<s>
Playnormous	B-Application
was	O
an	O
online	B-Architecture
community	I-Architecture
of	O
monster-themed	O
games	O
designed	O
to	O
change	O
health	O
behaviors	O
in	O
children	O
and	O
their	O
parents	O
.	O
</s>
<s>
Playnormous	B-Application
was	O
a	O
website	O
that	O
focused	O
on	O
teaching	O
kids	O
,	O
ages	O
6	O
to	O
15	O
,	O
and	O
their	O
parents	O
about	O
health	O
by	O
playing	O
casual	O
games	O
,	O
watching	O
animations	O
,	O
and	O
creating	O
a	O
personal	O
monster	O
world	O
.	O
</s>
<s>
The	O
creators	O
of	O
Playnormous	B-Application
aimed	O
to	O
use	O
fun	O
as	O
a	O
modality	O
to	O
educate	O
and	O
inspire	O
families	O
to	O
make	O
healthier	O
lifestyle	O
choices	O
regarding	O
nutrition	O
and	O
physical	O
activity	O
.	O
</s>
<s>
The	O
basis	O
for	O
Playnormous	B-Application
was	O
its	O
health	O
game	O
catalog	O
.	O
</s>
<s>
Playnormous	B-Application
games	O
fall	O
under	O
the	O
category	O
of	O
games	O
for	O
health	O
,	O
a	O
genera	O
of	O
serious	B-Application
games	I-Application
.	O
</s>
<s>
The	O
Playnormous	B-Application
site	O
was	O
created	O
as	O
a	O
way	O
to	O
deliver	O
successful	O
health	O
intervention	O
programs	O
to	O
the	O
public	O
.	O
</s>
<s>
The	O
site	O
was	O
created	O
by	O
Playnormous	B-Application
,	O
LLC	O
,	O
an	O
online	O
game	O
developer	O
based	O
in	O
Houston	O
,	O
Texas	O
.	O
</s>
<s>
Playnormous	B-Application
,	O
LLC	O
is	O
a	O
subsidiary	O
of	O
Archimage	O
,	O
an	O
award-winning	O
visual	O
design	O
studio	O
and	O
serious	B-Application
game	I-Application
developer	O
.	O
</s>
<s>
The	O
Playnormous	B-Application
team	O
was	O
led	O
by	O
Playnormous	B-Application
President	O
Jerald	O
Reichstein	O
,	O
AIA	O
.	O
</s>
<s>
Because	O
the	O
Playnormous	B-Application
website	O
was	O
designed	O
using	O
Adobe	O
Flash	O
,	O
with	O
the	O
advent	O
of	O
mobile	O
computing	O
platforms	O
and	O
new	O
browser	O
technology	O
that	O
no	O
longer	O
supported	O
Flash	O
,	O
Archimage	O
retired	O
Playnormous.com	O
in	O
August	O
2015	O
.	O
</s>
<s>
Food	O
Fury	O
was	O
the	O
first	O
health	O
game	O
to	O
be	O
launched	O
on	O
the	O
Playnormous	B-Application
site	O
.	O
</s>
<s>
Playnormous	B-Application
games	O
were	O
created	O
using	O
behavior-change	O
theory	O
as	O
their	O
foundation	O
.	O
</s>
<s>
Playnormous	B-Application
also	O
used	O
the	O
research	O
community	O
to	O
field	O
test	O
its	O
games	O
from	O
conception	O
to	O
final	O
product	O
.	O
</s>
