<s>
PostRank	B-Protocol
was	O
a	O
social	O
media	O
analytics	O
service	O
that	O
used	O
a	O
proprietary	O
ranking	O
algorithm	O
to	O
measure	O
"	O
social	O
engagement	O
"	O
with	O
published	O
content	O
based	O
on	O
blog	O
comments	O
and	O
links	O
,	O
Internet	O
bookmarks	O
,	O
clicks	O
,	O
page	O
views	O
,	O
and	O
activities	O
from	O
social	O
network	O
services	O
such	O
as	O
Twitter	B-Application
,	O
Digg	B-Application
,	O
Facebook	B-Application
and	O
Myspace	B-Application
.	I-Application
</s>
<s>
In	O
June	O
2011	O
,	O
PostRank	B-Protocol
was	O
acquired	O
by	O
Google	B-Application
.	I-Application
</s>
<s>
In	O
October	O
2008	O
,	O
AideRSS	O
re-launched	O
their	O
website	O
as	O
postrank.com	O
to	O
focus	O
the	O
company	O
's	O
work	O
on	O
the	O
core	O
PostRank	B-Protocol
technology	O
.	O
</s>
<s>
In	O
July	O
2009	O
,	O
the	O
company	O
officially	O
changed	O
its	O
name	O
to	O
PostRank	B-Protocol
Inc	O
.	O
</s>
<s>
PostRank	B-Protocol
Data	O
Services	O
,	O
launched	O
in	O
July	O
2009	O
,	O
was	O
a	O
collection	O
of	O
APIs	B-Application
and	O
reports	O
to	O
provide	O
real-time	B-Application
and	O
data	B-Application
mining	I-Application
Social	O
Web	O
data	O
to	O
companies	O
to	O
use	O
in	O
applications	O
,	O
measure	O
marketing	O
,	O
and	O
for	O
strategic	O
planning	O
.	O
</s>
<s>
The	O
service	O
provided	O
a	O
free	O
API	B-Application
that	O
was	O
used	O
,	O
for	O
example	O
,	O
to	O
rank	O
TED	O
talks	O
by	O
engagement	O
.	O
</s>
<s>
PostRank	B-Protocol
Analytics	O
,	O
launched	O
in	O
September	O
,	O
2009	O
,	O
was	O
a	O
service	O
for	O
bloggers	B-Application
and	O
online	O
publishers	O
to	O
track	O
where	O
and	O
how	O
their	O
audiences	O
are	O
sharing	O
and	O
organizing	O
their	O
content	O
on	O
the	O
Social	O
Web	O
and	O
perform	O
competitive	O
analysis	O
.	O
</s>
<s>
PostRank	B-Protocol
Connect	O
,	O
launched	O
in	O
August	O
,	O
2010	O
,	O
was	O
a	O
service	O
for	O
brands	O
and	O
public	O
relations	O
and	O
marketing	O
agencies	O
to	O
work	O
with	O
bloggers	B-Application
to	O
run	O
product	O
campaigns	O
and	O
receive	O
consulting	O
services	O
.	O
</s>
<s>
After	O
acquisition	O
,	O
PostRank	B-Protocol
functionality	O
was	O
integrated	O
into	O
Google	B-Application
Analytics	I-Application
:	O
</s>
<s>
On	O
December	O
8	O
,	O
2011	O
Google	B-Application
Analytics	I-Application
announced	O
the	O
Analytics	O
Social	O
Data	O
Hub	O
at	O
LeWeb	O
Paris	O
.	O
</s>
<s>
On	O
March	O
20	O
,	O
2012	O
Google	B-Application
Analytics	I-Application
launched	O
social	O
reporting	O
functionality	O
.	O
</s>
<s>
On	O
May	O
1	O
,	O
2012	O
,	O
the	O
PostRank	B-Protocol
services	O
were	O
sunset	O
.	O
</s>
