<s>
plug.dj	B-Protocol
was	O
an	O
interactive	O
online	O
social	O
music	O
streaming	O
website	O
based	O
in	O
Los	O
Angeles	O
,	O
owned	O
by	O
Rowl	O
,	O
Inc	O
.	O
</s>
<s>
Plug.dj	B-Protocol
consisted	O
of	O
different	O
online	O
chat	O
rooms	O
,	O
called	O
"	O
communities	O
"	O
,	O
that	O
users	O
could	O
freely	O
create	O
.	O
</s>
<s>
Inside	O
each	O
community	O
,	O
users	O
could	O
choose	O
to	O
join	O
a	O
wait	O
list	O
and	O
wait	O
for	O
their	O
turn	O
to	O
be	O
the	O
DJ	O
for	O
everyone	O
else	O
in	O
the	O
community	O
,	O
playing	O
a	O
video	O
or	O
song	O
chosen	O
from	O
either	O
YouTube	B-General_Concept
or	O
SoundCloud	O
,	O
or	O
simply	O
listen	O
passively	O
.	O
</s>
<s>
Each	O
community	O
on	O
plug.dj	B-Protocol
was	O
typically	O
focused	O
on	O
a	O
few	O
specific	O
musical	O
genres	O
,	O
usually	O
one	O
of	O
the	O
subgenres	O
of	O
EDM	O
(	O
Electronic	O
Dance	O
Music	O
)	O
,	O
such	O
as	O
Trap	O
,	O
Dubstep	O
,	O
Electro	O
,	O
Drum'n'Bass	O
and	O
many	O
others	O
.	O
</s>
<s>
On	O
September	O
14	O
,	O
2015	O
,	O
plug.dj	B-Protocol
announced	O
that	O
the	O
service	O
would	O
be	O
shutting	O
down	O
if	O
it	O
was	O
unable	O
to	O
raise	O
enough	O
money	O
to	O
support	O
the	O
running	O
of	O
the	O
service	O
by	O
a	O
disclosed	O
deadline	O
of	O
September	O
28	O
through	O
a	O
donation	O
drive	O
.	O
</s>
<s>
It	O
was	O
noted	O
by	O
the	O
administrators	O
of	O
plug.dj	B-Protocol
that	O
the	O
company	O
was	O
forced	O
to	O
sell	O
their	O
office	O
and	O
developers	O
were	O
to	O
work	O
from	O
home	O
in	O
order	O
to	O
reduce	O
running	O
costs	O
.	O
</s>
<s>
Other	O
attempts	O
to	O
reduce	O
costs	O
,	O
like	O
another	O
tier	O
in	O
plug.dj	B-Protocol
subscription	O
system	O
,	O
rewriting	O
some	O
portions	O
of	O
the	O
backend	O
in	O
Go	B-Application
(	O
plug.dj	B-Protocol
was	O
previously	O
written	O
in	O
Python	O
,	O
a	O
less-efficient	O
and	O
consequently	O
more	O
expensive	O
programming	O
language	O
to	O
operate	O
under	O
)	O
and	O
cutting	O
staff	O
were	O
unsuccessful	O
in	O
keeping	O
the	O
service	O
afloat	O
.	O
</s>
<s>
On	O
September	O
28	O
,	O
2015	O
,	O
having	O
not	O
met	O
their	O
donation	O
goal	O
in	O
time	O
,	O
the	O
plug.dj	B-Protocol
service	O
went	O
offline	O
at	O
3	O
PM	O
Pacific	O
Standard	O
Time	O
and	O
the	O
closure	O
of	O
its	O
parent	O
company	O
,	O
Plug	O
DJ	O
Inc	O
.	O
followed	O
at	O
an	O
unknown	O
date	O
.	O
</s>
<s>
On	O
December	O
10	O
,	O
2015	O
,	O
plug.dj	B-Protocol
posted	O
a	O
message	O
on	O
their	O
Facebook	B-Application
page	O
,	O
saying	O
"	O
The	O
hype	O
is	O
real	O
"	O
.	O
</s>
<s>
On	O
January	O
28	O
,	O
2021	O
,	O
plug.dj	B-Protocol
services	O
went	O
offline	O
without	O
warning	O
.	O
</s>
<s>
The	O
official	O
Twitter	O
page	O
posted	O
a	O
tweet	O
saying	O
that	O
plug.dj	B-Protocol
was	O
working	O
to	O
resolve	O
the	O
issue	O
"	O
ASAP	O
"	O
.	O
</s>
<s>
After	O
12	O
days	O
the	O
service	O
was	O
still	O
down	O
,	O
and	O
on	O
February	O
9	O
,	O
2021	O
,	O
plug.dj	B-Protocol
announced	O
that	O
they	O
would	O
be	O
shutting	O
down	O
once	O
again	O
due	O
to	O
financial	O
issues	O
,	O
but	O
with	O
intent	O
to	O
resume	O
service	O
at	O
an	O
unspecified	O
future	O
time	O
.	O
</s>
