel	O
Dean	O
in	O
2011	O
,	O
with	O
the	O
aim	O
of	O
indexing	O
all	O
products	O
available	O
to	O
buy	O
online	O
to	O
give	O
shoppers	O
a	O
clear	O
picture	O
.	O
</s>
<s>
Dean	O
used	O
Peopleperhour	B-Application
in	O
the	O
early	O
days	O
to	O
find	O
freelancers	O
to	O
work	O
on	O
the	O
initial	O
project	O
.	O
</s>
<s>
Then	O
in	O
2014	O
,	O
he	O
recruited	O
Raja	O
Akhtar	O
,	O
a	O
PHP	B-Application
specialist	O
,	O
and	O
the	O
two	O
worked	O
together	O
in	O
their	O
spare	O
time	O
.	O
</s>
<s>
Akhtar	O
is	O
now	O
Head	O
of	O
Web	O
Development	O
at	O
Pricesearcher	B-Application
.	O
</s>
<s>
In	O
2017	O
,	O
Rizopoulos	O
became	O
Pricesearcher	B-Application
's	O
Chief	O
Technology	O
Officer	O
.	O
</s>
<s>
In	O
2016	O
,	O
Pricesearcher	B-Application
was	O
launched	O
and	O
received	O
its	O
first	O
outside	O
seed	O
funding	O
from	O
private	O
investors	O
.	O
</s>
<s>
Retailers	O
who	O
joined	O
the	O
Pricesearcher	B-Application
search	B-Application
engine	I-Application
in	O
their	O
first	O
year	O
were	O
Amazon	B-Application
,	O
Argos	O
,	O
IKEA	O
,	O
Mothercare	O
,	O
Currys	O
,	O
PC	O
World	O
,	O
Dreams	O
(	O
bed	O
retailer	O
)	O
,	O
Wilko	O
,	O
King	O
of	O
Shaves	O
,	O
JD	O
Sports	O
.	O
</s>
<s>
In	O
September	O
2018	O
,	O
Pricesearcher	B-Application
was	O
selected	O
to	O
join	O
the	O
London	O
Stock	O
Exchange	O
's	O
capital-raising	O
programme	O
.	O
</s>
<s>
In	O
October	O
2018	O
,	O
former	O
Amazon	B-Application
UK	I-Application
Head	O
of	O
Pricing	O
Weldon	O
W	O
.	O
Whitener	O
joined	O
Pricesearcher	B-Application
as	O
Chief	O
Analytics	O
officer	O
.	O
</s>
<s>
In	O
March	O
2019	O
,	O
Pi	O
Datametrics	O
and	O
Pricesearcher	B-Application
Launched	O
a	O
Joint	O
product	O
for	O
digital	O
retailers	O
"	O
The	O
first	O
ever	O
combining	O
of	O
organic	O
search	O
data	O
and	O
online	O
product	O
price	O
data	O
in	O
a	O
single	O
report	O
,	O
PricePoint	O
allows	O
retailers	O
to	O
highlight	O
where	O
the	O
winning	O
pricing	O
opportunities	O
exist	O
online	O
,	O
alongside	O
organic	O
visibility.	O
"	O
</s>
<s>
Pricesearcher	B-Application
enters	O
a	O
new	O
partnership	O
with	O
latestdeals.co.uk	O
where	O
their	O
technology	O
is	O
powering	O
product	O
search	O
and	O
product	O
comparison	O
for	O
their	O
consumers	O
.	O
</s>
<s>
Pricesearcher	B-Application
uses	O
PriceBot	O
,	O
its	O
custom	O
web	B-Application
crawler	I-Application
,	O
to	O
search	B-Application
the	I-Application
web	I-Application
for	O
prices	O
,	O
and	O
it	O
allows	O
direct	O
product	O
feeds	O
from	O
retailers	O
at	O
no	O
cost	O
.	O
</s>
<s>
The	O
search	B-Application
engine	I-Application
's	O
rapid	O
growth	O
has	O
been	O
attributed	O
to	O
its	O
enabling	O
technology	O
:	O
a	O
retailer	O
can	O
upload	O
their	O
product	O
feed	O
in	O
any	O
format	O
,	O
without	O
the	O
need	O
for	O
further	O
development	O
.	O
</s>
<s>
Pricesearcher	B-Application
processes	O
1.5	O
billion	O
prices	O
every	O
day	O
and	O
uses	O
Amazon	B-Application
Web	I-Application
Services	I-Application
(	O
AWS	B-Application
)	O
,	O
to	O
which	O
it	O
migrated	O
in	O
December	O
2016	O
,	O
to	O
enable	O
the	O
high	O
volume	O
of	O
data	O
processing	O
required	O
.	O
</s>
<s>
The	O
rest	O
of	O
the	O
business	O
uses	O
algorithms	O
,	O
NLP	B-General_Concept
,	O
Machine	O
learning	O
,	O
data	O
science	O
and	O
artificial	B-Application
intelligence	I-Application
to	O
organise	O
all	O
the	O
data	O
.	O
</s>
<s>
As	O
of	O
February	O
2018	O
,	O
Pricesearcher	B-Application
is	O
processing	O
2,500	O
UK	O
retailers	O
through	O
PriceBot	O
.	O
</s>
<s>
A	O
further	O
4,000	O
retailers	O
are	O
using	O
product	O
feeds	O
to	O
submit	O
product	O
information	O
to	O
the	O
search	B-Application
engine	I-Application
.	O
</s>
<s>
Like	O
Google	B-Application
's	I-Application
web	B-Application
crawler	I-Application
,	O
GoogleBot	B-Application
,	O
PriceBot	O
identifies	O
online	O
retailers	O
and	O
crawls	O
their	O
websites	O
looking	O
for	O
products	O
that	O
are	O
being	O
sold	O
.	O
</s>
<s>
Pricesearcher	B-Application
is	O
free	O
to	O
use	O
for	O
both	O
shoppers	O
and	O
retailers	O
.	O
</s>
<s>
It	O
operates	O
like	O
Google	B-Application
and	O
indeed.com	B-Application
as	O
a	O
free-to-list	O
search	B-Application
engine	I-Application
.	O
</s>
<s>
Data	O
collected	O
by	O
Pricesearcher	B-Application
was	O
presented	O
at	O
the	O
Brighton	O
SEO	O
Conference	O
in	O
a	O
presentation	O
:	O
"	O
What	O
we	O
have	O
learnt	O
from	O
indexing	O
over	O
half	O
a	O
billion	O
products	O
"	O
.	O
</s>
<s>
Using	O
the	O
first	O
500	O
million	O
products	O
,	O
Pricesearcher	B-Application
found	O
that	O
the	O
average	O
length	O
of	O
a	O
product	O
title	O
was	O
48	O
characters	O
(	O
including	O
spaces	O
)	O
.	O
</s>
<s>
Between	O
December	O
2016	O
and	O
September	O
2017	O
,	O
Pricesearcher	B-Application
recorded	O
4	O
billion	O
price	O
changes	O
globally	O
.	O
</s>
