<s>
Prequel	B-Application
,	O
Inc	O
.	O
is	O
a	O
US-based	O
technology	O
company	O
that	O
develops	O
the	O
Prequel	B-Application
mobile	B-Application
application	I-Application
enabling	O
editing	O
photos	O
and	O
videos	O
with	O
filters	O
and	O
effects	O
.	O
</s>
<s>
In	O
February	O
2021	O
,	O
the	O
app	O
reached	O
number	O
1	O
in	O
the	O
"	O
Photo	O
&	O
Video	O
"	O
category	O
of	O
the	O
US	O
Apple	O
App	B-Application
Store	I-Application
.	O
</s>
<s>
In	O
2016	O
,	O
the	O
entrepreneur	O
Timur	O
Khabirov	O
and	O
the	O
investor	O
Serge	O
Aliseenko	O
registered	O
a	O
US	O
corporation	O
named	O
AIAR	O
Labs	O
Inc	O
,	O
which	O
was	O
developing	O
AR	B-General_Concept
solutions	O
as	O
an	O
outsourced	O
contractor	O
.	O
</s>
<s>
Of	O
several	O
proprietary	O
products	O
,	O
Prequel	B-Application
was	O
selected	O
for	O
beta-testing	O
as	O
a	O
product	O
focused	O
on	O
editing	O
photos	O
and	O
videos	O
.	O
</s>
<s>
In	O
August	O
2018	O
,	O
Prequel	B-Application
was	O
released	O
on	O
the	O
Apple	O
App	B-Application
Store	I-Application
,	O
the	O
launch	O
costing	O
3	O
million	O
USD	O
,	O
financed	O
with	O
the	O
founders’	O
personal	O
funds	O
.	O
</s>
<s>
The	O
respective	O
Android	B-Application
app	O
was	O
released	O
two	O
years	O
later	O
,	O
in	O
June	O
2020	O
.	O
</s>
<s>
In	O
2019	O
,	O
the	O
app	O
gained	O
its	O
first	O
popularity	O
in	O
Asia	O
,	O
specifically	O
in	O
South	O
Korea	O
,	O
after	O
the	O
account	O
of	O
the	O
k-pop	O
band	O
BTS	O
published	O
Instagram	B-Application
stories	O
edited	O
with	O
Prequel	B-Application
upon	O
attending	O
the	O
61st	O
Grammy	O
Awards	O
.	O
</s>
<s>
In	O
2020	O
,	O
during	O
the	O
COVID	O
lockdowns	O
,	O
celebrities	O
took	O
up	O
publishing	O
photos	O
and	O
videos	O
edited	O
with	O
Prequel	B-Application
.	O
</s>
<s>
In	O
2021	O
,	O
the	O
Prequel	B-Application
founders	O
Timur	O
Khabirov	O
and	O
Serge	O
Aliseenko	O
launched	O
a	O
venture	O
studio	O
for	O
startups	O
working	O
with	O
artificial	O
,	O
computer	O
vision	O
,	O
and	O
AR-based	O
visual	O
art	O
.	O
</s>
<s>
The	O
app	O
uses	O
artificial	B-Application
intelligence	I-Application
to	O
process	O
the	O
content	O
.	O
</s>
<s>
Prequel	B-Application
tunes	O
faces	O
on	O
image	O
and	O
video	O
and	O
ties	O
various	O
decorative	O
elements	O
to	O
certain	O
points	O
on	O
the	O
human	O
body	O
and	O
face	O
.	O
</s>
<s>
The	O
Prequel	B-Application
app	I-Application
uses	O
the	O
Core	O
ML	O
,	O
MNN	O
,	O
and	O
TFLight	O
frameworks	O
to	O
work	O
with	O
the	O
neural	B-Architecture
networks	I-Architecture
.	O
</s>
<s>
Some	O
AI	B-Application
solutions	O
are	O
launched	O
server-side	O
,	O
and	O
some	O
on	O
the	O
user	O
's	O
mobile	B-Application
device	I-Application
.	O
</s>
<s>
A	O
resulting	O
photo	O
or	O
video	O
edited	O
with	O
the	O
app	O
is	O
called	O
"	O
a	O
prequel.	O
"	O
</s>
<s>
The	O
app	O
daily	O
generates	O
over	O
2	O
million	O
such	O
prequels	B-Application
,	O
which	O
are	O
published	O
by	O
users	O
in	O
Instagram	B-Application
,	O
TikTok	B-Application
,	O
and	O
other	O
social	O
media	O
.	O
</s>
