<s>
Pointr	B-Application
is	O
a	O
startup	O
company	O
based	O
in	O
London	O
specialized	O
in	O
indoor	B-Device
positioning	I-Device
and	O
navigation	O
utilising	O
iBeacons	B-General_Concept
,	O
which	O
are	O
Bluetooth	B-General_Concept
Low	I-General_Concept
Energy	I-General_Concept
devices	O
formalised	O
by	O
Apple	O
Inc	O
.	O
Pointr	B-Application
have	O
created	O
a	O
GPS-like	O
experience	O
with	O
true	O
position	O
and	O
turn-by-turn	O
navigation	O
that	O
is	O
supported	O
by	O
most	O
modern	O
smartphones	O
operating	O
on	O
both	O
Android	B-Application
and	O
iOS	B-Application
.	O
</s>
<s>
The	O
features	O
are	O
provided	O
through	O
a	O
software	O
package	O
(	O
SDK	B-Application
)	O
which	O
aims	O
to	O
improve	O
user	O
experience	O
whilst	O
connecting	O
the	O
online	O
and	O
offline	O
worlds	O
.	O
</s>
<s>
Many	O
of	O
the	O
features	O
are	O
available	O
without	O
an	O
internet	O
connection	O
,	O
including	O
sending	O
messages	O
between	O
users	O
with	O
a	O
form	O
of	O
Mesh	B-Architecture
networking	I-Architecture
,	O
however	O
for	O
intelligent	O
offers	O
and	O
live	O
analytics	O
then	O
an	O
internet	O
connection	O
is	O
required	O
.	O
</s>
<s>
The	O
technology	O
is	O
commonly	O
used	O
in	O
permanent	O
installations	O
where	O
the	O
SDK	B-Application
is	O
offered	O
with	O
a	O
license	O
fee	O
model	O
,	O
however	O
some	O
installations	O
have	O
been	O
temporary	O
and	O
hence	O
one-off	O
payments	O
have	O
been	O
used	O
.	O
</s>
<s>
Pointr	B-Application
was	O
founded	O
in	O
November	O
2013	O
by	O
Ege	O
Akpinar	O
under	O
the	O
name	O
Indoorz	O
;	O
he	O
was	O
then	O
joined	O
by	O
co-founders	O
Axel	O
Katalan	O
,	O
Chris	O
Charles	O
and	O
Can	O
Akpinar	O
in	O
early	O
2014	O
.	O
</s>
<s>
In	O
November	O
2014	O
the	O
company	O
adopted	O
its	O
current	O
name	O
of	O
Pointr	B-Application
after	O
receiving	O
a	O
client	O
question	O
about	O
whether	O
it	O
could	O
work	O
outdoors	O
as	O
well	O
.	O
</s>
<s>
Pointr	B-Application
raised	O
its	O
first	O
round	O
of	O
angel	O
funding	O
in	O
January	O
2015	O
and	O
has	O
grown	O
steadily	O
with	O
its	O
first	O
customers	O
in	O
retail	O
,	O
warehouses	O
,	O
offices	O
and	O
libraries	O
.	O
</s>
<s>
In	O
February	O
2015	O
,	O
Pointr	B-Application
was	O
accepted	O
onto	O
the	O
Microsoft	O
Ventures	O
accelerator	O
program	O
based	O
in	O
Liverpool	O
Street	O
,	O
London	O
.	O
</s>
<s>
Pointr	B-Application
are	O
also	O
supported	O
by	O
Level	O
39	O
(	O
the	O
Fintech	O
Accelerator	O
programme	O
for	O
Canary	O
Wharf	O
Group	O
)	O
and	O
have	O
installed	O
their	O
technology	O
there	O
to	O
locate	O
colleagues	O
and	O
assist	O
new	O
users	O
navigating	O
the	O
venue	O
.	O
</s>
