<s>
PlayOn	B-Device
is	O
a	O
streaming	O
media	O
brand	O
and	O
software	O
suite	O
that	O
enables	O
users	O
to	O
view	O
and	O
record	O
videos	O
from	O
numerous	O
online	O
content	O
providers	O
.	O
</s>
<s>
The	O
suite	O
consists	O
of	O
two	O
main	O
products	O
:	O
PlayOn	B-Device
Cloud	O
and	O
PlayOn	B-Device
Desktop	O
.	O
</s>
<s>
PlayOn	B-Device
Cloud	O
is	O
an	O
online	O
service	O
for	O
recording	O
digital	O
video	O
streams	O
,	O
accessible	O
via	O
native	O
iOS	B-Application
or	O
Android	B-Application
mobile	I-Application
device	O
applications	O
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
is	O
Windows-based	O
software	O
that	O
acts	O
as	O
a	O
streaming	O
dashboard	O
and	O
hub	O
on	O
the	O
PC	O
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
allows	O
watching	O
the	O
videos	O
real-time	O
on	O
the	O
PC	O
,	O
or	O
casting	O
the	O
videos	O
to	O
a	O
TV	O
via	O
a	O
streaming	O
device	O
or	O
gaming	O
console	O
.	O
</s>
<s>
The	O
recording	O
feature	O
of	O
PlayOn	B-Device
acts	O
as	O
a	O
DVR	B-Application
for	O
streaming	O
videos	O
,	O
creating	O
an	O
MPEG-4	B-Algorithm
file	O
which	O
can	O
be	O
transferred	O
to	O
supported	O
media	O
devices	O
.	O
</s>
<s>
The	O
recording	O
functionality	O
inserts	O
chapter	O
marks	O
at	O
the	O
locations	O
of	O
advertisements	O
,	O
allowing	O
users	O
to	O
automatically	O
skip	O
commercials	O
when	O
watching	O
via	O
a	O
native	O
companion	O
applications	O
,	O
directly	O
in	O
the	O
PlayOn	B-Device
Desktop	O
player	O
on	O
a	O
PC	O
,	O
or	O
via	O
a	O
variety	O
of	O
other	O
DLNA-compliant	O
media	O
devices	O
.	O
</s>
<s>
In	O
August	O
2016	O
,	O
MediaMall	B-Device
launched	O
PlayOn	B-Device
Cloud	O
,	O
a	O
cloud-based	O
DVR	B-Application
for	O
streaming	O
video	O
,	O
accessed	O
and	O
controlled	O
from	O
mobile	O
apps	O
available	O
in	O
the	O
iOS	B-Application
App	I-Application
Store	I-Application
and	O
Google	B-Application
Play	I-Application
.	O
</s>
<s>
The	O
PlayOn	B-Device
Cloud	O
service	O
starts	O
a	O
virtual	O
machine	O
in	O
the	O
cloud	O
on	O
behalf	O
of	O
the	O
user	O
.	O
</s>
<s>
PlayOn	B-Device
Cloud	O
charges	O
users	O
to	O
initiate	O
online	O
recordings	O
,	O
through	O
purchasing	O
"	O
credits	O
"	O
within	O
the	O
app	O
.	O
</s>
<s>
PlayOn	B-Device
Cloud	O
allows	O
users	O
to	O
subscribe	O
to	O
an	O
optional	O
paid	O
storage	O
service	O
,	O
so	O
that	O
recordings	O
can	O
be	O
stored	O
indefinitely	O
in	O
the	O
cloud	O
.	O
</s>
<s>
In	O
March	O
2020	O
,	O
PlayOn.TV	O
Australia	O
was	O
launched	O
to	O
provide	O
the	O
PlayOn	B-Device
Cloud	O
app	O
with	O
region-specific	O
features	O
for	O
the	O
Australian	O
audience	O
.	O
</s>
<s>
In	O
August	O
2008	O
,	O
MediaMall	B-Device
launched	O
PlayOn	B-Device
Desktop	O
,	O
a	O
Windows-based	O
consumer	O
software	B-Application
product	I-Application
.	O
</s>
<s>
It	O
acts	O
as	O
a	O
digital	O
media	O
server	O
to	O
streaming	O
devices	O
,	O
game	O
consoles	O
,	O
televisions	O
,	O
and	O
set-top	O
boxes	O
to	O
watch	O
Internet-based	O
videos	O
from	O
online	O
content	O
providers	O
such	O
as	O
Netflix	O
,	O
Hulu	B-Application
,	O
and	O
Amazon	B-Application
Video	I-Application
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
uses	O
the	O
technology	O
standard	O
Universal	B-Application
Plug	I-Application
and	I-Application
Play	I-Application
(	O
UPnP	B-Application
)	O
,	O
as	O
defined	O
by	O
the	O
Digital	O
Living	O
Network	O
Alliance	O
(	O
DLNA	O
)	O
,	O
to	O
communicate	O
with	O
networked	O
gaming	O
consoles	O
like	O
the	O
PlayStation	B-Operating_System
3	I-Operating_System
,	O
Xbox	B-Operating_System
360	I-Operating_System
,	O
and	O
other	O
Internet	O
ready	O
DLNA	O
enabled	O
devices	O
.	O
</s>
<s>
It	O
uses	O
HTTP	B-General_Concept
Streaming	I-General_Concept
to	O
communicate	O
with	O
devices	O
such	O
as	O
Roku	O
,	O
Chromecast	B-Device
,	O
iPad	B-Device
,	O
iPhone	B-Device
,	O
Android	B-Application
,	O
Wii	B-Operating_System
,	O
and	O
Wii	B-Device
U	I-Device
,	O
working	O
both	O
as	O
an	O
Internet	O
browser	O
to	O
access	O
online	O
media	O
and	O
as	O
a	O
UPnP	B-Application
media	O
server	O
to	O
serve	O
videos	O
to	O
compliant	O
devices	O
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
includes	O
native	O
companion	O
applications	O
for	O
iOS	B-Application
,	O
Android	B-Application
,	O
Chromecast	B-Device
,	O
and	O
Roku	O
.	O
</s>
<s>
The	B-Application
software	I-Application
also	O
organizes	O
local	O
media	O
from	O
the	O
PC	O
into	O
a	O
Media	O
Library	O
dashboard	O
,	O
which	O
can	O
be	O
streamed	O
or	O
cast	O
to	O
viewing	O
devices	O
.	O
</s>
<s>
In	O
September	O
2021	O
,	O
PlayOn	B-Device
effectively	O
stopped	O
supporting	O
PlayOn	B-Device
Desktop	O
in	O
lieu	O
of	O
a	O
rebranded	O
desktop	O
application	O
titled	O
PlayOn	B-Device
Home	O
.	O
</s>
<s>
General	O
consensus	O
on	O
support	O
forums	O
indicate	O
this	O
was	O
a	O
move	O
by	O
MediaMall	B-Device
to	O
void	O
it	O
's	O
lifetime	O
memberships	O
and	O
move	O
all	O
desktop	O
customers	O
to	O
a	O
new	O
subscription	O
model	O
to	O
increase	O
revenue	O
.	O
</s>
<s>
It	O
allows	O
users	O
to	O
stream	O
personal	O
media	O
to	O
their	O
Rokus	O
from	O
the	O
PlayOn	B-Device
Media	O
Library	O
.	O
</s>
<s>
PlayLater	O
was	O
released	O
September	O
2011	O
,	O
as	O
a	O
digital	B-Application
video	I-Application
recorder	I-Application
(	O
DVR	B-Application
)	O
for	O
online	O
videos	O
.	O
</s>
<s>
PlayLater	O
was	O
rolled	O
into	O
PlayOn	B-Device
Desktop	O
in	O
September	O
2015	O
,	O
and	O
is	O
no	O
longer	O
available	O
as	O
a	O
stand-alone	O
software	B-Application
product	I-Application
.	O
</s>
<s>
PlayOn	B-Device
Cloud	O
is	O
available	O
as	O
a	O
native	O
application	O
on	O
iOS	B-Application
and	O
Android	B-Application
.	O
</s>
<s>
Videos	O
recorded	O
with	O
PlayOn	B-Device
Cloud	O
,	O
once	O
downloaded	O
from	O
the	O
cloud	O
service	O
,	O
can	O
be	O
viewed	O
directly	O
in	O
the	O
given	O
mobile	O
application	O
.	O
</s>
<s>
Similarly	O
,	O
recordings	O
can	O
be	O
downloaded	O
and	O
viewed	O
on	O
the	O
user	O
's	O
PC	O
,	O
or	O
on	O
home-networked	O
devices	O
,	O
using	O
any	O
media	O
streaming	O
software	B-Application
.	I-Application
</s>
<s>
Videos	O
recorded	O
with	O
PlayOn	B-Device
Desktop	O
can	O
be	O
viewed	O
via	O
a	O
device	O
that	O
supports	O
the	O
technology	O
standard	O
Universal	B-Application
Plug	I-Application
and	I-Application
Play	I-Application
(	O
UPnP	B-Application
)	O
as	O
defined	O
by	O
the	O
Digital	O
Living	O
Network	O
Alliance	O
(	O
DLNA	O
)	O
.	O
</s>
<s>
DLNA	O
devices	O
use	O
the	O
home	O
network	O
to	O
connect	O
to	O
the	O
PC	O
with	O
PlayOn	B-Device
Desktop	O
installed	O
.	O
</s>
<s>
The	O
device	O
is	O
then	O
able	O
to	O
interact	O
with	O
PlayOn	B-Device
Desktop	O
and	O
lets	O
users	O
view	O
streaming	O
content	O
on	O
that	O
system	O
.	O
</s>
<s>
There	O
are	O
native	O
PlayOn	B-Device
Desktop	O
applications	O
for	O
Roku	O
,	O
iOS	B-Application
,	O
and	O
Android	B-Application
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
and	O
PlayOn	B-Device
Cloud	O
support	O
a	O
number	O
of	O
online	O
content	O
providers	O
,	O
including	O
Netflix	O
,	O
Hulu	B-Application
,	O
Disney+	O
and	O
Amazon	B-Application
Prime	I-Application
Video	I-Application
.	O
</s>
<s>
PlayOn	B-Device
Desktop	O
provides	O
access	O
to	O
more	O
channels	O
than	O
PlayOn	B-Device
Cloud	O
.	O
</s>
